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Herman, Hidayat
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Social Sciences Transportation

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Integrasi Nilai Budaya dan Bahasa Keagamaan dalam Pengembangan Usaha Mikro Ramah Lingkungan Siregar, Umar Mukhtar; Herman, Hidayat
Management Studies and Business journal Vol. 2 No. 2 (2025): Vol. 2 No. 2 Juli 2025
Publisher : Yayasan Tri Edukasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63462/xpem0b75

Abstract

This study examines the integration of cultural values and religious language in the development of environmentally friendly micro-enterprises. Environmental challenges and market pressures require business strategies that are not only technically sustainable but also culturally and morally legitimate. Using a qualitative case study approach, data were collected through observation, in-depth interviews, and document analysis involving micro-entrepreneurs, religious leaders, and community figures. The findings indicate that cultural values shape production practices by emphasizing harmony with nature and limits on resource exploitation, while religious language frames business activities in moral terms such as trust, blessing, and prohibition of environmental harm. This integration influences three key dimensions of micro-enterprise development: sustainable production practices, moral legitimacy in business communication, and symbolic differentiation of products based on local and religious identity. However, market competition and limited access to capital and technology constrain the consistent application of these values in practice. The novelty of this study lies in its integrative analysis of cultural values and religious language as symbolic mechanisms that translate environmental ethics into business strategies. The findings contribute to interdisciplinary discussions on culture, religion, and green micro-enterprise development by demonstrating how meaning-making processes shape economic practices..
Co-Authors Amalia, Dhea Amalia, Nila Dwi Amelia, Regita Anggini, Putri Azura, Siti Banjarnahor, Fontifai Chelsea, Selly Elvy Rahmi Fathia, Wilda Febriani, Anggi Nur Fitri, Novita Eka Gultom, Miranda Maria Magdalena Harahap, Rosmawaty Harahap, Syarafina Hartati, Difa Herman, Mimi Husna Husna Hutabarat, Mikael Pardomuan Hutabarat, Sani Hutagalung, Naima Azmi Ismaidin, Safira Ayesha Maharani, Tia Manullang, Bonita Mawarnis, Elvy Rahmi Muhammad Sobirin Nanda, Sabrina Pramesuary Dwi Napitupulu, Prety Vania Akwila Nasution, Azwa Khalisa Nazra, Yulisin Ngusman Manaf Pane, Puan Annisa Panggabean, Ester Enjelysa Panjaitan, Taufik Kusuma Pulungan, Hoirina Purba, Mega Kristina Purba, Sherly Anjelia Rambe, Nailah Faizah S Ripai, Muhammad Sagala, Reni Wati Br Sagala, Revayani Saragi, Tasya Amelia Sari, Dwivelia Aftika Sartika Sari Siburian, Mieke Angelika Sihombing, Anju Silitonga, Erika Cintya Pebrianti Sirait, Puja Astrid Siregar, Umar Mukhtar Sitohang, Jhon Roger Suhardi Suhardi Sulistyani, Shiwi Syahkila, Nurul Aisyah Syahputri, Sri Tamba, Anggreni Agustina Tustari, Rahma Zafira, Putri Alicya