Claim Missing Document
Check
Articles

Pengembangan Platform E-Commerce Home Industry pada Oleh-oleh Khas Minang dengan Fokus pada OpenCart sebagai Solusi Pemasaran di Kabupaten Lima Puluh Kota Wulan Dari, Putri; Annas, Firdaus
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.517

Abstract

Designing an E-Commerce Platform for Home Industry on Typical Minang Souvenirs with a Focus on Opencart as a Marketing Solution in Lima Puluh Kotse Regency aims to Design an E-commerce platform that can help Home Industry players in Lima Puluh city in marketing typical Minang souvenir products more effectively and efficiently. This article also aims to provide easier access for consumers to purchase typical Minang souvenir products through a platform built using opencart. Product marketing so far still uses a manual system and its reach is still not wide to be known to the wider community, only known by the surrounding community. Whereas in today's digital era Home Industry marketing can be recognised by the wider community using online sales media social media through sales sites on the internet. The research method applied is the Research and Develop (R&D) model, using needs analysis, system design, and prototype testing. The results of this study indicate that the development of an e-commerce platform using OpenCart for the Kahs Minang sanjai food home industry in Lima Puluh Kota Regency has succeeded in increasing marketing and sales effectiveness. The designed system facilitates transactions, allows users to access product information quickly, and provides transactions, allows to access product information quickly, and provides accurate sales reports. With this platform, businesses can reach a wider market and increase customer satisfaction through the convenience of online shopping. Overall, the implementation of e-commerce contributes to business growth and sustainability of local industries.
Kolaborasi Digital dalam Pengembangan Sanjai Minang di Era E-Commerce pada Kabupaten limapuluh Kota Raini, Putri; Annas, Firdaus; Tiwi, Tiwi; Okra, Riri
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.519

Abstract

This research aims to design a digital collaboration hub in order to support the development of typical West Sumatran culinary products, especially sanjai minang, and introduce Aceh Coffee in the ICommerce era. Sanjai Minang, as one of the typical culinary products originating from Limapuluh kota district, has great potential to develop and introduce the distinctive taste of Minangkabau to a wider market, both domestically and internationally. On the other hand, Aceh coffee is also known for its high quality and rich flavours, which can compete in the global market. However, the biggest challenge faced by businesses of both products is the lack of access to wider markets and limitations in utilising digital technology. Therefore, this research proposes a digital collaboration hub platform that integrates various parties such as culinary entrepreneurs. By using the Research and Development (R&D) approach. The R&D method used consists of five main stages: (1) problem identification and product development potential, (2) digital hub design involving various features to support collaboration, marketing, and distribution, (3) hub prototype development, (4) implementation and field trials, and (5) evaluation and continuous improvement. It is expected that the results of this research can provide significant contributions to the development of typical Sumatran culinary products through the use of digital platforms integrated with the ICommerce ecosystem, while increasing the competitiveness of local products in the global market.
Perancangan OpenChart Sebagai Solusi Visualisasi Data untuk Optimalisasi Penjualan Online Kerajinan Tangan di Kota Payakumbuh Kusniati, Rani; Annas, Firdaus; Desriana, Desriana
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.520

Abstract

The development of information and communication technology, especially the internet, has opened up new opportunities for crafters in Payakumbuh City as well as other micro, small and medium enterprises (MSMEs) to market their merchandise online. However, many MSMEs still face difficulties in utilising internet-based sales data to improve their business strategies. Therefore, this research aims to develop OpenChart as a data visualisation tool that can help handicraft MSMEs in Payakumbuh increase online sales. This research uses the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model combined with a Research and Development (R&D) approach. The ADDIE stages include needs analysis, system design, application development, implementation, and evaluation. In the needs analysis stage, challenges faced by MSMEs in utilising sales data were identified. Then, the OpenChart system was designed and developed to provide an easy-to-understand sales data display. Based on the research results, OpenChart allows Payakumbuh Handicraft MSMEs to view sales data in real-time. With this feature, businesses can analyse sales trends, identify the most popular products, and optimise their marketing strategies more effectively, thus increasing business competitiveness in the digital era. Translated with DeepL.com (free version)
Pengembangan Web Promosi UMKM Kerajinan Rajut Berbasis CMS E-Shop sebagai Solusi di Kecamatan X Koto Wira Yudha, Gerli; Annas, Firdaus; Firdaus, Raihan
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.523

Abstract

The online promotion strategy for UKM Rumah Rajut Syafir aims to enhance competitiveness and expand market reach through the development of a CMS-based E-Shop using OpenCart, which is practical and beginner-friendly. Highlight the urgent need for innovation in digital marketing. Additionally, the low interest of the local community in knitted products—due to their ability to create similar items—and the lack of exposure in broader markets further emphasize the necessity of a digital solution. This research adopts the Research and Development (R&D) method with the Waterfall development model to design a web-based promotional platform through OpenCart, ensuring its validity, practicality, efficiency, and effectiveness in supporting product marketing. The contribution of this study extends beyond the local aspect by helping UKMs improve competitiveness and expand their markets; it also has global implications by providing a digitalization model for SMEs in the handicraft industry. The research findings indicate that web-based applications like OpenCart can serve as a valuable support tool to enhance product visibility, reach more customers, and strengthen the competitiveness of home industries in the digital era. Simultaneously, they play a role in preserving local culture through knitted products, which hold artistic value and unique identity in the global trade landscape.
Perancangan Platform Promosi dan Penjualan Home Industry Berbasis OpenCart di Padang Panjang Janathan, Khalif; Annas, Firdaus; Annaufal, Hafizh
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.524

Abstract

Digital transformation is a challenge for MSMEs, especially in efforts to improve promotion and competitiveness in the digital era. This study aims to design an OpenCart-based e-commerce platform to support the promotion and sale of home industry products in Padang Panjang. This research method uses the Research and Development (R&D) methodology with the ADDIE development model, this study involves the stages of needs analysis, system design, implementation, and testing. This study identifies the main obstacles for MSME actors through surveys and interviews, including limitations in traditional promotion and digital access. The OpenChart framework was chosen because of its open-source, flexible, and easily customizable nature. This platform is also designed with features such as product catalogs, digital payment integration, promotion management systems, and comprehensive sales reporting. The test results show that the platform is able to increase operational efficiency in expanding market access to the national level. Users can feel the ease of managing products and promotions, while digital payment integration increases security in transactions. This shows that the OpenChart-based platform can be a strategic solution to overcome geographical constraints and increase the competitiveness of home industries. This research also provides real contributions in supporting the digitalization of MSMEs, strengthening the local economy, and creating new opportunities for small business actors to compete in a wider market.
Perancangan E-Commerce Berbasis OpenCart untuk Promosi dan Penjualan Produk Makanan Usaha Ikan Asin Alfajri, Habib; Annas, Firdaus; Arya Winaldi, Deni
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.526

Abstract

This article discusses the design of an e-commerce platform based on OpenCart to support the promotion and sales of food products, specifically focusing on salted fish businesses. The purpose of this study is to design a digital sales system that can enhance market reach, operational efficiency, and competitiveness of small businesses in the digital era. The initial condition shows that salted fish businesses still rely on traditional marketing methods, such as direct sales and word-of-mouth promotion, which have limitations in reaching a broader market and face competitiveness challenges with other business players. The ideal condition is an integrated e-commerce system that facilitates online promotion, digital transactions, and automated data recording. The research methodology involves needs analysis, system design and development using the OpenCart platform, as well as performance testing through implementation in small business groups. The designed system includes key features such as product cataloging, stock management, digital payment integration, and order tracking, which are tailored to meet the needs of small business operators. The results show that this platform effectively increases customer accessibility to products, accelerates transaction processes, and provides data-driven insights that can support strategic decision-making in businesses. The findings indicate that adopting technologies like OpenCart can significantly strengthen the competitiveness of traditional businesses through business process digitization. Furthermore, this platform provides opportunities for small businesses to easily connect with potential customers in various regions. The implications of this study include a model of technology adaptation for other small and medium enterprises (SMEs) with limited resources, as well as recommendations for developing additional features such as logistics integration and online payment systems to maximize the benefits of e-commerce for small businesses.
Perancangan Platfrom Berbasis E-Commerce untuk Mendukung UMKM Rumahan di Pasaman Barat afwana, afwana; Annas, firdaus; fitriani, nita
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.528

Abstract

The following paragraphs have been developed: This research not only focuses on the implementation of e-commerce platforms for MSMEs in West Pasaman, but can also serve as a model for the development of similar platforms in various developing countries. By customising the features of the platform based on the needs and digital infrastructure of each region, this model has the potential to help improve the competitiveness of MSMEs globally. The scalability of the platform is an important factor in ensuring widespread adoption and its impact on digital economic growth. Therefore, further research can be conducted by analysing the effectiveness of similar platforms in different countries to identify best practices in supporting MSMEs. In addition, it is important to explore the extent to which this model can be applied in different markets with different conditions, including in countries that have limitations in digital infrastructure. Platform adaptation should consider factors such as business culture, e-commerce regulations, and the digital readiness of local MSMEs. Furthermore, the impact of e-commerce platforms on the local economy also needs to be scrutinised, especially in improving global market access for MSMEs and accelerating local product exports. Digital security and regulatory aspects are a challenge in the implementation of cross-border e-commerce platforms. Data protection, online transaction security, and compliance with international regulations must be considered for these platforms to operate sustainably. With a broader approach, this research can contribute to developing e-commerce solutions that not only have an impact at the local level, but can also become a global reference for the growth of MSMEs in the digital era.
Perancangan E-Commerce Berbasis OpenCart untuk Promosi Produk Makanan Home Industry Di Kecamatan Aek Ledong Arya Winaldi, Deni; Annas, Firdaus; Yusuf Armando, M
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.530

Abstract

The digital transformation of marketing strategies presents a critical challenge for Micro, Small, and Medium Enterprises (MSMEs) in developing effective product promotion mechanisms. This research addresses the limited promotional channels for home industry food products in Aek Bange, Aek Ledong Subdistrict, by designing an innovative OpenCart-based E-commerce platform. Utilizing Research and Development (R&D) methodology with a ADDIE which includes the Analysis, Design, Development, Implementation and Evaluation development model, the study aims to create a robust web-based promotional media that enhances market accessibility for local entrepreneurs. The research methodology systematically examines the current limitations of traditional marketing approaches and leverages digital technology to provide sustainable solutions for MSME product promotion. By implementing an OpenCart-based e-commerce platform, the study explores the potential of digital technologies to bridge the gap between local producers and potential consumers. The developed platform undergoes rigorous validation processes to ensure its practicality, effectiveness, and user-friendliness. Empirical findings demonstrate that the OpenCart-based e-commerce solution significantly improves product visibility, market reach, and marketing efficiency for home industry entrepreneurs. The research reveals that digital platforms can effectively overcome geographical and promotional constraints faced by small-scale producers. Moreover, the study provides valuable insights into the transformative potential of technological interventions in supporting local economic ecosystems.The outcomes suggest that strategic technological integration can empower MSME actors, enabling them to introduce and market their products to broader audiences, thereby fostering economic growth and digital inclusivity in local communities.
Pengembangan Platform E-Commerce Berbasis OpenCart untuk Industri Kreatif UMKM Kerajinan Rajut di Kabupaten Pasaman Barat Hasnah, Radiatul; Annas, Firdaus; Sartiva, Yola
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.531

Abstract

This research is motivated by how to develop an opencart-based e-commerce platform for the creative industry of knitting craft MSMEs in West Pasaman district. The purpose of this research is to design and build an opencart-based e-commerce platform that suits the needs of creative industry players of knitting craft MSMEs in West Pasaman district. Making it easier for knitting craft MSME players to market their products online to reach a wider market and facilitate the process of product management, transactions, and communication between businesses and customers through the integration of e-commerce technology. The method used in this research is Research and Development (R&D), which was chosen because it can develop an OpenCart-based e-commerce platform according to the needs and characteristics of the creative industry of knitting craft MSMEs in West Pasaman Regency. The R&D process goes through several stages, starting from needs analysis, platform design, implementation, and testing. This approach aims to produce products that can be directly used by MSME players, providing practical solutions to their product marketing problems. The R&D method also enables the identification, design, and testing of systems that can improve the competitiveness and business effectiveness of knitting craft MSMEs through the utilization of digital platforms. The findings of this research are that the development of an OpenCart-based e-commerce platform for the creative industry of knitting craft MSMEs in West Pasaman Regency has succeeded in improving market access and product competitiveness. This platform makes it easier for MSME players to market their products digitally, expand market reach, and increase sales. In addition, MSME players also gained a better understanding of the use of technology in their business. Therefore, this e-commerce platform has made a significant contribution to the development of the local economy and creative industry in the area.
Pengembangan Strategi E-Commerce untuk UMKM Songket Khas Minangkabau: Analisis 4D yang Mendalam dan Komprehensif 'Aini Koto, Nurul; Annas, Firdaus; Putri, Putri
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.532

Abstract

The development of an e-commerse strategy for Minangkabau songket businesses is crucial in the face of evolving market dynamics. The background of this research focuses on the challenges faced by songket businesses in effectively marketing their products in the digital era. With the increasing use of the internet and e-commerce, songket businesses need to adapt to remain relevant and competitive. This research uses Research and Developmen (R&D), with the Define, Design, Develop, Dissamble (4D) research method. The purpose of this research is to conduct an in-depth SWOT analysis to identify the strengths, weaknesses, opportunities, and threats faced by songket businesses in developing e-commerse strategies. The method used in this research is a comprehensive 4D  analysis, with data collection through direct interviews with MSME owners in depth with MSME business actors. The interview results show that the main strengths of songket businesses lie in the quality of the products and the uniqueness of the designs that reflect Minangkabau culture. However, weaknesses such as lack of knowledge about digital marketing and limited market access are significant challenges. Opportunities to increase sales through e-commerce platforms and social media are huge, while threats from competition of similar products and changing consumer preferences need to be watched out for.
Co-Authors 'Aini Koto, Nurul Abadi Simanjuntak, Rahmat Adis Susazil, Alfi afwana, afwana AHMAD FAUZI Al Hafidz, Muhammad Husein Al Muzacy, Zio Farid Alexius Ulan Bani Alfajri, Habib Alfandi, M Raihan Alia, Rahma Almukarrom Ramadhan, Sayyid Barqi Alya, Ilhami Amanda Putri, Diva An Naufal, Hafizh Angelie, Feby Anggi Candra, Dwi Anggraini, Siti Rahma Annaufal, Hafizh Annisa Fitri, Annisa Arfandi, Adnan Ariska, Vina Armando, M Yusuf Armei, Fernanda Putra Arya Winaldi, Deni Aulia, Selvina Awaluddin Awaluddin Ayu Maydani Hsb, Alisya Ayuri, Arthi Borotan, Nella Lestari Cahyani, Yola Indra Chan, Fajri Rinaldi Citra Purnama, Wawan Darmawati , Gusnita Darmawati, Gusnita Deqa Annisa G, Puti Desriana, Desriana Difa Andini, Mawar Dina Hanifah, Arini Diva Suryani, Amelia Dolis Herdiani, Febri Dwi Alda, Restika Dwi Amiza, Indah Putri Effendi, Chantika Efriyanti, Liza Fadhilah, Habibatul Fadil, Ilham Fadila, Nurul Fahira Risna, Rahma Fathoni Ronaldi, Muhammad Fatma wati Fattahul Safti Hasibuan, Asyahri Ferdiansyah Bahri, Ferdi Ferza, Zilma Firdaus, Raihan Firmanda, Anggia Fitri, Ainil Fitriani, Nita Gustiana, Nadya Habibi, Muhammad Taufiq Hadai Yani Fitri, Gina Hafizah, Nurul Hari Antoni Musril Hasibuan, Ulfa Suryani Hasnah, Radiatul Hendra Hendra Henra, Raseb Holip, Zulahmad Ida Ayu Putu Sri Widnyani Ilham Kurniawan Imam Dwi Maulana, Muhammad Indra Cahyani, Yola Indrianti, Zulka Izzati Masyerli, Ghazia Atiqah Jama Hendra, Risil Jamil, Hafizin Janahtan, Khalif Janathan, Khalif Jasmienti, Jasmienti jumadila, ulfa Khairuddin - Khairunnisa Khairunnisa Koto, Nurul Aini Kusniati, Rani Mahendra, Andini Mahmud Arif Maripatullah, Alief Marsela, Mutiara Irce Marzura, Wiwi Maulida, Mia Miftahul Jannah, Syadina Miranda, Charin Mu'tada, Muhammad Muhammad Alwi Nabilah, Rizky Naila Kamila Naufal, M. Hafizh Nesa Yolanda, Dinda Novianti , Elvina Nur Atikah Nur Khaliq, Muhammad Nuraisyah Nuraisyah Nurhaliza Mtd, Siti Oktavia, Susi Pahlevi Pane, Reza Poyan, Hafri Saldi Pratiwi, Erwita Prima Aulia, Allans Priyanto, Dimas Putra Putri Putri, Putri PUTRI WULANDARI Putri, Aimala Putri, Fadhila Putri, Rahma Yulia Rahayu Kurniati rahma dhani, rahma Rahmadani Daulay, Fitri Rahmadiani, Salfa Rahmi, Miftahur Raihan Alfandi, M Raini, Putri Ramadani, Muhammad Ramadhan Pratama, Aldi Ramadhani, Yessi Rasyid, Hanifa Corrina Ratih Wulandari Riri Okra Risda Izzati, Hafzi Riska Erpina, Riska Riski, Roni ritonga, Lannihara Rival, Muhammad Rizki Akbar, Danu Rizki Dongoran, Roni Rizky, Alya Ruanda, Gita Rubiyanti Dewi, Rahma Salshavira, Najwabilla Samsinar, Siti Sanjaya, Intan Santika, Mira Saputro, Joko Sari, Lia Kartika Sartiva, Yola Sarwo Derta Shafitri, Fadila Sipayung, Nurul Hidaya Sipayung, Nurul Hidayah Sitorus, Nazwa Yupada Putri Syahidah Tampubolon, Siti Syahrani, Selfira Tanjung, Muhammad Ridho Tanjung, Rahmatin Nikmah Termulo Mitrasyah, Aprian Tigana, Adra Tiwi , Tiwi Tiwi, Tiwi Uliyanti, Rinci Valentina, Felia Wandira, Raju Wira Yudha, Gerli Wulan Dari, Putri Wulandari, Mely Yanti, Rahma Yulifda Elin Yuspita Yunita, Ermai Yupada Putri Sitorus, Nazwa Yusuf Armando, M Zahra, Anisa