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Perancangan Sistem Penjualan Produk Kerajinan dan Makanan Pada Bisnis Lokal di Batusangkar Menggunakan Platform Digital Berbasis Opencart Syahrani, Selfira; Annas, Firdaus; Nabilah, Rizky
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.480

Abstract

This research emphasizes the importance of modern technology for data management and improving business effectiveness, particularly in designing a product sales system. The aim of this article is to design a sales system for handicraft and food products based in Batusangkar using digital platforms such as OpenCart. The current issue faced by local businesses in Batusangkar is that marketing has not yet been widely implemented because many MSMEs have not utilized online promotional media. Furthermore, the rapidly developing technology is seen as capable of improving sales effectiveness while expanding market reach. The development model used in this research is the Research and Development (R&D) model with the ADDIE approach, which includes Analysis, Design, Development, Implementation, and Evaluation. The final result of this research is a promotional media using a digital platform, specifically OpenCart, designed to make it easier for local entrepreneurs to manage and market their products. The findings from this study show that using a digital platform like OpenCart not only helps improve business effectiveness but also enhances the competitiveness and marketability of local businesses in Batusangkar. With the sales system utilizing a digital platform, local entrepreneurs in Batusangkar can expand and improve the marketability of their products.
Perancangan Sistem E-Commerce Menggunakan OpenCart untuk Home Industry Makanan pada Usaha Mikro di Payakumbuh Rival, Muhammad; Annas, Firdaus; Fattahul Safti Hasibuan, Asyahri
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.482

Abstract

This research aims to design an e-commerce system focused on the needs of micro-entrepreneurs, particularly in the food industry, to help MSMEs utilize digital technology to expand market reach in Payakumbuh. The system developed uses OpenCart as the main platform, designed to facilitate entrepreneurs in marketing their products through a web-based e-commerce platform. One of the main challenges in introducing products to the broader community is the reliance on traditional promotion methods, which limit market potential. In today's digital era, home industry products should already be competitive in the global market. However, many micro-entrepreneurs have yet to optimally leverage technology.The research adopts the Research and Development (R&D) method with the development stages of Planning, Production, and Evaluation (PPE). During the Planning stage, problems and needs of MSMEs were analyzed through surveys conducted on several food home industries in Payakumbuh. The Production stage involved designing an e-commerce application using the OpenCart platform as a medium to enhance sales. The Evaluation stage aimed to disseminate the research findings. The result of this study is a web-based promotional tool using the OpenCart application that can assist micro-entrepreneurs in introducing their products digitally. The findings indicate that OpenCart can be an effective solution to increase the competitiveness of home industry products in Payakumbuh, as well as make it easier for entrepreneurs to enter wider and global markets.
Perancangan Produk dan Penjualan Multikategori melalui Platform E- Commerce Berbasis OpenCart di Kec. Padang Gelugur Fadil, Ilham; Annas, Firdaus; Hidayat, Rahmad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.484

Abstract

This research aims to enhance the promotional power of MSME products and introduce the quality and uniqueness of products produced by MSMEs in the Padang Gelugur District, so that they can reach a wider market. The type of research used is qualitative, with the main methods being observation and interviews. Based on the observation results, several key challenges faced by MSME actors were identified, one of which is the still traditional sales techniques. Product sales are typically conducted only within the Padang Gelugur District, without expanding to areas outside the region. This poses a challenge, especially given the current technological advancements that have opened up new opportunities for product marketing. Many business owners are now utilizing digital platforms such as WhatsApp, Instagram, and online marketplaces like Shopee to promote their products. This research employs a Research and Development (R&D) approach with the PPE (Planning, Production, Evaluation) development model. This model is expected to enhance the effectiveness of promotional strategies while also encouraging the development of MSME products in the Padang Gelugur District. By utilizing digital technology, MSME actors can more easily reach consumers outside the region, increase competitiveness, and strengthen the sustainability of their businesses amid an increasingly competitive market. businesses in the midst of increasingly competitive market competition.
Perancangan Sistem E-Commerce Berbasis OpenChart untuk Meningkatkan Strategi Promosi Pada Home Industry Produk Kue Kering Di Kecamatan Panyabungan Nabilah, Rizky; Annas, Firdaus; Syahrani, Selfira
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.486

Abstract

This article discusses system planning to improve promotional strategies in the Home Industry in panyabungan District. This design uses Opencart, a web-based e-commerce platform, asa modern solution to traditional promotions which are still limited. Currently, promotion of Home Industry products in this area is only carried out conventionally and marketing reach is still limited around panyabungan District. In fact, with technological developments and the rapid ise of online marketing, promotional strategies should adapt to the needs of the times. With this research, the aim is to change traditional promotional methods to technology-based ones through Opencart. This research uses the Research and Development (R&D) method with the Define, Design, Develop, and Dissemination development model. The final result of this research is an e-commerce system in the form of web-based promotional media that utilizes the openchart application. The findings from this research, where promotional media using Opencart which has been designed will be a support for incrasing competitiveness in Home Industry products in Panyabungan District. The implications of this research show that the implementation of web-based technology such as Opencart not only expands product marketing reach but can also openup opportunities to increase sales significantly. This system also provides local business actors with ease in managing catalogues, orders and payments, so they can be more efficient and effective in facing competition in today’s digital era.
Pengunaan Openchart dalam Perancangan Sistem Promosi untuk UMKM : Solusi Digital untuk menjual Keripik Sanjai Secara Online Ferdiansyah Bahri, Ferdi; Annas, Firdaus; Elin Yuspita, Yulifda; Arif, Mahmud; Alwi, Muhammad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.487

Abstract

The Sanjai Chips UMKM is a typical Minangkabau business engaged in food sales. Based on the results of an interview with the store owner, it was found that the owner still uses traditional methods of selling, which has led to the stagnation of the Sanjai Chips business. The promotion process for Sanjai Chips faces several challenges, particularly the lack of an online promotional platform. Additionally, the store's location is difficult for the general public to find. This is because the Sanjai Chips store does not have a website that can provide information about the products sold. To increase the sales of Sanjai Chips, a website is needed that can address these issues. In this digital era, we can take advantage of digital platforms that allow for broader sales reach, both locally and internationally. The goal of this article is to design a promotional system for the home industry of Sanjai Chips using the practical and effective OpenCart CMS. This study uses the PPE (planning, production, and evaluation) method. The research successfully designed an OpenCart-based promotional system to support the online marketing of Sanjai Chips, making it attractive, valid, practical, and effective. The designed system includes several main features such as a product catalog complete with images, descriptions, prices, and order management to facilitate customers in ordering the products they want. It is hoped that this research will result in a website that attracts customers from any region, enabling them to place orders without having to visit the store directly.
Perancangan Toko Online UMKM dengan OpenCart untuk Meningkatkan Daya Saing di Kec. Sijunjung Rizki Akbar, Danu; Annas, Firdaus; Fadila, Nurul
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.491

Abstract

Advances in digital technology provide great opportunities for Micro, Small and Medium Enterprises (MSMEs) to increase their competitiveness in local and global markets. However, unfortunately there are still many MSMEs in Sijunjung District that have not utilized digital platforms optimally so that their market reach is only limited to the Sijunjung area and does not reach areas outside it. This is very unfortunate because consumers from other areas may want the products sold by these MSMEs. Therefore, this research aims to design an OpenCart-based online shop as a solution for MSMEs to expand market reach and increase operational efficiency and simplify the buying and selling transaction process. The research method used is Research and Development (R&D) with stages including needs analysis, system design, implementation, and evaluation of the final product. The research results show that the OpenCart platform can be adapted to meet the specific needs of MSMEs, such as ease of product management, flexible payment features, and an attractive and responsive display. Evaluation of the system shows an increase in the potential competitiveness of MSMEs through wider access to digital markets and more structured business management. By implementing this online shop, MSMEs in Sijunjung District can be better prepared to compete in the digital era and increase income in a sustainable manner. This research makes a real contribution in empowering MSMEs through digital technology and becomes a model for developing MSMEs in other regions.
Integrasi Teknologi Digital dan OpenCart sebagai Solusi Inovatif untuk Meningkatkan Efisiensi Operasional UMKM di Kabupaten Labuhanbatu Fattahul Safti Hasibuan, Asyahri; Annas, Firdaus; Rival, Muhammad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.496

Abstract

This article aims to explore the integrity of digital technology and the use of the OpenCart platform as an innovative solution to improve the operational efficiency of MSMEs in Labuhanbatu Regency. MSMEs in this area often face problems in terms of performance control, marketing, and limited market access. These obstacles trigger the failure of MSMEs to compete optimally in an increasingly digital market. MSMEs in Labuhanbatu should be able to utilize digital technology, especially e-commerce platforms such as OpenCart, to increase operational efficiency, expand market reach, and increase the competitiveness of existing products. However, many MSMEs have difficulty accessing and utilizing this technology due to the lack of knowledge and resources controlled by MSME actors. The methodology used in this study is the Research and Development (R&D) method with the PPE (Planning, Production, Evaluation) development stages. The stages of the methodology in this study begin by describing the problems encountered by MSMEs, continuing with designing appropriate solutions, developing significant technology implementations, and finally disseminating research results to improve the interpretation and adoption of technology in MSME groups. The results of the study emphasize that OpenCart integrity can improve the operational efficiency of MSMEs, especially in terms of inventory management, product marketing, and sales transactions. Additional findings include the importance of training for MSMEs to improve knowledge about the use of digital technology and maximize e-commerce platforms in achieving the best profits. Thus, the implementation of digital technology and OpenCart in Labuhanbatu Regency has been proven to increase the competitiveness and operational efficiency of MSMEs, thereby opening up wider and more sustainable market opportunities.
Memberdayakan UMKM Lokal Wilayah Solok Melalui Sistem E-commerce Opencart untuk Meningatkan Penjualan Wulandari, Mely; Annas, Firdaus; Rahmi, Miftahur
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.497

Abstract

Micro, small, and medium enterprises (MSMEs) play a crucial role in the local economy, including in the Solok region. However, challenges such as limited market access, low adoption of digital technology, poor digital literacy, and resource constraints often hinder their progress. This study aims to empower local MSMEs in Solok by creating an E-commerce system based on OpenCart. This initiative will enhance sales, expand market reach, and promote digital inclusion in the industry. Using a qualitative approach, this research employs a research and development (R&D) methodology, implemented through the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). During the analysis phase, data were collected through in-depth interviews with MSME actors, observing business processes, and reviewing literature on E-commerce technology. The analysis identified key needs, including ease of use, catalog availability, secure online payment methods, shipment tracking, and systematic sales reporting. The E-commerce system is built using the OpenCart platform, known for its exceptional flexibility and various built-in features that integrate with third-party services. Expected benefits include increased market reach, enhanced competitiveness of local products in the digital market, and higher MSME revenues. By implementing promotional features and discounts, the system allows customers to interact directly with sellers and facilitates online collaboration among businesses, leading to more effective marketing. Thus, this research supports the digital transformation of MSMEs, particularly in Solok, addressing challenges in the digital era.
Pengembangan Sistem E-Commerce Berbasis Opencart untuk Mendukung Pertumbuhan UMKM di Sumatera Barat Rahmadani Daulay, Fitri; Annas, Firdaus; Fahira Risna, Rahma
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.499

Abstract

The development of an OpenCart-based e-commerce system is a strategic step in supporting the growth of micro, small and medium enterprises (MSMEs) in West Sumatra. Business sectors such as the manufacture of sanjai crackers and handicrafts are examples of areas that can utilise this platform to improve competitiveness and expand market reach. Business digitalisation through e-commerce allows businesses to more easily promote their products, reach consumers in various regions, and improve operational efficiency. This research aims to analyse the implementation of OpenCart in improving the accessibility and marketing of MSME products. The research method used is a case study with a qualitative approach and Research and Development (RND). Data collection was conducted through in-depth interviews with MSME owners as well as secondary data analysis from various related reports. This approach allows the research to gain an in-depth understanding of the challenges and opportunities faced by MSME players in adopting digital technology. The results show that the use of OpenCart can significantly increase product visibility, expand market reach, and simplify the transaction process. With this e-commerce system, MSME players can manage their online stores more efficiently, manage product catalogues, and optimise digital marketing strategies. In addition, training in the use of e-commerce platforms has proven to be very important so that MSME players can make optimal use of technology. In conclusion, the development of an OpenCart-based e-commerce system can be an effective solution in supporting the growth of MSMEs in West Sumatra. With proper implementation, this platform can help improve the competitiveness of local products in the digital market, both at the national and international levels. The adoption of digital technology in MSME businesses also has the potential to accelerate digital-based economic transformation and create new opportunities for small businesses to be more competitive in the era of globalisation.
Pengembangan Sistem Promosi Online Kain Tenun Khas Sipirok pada Usaha Tenun Anni Tupang Menggunakan OpenCart Syahidah Tampubolon, Siti; Annas, Firdaus
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.500

Abstract

Annie Tupang Weaving Business is one of the MSMEs producing Sipirok’s traditional woven fabrics with high cultural and aesthetic value. Each motif on the woven fabrics carries cultural significance derived from the 'abit godang' of South Tapanuli. In the digital era, this MSME faces challenges in promoting and marketing its products due to reliance on limited traditional methods, such as word-of-mouth marketing and basic social media use. These limitations result in reduced market reach and low promotional efficiency. This article aims to develop an online promotion system using the OpenCart platform as a digital solution to enhance competitiveness, expand market reach, and improve operational efficiency. The study adopts the Prototype Development Model (PPE), comprising three main stages: Planning, Development, and Evaluation. During the Planning stage, a needs analysis was conducted through interviews and observations of business processes. The Development stage included the installation and configuration of the OpenCart platform to meet system requirements. The Evaluation stage involved functional testing and user feedback. The results demonstrate that the OpenCart-based system provides effective features for managing product catalogs, online payments, order management, and transaction tracking. Furthermore, it reduces the costs of traditional promotions, such as brochure printing, and improves the consumer experience through more practical access. In conclusion, implementing an OpenCart-based e-commerce system using the PPE model can be a strategic step to support MSME development in the digital era, particularly in significantly enhancing the promotion of Sipirok’s traditional woven products.
Co-Authors 'Aini Koto, Nurul Abadi Simanjuntak, Rahmat Adis Susazil, Alfi afwana, afwana AHMAD FAUZI Al Hafidz, Muhammad Husein Al Muzacy, Zio Farid Alexius Ulan Bani Alfajri, Habib Alfandi, M Raihan Alia, Rahma Almukarrom Ramadhan, Sayyid Barqi Alya, Ilhami Amanda Putri, Diva An Naufal, Hafizh Angelie, Feby Anggi Candra, Dwi Anggraini, Siti Rahma Annaufal, Hafizh Annisa Fitri, Annisa Arfandi, Adnan Ariska, Vina Armando, M Yusuf Armei, Fernanda Putra Arya Winaldi, Deni Aulia, Selvina Awaluddin Awaluddin Ayu Maydani Hsb, Alisya Ayuri, Arthi Borotan, Nella Lestari Cahyani, Yola Indra Chan, Fajri Rinaldi Citra Purnama, Wawan Darmawati , Gusnita Darmawati, Gusnita Deqa Annisa G, Puti Desriana, Desriana Difa Andini, Mawar Dina Hanifah, Arini Diva Suryani, Amelia Dolis Herdiani, Febri Dwi Alda, Restika Dwi Amiza, Indah Putri Effendi, Chantika Efriyanti, Liza Fadhilah, Habibatul Fadil, Ilham Fadila, Nurul Fahira Risna, Rahma Fathoni Ronaldi, Muhammad Fatma wati Fattahul Safti Hasibuan, Asyahri Ferdiansyah Bahri, Ferdi Ferza, Zilma Firdaus, Raihan Firmanda, Anggia Fitri, Ainil Fitriani, Nita Gustiana, Nadya Habibi, Muhammad Taufiq Hadai Yani Fitri, Gina Hafizah, Nurul Hari Antoni Musril Hasibuan, Ulfa Suryani Hasnah, Radiatul Hendra Hendra Henra, Raseb Holip, Zulahmad Ida Ayu Putu Sri Widnyani Ilham Kurniawan Imam Dwi Maulana, Muhammad Indra Cahyani, Yola Indrianti, Zulka Izzati Masyerli, Ghazia Atiqah Jama Hendra, Risil Jamil, Hafizin Janahtan, Khalif Janathan, Khalif Jasmienti, Jasmienti jumadila, ulfa Khairuddin - Khairunnisa Khairunnisa Koto, Nurul Aini Kusniati, Rani Mahendra, Andini Mahmud Arif Maripatullah, Alief Marsela, Mutiara Irce Marzura, Wiwi Maulida, Mia Miftahul Jannah, Syadina Miranda, Charin Mu'tada, Muhammad Muhammad Alwi Nabilah, Rizky Naila Kamila Naufal, M. Hafizh Nesa Yolanda, Dinda Novianti , Elvina Nur Atikah Nur Khaliq, Muhammad Nuraisyah Nuraisyah Nurhaliza Mtd, Siti Oktavia, Susi Pahlevi Pane, Reza Poyan, Hafri Saldi Pratiwi, Erwita Prima Aulia, Allans Priyanto, Dimas Putra Putri Putri, Putri PUTRI WULANDARI Putri, Aimala Putri, Fadhila Putri, Rahma Yulia Rahayu Kurniati rahma dhani, rahma Rahmadani Daulay, Fitri Rahmadiani, Salfa Rahmi, Miftahur Raihan Alfandi, M Raini, Putri Ramadani, Muhammad Ramadhan Pratama, Aldi Ramadhani, Yessi Rasyid, Hanifa Corrina Ratih Wulandari Riri Okra Risda Izzati, Hafzi Riska Erpina, Riska Riski, Roni ritonga, Lannihara Rival, Muhammad Rizki Akbar, Danu Rizki Dongoran, Roni Rizky, Alya Ruanda, Gita Rubiyanti Dewi, Rahma Salshavira, Najwabilla Samsinar, Siti Sanjaya, Intan Santika, Mira Saputro, Joko Sari, Lia Kartika Sartiva, Yola Sarwo Derta Shafitri, Fadila Sipayung, Nurul Hidaya Sipayung, Nurul Hidayah Sitorus, Nazwa Yupada Putri Syahidah Tampubolon, Siti Syahrani, Selfira Tanjung, Muhammad Ridho Tanjung, Rahmatin Nikmah Termulo Mitrasyah, Aprian Tigana, Adra Tiwi , Tiwi Tiwi, Tiwi Uliyanti, Rinci Valentina, Felia Wandira, Raju Wira Yudha, Gerli Wulan Dari, Putri Wulandari, Mely Yanti, Rahma Yulifda Elin Yuspita Yunita, Ermai Yupada Putri Sitorus, Nazwa Yusuf Armando, M Zahra, Anisa