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Perancangan Sistem E-Commerce Menggunakan OpenCart untuk Home Industry Makanan pada Usaha Mikro di Payakumbuh Rival, Muhammad; Annas, Firdaus; Fattahul Safti Hasibuan, Asyahri
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.482

Abstract

This research aims to design an e-commerce system focused on the needs of micro-entrepreneurs, particularly in the food industry, to help MSMEs utilize digital technology to expand market reach in Payakumbuh. The system developed uses OpenCart as the main platform, designed to facilitate entrepreneurs in marketing their products through a web-based e-commerce platform. One of the main challenges in introducing products to the broader community is the reliance on traditional promotion methods, which limit market potential. In today's digital era, home industry products should already be competitive in the global market. However, many micro-entrepreneurs have yet to optimally leverage technology.The research adopts the Research and Development (R&D) method with the development stages of Planning, Production, and Evaluation (PPE). During the Planning stage, problems and needs of MSMEs were analyzed through surveys conducted on several food home industries in Payakumbuh. The Production stage involved designing an e-commerce application using the OpenCart platform as a medium to enhance sales. The Evaluation stage aimed to disseminate the research findings. The result of this study is a web-based promotional tool using the OpenCart application that can assist micro-entrepreneurs in introducing their products digitally. The findings indicate that OpenCart can be an effective solution to increase the competitiveness of home industry products in Payakumbuh, as well as make it easier for entrepreneurs to enter wider and global markets.
Perancangan Produk dan Penjualan Multikategori melalui Platform E- Commerce Berbasis OpenCart di Kec. Padang Gelugur Fadil, Ilham; Annas, Firdaus; Hidayat, Rahmad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.484

Abstract

This research aims to enhance the promotional power of MSME products and introduce the quality and uniqueness of products produced by MSMEs in the Padang Gelugur District, so that they can reach a wider market. The type of research used is qualitative, with the main methods being observation and interviews. Based on the observation results, several key challenges faced by MSME actors were identified, one of which is the still traditional sales techniques. Product sales are typically conducted only within the Padang Gelugur District, without expanding to areas outside the region. This poses a challenge, especially given the current technological advancements that have opened up new opportunities for product marketing. Many business owners are now utilizing digital platforms such as WhatsApp, Instagram, and online marketplaces like Shopee to promote their products. This research employs a Research and Development (R&D) approach with the PPE (Planning, Production, Evaluation) development model. This model is expected to enhance the effectiveness of promotional strategies while also encouraging the development of MSME products in the Padang Gelugur District. By utilizing digital technology, MSME actors can more easily reach consumers outside the region, increase competitiveness, and strengthen the sustainability of their businesses amid an increasingly competitive market. businesses in the midst of increasingly competitive market competition.
Perancangan Sistem E-Commerce Berbasis OpenChart untuk Meningkatkan Strategi Promosi Pada Home Industry Produk Kue Kering Di Kecamatan Panyabungan Nabilah, Rizky; Annas, Firdaus; Syahrani, Selfira
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.486

Abstract

This article discusses system planning to improve promotional strategies in the Home Industry in panyabungan District. This design uses Opencart, a web-based e-commerce platform, asa modern solution to traditional promotions which are still limited. Currently, promotion of Home Industry products in this area is only carried out conventionally and marketing reach is still limited around panyabungan District. In fact, with technological developments and the rapid ise of online marketing, promotional strategies should adapt to the needs of the times. With this research, the aim is to change traditional promotional methods to technology-based ones through Opencart. This research uses the Research and Development (R&D) method with the Define, Design, Develop, and Dissemination development model. The final result of this research is an e-commerce system in the form of web-based promotional media that utilizes the openchart application. The findings from this research, where promotional media using Opencart which has been designed will be a support for incrasing competitiveness in Home Industry products in Panyabungan District. The implications of this research show that the implementation of web-based technology such as Opencart not only expands product marketing reach but can also openup opportunities to increase sales significantly. This system also provides local business actors with ease in managing catalogues, orders and payments, so they can be more efficient and effective in facing competition in today’s digital era.
Memberdayakan UMKM Lokal Wilayah Solok Melalui Sistem E-commerce Opencart untuk Meningatkan Penjualan Wulandari, Mely; Annas, Firdaus; Rahmi, Miftahur
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.497

Abstract

Micro, small, and medium enterprises (MSMEs) play a crucial role in the local economy, including in the Solok region. However, challenges such as limited market access, low adoption of digital technology, poor digital literacy, and resource constraints often hinder their progress. This study aims to empower local MSMEs in Solok by creating an E-commerce system based on OpenCart. This initiative will enhance sales, expand market reach, and promote digital inclusion in the industry. Using a qualitative approach, this research employs a research and development (R&D) methodology, implemented through the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). During the analysis phase, data were collected through in-depth interviews with MSME actors, observing business processes, and reviewing literature on E-commerce technology. The analysis identified key needs, including ease of use, catalog availability, secure online payment methods, shipment tracking, and systematic sales reporting. The E-commerce system is built using the OpenCart platform, known for its exceptional flexibility and various built-in features that integrate with third-party services. Expected benefits include increased market reach, enhanced competitiveness of local products in the digital market, and higher MSME revenues. By implementing promotional features and discounts, the system allows customers to interact directly with sellers and facilitates online collaboration among businesses, leading to more effective marketing. Thus, this research supports the digital transformation of MSMEs, particularly in Solok, addressing challenges in the digital era.
Pengembangan Sistem E-Commerce Berbasis Opencart untuk Mendukung Pertumbuhan UMKM di Sumatera Barat Rahmadani Daulay, Fitri; Annas, Firdaus; Fahira Risna, Rahma
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.499

Abstract

The development of an OpenCart-based e-commerce system is a strategic step in supporting the growth of micro, small and medium enterprises (MSMEs) in West Sumatra. Business sectors such as the manufacture of sanjai crackers and handicrafts are examples of areas that can utilise this platform to improve competitiveness and expand market reach. Business digitalisation through e-commerce allows businesses to more easily promote their products, reach consumers in various regions, and improve operational efficiency. This research aims to analyse the implementation of OpenCart in improving the accessibility and marketing of MSME products. The research method used is a case study with a qualitative approach and Research and Development (RND). Data collection was conducted through in-depth interviews with MSME owners as well as secondary data analysis from various related reports. This approach allows the research to gain an in-depth understanding of the challenges and opportunities faced by MSME players in adopting digital technology. The results show that the use of OpenCart can significantly increase product visibility, expand market reach, and simplify the transaction process. With this e-commerce system, MSME players can manage their online stores more efficiently, manage product catalogues, and optimise digital marketing strategies. In addition, training in the use of e-commerce platforms has proven to be very important so that MSME players can make optimal use of technology. In conclusion, the development of an OpenCart-based e-commerce system can be an effective solution in supporting the growth of MSMEs in West Sumatra. With proper implementation, this platform can help improve the competitiveness of local products in the digital market, both at the national and international levels. The adoption of digital technology in MSME businesses also has the potential to accelerate digital-based economic transformation and create new opportunities for small businesses to be more competitive in the era of globalisation.
Pengembangan Sistem Promosi Online Kain Tenun Khas Sipirok pada Usaha Tenun Anni Tupang Menggunakan OpenCart Syahidah Tampubolon, Siti; Annas, Firdaus
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.500

Abstract

Annie Tupang Weaving Business is one of the MSMEs producing Sipirok’s traditional woven fabrics with high cultural and aesthetic value. Each motif on the woven fabrics carries cultural significance derived from the 'abit godang' of South Tapanuli. In the digital era, this MSME faces challenges in promoting and marketing its products due to reliance on limited traditional methods, such as word-of-mouth marketing and basic social media use. These limitations result in reduced market reach and low promotional efficiency. This article aims to develop an online promotion system using the OpenCart platform as a digital solution to enhance competitiveness, expand market reach, and improve operational efficiency. The study adopts the Prototype Development Model (PPE), comprising three main stages: Planning, Development, and Evaluation. During the Planning stage, a needs analysis was conducted through interviews and observations of business processes. The Development stage included the installation and configuration of the OpenCart platform to meet system requirements. The Evaluation stage involved functional testing and user feedback. The results demonstrate that the OpenCart-based system provides effective features for managing product catalogs, online payments, order management, and transaction tracking. Furthermore, it reduces the costs of traditional promotions, such as brochure printing, and improves the consumer experience through more practical access. In conclusion, implementing an OpenCart-based e-commerce system using the PPE model can be a strategic step to support MSME development in the digital era, particularly in significantly enhancing the promotion of Sipirok’s traditional woven products.
Perancangan Bisnis UMKM Rumahan Berbasis Digital untuk Meningkatkan Aksebilitas Pasar di Kab. Mandailing Natal Ayu Maydani Hsb, Alisya; Annas, Firdaus; Fitri, Annisa
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.501

Abstract

Designing a digital-based home-based MSME business is a strategic step in increasing market accessibility, especially in Mandailing Natal Regency which has great local economic potential but limited market access. This research aims to design a digital-based business model using open-source platforms such as openchart to support the digitalisation of MSMEs. MSMEs often face challenges in marketing their products widely due to limited access and digital capabilities. This research was conducted with a Research and Development (R&D) approach using the Waterfall model is a classic model that is systematic, sequential in building software. The name of this model is actually ‘Linear Sequential Model’. This model is often referred to as the ‘classic life cycle’ or waterfall method. This model belongs to the generic model in software engineering and was first introduced by Winston Royce around 1970 so it is often considered ancient, but it is the most widely used model in Software Engineering (SE). This model takes a systematic and sequential approach. It is called waterfall because the stages passed must wait for the completion of the previous stage and run sequentially. The results showed that the implementation of openchart-based e-commerce can increase the market accessibility of MSMEs by up to 40%, expand consumer reach, and increase the marketing efficiency of local products. Openchart is proven as a user-friendly and efficient platform for the digitalisation of MSME businesses in Mandailing Natal, Openchart-based digitalisation increases market accessibility by expanding consumer reach, both locally and nationally.  
Pengembangan Openchart untuk Optimalisasi Pemasaran Produk Cemilan dan Kerajinan pada UMKM Kecamatan Kinali Putri, Aimala; Annas, Firdaus; Amanda Putri, Diva
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.502

Abstract

Development of Openchart aims to overcome the problem of limited promotion faced by micro, small and medium enterprises (MSMEs) in Kinali sub-district. by micro, small, and medium enterprises (MSMEs) in Kinali sub-district. Despite having high quality products, many MSMEs in this area struggle to reach a wider market due to ineffective marketing strategies. market due to ineffective marketing strategies and the lack of utilization of information technology. and the lack of utilization of information technology. Through the Openchart approach, approach, this research focuses on the development of a visual platform that can present product data in an attractive and informative way. This aims to make it easier for consumers to understand the advantages and variety of products offered. By utilizing Openchart, MSMEs can visualize information about their snack and craft products, including prices, raw materials, and manufacturing processes, which is expected to increase the attractiveness of their products. raw materials, and the manufacturing process, which is expected to increase the attractiveness of the products in the eyes of consumers. products in the eyes of consumers. In addition, this research also identified challenges faced by MSMEs in marketing their products, such as limited budget for promotion, lack of knowledge about digital marketing, and increasingly fierce competition. By optimizing marketing through Openchart, it is expected that MSMEs in Kinali sub-district can increase the visibility of their products, expand the market's promotional goose, and ultimately boost local economic growth. encourage local economic growth. This research will also involve training for MSME players so that they can utilize technology better. technology better. It is hoped that, with the right support, MSMEs in Kinali sub-district will not only be able to compete in the local market but also reach out to the local market. will not only be able to compete in the local market but also reach a wider market, including online markets. including online markets. With this step, it is expected that MSMEs can be more competitive and sustainable, and have a positive impact on the local economy. for the local economy. Local governments are also expected to provide greater support for the development of MSMEs in the Kec. Kinali.
Perancangan Website E-Commerce Berbasis OpenCart untuk Pemesanan Kerajinan Tangan di Kabupaten Pesisir Selatan Anggi Candra, Dwi; Annas, Firdaus; Pahlevi Pane, Reza
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.503

Abstract

The advancement of information technology has had a significant impact on the world of trade, including in the marketing of local products. One form of applying technology in this sector is e-commerce websites, which enable online transactions. This research and development (R&D) aims to design an OpenCart- based e-commerce website that can be used by the community in Pesisir Selatan District to market local handicrafts online. The method used in this research is R&D with a prototyping approach, which includes needs analysis, user interface design, system development, and testing and evaluation of the developed website. The designed website provides features such as a product catalog, shopping cart, payment system, and shipping options, which aim to facilitate transactions between sellers and buyers. The result of this R&D is an effective e-commerce website that supports online transactions of handicraft products, increases the accessibility of handicraft products to consumers outside of Pesisir Selatan District. With this system in place, it is expected to increase sales and help handicraft entrepreneurs expand their market. The conclusion of this study is that using the OpenCart platform in the design of e-commerce websites can be an appropriate solution for the development of handicraft businesses in Pesisir Selatan District..
Perancangan E-Commerce pada UMKM Rumahan Berbasis Platform Openchart Untuk Meningkatkan Daya Saing Digital di Kecamatan Sungai Aur Fitri, Annisa; Annas, Firdaus; Ayu Maydani Hsb, Alisya
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.504

Abstract

 Digitalization is one of the important factors and has become a primary need in improving the competitiveness of micro, small and medium enterprises (MSMEs), especially in the era of technology-based economic transformation. However, many home-based MSMEs in Sungai Aur sub-district still face challenges in adopting e-commerce technology, such as lack of technical understanding, limited resources and lack of access to affordable technology solutions and access to relevant solutions. This research aims to design an open source-based platform using openchart, tailored to the local needs of MSMEs, to improve their digital competitiveness and adapt to the changing modern business landscape and expand their market reach. This research uses a Research and Development (R&D) method that involves a needs analysis. The needs analysis was conducted through interviews with home-based MSME players in Sungai Aur sub-district to identify and understand their constraints and specific expectations and needs. Next, a prototype e-commerce platform was designed using a user-centered design approach to ensure ease of use and relevance of features. The results and research show that the designed openchart-based platform is able to meet the needs of MSMEs in product management, transactions and digital marketing, and also this platform improves the operational efficiency of MSMEs and expands their market reach. Findings. The findings of this research are that the development of an openchart-based e-commerce platform using the R&D method can be an effective solution in helping home-based MSMEs in Sungai Aur sub-district transform towards digital, while strengthening their competitiveness in the wider market.
Co-Authors 'Aini Koto, Nurul Abadi Simanjuntak, Rahmat Abda Abda Adis Susazil, Alfi afwana, afwana AHMAD FAUZI Akbar, M. Fahri Al Hafidz, Muhammad Husein Al Muzacy, Zio Farid Alfajri, Habib Alia, Rahma Amanda Putri, Diva An Naufal, Hafizh Angelie, Feby Anggi Candra, Dwi Anggraini, Siti Rahma Annaufal, Hafizh Annisa Fitri, Annisa Arfandi, Adnan Ariska, Vina Armando, M Yusuf Arya Winaldi, Deni Aulia, Selvina Ayu Maydani Hsb, Alisya Ayuri, Arthi Borotan, Nella Lestari Cahyani, Yola Indra Chan, Fajri Rinaldi Citra Purnama, Wawan Darmawati , Gusnita Darmawati, Gusnita Deqa Annisa G, Puti Desriana, Desriana Difa Andini, Mawar Dina Hanifah, Arini Diva Suryani, Amelia Dwi Alda, Restika Effendi, Chantika Efriyanti, Liza Fadhilah, Habibatul Fadil, Ilham Fahira Risna, Rahma Fathoni Ronaldi, Muhammad Fatma wati Fattahul Safti Hasibuan, Asyahri Ferza, Zilma Firdaus, Raihan Firmanda, Anggia Fitri, Ainil Fitriani, Nita Gustiana, Nadya Habibi, Muhammad Taufiq Hadai Yani Fitri, Gina Hari Antoni Musril Hasibuan, Ulfa Suryani Hasnah, Radiatul Henra, Raseb Holip, Zulahmad Ida Ayu Putu Sri Widnyani Ilham Kurniawan Imam Dwi Maulana, Muhammad Indra Cahyani, Yola Indrianti, Zulka Izzati Masyerli, Ghazia Atiqah Jama Hendra, Risil Jamil, Hafizin Janahtan, Khalif Janathan, Khalif Jasmienti, Jasmienti jumadila, ulfa Khairuddin - Khairunnisa Khairunnisa Koto, Nurul Aini Kusniati, Rani Mahendra, Andini Marsela, Mutiara Irce Marzura, Wiwi Maulida, Mia Miftahul Jannah, Syadina Miranda, Charin Mu'tada, Muhammad Muhammad Alwi Nabilah, Rizky Naila Kamila Naufal, M. Hafizh Nesa Yolanda, Dinda Novianti , Elvina Nur Atikah Nur Khaliq, Muhammad Nuraisyah Nuraisyah Nurhaliza Mtd, Siti Oktavia, Susi Pahlevi Pane, Reza Poyan, Hafri Saldi Pratiwi, Erwita Prima Aulia, Allans Priyanto, Dimas Putra Putri Putri, Putri PUTRI WULANDARI Putri, Aimala Putri, Fadhila Putri, Rahma Yulia Rahayu Kurniati rahma dhani, rahma Rahmadani Daulay, Fitri Rahmadiani, Salfa Rahmi, Miftahur Raihan Alfandi, M Raini, Putri Ramadani, Muhammad Ramadhani, Yessi Rasyid, Hanifa Corrina Riri Okra Risda Izzati, Hafzi Riska Erpina, Riska Riski, Roni ritonga, Lannihara Rival, Muhammad Rizki Dongoran, Roni Rizky, Alya Ruanda, Gita Rubiyanti Dewi, Rahma Salshavira, Najwabilla Samsinar, Siti Sanjaya, Intan Sari, Lia Kartika Sartiva, Yola Sarwo Derta Shafitri, Fadila Sipayung, Nurul Hidaya Sipayung, Nurul Hidayah Sitorus, Nazwa Yupada Putri Supriadi Supriadi Syahidah Tampubolon, Siti Syahrani, Selfira Tanjung, Muhammad Ridho Tanjung, Rahmatin Nikmah Termulo Mitrasyah, Aprian Tigana, Adra Tiwi , Tiwi Tiwi, Tiwi Uliyanti, Rinci Valentina, Felia Wandira, Raju Wira Yudha, Gerli Wulan Dari, Putri Wulandari, Mely Yanti, Rahma Yulifda Elin Yuspita Yunita, Ermai Yupada Putri Sitorus, Nazwa Yusuf Armando, M Zahra, Anisa