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All Journal Jurnal Media Infotama JURNAL PETIK JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Teknologi Informasi dan Vokasional JATI (Jurnal Mahasiswa Teknik Informatika) Joined Journal (Journal of Informatics Education IJIIS: International Journal of Informatics and Information Systems Education Achievement: Journal of Science and Research Jurnal Sistem Informasi Bisnis (JUNSIBI) Jurnal Educative: Journal of Educational Studies Knowbase : International Journal of Knowledge in Database Jurnal Mahasiswa Ilmu Komputer Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI) Intellect : Indonesian Journal of Learning and Technological Innovation Journal of Educational Management and Strategy International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Jurnal Solusi Masyarakat (JSM) Journal of Visionary Sharia Economy (JOVISHE)
Annas, Firdaus
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Perancangan Pemasaran Digital Untuk Produk UMKM untuk Meningkatkan Promosi Produk di Kabupaten Agam Al Muzacy, Zio Farid; Annas, Firdaus; Jamil, Hafizin; Ramadhani, Yessi
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.457

Abstract

The development of digital technology offers significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their market reach and enhance product competitiveness. However, many MSMEs still face challenges in effectively utilizing technology for marketing purposes. This study aims to design a marketing system based on the OpenCart platform tailored to the needs of three MSMEs in Agam Regency: Ay-la Goat Milk, 3 Saudara Nursery, and Nirwana Flower Studio. The research method applied in this study is Research and Development (R&D) with the ADDIE model approach, encompassing five stages: needs analysis, design, development, implementation, and evaluation. The findings indicate that the developed system effectively supports MSMEs in managing product marketing more efficiently, featuring product management, transaction processing, and promotional tools. The implementation of this system not only enhances MSME operational efficiency but also broadens their market access in the digital realm. Therefore, this research contributes positively to accelerating the digital transformation of MSMEs in Agam Regency.
E-Shop Berbasis OpenCart untuk Meningkatkan Penjualan Tanaman Pada UMKM Rumah Bunga Arfandi, Adnan; Annas, Firdaus; Imam Dwi Maulana, Muhammad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.460

Abstract

The Flower House Micro, Small and Medium Enterprises in Mandau District face challenges in increasing sales of ornamental plants because they still use limited conventional marketing methods to reach customers. This condition hampers business growth and competitiveness of Micro, Small and Medium Enterprises amidst the increasing need for digitalization. This article aims to design and develop an OpenCart-based e-shop which can be an effective solution for expanding market reach and increasing sales. This research uses research and development (R&D) methodology with the ADDIE development model The results of this research are in the form of web-based promotional media using the Opencart application which is designed to meet the needs of Micro, Small and Medium Enterprises in managing and marketing products digitally. The findings of this research indicate that OpenCart acts as an effective supporting media in increasing the competitiveness of ornamental plant products in Mandau District. This application not only functions as an e-commerce platform for buying and selling transactions, but is also a strategic tool that helps Micro, Small and Medium Enterprises promote their products more widely and efficiently. With superior features such as an informative product catalogue, integrated stock management, secure payment system, and shipping support, OpenCart provides a complete digital solution for Micro, Small and Medium Enterprises. The implications of this research show that an OpenCart-based e-commerce platform can be an effective digital solution to help Micro, Small and Medium Enterprises face marketing challenges in the modern era. It is hoped that this e-shop can become a digitalization model that can be used by other Micro, Small and Medium Enterprises to increase the competitiveness and sustainability of their business.
Optimalisasi Pemasaran Digital dengan Integrasi Media Sosial untuk Meningkatkan Penjualan Online UMKM YANI Store Hasibuan, Ulfa Suryani; Annas, Firdaus; Rizky, Alya
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.461

Abstract

The development of digital technology has opened up great opportunities for micro, small and medium enterprises (MSMEs) to expand their market reach through online marketing strategies. This article aims to examine the optimization of OpenCart-based digital marketing which is integrated with social media, such as Instagram, TikTok, and WhatsApp, to support sales of YANIStore Shop MSME products. This research aims to provide an understanding of how the integration of e-commerce technology with social media can increase the effectiveness of marketing and product sales. The research method used is a qualitative descriptive study, with data collection in the form of documentation of marketing activities, customer interactions and sales transactions via the OpenCart platform and social media. Analysis was carried out to evaluate the effectiveness of the integration of OpenCart as a sales management platform with social media as a promotional tool. The research results show that the synergy between OpenCart and social media can increase product visibility, expand the customer base, and increase sales conversions. This article concludes that this technology integration is an effective strategy to support the growth of MSMEs in the digital era. Recommendations are also given to optimize the use of OpenCart and social media in increasing the competitiveness of MSMEs.
Pengembangan Sistem E-Commerce Berbasis OpenCart Sebagai Media Promosi Digital untuk Meningkatkan Daya Saing UMKM Makanan dan Kue Kering di Kec.Lubuk Basung Salshavira, Najwabilla; Annas, Firdaus; Wati, Fatma
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.463

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, including in Lubuk Basung Subdistrict. One potential sector is the food and pastry business. Despite the huge opportunities, their marketing is often constrained by market access and means of promotion. Digital technology should be able to overcome these obstacles, but many MSME players still need assistance in digital marketing strategies, especially horeca marketing. The lack of access to online platforms makes it difficult for local products to compete. In fact, food and pastries from this region have uniqueness and high quality to be marketed more widely. This research aims to develop a website-based promotion system with e-commerce using OpenCart to increase MSME sales. The research method used is Research and Development (R&D) with the define-design-develop-disseminate model. This system has the main features of a product catalogue and web signaling, which facilitate promotion and marketing. The results showed that the implementation of OpenCart was able to improve the competitiveness of MSMEs by expanding market access and reducing marketing costs. With this system, MSMEs in Lubuk Basung can utilise digital technology more effectively. The implications of this study show that the use of OpenCart-based e-commerce not only increases sales, but also strengthens the position of MSMEs in digital competition. This system is expected to be a strategic solution for MSMEs in Lubuk Basung to face marketing challenges in the modern era
Optimalisasi E-Commerce dalam Meningkatkan Promosi UMKM Produk Lokal di Sumatera Barat Effendi, Chantika; Annas, Firdaus; Maulida, Mia
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.466

Abstract

This study aims to design or develop an OpenCart-based e-commerce platform to support the promotion and marketing of local products in South Solok. So far, promotions have been carried out manually through direct visits to the location or limited to social media such as WhatsApp or Instagram and so on, so that the marketing reach carried out in this way can be said to be less than optimal or effective. Conditions in South Solok should have sites to record MSME products in South Solok in order to increase competitiveness, income, and welfare of business actors. This study also uses the Research and Development (R&D) method with the PPE model with stages including Planning, Production and evaluation. The results of this study indicate that the OpenChart-based e-commerce platform provides various features such as a digital product catalog, an online payment system and integration with social media that can facilitate the promotion and sales process. These findings prove that the use of e-commerce technology can increase market reach, competitiveness, and operational efficiency of local business actors. By using a complete implementation, this platform is expected to be an innovative solution to encourage the digitalization of small and medium enterprises (SMEs) in South Solok.
Perancangan E-Commerce Produk Makanan dan Kerajinan untuk Meningkatkan Penjualan UMKM di Padang Pariaman Fahira Risna, Rahma; Annas, Firdaus; Nesa Yolanda, Dinda; Wandira, Raju; Alwi, Muhammad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.467

Abstract

The purpose of this article is to design an appropriate e-commerce platform to promote food and craft products from MSMEs in Padang Pariaman, with the hope of increasing sales and product competitiveness. Currently, the majority of sales of food products are still done traditionally or manually, although some food products have started to use social media as a promotional medium. Meanwhile, sales of handicraft products are generally still carried out traditionally and are not yet widely known. In fact, the rapid advances in information and communication technology currently provide great opportunities for the spread of food and craft products to be known globally. This research uses the Research and Development (RnD) method with the Define, Design, Develop, and Decemination development model, which aims to produce effective and efficient solutions. The research results show that the use of the OpenCart application as a web-based promotional media is proven to be valid, practical, effective and efficient, and is able to have a positive impact on increasing product visibility and competitiveness. The results of this research show that OpenCart can be used as a strategic platform to promote MSME food and craft products, with the aim of increasing competitiveness and wider market access for local products in Padang Pariaman. Thus, it is hoped that e-commerce can support the development of MSMEs and improve the regional economy.
Penggunaan Platform E-Commerce untuk Promosi dan Penjualan Produk Kerajinan di Kecamatan Sijunjung dengan OpenCart Kurniawan, Ilham; Annas, Firdaus; Tigana, Adra
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.468

Abstract

The purpose of this writing is to design a promotional system for handicraft products using the OpenCart CMS, aimed at facilitating promotions. The main issue faced by handicraft products is the uncertainty regarding orders and sales. Even though the products produced meet consumer expectations, there are often situations where items already manufactured remain unsold or are not collected by the buyers who ordered them. Some of the most sought-after products, such as phone cases, Islamic gowns, men's shirts, and songket fabrics, face various challenges, including different payment methods and production issues such as broken threads or patterns that do not align with customer preferences. Payments are usually made in cash or via bank transfer, and products are typically collected directly by buyers. For out-of-town buyers, delivery is sometimes arranged using intercity buses. Currently, there are many technologies available to enhance product sales and notify customers that their orders are ready. This study adopts the Research and Development (R&D) method with a development model comprising planning, production, and evaluation stages. The result of this research is a web-based promotional media platform utilizing the OpenCart application, which has been validated as both valid and practical. The findings demonstrate that OpenCart can serve as an effective supporting medium to enhance the competitiveness of handicraft products in the Sijunjung district..
Inovasi Perancangan OpenChart untuk Memajukan UMKM Kriya di Sumatra Utara Nurhaliza Mtd, Siti; Annas, Firdaus
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.471

Abstract

This study aims to assist craft SMEs (UMKM kriya) in Tambangan, North Sumatra, in maximizing their marketing potential by utilizing Open Chart technology. Currently, the promotion of craft products is still carried out manually and traditionally, making it difficult for these products to gain recognition in wider markets. With the rapid advancement of technology, the adoption of digital tools like Open Chart is expected to help SME actors better understand their business data in a simple and effective way.The research method used is Research and Development (R&D) with stages including Define, Design, Develop, and Decimation. Data was collected through direct interviews with SME actors and observations of their operational activities. The analysis results were then used to design an Open Chart prototype tailored to the needs and usability of SME actors.The results of this study show that Open Chart can assist SME actors in monitoring sales, understanding market trends, and developing more effective marketing strategies. This tool also enables them to expand their market reach and enhance the competitiveness of their products at both local and global levels. This solution is expected to help craft SMEs in Tambangan grow and contribute to the regional economy in a more modern and strategic manner.
Media Promosi Digital pada Produk UMKM Kue dan Ikan Kering di Kecamatan Sungai Beremas Alya, Ilhami; Annas, Firdaus; Santika, Mira; Yanti, Rahma
JOVISHE : Journal of Visionary Sharia Economy Vol. 4 No. 1 (2025): Edition June 2025
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v4i1.475

Abstract

This research aims to increase the sales of cake and dried fish products in Micro, Small, and Medium Enterprises (MSMEs) in Sel Beremas District through the development of an OpenCart-based e-commerce platform. The research is motivated by the limited access to online markets and the lack of digital knowledge among MSMEs. The research method used is Research and Development (R&D) with a user-oriented approach. The initial stage involved data collection through surveys and interviews to identify the needs of MSMEs and consumer preferences. The results of the data analysis were used as a basis for designing a user-friendly and attractive platform. The key features developed include an interactive product catalog, diverse payment systems, integration with social media, and order tracking features. The developed e-commerce platform was then implemented and evaluated. The evaluation results showed a significant increase in several performance indicators, such as website traffic, transaction value, and customer satisfaction. Additionally, the platform successfully enhanced the brand awareness of MSMEs in the online market. This study concludes that the development of the OpenCart-based e-commerce platform is an effective solution to increase MSME product sales in Sel Beremas District. This platform not only expands market reach but also provides convenience for consumers in making transactions. It is hoped that this research can serve as a reference for the development of other MSMEs in utilizing digital technology to enhance business competitiveness.
Pengembangan Sistem Promosi Digital Dengan OpenCart untuk Peningkatan Penjualan UMKM Produk Lokal di Solok Selatan Maulida, Mia; Annas, Firdaus; Effendi, Chantika
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.478

Abstract

This study aims to develop a digital promotion system using OpenCart to increase sales of local products in South Solok. Currently, local product promotions are still carried out manually through direct marketing and word of mouth, as well as through social media such as Facebook and WhatsApp. However, this approach is less effective in reaching a wider market and lack of consumer awareness of local products. Therefore, a digital promotion system is needed to record MSME products in South Solok and provide wider access or opportunities and can develop sales sustainably. This study uses the Research and Development (R&D) method using the PPE development model with planning, production and evaluation stages. These results indicate that the OpenCart-based system is able to provide an effective solution in facilitating digital sales, expanding market reach and managing promotion effectiveness. The OpenCart system supports various features, such as product catalogs, online payment systems and social media integration. The main findings show an increase in market reach and efficiency of the marketing process which contributes to increasing sales of local products in South Solok, and is expected to be a model for the development of similar digital platforms in other areas to boost the local economy.
Co-Authors 'Aini Koto, Nurul Abadi Simanjuntak, Rahmat Adis Susazil, Alfi afwana, afwana AHMAD FAUZI Al Hafidz, Muhammad Husein Al Muzacy, Zio Farid Alexius Ulan Bani Alfajri, Habib Alfandi, M Raihan Alia, Rahma Almukarrom Ramadhan, Sayyid Barqi Alya, Ilhami Amanda Putri, Diva An Naufal, Hafizh Angelie, Feby Anggi Candra, Dwi Anggraini, Siti Rahma Annaufal, Hafizh Annisa Fitri, Annisa Arfandi, Adnan Ariska, Vina Armando, M Yusuf Armei, Fernanda Putra Arya Winaldi, Deni Aulia, Selvina Awaluddin Awaluddin Ayu Maydani Hsb, Alisya Ayuri, Arthi Borotan, Nella Lestari Cahyani, Yola Indra Chan, Fajri Rinaldi Citra Purnama, Wawan Darmawati , Gusnita Darmawati, Gusnita Deqa Annisa G, Puti Desriana, Desriana Difa Andini, Mawar Dina Hanifah, Arini Diva Suryani, Amelia Dolis Herdiani, Febri Dwi Alda, Restika Dwi Amiza, Indah Putri Effendi, Chantika Efriyanti, Liza Fadhilah, Habibatul Fadil, Ilham Fadila, Nurul Fahira Risna, Rahma Fathoni Ronaldi, Muhammad Fatma wati Fattahul Safti Hasibuan, Asyahri Ferdiansyah Bahri, Ferdi Ferza, Zilma Firdaus, Raihan Firmanda, Anggia Fitri, Ainil Fitriani, Nita Gustiana, Nadya Habibi, Muhammad Taufiq Hadai Yani Fitri, Gina Hafizah, Nurul Hari Antoni Musril Hasibuan, Ulfa Suryani Hasnah, Radiatul Hendra Hendra Henra, Raseb Holip, Zulahmad Ida Ayu Putu Sri Widnyani Ilham Kurniawan Imam Dwi Maulana, Muhammad Indra Cahyani, Yola Indrianti, Zulka Izzati Masyerli, Ghazia Atiqah Jama Hendra, Risil Jamil, Hafizin Janahtan, Khalif Janathan, Khalif Jasmienti, Jasmienti jumadila, ulfa Khairuddin - Khairunnisa Khairunnisa Koto, Nurul Aini Kusniati, Rani Mahendra, Andini Mahmud Arif Maripatullah, Alief Marsela, Mutiara Irce Marzura, Wiwi Maulida, Mia Miftahul Jannah, Syadina Miranda, Charin Mu'tada, Muhammad Muhammad Alwi Nabilah, Rizky Naila Kamila Naufal, M. Hafizh Nesa Yolanda, Dinda Novianti , Elvina Nur Atikah Nur Khaliq, Muhammad Nuraisyah Nuraisyah Nurhaliza Mtd, Siti Oktavia, Susi Pahlevi Pane, Reza Poyan, Hafri Saldi Pratiwi, Erwita Prima Aulia, Allans Priyanto, Dimas Putra Putri Putri, Putri PUTRI WULANDARI Putri, Aimala Putri, Fadhila Putri, Rahma Yulia Rahayu Kurniati rahma dhani, rahma Rahmadani Daulay, Fitri Rahmadiani, Salfa Rahmi, Miftahur Raihan Alfandi, M Raini, Putri Ramadani, Muhammad Ramadhan Pratama, Aldi Ramadhani, Yessi Rasyid, Hanifa Corrina Ratih Wulandari Riri Okra Risda Izzati, Hafzi Riska Erpina, Riska Riski, Roni ritonga, Lannihara Rival, Muhammad Rizki Akbar, Danu Rizki Dongoran, Roni Rizky, Alya Ruanda, Gita Rubiyanti Dewi, Rahma Salshavira, Najwabilla Samsinar, Siti Sanjaya, Intan Santika, Mira Saputro, Joko Sari, Lia Kartika Sartiva, Yola Sarwo Derta Shafitri, Fadila Sipayung, Nurul Hidaya Sipayung, Nurul Hidayah Sitorus, Nazwa Yupada Putri Syahidah Tampubolon, Siti Syahrani, Selfira Tanjung, Muhammad Ridho Tanjung, Rahmatin Nikmah Termulo Mitrasyah, Aprian Tigana, Adra Tiwi , Tiwi Tiwi, Tiwi Uliyanti, Rinci Valentina, Felia Wandira, Raju Wira Yudha, Gerli Wulan Dari, Putri Wulandari, Mely Yanti, Rahma Yulifda Elin Yuspita Yunita, Ermai Yupada Putri Sitorus, Nazwa Yusuf Armando, M Zahra, Anisa