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Perancangan Bisnis UMKM Rumahan Berbasis Digital untuk Meningkatkan Aksebilitas Pasar di Kab. Mandailing Natal Ayu Maydani Hsb, Alisya; Annas, Firdaus; Fitri, Annisa
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.501

Abstract

Designing a digital-based home-based MSME business is a strategic step in increasing market accessibility, especially in Mandailing Natal Regency which has great local economic potential but limited market access. This research aims to design a digital-based business model using open-source platforms such as openchart to support the digitalisation of MSMEs. MSMEs often face challenges in marketing their products widely due to limited access and digital capabilities. This research was conducted with a Research and Development (R&D) approach using the Waterfall model is a classic model that is systematic, sequential in building software. The name of this model is actually ‘Linear Sequential Model’. This model is often referred to as the ‘classic life cycle’ or waterfall method. This model belongs to the generic model in software engineering and was first introduced by Winston Royce around 1970 so it is often considered ancient, but it is the most widely used model in Software Engineering (SE). This model takes a systematic and sequential approach. It is called waterfall because the stages passed must wait for the completion of the previous stage and run sequentially. The results showed that the implementation of openchart-based e-commerce can increase the market accessibility of MSMEs by up to 40%, expand consumer reach, and increase the marketing efficiency of local products. Openchart is proven as a user-friendly and efficient platform for the digitalisation of MSME businesses in Mandailing Natal, Openchart-based digitalisation increases market accessibility by expanding consumer reach, both locally and nationally.  
Pengembangan Openchart untuk Optimalisasi Pemasaran Produk Cemilan dan Kerajinan pada UMKM Kecamatan Kinali Putri, Aimala; Annas, Firdaus; Amanda Putri, Diva
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.502

Abstract

Development of Openchart aims to overcome the problem of limited promotion faced by micro, small and medium enterprises (MSMEs) in Kinali sub-district. by micro, small, and medium enterprises (MSMEs) in Kinali sub-district. Despite having high quality products, many MSMEs in this area struggle to reach a wider market due to ineffective marketing strategies. market due to ineffective marketing strategies and the lack of utilization of information technology. and the lack of utilization of information technology. Through the Openchart approach, approach, this research focuses on the development of a visual platform that can present product data in an attractive and informative way. This aims to make it easier for consumers to understand the advantages and variety of products offered. By utilizing Openchart, MSMEs can visualize information about their snack and craft products, including prices, raw materials, and manufacturing processes, which is expected to increase the attractiveness of their products. raw materials, and the manufacturing process, which is expected to increase the attractiveness of the products in the eyes of consumers. products in the eyes of consumers. In addition, this research also identified challenges faced by MSMEs in marketing their products, such as limited budget for promotion, lack of knowledge about digital marketing, and increasingly fierce competition. By optimizing marketing through Openchart, it is expected that MSMEs in Kinali sub-district can increase the visibility of their products, expand the market's promotional goose, and ultimately boost local economic growth. encourage local economic growth. This research will also involve training for MSME players so that they can utilize technology better. technology better. It is hoped that, with the right support, MSMEs in Kinali sub-district will not only be able to compete in the local market but also reach out to the local market. will not only be able to compete in the local market but also reach a wider market, including online markets. including online markets. With this step, it is expected that MSMEs can be more competitive and sustainable, and have a positive impact on the local economy. for the local economy. Local governments are also expected to provide greater support for the development of MSMEs in the Kec. Kinali.
Perancangan Website E-Commerce Berbasis OpenCart untuk Pemesanan Kerajinan Tangan di Kabupaten Pesisir Selatan Anggi Candra, Dwi; Annas, Firdaus; Pahlevi Pane, Reza
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.503

Abstract

The advancement of information technology has had a significant impact on the world of trade, including in the marketing of local products. One form of applying technology in this sector is e-commerce websites, which enable online transactions. This research and development (R&D) aims to design an OpenCart- based e-commerce website that can be used by the community in Pesisir Selatan District to market local handicrafts online. The method used in this research is R&D with a prototyping approach, which includes needs analysis, user interface design, system development, and testing and evaluation of the developed website. The designed website provides features such as a product catalog, shopping cart, payment system, and shipping options, which aim to facilitate transactions between sellers and buyers. The result of this R&D is an effective e-commerce website that supports online transactions of handicraft products, increases the accessibility of handicraft products to consumers outside of Pesisir Selatan District. With this system in place, it is expected to increase sales and help handicraft entrepreneurs expand their market. The conclusion of this study is that using the OpenCart platform in the design of e-commerce websites can be an appropriate solution for the development of handicraft businesses in Pesisir Selatan District..
Perancangan E-Commerce pada UMKM Rumahan Berbasis Platform Openchart Untuk Meningkatkan Daya Saing Digital di Kecamatan Sungai Aur Fitri, Annisa; Annas, Firdaus; Ayu Maydani Hsb, Alisya
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.504

Abstract

 Digitalization is one of the important factors and has become a primary need in improving the competitiveness of micro, small and medium enterprises (MSMEs), especially in the era of technology-based economic transformation. However, many home-based MSMEs in Sungai Aur sub-district still face challenges in adopting e-commerce technology, such as lack of technical understanding, limited resources and lack of access to affordable technology solutions and access to relevant solutions. This research aims to design an open source-based platform using openchart, tailored to the local needs of MSMEs, to improve their digital competitiveness and adapt to the changing modern business landscape and expand their market reach. This research uses a Research and Development (R&D) method that involves a needs analysis. The needs analysis was conducted through interviews with home-based MSME players in Sungai Aur sub-district to identify and understand their constraints and specific expectations and needs. Next, a prototype e-commerce platform was designed using a user-centered design approach to ensure ease of use and relevance of features. The results and research show that the designed openchart-based platform is able to meet the needs of MSMEs in product management, transactions and digital marketing, and also this platform improves the operational efficiency of MSMEs and expands their market reach. Findings. The findings of this research are that the development of an openchart-based e-commerce platform using the R&D method can be an effective solution in helping home-based MSMEs in Sungai Aur sub-district transform towards digital, while strengthening their competitiveness in the wider market.
Perancangan Platform E-Commerce untuk Peningkatan Penjualan Produk Kerajinan Tangan Menggunakan OpenCart pada UMKM Kec. Lubuk Tarok Amanda Putri, Diva; Annas, Firdaus; Yunita, Ermai
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.506

Abstract

In today's digital era, the development of technology and communication has brought significant changes in various aspects of life, and also includes the business world. One form of innovation that has emerged is e-commerce, which allows businesses to promote their products online. In Lubuk Tarok sub-district, there are still many Micro, small and medium enterprises (MSMEs) that have produced a handicraft made of mahogany wood, but still face challenges in increasing the sales of their products. Therefore, this research aims to design an e-commerce platform that can help MSMEs in Lubuk Tarok sub-district in increasing the sales of the handicraft products they produce. In this study we used the R&D (Research and Development) approach, this R&D research is a basic research activity to obtain information on user needs (needs assessment), then continued development activities (development) to produce products and test the effectiveness of these products. This research uses the 4D development model, namely Define, Design, Develop, and Disseminate. At the Define stage, we conducted a needs analysis and identified the problems faced by WoodZone MSMEs in the Lubuk Tarok sub-district. At the Design stage, here we design an e-commerce platform architecture that suits the needs of MSMEs. At the Develop stage, we develop an e-commerce platform using OpenCart as a content management system that makes it easy to manage products, categories, and transactions. At the Desseminate stage, we conduct product testing and implementation of the e-commerce platform that has been developed and created. This research results in showing that with this e-commerce platform that has been designed using OpenCart, WoodZone MSMEs in Lubuk Tarok sub-district can more easily market the handicraft products they produce to a wider range of consumers. The features provided in this platform, such as the online payment system, inventory management, and sales analysis, which make it easy for WoodZone MSME players to run their businesses. In addition, this platform is also equipped with promotion and marketing features that can increase product visibility in the online market. The impact of this research aims to provide solutions to marketing problems carried out by MSMEs that are just starting to enter the world of digital media in the process of marketing products to consumers in a wider range.
Perancangan Media Visualisasi Data Untuk Strategi Kegiatan Pemasaran Produk UMKM Pada E-Commerce Menggunakan Opencart Di Kecamatan Palupuah Diva Suryani, Amelia; Annas, Firdaus; Hendra, Hendra
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.507

Abstract

Advances in information technology are currently developing very rapidly. The affordable combination of software and hardware is designed to meet a wide range of user needs. With the support of modern technology, it is now easier for users to obtain information and carry out transactions, equivalent to traditional methods. An example of the application of this technology is through the E-Commerce platform. E-commerce is an attractive option due to its significant advantages. In addition to making it easier for customers to see products directly, e-commerce also makes it possible to record all business activities efficiently, so as to become a solution that supports business sustainability in service activities for Micro, Small and Medium Enterprises (UMKM) in Palupuah Sub-district, Agam District. The goal is to increase the promotional power of household products and support global marketing communication so that customers can easily get the products they want. This research uses a Research and Development (R&D) model with a 4D development model, namely Define, Design, Develop and Decemination. The results of this research are in the form of a web-based promotional media with the help of Opencart application features, where the findings of this research show that Opencart is a supporting media that is able to increase the competitiveness of UMKM products in Palupuah sub-district, Agam district.
Perancangan Sistem Promosi Berbasis OpenCart untuk Meningkatkan Penjualan Produk UMKM Oleh-Oleh Khas Minangkabau di Kecamatan VII Koto Sungai Sariak Hadai Yani Fitri, Gina; Annas, Firdaus; Aulia, Selvina
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.512

Abstract

Micro, small, and medium enterprises (MSMEs) play an important role in the local economy, especially in the production of Minangkabau souvenirs, such as traditional foods that attract tourists. However, MSMEs in Kecamatan VII Koto Sungai Sariak still market their Minangkabau souvenir products traditionally through physical stores, which can limit market reach and the potential for increased sales. This condition can actually be overcome by utilizing technological advances, namely by developing a digital-based promotion system to expand access to the global market. This research aims to design a web-based promotion system using the OpenCart platform designed to support the marketing of typical Minangkabau souvenir products by MSMEs in District VII Koto Sungai Sariak. This research uses a Research and Development (R&D) methodology with a 4D approach consisting of four stages: Define, Design, Develop, and Disseminate. The Define stage involved needs analysis through interviews and observations to identify traditional marketing problems. At the Design stage, the system was designed by incorporating the features needed to digitize the marketing process of typical Minangkabau souvenir products. At the Develop stage, OpenCart was used to create a prototype of the system, which was then validated for validity and usability. Then the Disseminate stage involves the implementation and evaluation of the system among MSME players to measure its effectiveness in increasing sales. The results showed that the designed OpenCart-based promotion system is valid, practical, and effective in increasing the marketability of MSME products. The research findings indicate that MSMEs in Kecamatan VII Koto Sungai Sariak can use digital platforms such as OpenCart to strategically overcome conventional marketing barriers and improve the competitiveness of Minangkabau souvenir products in the international market. Overall, by maximizing technology in product promotion, this approach helps MSMEs deal with difficulties in the face of globalization and drives local economic progress.
Perancangan Produk Kerajinan untuk Home Industry Berbasis E- Commerce dengan Integrasi OpenChart sebagai Media Promosi Digital An Naufal, Hafizh; Annas, Firdaus; Yupada Putri Sitorus, Nazwa; Janahtan, Khalif
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.513

Abstract

This article discusses the importance of designing craft products in the context of home industry and e-commerce, as well as practical steps for developing products that can be sold online. Although many micro, small and medium enterprise (MSME) owners have not utilized online media for promotion, this research shows that implementing the OpenCart platform can increase product visibility. Current conditions show that MSME owners often lack confidence in marketing products online, which results in limited market reach. Using the Research and Development (R&D) methodology through the Define, Design, Develop and Dissemination model, this research produces web-based promotional media using the OpenCart application. The findings show that OpenCart functions as an effective supporting tool to increase the competitiveness of home industry products in the region. The implications of this research are the ability of MSMEs to be known outside the region, increase competitiveness in product promotion, and strengthen human resources to be able to compete globally. Thus, it is hoped that this article can inspire entrepreneurs to take advantage of opportunities in the e-commerce market. Technological developments have brought changes to product marketing and sales, especially for Micro, Small and Medium Enterprises (MSMEs). This research aims to develop an E-Commerce based sales strategy for MSMEs in the craft sectors in Padang City, as an effort to increase competitiveness and expand market access.
Perancangan Sistem Promosi Produk Makanan Berbasis OpenChart Sebagai Media Pemasaran Digital Inovatif Armando, M Yusuf; Annas, Firdaus; Arya Winaldi, Deni
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.514

Abstract

Digital transformation has provided significant opportunities for MSME (Micro, Small, and Medium Enterprises) entrepreneurs to utilize and leverage technology in expanding their visibility and product competitiveness. However, in Pariaman City, Padang Pariaman Regency still faces significant challenges in providing and maintaining adequate promotional media for MSME business owners, particularly for snack-related products. It is evident that the limited use of various digital platforms as effective promotional media hinders the development potential for broader marketing growth. This research was conducted to design an Opencart-based promotion system that can serve as a digital marketing medium to assist MSME entrepreneurs. The research methodology employed the R&D (Research and Development) approach with a development model consisting of Analysis, Design, Development, Implementation, and Evaluation. The research resulted in a web-based digital platform specifically designed to address the gaps and needs of MSME players in Pariaman City. This research has undergone validation stages and has proven effective in improving product accessibility and availability in digital marketing. The findings confirm that Opencart is an excellent solution capable of meeting the digital promotion needs and addressing the shortcomings of MSMEs. Through this platform, MSME entrepreneurs can utilize technology for broader marketing reach, increased efficiency, and strengthened product competitiveness. The results of this research are expected to help encourage digital market innovation by MSME players and provide positive impacts on economic development in this digital era.
Strategi Promosi Digital pada Home Industry Kue Kering di Kabupaten Solok Selatan Tiwi , Tiwi; Annas, Firdaus; Raini, Putri
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.516

Abstract

The rapid advancement of digital technology has significantly influenced business strategies, including in the field of Islamic economics. However, the integration of sharia principles with digital business practices poses unique challenges, such as maintaining compliance with Islamic values while embracing innovation and entrepreneurship. This study aims to address the issue of how Islamic economic institutions in Indonesia can effectively implement business strategy control, innovation, and entrepreneurship to thrive in the digital era. Using a qualitative-descriptive method, the research involved an in-depth analysis of data collected from Islamic financial institutions, entrepreneurs, and policymakers. The study identifies key strategies for aligning digital innovation with sharia principles, focusing on the roles of strategic control, technological innovation, and entrepreneurship as essential components. The findings reveal that Islamic economic institutions can enhance their competitiveness by adopting comprehensive strategy control mechanisms, fostering technological innovation in products and services, and encouraging entrepreneurship that upholds Islamic ethical values. The integration of these three elements not only ensures operational efficiency and compliance but also creates a sustainable and competitive sharia-based economic ecosystem. This research contributes to the literature by offering practical recommendations for strengthening collaboration between stakeholders, such as governments, academia, and industry players, to develop inclusive digital innovations within the framework of Islamic economics. By doing so, this study highlights the potential of Islamic economic principles to serve as a foundation for sustainable economic development in Indonesia in the digital era.
Co-Authors 'Aini Koto, Nurul Abadi Simanjuntak, Rahmat Adis Susazil, Alfi afwana, afwana AHMAD FAUZI Al Hafidz, Muhammad Husein Al Muzacy, Zio Farid Alexius Ulan Bani Alfajri, Habib Alfandi, M Raihan Alia, Rahma Almukarrom Ramadhan, Sayyid Barqi Alya, Ilhami Amanda Putri, Diva An Naufal, Hafizh Angelie, Feby Anggi Candra, Dwi Anggraini, Siti Rahma Annaufal, Hafizh Annisa Fitri, Annisa Arfandi, Adnan Ariska, Vina Armando, M Yusuf Armei, Fernanda Putra Arya Winaldi, Deni Aulia, Selvina Awaluddin Awaluddin Ayu Maydani Hsb, Alisya Ayuri, Arthi Borotan, Nella Lestari Cahyani, Yola Indra Chan, Fajri Rinaldi Citra Purnama, Wawan Darmawati , Gusnita Darmawati, Gusnita Deqa Annisa G, Puti Desriana, Desriana Difa Andini, Mawar Dina Hanifah, Arini Diva Suryani, Amelia Dolis Herdiani, Febri Dwi Alda, Restika Dwi Amiza, Indah Putri Effendi, Chantika Efriyanti, Liza Fadhilah, Habibatul Fadil, Ilham Fadila, Nurul Fahira Risna, Rahma Fathoni Ronaldi, Muhammad Fatma wati Fattahul Safti Hasibuan, Asyahri Ferdiansyah Bahri, Ferdi Ferza, Zilma Firdaus, Raihan Firmanda, Anggia Fitri, Ainil Fitriani, Nita Gustiana, Nadya Habibi, Muhammad Taufiq Hadai Yani Fitri, Gina Hafizah, Nurul Hari Antoni Musril Hasibuan, Ulfa Suryani Hasnah, Radiatul Hendra Hendra Henra, Raseb Holip, Zulahmad Ida Ayu Putu Sri Widnyani Ilham Kurniawan Imam Dwi Maulana, Muhammad Indra Cahyani, Yola Indrianti, Zulka Izzati Masyerli, Ghazia Atiqah Jama Hendra, Risil Jamil, Hafizin Janahtan, Khalif Janathan, Khalif Jasmienti, Jasmienti jumadila, ulfa Khairuddin - Khairunnisa Khairunnisa Koto, Nurul Aini Kusniati, Rani Mahendra, Andini Mahmud Arif Maripatullah, Alief Marsela, Mutiara Irce Marzura, Wiwi Maulida, Mia Miftahul Jannah, Syadina Miranda, Charin Mu'tada, Muhammad Muhammad Alwi Nabilah, Rizky Naila Kamila Naufal, M. Hafizh Nesa Yolanda, Dinda Novianti , Elvina Nur Atikah Nur Khaliq, Muhammad Nuraisyah Nuraisyah Nurhaliza Mtd, Siti Oktavia, Susi Pahlevi Pane, Reza Poyan, Hafri Saldi Pratiwi, Erwita Prima Aulia, Allans Priyanto, Dimas Putra Putri Putri, Putri PUTRI WULANDARI Putri, Aimala Putri, Fadhila Putri, Rahma Yulia Rahayu Kurniati rahma dhani, rahma Rahmadani Daulay, Fitri Rahmadiani, Salfa Rahmi, Miftahur Raihan Alfandi, M Raini, Putri Ramadani, Muhammad Ramadhan Pratama, Aldi Ramadhani, Yessi Rasyid, Hanifa Corrina Ratih Wulandari Riri Okra Risda Izzati, Hafzi Riska Erpina, Riska Riski, Roni ritonga, Lannihara Rival, Muhammad Rizki Akbar, Danu Rizki Dongoran, Roni Rizky, Alya Ruanda, Gita Rubiyanti Dewi, Rahma Salshavira, Najwabilla Samsinar, Siti Sanjaya, Intan Santika, Mira Saputro, Joko Sari, Lia Kartika Sartiva, Yola Sarwo Derta Shafitri, Fadila Sipayung, Nurul Hidaya Sipayung, Nurul Hidayah Sitorus, Nazwa Yupada Putri Syahidah Tampubolon, Siti Syahrani, Selfira Tanjung, Muhammad Ridho Tanjung, Rahmatin Nikmah Termulo Mitrasyah, Aprian Tigana, Adra Tiwi , Tiwi Tiwi, Tiwi Uliyanti, Rinci Valentina, Felia Wandira, Raju Wira Yudha, Gerli Wulan Dari, Putri Wulandari, Mely Yanti, Rahma Yulifda Elin Yuspita Yunita, Ermai Yupada Putri Sitorus, Nazwa Yusuf Armando, M Zahra, Anisa