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All Journal Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Media Infotama JURNAL PETIK JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Teknologi Informasi dan Vokasional JATI (Jurnal Mahasiswa Teknik Informatika) Joined Journal (Journal of Informatics Education IJIIS: International Journal of Informatics and Information Systems Education Achievement: Journal of Science and Research Jurnal Sistem Informasi Bisnis (JUNSIBI) Jurnal Educative: Journal of Educational Studies Knowbase : International Journal of Knowledge in Database Jurnal Mahasiswa Ilmu Komputer Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI) Intellect : Indonesian Journal of Learning and Technological Innovation Journal of Educational Management and Strategy Journal of Visionary Sharia Economy (JOVISHE)
Annas, Firdaus
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Perancangan Platform Promosi dan Penjualan Home Industry Berbasis OpenCart di Padang Panjang Janathan, Khalif; Annas, Firdaus; Annaufal, Hafizh
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.524

Abstract

Digital transformation is a challenge for MSMEs, especially in efforts to improve promotion and competitiveness in the digital era. This study aims to design an OpenCart-based e-commerce platform to support the promotion and sale of home industry products in Padang Panjang. This research method uses the Research and Development (R&D) methodology with the ADDIE development model, this study involves the stages of needs analysis, system design, implementation, and testing. This study identifies the main obstacles for MSME actors through surveys and interviews, including limitations in traditional promotion and digital access. The OpenChart framework was chosen because of its open-source, flexible, and easily customizable nature. This platform is also designed with features such as product catalogs, digital payment integration, promotion management systems, and comprehensive sales reporting. The test results show that the platform is able to increase operational efficiency in expanding market access to the national level. Users can feel the ease of managing products and promotions, while digital payment integration increases security in transactions. This shows that the OpenChart-based platform can be a strategic solution to overcome geographical constraints and increase the competitiveness of home industries. This research also provides real contributions in supporting the digitalization of MSMEs, strengthening the local economy, and creating new opportunities for small business actors to compete in a wider market.
Perancangan E-Commerce Berbasis OpenCart untuk Promosi dan Penjualan Produk Makanan Usaha Ikan Asin Alfajri, Habib; Annas, Firdaus; Arya Winaldi, Deni
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.526

Abstract

This article discusses the design of an e-commerce platform based on OpenCart to support the promotion and sales of food products, specifically focusing on salted fish businesses. The purpose of this study is to design a digital sales system that can enhance market reach, operational efficiency, and competitiveness of small businesses in the digital era. The initial condition shows that salted fish businesses still rely on traditional marketing methods, such as direct sales and word-of-mouth promotion, which have limitations in reaching a broader market and face competitiveness challenges with other business players. The ideal condition is an integrated e-commerce system that facilitates online promotion, digital transactions, and automated data recording. The research methodology involves needs analysis, system design and development using the OpenCart platform, as well as performance testing through implementation in small business groups. The designed system includes key features such as product cataloging, stock management, digital payment integration, and order tracking, which are tailored to meet the needs of small business operators. The results show that this platform effectively increases customer accessibility to products, accelerates transaction processes, and provides data-driven insights that can support strategic decision-making in businesses. The findings indicate that adopting technologies like OpenCart can significantly strengthen the competitiveness of traditional businesses through business process digitization. Furthermore, this platform provides opportunities for small businesses to easily connect with potential customers in various regions. The implications of this study include a model of technology adaptation for other small and medium enterprises (SMEs) with limited resources, as well as recommendations for developing additional features such as logistics integration and online payment systems to maximize the benefits of e-commerce for small businesses.
Perancangan Platfrom Berbasis E-Commerce untuk Mendukung UMKM Rumahan di Pasaman Barat afwana, afwana; Annas, firdaus; fitriani, nita
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.528

Abstract

The following paragraphs have been developed: This research not only focuses on the implementation of e-commerce platforms for MSMEs in West Pasaman, but can also serve as a model for the development of similar platforms in various developing countries. By customising the features of the platform based on the needs and digital infrastructure of each region, this model has the potential to help improve the competitiveness of MSMEs globally. The scalability of the platform is an important factor in ensuring widespread adoption and its impact on digital economic growth. Therefore, further research can be conducted by analysing the effectiveness of similar platforms in different countries to identify best practices in supporting MSMEs. In addition, it is important to explore the extent to which this model can be applied in different markets with different conditions, including in countries that have limitations in digital infrastructure. Platform adaptation should consider factors such as business culture, e-commerce regulations, and the digital readiness of local MSMEs. Furthermore, the impact of e-commerce platforms on the local economy also needs to be scrutinised, especially in improving global market access for MSMEs and accelerating local product exports. Digital security and regulatory aspects are a challenge in the implementation of cross-border e-commerce platforms. Data protection, online transaction security, and compliance with international regulations must be considered for these platforms to operate sustainably. With a broader approach, this research can contribute to developing e-commerce solutions that not only have an impact at the local level, but can also become a global reference for the growth of MSMEs in the digital era.
Perancangan E-Commerce Berbasis OpenCart untuk Promosi Produk Makanan Home Industry Di Kecamatan Aek Ledong Arya Winaldi, Deni; Annas, Firdaus; Yusuf Armando, M
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.530

Abstract

The digital transformation of marketing strategies presents a critical challenge for Micro, Small, and Medium Enterprises (MSMEs) in developing effective product promotion mechanisms. This research addresses the limited promotional channels for home industry food products in Aek Bange, Aek Ledong Subdistrict, by designing an innovative OpenCart-based E-commerce platform. Utilizing Research and Development (R&D) methodology with a ADDIE which includes the Analysis, Design, Development, Implementation and Evaluation development model, the study aims to create a robust web-based promotional media that enhances market accessibility for local entrepreneurs. The research methodology systematically examines the current limitations of traditional marketing approaches and leverages digital technology to provide sustainable solutions for MSME product promotion. By implementing an OpenCart-based e-commerce platform, the study explores the potential of digital technologies to bridge the gap between local producers and potential consumers. The developed platform undergoes rigorous validation processes to ensure its practicality, effectiveness, and user-friendliness. Empirical findings demonstrate that the OpenCart-based e-commerce solution significantly improves product visibility, market reach, and marketing efficiency for home industry entrepreneurs. The research reveals that digital platforms can effectively overcome geographical and promotional constraints faced by small-scale producers. Moreover, the study provides valuable insights into the transformative potential of technological interventions in supporting local economic ecosystems.The outcomes suggest that strategic technological integration can empower MSME actors, enabling them to introduce and market their products to broader audiences, thereby fostering economic growth and digital inclusivity in local communities.
Pengembangan Platform E-Commerce Berbasis OpenCart untuk Industri Kreatif UMKM Kerajinan Rajut di Kabupaten Pasaman Barat Hasnah, Radiatul; Annas, Firdaus; Sartiva, Yola
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.531

Abstract

This research is motivated by how to develop an opencart-based e-commerce platform for the creative industry of knitting craft MSMEs in West Pasaman district. The purpose of this research is to design and build an opencart-based e-commerce platform that suits the needs of creative industry players of knitting craft MSMEs in West Pasaman district. Making it easier for knitting craft MSME players to market their products online to reach a wider market and facilitate the process of product management, transactions, and communication between businesses and customers through the integration of e-commerce technology. The method used in this research is Research and Development (R&D), which was chosen because it can develop an OpenCart-based e-commerce platform according to the needs and characteristics of the creative industry of knitting craft MSMEs in West Pasaman Regency. The R&D process goes through several stages, starting from needs analysis, platform design, implementation, and testing. This approach aims to produce products that can be directly used by MSME players, providing practical solutions to their product marketing problems. The R&D method also enables the identification, design, and testing of systems that can improve the competitiveness and business effectiveness of knitting craft MSMEs through the utilization of digital platforms. The findings of this research are that the development of an OpenCart-based e-commerce platform for the creative industry of knitting craft MSMEs in West Pasaman Regency has succeeded in improving market access and product competitiveness. This platform makes it easier for MSME players to market their products digitally, expand market reach, and increase sales. In addition, MSME players also gained a better understanding of the use of technology in their business. Therefore, this e-commerce platform has made a significant contribution to the development of the local economy and creative industry in the area.
Pengembangan Strategi E-Commerce untuk UMKM Songket Khas Minangkabau: Analisis 4D yang Mendalam dan Komprehensif 'Aini Koto, Nurul; Annas, Firdaus; Putri, Putri
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.532

Abstract

The development of an e-commerse strategy for Minangkabau songket businesses is crucial in the face of evolving market dynamics. The background of this research focuses on the challenges faced by songket businesses in effectively marketing their products in the digital era. With the increasing use of the internet and e-commerce, songket businesses need to adapt to remain relevant and competitive. This research uses Research and Developmen (R&D), with the Define, Design, Develop, Dissamble (4D) research method. The purpose of this research is to conduct an in-depth SWOT analysis to identify the strengths, weaknesses, opportunities, and threats faced by songket businesses in developing e-commerse strategies. The method used in this research is a comprehensive 4D  analysis, with data collection through direct interviews with MSME owners in depth with MSME business actors. The interview results show that the main strengths of songket businesses lie in the quality of the products and the uniqueness of the designs that reflect Minangkabau culture. However, weaknesses such as lack of knowledge about digital marketing and limited market access are significant challenges. Opportunities to increase sales through e-commerce platforms and social media are huge, while threats from competition of similar products and changing consumer preferences need to be watched out for.
Meningkatkan Kualitas Produk UMKM Makanan Untuk Meningkatkan Peminat Konsumen dan Melakukan Pemasaran Digital di Kabupaten Solok-Selatan Yunita, Ermai; Annas, Firdaus; Putri, Aimala
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.540

Abstract

Micro, small and medium enterprises (MSMEs) have a strategic role in driving economic growth, especially in South Solok Regency. However, the main challenges faced are improving product quality in order to attract consumer interest and utilizing digital marketing effectively. This article discusses strategic efforts to improve the quality of MSME products through innovation and standardization, as well as the application of digital marketing strategies to expand market reach. The methods used include market needs analysis, product quality training, and implementation of technology-based digital marketing. The results show that improving product quality not only improves the competitiveness of MSMEs, but also attracts the attention of local and global consumers. In addition, the utilization of digital marketing is proven to strengthen brand awareness and expand market access. The development of MSMEs in South Solok Regency requires a holistic approach that includes improving product quality and optimizing digital marketing. Superior product quality is key in meeting consumer expectations while creating a competitive advantage. Meanwhile, digital marketing offers great opportunities to reach a wider market and is cost-efficient. By utilizing digital platforms such as social media, e-commerce, and search engine optimization strategies, MSMEs can introduce products more effectively to potential customers. The combination of product innovation and strategic digital marketing not only increases sales, but also strengthens the brand identity of MSMEs in an increasingly competitive market. Improving product quality is an important factor in supporting the development of Micro, Small and Medium Enterprises (MSMEs), especially in South Solok Regency. This article discusses strategies that can be applied to improve the quality of MSME products so that they can attract consumers more effectively. In addition, the discussion also focuses on the application of digital marketing as a step to expand market reach and improve the competitiveness of MSMEs in the current technological era. This research uses the Research and Development (R&D) method which involves product development through the process of needs analysis, design, testing, and evaluation.
Perancangan Media Promosi Produk UMKM Berbasis Openchart di Kabupaten Padang Lawas Utara ritonga, Lannihara; Annas, Firdaus; Wulandari, Putri
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.541

Abstract

This article discusses the design of promotional media for micro, small and medium enterprise (MSME) products in North Padang Lawas by utilizing the OpenChart platform. In the digital era, the existence of effective promotional media is very important to increase the visibility and competitiveness of MSME products. This research identifies the problems faced by MSMEs to promote products online and explores the potential of OpenChart as a user-friendly and efficient solution. The method used in the research is R & D research, which includes needs analysis, prototyping and usability testing. The result of this design is the creation of an OpenChart-based MSME product promotion media in the North Padang Lawas district. Also this promotional media can be utilized in people's lives around the world. It can also expand market reach and can increase sales. And also the success of the promotion of MSME products in North Padang Lawas district. Thus this research can be expected to be a reference for other MSMEs and policy guides in increasing product competitiveness through the use of information technology. The purpose of this research is to produce OpenChart-based MSME product promotion media in North Padang Lawas district. This research involves training MSME players about OpenChart, developing attractive marketing content, as well as data analysis, sales, and promotion to the community in the district.
Perancangan Sistem E-Commerce Produk Olahan Kain Menjadi Berbagai Macam Pakaian Menggunakan Opencart pada Usaha Home Industry Di Kelurahan Aur Kuning. Miftahul Jannah, Syadina; Annas, Firdaus; Ruanda, Gita
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.549

Abstract

The development of information technology opens up great opportunities for home industry businesses to reach a wider market through e-commerce. In this research, an OpenCart-based e-commerce system is designed for businesses that process fabrics into various types of clothing, with the main objective of increasing sales and operational efficiency. So far, the promotion of products from the home industry is often only done through certain applications that are limited to the local market and less known in general. In fact, today's rapidly developing technology allows home industry products to be better known by the wider community, even in the global market. The methodology used in this research includes needs analysis, system design, implementation, and testing, with a focus on implementing the OpenCart platform as a flexible and easy-to-operate e-commerce solution. The main features of the designed system include a complete product catalogue, shopping cart, online payment system, inventory management, and integrated sales reports. OpenCart was chosen due to its ease of use, as well as being supported by a wide community and sufficient resources for further development. The implementation results show that this e-commerce system makes it easier for customers to search, select, and buy products online, and allows businesses to manage orders and stock items more efficiently. The system is also equipped with promotional features and social media integration that expand marketing reach, increase product visibility, and open up sales opportunities in the global market. The evaluation shows that the implementation of OpenCart-based e-commerce has a positive impact, both in terms of revenue and operational efficiency, as well as introducing local products to the international market, which increases product competitiveness in the global market.
Perancangan E-Commerce Berbasis Opencart untuk Meningkatkan Pemasaran dan Penjualan Produk Kerajinan Di Pasar Bawah Bukittinggi Rizki Dongoran, Roni; Annas, Firdaus; mu'tada, Muhammad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.555

Abstract

Pasar Bawah Bukittinggi is a traditional trading center that sells a variety of local handicraft products, but businesses in this market still face limited access to online marketing and sales in the midst of digital era competition. This research aims to design and implement OpenCart-based e-commerce using the PPE (Planning, Development and Evaluation) method to improve marketing and sales of craft products. System needs analysis was conducted through interviews and observations of business actors. The e-commerce development included product management features, online transactions, and social media integration. Evaluation involved end-user testing and analysis of sales data before and after implementation. The results showed that OpenCart-based e-commerce improved market competitiveness, expanded consumer reach, and increased product sales by 35%. Businesses that previously had limited access to technology now have a platform that simplifies the transaction and marketing process. In addition, this research contributes to the digitalization efforts of MSMEs in Indonesia, particularly in helping traditional markets adopt technology to improve competitiveness. Globally, this model can be adapted by traditional markets in developing countries to encourage the digitalization of the traditional trade sector. Thus, the implementation of OpenCart-based e-commerce in Pasar Bawah Bukittinggi proves that the traditional market is not just a market.
Co-Authors 'Aini Koto, Nurul Abadi Simanjuntak, Rahmat Abda Abda Adis Susazil, Alfi afwana, afwana AHMAD FAUZI Akbar, M. Fahri Al Hafidz, Muhammad Husein Al Muzacy, Zio Farid Alfajri, Habib Alia, Rahma Amanda Putri, Diva An Naufal, Hafizh Angelie, Feby Anggi Candra, Dwi Anggraini, Siti Rahma Annaufal, Hafizh Annisa Fitri, Annisa Arfandi, Adnan Ariska, Vina Armando, M Yusuf Arya Winaldi, Deni Aulia, Selvina Ayu Maydani Hsb, Alisya Ayuri, Arthi Borotan, Nella Lestari Cahyani, Yola Indra Chan, Fajri Rinaldi Citra Purnama, Wawan Darmawati , Gusnita Darmawati, Gusnita Deqa Annisa G, Puti Desriana, Desriana Difa Andini, Mawar Dina Hanifah, Arini Diva Suryani, Amelia Dwi Alda, Restika Effendi, Chantika Efriyanti, Liza Fadhilah, Habibatul Fadil, Ilham Fahira Risna, Rahma Fathoni Ronaldi, Muhammad Fatma wati Fattahul Safti Hasibuan, Asyahri Ferza, Zilma Firdaus, Raihan Firmanda, Anggia Fitri, Ainil Fitriani, Nita Gustiana, Nadya Habibi, Muhammad Taufiq Hadai Yani Fitri, Gina Hari Antoni Musril Hasibuan, Ulfa Suryani Hasnah, Radiatul Henra, Raseb Holip, Zulahmad Ida Ayu Putu Sri Widnyani Ilham Kurniawan Imam Dwi Maulana, Muhammad Indra Cahyani, Yola Indrianti, Zulka Izzati Masyerli, Ghazia Atiqah Jama Hendra, Risil Jamil, Hafizin Janahtan, Khalif Janathan, Khalif Jasmienti, Jasmienti jumadila, ulfa Khairuddin - Khairunnisa Khairunnisa Koto, Nurul Aini Kusniati, Rani Mahendra, Andini Marsela, Mutiara Irce Marzura, Wiwi Maulida, Mia Miftahul Jannah, Syadina Miranda, Charin Mu'tada, Muhammad Muhammad Alwi Nabilah, Rizky Naila Kamila Naufal, M. Hafizh Nesa Yolanda, Dinda Novianti , Elvina Nur Atikah Nur Khaliq, Muhammad Nuraisyah Nuraisyah Nurhaliza Mtd, Siti Oktavia, Susi Pahlevi Pane, Reza Poyan, Hafri Saldi Pratiwi, Erwita Prima Aulia, Allans Priyanto, Dimas Putra Putri Putri, Putri PUTRI WULANDARI Putri, Aimala Putri, Fadhila Putri, Rahma Yulia Rahayu Kurniati rahma dhani, rahma Rahmadani Daulay, Fitri Rahmadiani, Salfa Rahmi, Miftahur Raihan Alfandi, M Raini, Putri Ramadani, Muhammad Ramadhani, Yessi Rasyid, Hanifa Corrina Riri Okra Risda Izzati, Hafzi Riska Erpina, Riska Riski, Roni ritonga, Lannihara Rival, Muhammad Rizki Dongoran, Roni Rizky, Alya Ruanda, Gita Rubiyanti Dewi, Rahma Salshavira, Najwabilla Samsinar, Siti Sanjaya, Intan Sari, Lia Kartika Sartiva, Yola Sarwo Derta Shafitri, Fadila Sipayung, Nurul Hidaya Sipayung, Nurul Hidayah Sitorus, Nazwa Yupada Putri Supriadi Supriadi Syahidah Tampubolon, Siti Syahrani, Selfira Tanjung, Muhammad Ridho Tanjung, Rahmatin Nikmah Termulo Mitrasyah, Aprian Tigana, Adra Tiwi , Tiwi Tiwi, Tiwi Uliyanti, Rinci Valentina, Felia Wandira, Raju Wira Yudha, Gerli Wulan Dari, Putri Wulandari, Mely Yanti, Rahma Yulifda Elin Yuspita Yunita, Ermai Yupada Putri Sitorus, Nazwa Yusuf Armando, M Zahra, Anisa