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All Journal Jurnal Manajemen Bisnis Jurnal Ilmiah Ekonomi Islam Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Technomedia Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Humanities and Social Studies Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Ners Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Economic Reviews Journal Media Ekonomi Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan International Journal of Management and Business Intelligence (IJMBI) IIJSE International Journal of Educational and Life Sciences (IJELS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Management Analysis Journal Journal of Ekonomics, Finance, and Management Studies
Herni Justiana Astuti
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Minat Bervaksin Dengue Model Ditinjau Dari Sikap, Resiko, Manfaat, Teknologi, Religiusitas, dan Kepercayaan di Indonesia Widodo, Stefani; Astuti, Herni Justiana; Rachmawati, Erny; Miftahuddin, Muchammad Agung
Jurnal Ners Vol. 9 No. 4 (2025): OKTOBER 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v9i4.49276

Abstract

Demam berdarah tetap menjadi tantangan kesehatan utama di Indonesia, yang semakin diperburuk oleh iklim tropis dan urbanisasi, sehingga menciptakan kondisi ideal bagi perkembangbiakan nyamuk Aedes. Vaksinasi merupakan strategi pengendalian vektor yang efektif. Namun, faktor psikologis dan sosiokultural, termasuk sikap, keyakinan, dan religiositas, memengaruhi tingkat penerimaan vaksin. Studi ini meneliti faktor-faktor yang memengaruhi minat masyarakat Indonesia terhadap vaksinasi dengue serta hubungannya dengan kepercayaan, persepsi manfaat, kehadiran teknologi, religiositas, dan risiko. Survei potong lintang dilakukan terhadap 100 responden melalui metode snowball sampling secara daring. Data dikumpulkan menggunakan kuesioner yang telah divalidasi mengenai risiko, manfaat, kepercayaan, religiositas, penerimaan teknologi, sikap, dan minat terhadap vaksinasi. Analisis Structural Equation Modeling-Partial Least Squares (SEM-PLS) digunakan dengan metode bootstrap untuk pengujian signifikansi. Sikap, persepsi manfaat, dan kepercayaan muncul sebagai prediktor positif yang signifikan terhadap minat vaksinasi dengue, dengan sikap menunjukkan pengaruh terkuat. Persepsi risiko, teknologi, dan religiositas tidak berpengaruh signifikan terhadap minat vaksinasi. Temuan ini menekankan peran sikap, kepercayaan, dan persepsi manfaat dalam mendorong minat vaksinasi. Hal ini mengimplikasikan perlunya strategi kesehatan masyarakat yang spesifik untuk meningkatkan penerimaan vaksin dengan membangun sikap positif, menonjolkan manfaat, dan meningkatkan kepercayaan publik.
Moderation Of Consumer Values And Service Quality to Increasing Customer Loyalty Karnowati, Nandang Bekti; Astuti, Herni Justiana
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri jasa perawatan kecantikan di Indonesia mengalami perkembangan yang sangat pesat. Hal ini menunjukan bahwa semakin banyak wanita yang sadar akan pentingnya kecantikan. Fenomena ini yang melatarbelakangi dilakukannya penelitian ini yang bertujuan untuk menganalisis pengaruh kualitas layanan, kepuasan konsumen dan nilai konsumen terhadap loyalitas pelanggan. Nilai konsumen menjadi moderasi pengalaman konsumen dan kualitas layanan terhadap loyalitas pelanggan. Penelitian ini menggunakan teknik purposive sampling dengan responden yang merupakan konsumen klinik kecantikan yang telah berlangganan selama 1 tahun. Data kuesioner diolah menggunakan analisis Partial Least Square (PLS) dengan pengujian model pengukuran (outer) model dan inner model dengan koefisien jalur. Hasil analisis menunjukan bahwa kualitas layanan dan nilai konsumen berpengaruh positif terhadap loyalitas pelanggan. Kepuasan konsumen tidak berpengaruh terhadap loyalitas pelanggan. Variabel nilai konsumen tidak memoderasi kualitas layanan dan kepuasan konsumen terhadap loyalitas pelanggan.
THE EFFECT OF INFLUENCER MARKETING, VIRAL MARKETING AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION AT BLOODS STORE IN PURWOKERTO Ramadhan, Muhammad; Astuti, Herni Justiana; Rahmawati, Erny; Ikhsani, Mastur Mujib
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3868

Abstract

This research investigates the multifaceted influence of contemporary marketing methodologies, namely influencer marketing, viral marketing, and customer engagement, on consumers' purchase intentions. This research used SmartPLS statistical analysis tool version 3.0. This research uses an online questionnaire with a total of 150 respondent from students of the Faculty of Economics and Business at Jenderal Soedirman University, University of Muhammadiyah Purwokerto, and State Islamic University Prof. KH. Saifuddin Zuhri Purwokerto that have purchase intention in Blood Store Purwokerto. Based on the findings of this research, it shows that influencer marketing, viral marketing, and customer engagement has a positive and significant impact on the purchase intention. By understanding the synergistic effects of these marketing approaches, businesses can strategically tailor their campaigns to optimize customer engagement and enhance purchase intentions, ultimately fostering greater success in today's competitive market landscape.This research investigates the multifaceted influence of contemporary marketing methodologies, namely influencer marketing, viral marketing, and customer engagement, on consumers' purchase intentions. This research used SmartPLS statistical analysis tool version 3.0. This research uses an online questionnaire with a total of 150 respondent from students of the Faculty of Economics and Business at Jenderal Soedirman University, University of Muhammadiyah Purwokerto, and State Islamic University Prof. KH. Saifuddin Zuhri Purwokerto that have purchase intention in Blood Store Purwokerto. Based on the findings of this research, it shows that influencer marketing, viral marketing, and customer engagement has a positive and significant impact on the purchase intention. By understanding the synergistic effects of these marketing approaches, businesses can strategically tailor their campaigns to optimize customer engagement and enhance purchase intentions, ultimately fostering greater success in today's competitive market landscape.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT, BRAND IMAGE, SERVICE QUALITY DAN WORD OF MOUTH TERHADAP CUSTOMER LOYALTY PADA MCDONALD’S PURWOKERTO Nabella, Assiva; Astuti, Herni Justiana; Miftahuddin, M Agung; Bagis, Fatmah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4962

Abstract

Penelitian ini bertujuan untuk menguji pengaruh antara customer relationship management, brand image, service quality, dan word of mouth terhadap customer loyalty pada McDonald’s Purwokerto. Jenis penelitian ini adalah penelitian kuantitatif. Sampel yang digunakan dalam penelitian ini yaitu 100, dengan menggunakan teknik pengambilan sampel yaitu purposive sampling. Instrumen untuk menghimpun data dilakukan dengan kuesioner skala likert lima tingkat. Alat analisis yang digunakan adalah SPSS. Menurut hasil dari penelitian ini diketahui bahwa Customer Relationship Management, Brand Image, Service Quality, dan Word of mouth berpengaruh positif signifikan terhadap Customer Loyalty.
Pengaruh Influencer, Brand Image, dan Product Quality, Terhadap Keputusan Pembelian Sepatu Compass di Purwokerto Setiono, Laras Alif; Astuti, Herni Justiana; Septin Muji R., Tri; Yusnar Kharismasyah, Alfato
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.4575

Abstract

The purpose of this research is to analyze the influence of influencers on Instagram social media, brand image, and product quality on purchasing decisions for Compass shoes among the people of Purwokerto. This research is a type of quantitative research with a research sample of 146 respondents who live in Purwokerto. The sampling method used is. Purposive Sampling, namely selecting respondents who are willing and meet the specified sample criteria. For data analysis, the Structural Equation Modeling (SEM) method was used with the Smart PLS version 4.0 tool. The tests carried out include the outer model test to assess the validity and reliability of the construct, the inner model test to evaluate the relationship between latent variables, and hypothesis testing to test the significance of the influence of each independent variable on the dependent variable. The research results show that partially the brand image and product quality are proven to have a positive and significant influence on the decision to purchase Compass shoes. On the other hand, influencers do not have a significant influence on the decision to purchase Compass shoes. These findings show that brand image and product quality factors are more dominant in influencing purchasing decisions than the influence of influencers on Instagram.
Examining the Effect of Brand Trust, Celebrity Endorsement, and Brand Association toward Samsung Mobile Phones Purchase Decisions (Study on Community in Banyumas Regency) Fauzi, Akhmad; Utami, Restu Frida; Astuti, Herni Justiana; Haryanto, Totok
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 2 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i2.12257

Abstract

The purpose of this study was to test and analyze the effect of brand trust, celebrity endorsement, and brand association on purchasing decisions for Samsung mobile phones. This study uses quantitative research methods and focuses on people who live in Banyumas. Respondents used in this research sample were 143, which is in accordance with the criteria involved in purchasing decisions for Samsung mobile phones. The data collection method is through a questionnaire distribution survey which is measured on a 5-point Likert scale and analysed through the SPSS 26 application. The results showed that brand trust, celebrity endorsement, and brand association have a positive and significant effect on purchasing decisions for Samsung mobile phones.
Pengaruh Citra Merek, Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Konsumen pada iBox Store Purwokerto Arsyad Ridho; Herni Justiana Astuti; Tri Septin Muji Rahayu; Yudhistira Pradhipta Aryoko
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.465

Abstract

  This research was conducted to determine empirical evidence regarding the influence of brand image, service quality and product quality on consumer loyalty for iPhone products at the Official Store iBox Purwokerto. The independent variables in this research are brand image, service quality and product quality, while the dependent variable is consumer loyalty. The population of this research is the people of Purwokerto who have made transactions at iBox Purwokerto. The sample used was 130 people using purposive sampling technique. This analysis uses SmartPLS 4.0. The results of this research are that Brand Image has a positive effect on Consumer Loyalty. This will increase consumer interest and satisfaction which can increase their loyalty. Service Quality has a negative effect on Consumer Loyalty. This explains that consumer dissatisfaction reduces consumer loyalty because service quality is not good which is caused by reliability, responsiveness, guarantees, empathy, physical evidence and product quality which have a positive effect on consumer loyalty. This means that iBox Purwokerto must maintain and improve their products. In this way, consumers will tend to buy the product repeatedly and recommend it to others. Keywords: Brand Image, Service Quality, Product Quality, Consumer Loyalty   ABSTRAK Penelitian ini dilakukan untuk mengetahui bukti empiris mengenai pengaruh citra merek, kualitas pelayanan dan kualitas produk terhadap loyalitas konsumen produk iPhone di Official Store iBox Purwokerto. Variabel bebas dalam penelitian ini adalah citra merek, kualitas pelayanan dan kualitas produk, sedangkan variabel terikatnya adalah loyalitas konsumen. Populasi penelitian ini adalah masyarakat Purwokerto yang pernah melakukan transaksi di iBox Purwokerto. Sampel yang digunakan sebanyak 130 orang dengan menggunakan teknik purposive sampling. Analisis ini menggunakan SmartPLS 4.0. Hasil penelitian ini adalah Citra Merek berpengaruh positif terhadap Loyalitas Konsumen. Hal ini akan meningkatkan minat dan kepuasan konsumen sehingga dapat meningkatkan loyalitasnya. Kualitas Pelayanan berpengaruh negatif terhadap Loyalitas Konsumen. Hal ini menjelaskan bahwa ketidakpuasan konsumen menurunkan loyalitas konsumen karena kualitas pelayanan yang kurang baik yang disebabkan oleh keandalan, daya tanggap, jaminan, empati, bukti fisik dan kualitas produk berpengaruh positif terhadap loyalitas konsumen. Artinya iBox Purwokerto harus menjaga dan meningkatkan produknya. Dengan cara ini, konsumen akan cenderung membeli produk tersebut berulang kali dan merekomendasikannya kepada orang lain. Kata kunci: Citra Merek, Kualitas Pelayanan, Kualitas Produk, Loyalitas Konsumen
The Influence of Green Marketing Attitude Environment Awareness and Health on Purchasing Decisions for Somethinc Product Rakhayu; Herni Justiana Astuti
International Journal of Educational and Life Sciences Vol. 2 No. 8 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i8.2445

Abstract

This research aims to analyze the influence of green marketing, attitudes, environmental awareness and health on purchasing decisions for certain products. The data source used in this research is primary data obtained using data collection techniques by distributing questionnaires using Google Form. The method in this research uses SEM (Structural Equation Model) with the PLS (Partial Least Square) version 3.0 approach. The number of samples tested was 118 respondents. The sampling technique used purposive sampling. The research results show that attitude, environmental awareness and health have a positive and significant effect on purchasing decisions, but green marketing has no effect on purchasing decisions. The managerial implications that can be given are that companies need to re-evaluate green marketing, increase their focus on understanding consumer attitudes and must continue to increase environmental and health awareness which can help consumers make purchasing decisions.
Pengaruh Taste, Packgaging, Price dan Inovation Terhadap Purchase Intention: Studi Kasus Terhadap Minat Beli Teh Desa pada Mahasiswa di Purwokerto Rangga Rifqi Zachary; Totok Haryanto; Herni Justiana Astuti; Purnadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4628

Abstract

The aim of this research is to analyze the factors that influence Taste, Packgaging, Price and Innovation on Teh Desa Purchase Intention among Students in Purwokerto. This type of research is a quantitative method. In data collection techniques, researchers used surveys and distributed questionnaires in Purwokerto. The sampling technique used purposive sampling with a research sample of 153 respondents. The results of this study show that Taste has a positive effect on Teh Desa Purchase Intention among Students in Purwokerto, Packgaging has a positive effect on Teh Desa Purchase Intention among Students in Purwokerto, Price has no effect on Teh Desa Purchase Intention among Students in Purwokerto and Innovation has no effect on Teh Desa Purchase Intention among Students in Purwokerto.
Pengaruh Kepercayaan, Kepuasan Pelanggan, Citra Merek dan Pengalaman Pelanggan Terhadap Loyalitas: Studi Kasus pada Pengguna Iphone Muhammad Reza Adzaki; Totok Haryanto; Herni Justiana Astuti; Alfato Yusnar Kharismasyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4640

Abstract

This study aims to analyze trust, customer satisfaction, brand image, and experience on the loyalty of iPhone users in Purwokerto. The iPhone product is a smartphone brand produced by Apple, Inc., and is currently very popular with the public because it has an image as a top-notch mobile phone with unique features and appearances that are not owned by other brands. This study is a quantitative study with a sample of 150 respondents selected using purposive sampling techniques. The analysis tool used is multiple linear regression with the help of SPSS Version 25.00 software. The results of the study show that: 1) Trust has a significant positive effect on loyalty, 2) Customer satisfaction does not has a significant positive effect on loyalty, 3) Brand image has a significant positive effect on loyalty, and 4) Experience have a not significant positive effect on loyalty. These results indicate that trust, customer satisfaction, and brand image are important factors in increasing the loyalty of iPhone users in Purwokerto.
Co-Authors Akhmad Fauzi Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismasyah Amanah, Naning Dwi Amir Amir Anggita, Sangga Wishnu Anggraito, Lucky Ani Kusbandiyah Ani Kusbandiyah Arini Hidayah Arini Hidayah, Arini Ariyanti, Ayu Rizki Arofah, Rifka Utami Arsyad Ridho Arwani, Alfin Awaludin Ayu Nur, Luthfi Aziz, Geovanni Al Bagis, Fatmah Basith Ahnaf Jaler M Damayanti, Tri Larisma Eko Hariyanto Erny Rachmawati Farrasoya, Maitsa Fatmah Bagis Fauziridwan, Meydy Febriansyah, Wivan Firliansa, Alek Fitriati, Azmi Hana Pratiwi Handayani, Erna Hantoro, Puput Tri Hari, Minti Haryanto, Totok Hengky Widhiandono Hermin Endratno Heru Wijaya Ikhsani, Mastur Mujib Isnaeningsih, Heni Nur Iwan Fakhruddin Kharismasyah, Alfato Yusnar Luthfi Arie Widzayanto Luthfi Zamakhsyari M Agung Miftahuddin Maulida Nurul Innayah Mauluddin, Geri Garyadina Miftahuddin, M Agung Miftahuddin, Muchammad Agung Muhammad Ramadhan Muhammad Reza Adzaki Nabella, Assiva Naelati Tubastuvi Nandang Bekti Karnowati Nuha, Muhammad Aufa Abyan Pratama, Bima Cinintya Purnadi Purnadi, Purnadi Putri, Dea Yosiana Putri, Mustikaningrum Dewanti Putri, Tri Iriani Rahmawati, Erny Rakhayu Ramdhani, Muhamad Luthfi Randikaparsa, Irawan Rangga Rifqi Zachary Restu Frida Utami Rosi, Si Sa’roni, Imam Arief Septin Muji R., Tri Setiono, Laras Alif Setyarini, Riska Ayu Sri Wahyuni Sri Wahyuni SURYO Budi Santoso Sutaryo Sutaryo Suyoto Suyoto Suyoto syafa’at, Faizal Syahreiza, Muhammad Totok Haryanto Tri Septin Muji Rahayu Trias Aprilianto Nugroho Wida Purwidianti Widodo, Stefani Widoyo, Fauzi Rifqi Yoga Yuniadi Yudhistira Pradhipta Aryoko Yusnar Kharismasyah, Alfato Zulkifli, Dafa Labiq