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The Influence of Green Marketing Attitude Environment Awareness and Health on Purchasing Decisions for Somethinc Product Rakhayu; Herni Justiana Astuti
International Journal of Educational and Life Sciences Vol. 2 No. 8 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i8.2445

Abstract

This research aims to analyze the influence of green marketing, attitudes, environmental awareness and health on purchasing decisions for certain products. The data source used in this research is primary data obtained using data collection techniques by distributing questionnaires using Google Form. The method in this research uses SEM (Structural Equation Model) with the PLS (Partial Least Square) version 3.0 approach. The number of samples tested was 118 respondents. The sampling technique used purposive sampling. The research results show that attitude, environmental awareness and health have a positive and significant effect on purchasing decisions, but green marketing has no effect on purchasing decisions. The managerial implications that can be given are that companies need to re-evaluate green marketing, increase their focus on understanding consumer attitudes and must continue to increase environmental and health awareness which can help consumers make purchasing decisions.
Pengaruh Taste, Packgaging, Price dan Inovation Terhadap Purchase Intention: Studi Kasus Terhadap Minat Beli Teh Desa pada Mahasiswa di Purwokerto Rangga Rifqi Zachary; Totok Haryanto; Herni Justiana Astuti; Purnadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4628

Abstract

The aim of this research is to analyze the factors that influence Taste, Packgaging, Price and Innovation on Teh Desa Purchase Intention among Students in Purwokerto. This type of research is a quantitative method. In data collection techniques, researchers used surveys and distributed questionnaires in Purwokerto. The sampling technique used purposive sampling with a research sample of 153 respondents. The results of this study show that Taste has a positive effect on Teh Desa Purchase Intention among Students in Purwokerto, Packgaging has a positive effect on Teh Desa Purchase Intention among Students in Purwokerto, Price has no effect on Teh Desa Purchase Intention among Students in Purwokerto and Innovation has no effect on Teh Desa Purchase Intention among Students in Purwokerto.
Pengaruh Kepercayaan, Kepuasan Pelanggan, Citra Merek dan Pengalaman Pelanggan Terhadap Loyalitas: Studi Kasus pada Pengguna Iphone Muhammad Reza Adzaki; Totok Haryanto; Herni Justiana Astuti; Alfato Yusnar Kharismasyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4640

Abstract

This study aims to analyze trust, customer satisfaction, brand image, and experience on the loyalty of iPhone users in Purwokerto. The iPhone product is a smartphone brand produced by Apple, Inc., and is currently very popular with the public because it has an image as a top-notch mobile phone with unique features and appearances that are not owned by other brands. This study is a quantitative study with a sample of 150 respondents selected using purposive sampling techniques. The analysis tool used is multiple linear regression with the help of SPSS Version 25.00 software. The results of the study show that: 1) Trust has a significant positive effect on loyalty, 2) Customer satisfaction does not has a significant positive effect on loyalty, 3) Brand image has a significant positive effect on loyalty, and 4) Experience have a not significant positive effect on loyalty. These results indicate that trust, customer satisfaction, and brand image are important factors in increasing the loyalty of iPhone users in Purwokerto.
Pengaruh Influencer, Brand Image, dan Product Quality, Terhadap Keputusan Pembelian Sepatu Compass di Purwokerto Setiono, Laras Alif; Astuti, Herni Justiana; Septin Muji R., Tri; Yusnar Kharismasyah, Alfato
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.4575

Abstract

The purpose of this research is to analyze the influence of influencers on Instagram social media, brand image, and product quality on purchasing decisions for Compass shoes among the people of Purwokerto. This research is a type of quantitative research with a research sample of 146 respondents who live in Purwokerto. The sampling method used is. Purposive Sampling, namely selecting respondents who are willing and meet the specified sample criteria. For data analysis, the Structural Equation Modeling (SEM) method was used with the Smart PLS version 4.0 tool. The tests carried out include the outer model test to assess the validity and reliability of the construct, the inner model test to evaluate the relationship between latent variables, and hypothesis testing to test the significance of the influence of each independent variable on the dependent variable. The research results show that partially the brand image and product quality are proven to have a positive and significant influence on the decision to purchase Compass shoes. On the other hand, influencers do not have a significant influence on the decision to purchase Compass shoes. These findings show that brand image and product quality factors are more dominant in influencing purchasing decisions than the influence of influencers on Instagram.
Mediation Test of Affective Commitment on the Influence of Perceptions of Organizational Support and Transformational Leadership on Employee Performance Anggita, Sangga Wishnu; Fitriati, Azmi; Astuti, Herni Justiana; Widhiandono, Hengky
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4495

Abstract

Employees play an important role in achieving optimal performance and sustainable competitive advantage as expected. Therefore, special attention needs to be paid to employee development and support. This research aims to analyze and explore the influence of perceptions of organizational support and transformational leadership on affective commitment and employee performance. The population of this study was all employees who worked in the BLUD of Majenang Hospital, Cilacap Regency, Central Java, Indonesia. Sampling in this research used an accidental sampling technique. The data obtained in this research was processed statistically using Structural Equation Modeling (SEM). Based on the results of the data analysis of 278 respondents, this research concludes that POS has no effect on employee performance, but has a positive effect on affective commitment. POS also does not affect employee performance with affective commitment as an intervening factor. Other results show that transformational leadership has a positive effect on affective commitment and employee performance. Transformational leadership also has a positive effect on employee performance with affective commitment as an intervention. The results of this research can theoretically and practically be used by all related parties to improve employee performance and maintain sustainable competitive advantage.
The Impact of Organizational Climate and Perceived Organizational Support on Organizational Commitment: The Mediating Role of Job Satisfaction Hari, Minti; Astuti, Herni Justiana; Tubastuvi, Naelati; Fakhruddin, Iwan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5002

Abstract

This research aims to analyze the influence of organizational climate, perceived organizational support, and job satisfaction on Organizational Commitment. The analysis uses Structural Equation Modeling with the Partial Least Square (PLS) approach. The population in this study were all employees at the Cilacap Regency Regional Hospital except doctors and structural officers with a total sample of 273 people. The main findings of this research show that perceived organizational support has a positive effect on job satisfaction, but organizational climate has no effect. Organizational climate and job satisfaction have a positive effect on organizational commitment, but perceived organizational support has no effect. Job satisfaction can mediate the relationship between perceived organizational support and organizational commitment; however, job satisfaction cannot mediate the relationship between organizational climate and commitment.
The Influence of Workload, Work Stress, Job Satisfaction, Work Discipline, and Compensation on Turnover Intention Among Nurses in Purbalingga Regency Sutaryo, Sutaryo; Santoso, Suryo Budi; Astuti, Herni Justiana; Kusbandiyah, Ani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5003

Abstract

This research aims to determine the effect of workload, work stress, job satisfaction, work discipline, and compensation on turnover intention among nurses in Purbalingga Regency. The type of research used in this research is quantitative research, the data source used is primary data with a data collection method in the form of a survey using a questionnaire. The population in this study were all nurses in Purbalingga Regency, totaling 471 people. The sample in this study amounted to 216 people using purposive sampling. The instrument test requirements used are validity and reliability tests. The data analysis method uses multiple linear regression and the hypothesis tests used are the T-test. The results of this study partially state that Workload has a positive effect on nurses' Turnover Intention in Purbalingga Regency, Work Stress has a positive effect on nurses' Turnover Intention in Purbalingga Regency, Job Satisfaction has a negative effect on nurses's Turnover Intention in Purbalingga Regency, Work Discipline has a negative effect on nurses's Turnover Intention in Purbalingga Regency, Compensation has an negative effect on nurses' Turnover Intention in Purbalingga Regency.
Analysis of the Effect of Work Motivation, Competence, Compensation, Workload, and Discipline on Employee Performance (Case Study at PT. Sumber Segara Primadaya (S2P) Cilacap) Syahreiza, Muhammad; Rachmawati, Erny; Purwidianti, Wida; Pratama, Bima Cinintya; Astuti, Herni Justiana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5017

Abstract

This research aims to analyze the influence of work motivation, competence, compensation, workload, and work discipline on employee performance in the S2P Cilacap environment. The data collection method used convenience sampling and obtained a sample of 100 respondents. Data were collected using a questionnaire which was analyzed using Structural Equation Modeling (SEM) PLS version 3.2. Testing results show that compensation, work discipline, and workload have a positive effect on employee performance, but competence and motivation have no effect. However, this study has limitations due to its focus on one location and limited sample size. The results of the analysis show that 86.8% of the variation in employee performance can be explained by the factors studied, while the remaining 13.2% are other variables such as self-efficacy, organizational culture, and work environment, as well as expanding the scope of research locations, by conducting research This is expected to provide benefits for the company.
Kinerja Pegawai Rumah Sakit : Peran Lingkungan Kerja, Kepuasan Kerja, Dan Motivasi Kerja Zulkifli, Dafa Labiq; Bagis, Fatmah; Astuti, Herni Justiana; Suyoto, Suyoto
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12518

Abstract

This research aims to determine the influence of the work environment, job satisfaction, work motivation and performance of hospital employees involving all hospital staff. Through the application of non-probability techniques, especially the purposive sampling method, a research sample of 142 respondents was obtained who met certain criteria. The data collection process requires distributing questionnaires. The purposive sampling method was deliberately used to ensure participants met the predetermined criteria. Analysis of the collected data uses Partial Least Square (PLS) analysis. The results of the analysis show that the work environment has a significant and positive effect on employee performance. Additionally, job satisfaction was determined to have a noteworthy positive influence on employee performance. Apart from that, work motivation is also recognized as having a significant positive influence on employee performance. Keywords: work environment, job satisfaction, work motivation, employee performance
Faktor-Faktor yang Mendorong Konsumen Membeli Produk Elzatta di TikTok Live Shopping: Perspektif Stimulus–Organism–Response Theory Firliansa, Alek; Haryanto, Totok; Astuti, Herni Justiana; Endratno, Hermin
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 04 (2025): JIEI : Vol. 11, No. 04, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine how online customer reviews and interactive content marketing of Elzatta’s products during TikTok Live Shopping sessions influence consumer purchase decisions, using the Stimulus–Organism–Response (S-O-R) theory as a conceptual framework. In this model, purchase intention serves as a mediating variable between external stimuli (content marketing, customer reviews, and religiosity) and the behavioral response (purchase decision). The study involved 157 respondents, selected through purposive sampling, and data were collected via an online questionnaire targeting Elzatta consumers in Purwokerto who actively follow or purchase through TikTok live sessions. The analysis of the data utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. The findings reveal that content marketing and purchase intention have a positive and significant effect on purchase decisions. However, online customer reviews show no significant influence, and religiosity demonstrates a negative impact on purchase decisions. Additionally, purchase intention does not mediate the effects of content marketing, customer reviews, or religiosity on purchase decisions, suggesting that direct factors such as personal values and perceived content quality play a more crucial role in shaping consumer behavior in this context.
Co-Authors Ade Nova Jauzaa Akhmad Fauzi Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismasyah Amanah, Naning Dwi Amir Amir Anggita, Sangga Wishnu Anggraito, Lucky Ani Kusbandiyah Ani Kusbandiyah Arini Hidayah, Arini Ariyanti, Ayu Rizki Arofah, Rifka Utami Arsyad Ridho Arwani, Alfin Awaludin Ayu Nur, Luthfi Aziz, Geovanni Al Bagis, Fatmah Bima Cinintya Pratama Damayanti, Tri Larisma Eko Hariyanto Erny Rachmawati Farrasoya, Maitsa Fatmah Bagis Fauziridwan, Meydy Febriansyah, Wivan Firliansa, Alek Fitriati, Azmi Hana Pratiwi Handayani, Erna Hari, Minti Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Heru Wijaya Ika Yustina Rahmawati Ikhsani, Mastur Mujib Isnaeningsih, Heni Nur Iwan Fakhruddin Kharismasyah, Alfato Yusnar Luthfi Arie Widzayanto Luthfi Zamakhsyari M Agung Miftahuddin Maulida Nurul Innayah Mauluddin, Geri Garyadina Miftahuddin, M Agung Miftahuddin, Muchammad Agung Muhammad Ramadhan Muhammad Reza Adzaki Nabella, Assiva Naelati Tubastuvi Nandang Bekti Karnowati Nuha, Muhammad Aufa Abyan Pujiharto Pujiharto Purnadi Purnadi, Purnadi Putri, Dea Yosiana Putri, Mustikaningrum Dewanti Putri, Tri Iriani Rahmawati, Erny Rakhayu Ramdhani, Muhamad Luthfi Randikaparsa, Irawan Rangga Rifqi Zachary Restu Frida Utami Saputri, Dinda Indah Sa’roni, Imam Arief Septin Muji R., Tri Setiono, Laras Alif Setyarini, Riska Ayu Sri Wahyuni Sri Wahyuni SURYO Budi Santoso Sutaryo Sutaryo Suyoto Suyoto Suyoto syafa’at, Faizal Syahreiza, Muhammad Totok Haryanto Totok Haryanto Tri Septin Muji Rahayu Trias Aprilianto Nugroho Wida Purwidianti Yoga Yuniadi Yudhistira Pradhipta Aryoko Yusnar Kharismasyah, Alfato Zulkifli, Dafa Labiq