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All Journal Jurnal Manajemen Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Ekonomi Islam Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Technomedia Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Humanities and Social Studies JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Economic Reviews Journal Media Ekonomi Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Paradoks : Jurnal Ilmu Ekonomi International Journal of Management and Business Intelligence (IJMBI) IIJSE International Journal of Educational and Life Sciences (IJELS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Management Analysis Journal Journal of Ekonomics, Finance, and Management Studies
Herni Justiana Astuti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Workload, Job Satisfaction, and Work Environment on the Work Productivity of Nurses at PKU Muhammadiyah Aghisna Kroya Hospital Putri, Mustikaningrum Dewanti; Purnadi, Purnadi; Astuti, Herni Justiana; Endratno, Hermin
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15167

Abstract

This study aims to analyze the influence of workload, job satisfaction, and work environment on nurses' work productivity at PKU Muhammadiyah Aghisna Kroya General Hospital. This study used a quantitative approach with a survey method by distributing questionnaires to the entire nurse population of 120 respondents. Data analysis techniques included validity and reliability tests, classical assumptions, multiple linear regression, and F and t tests. The results of the analysis showed that workload had a positive and significant effect on nurses' work productivity, while job satisfaction and work environment did not show a significant effect. This indicates that a well-managed workload can increase productivity, but perceived satisfaction and work environment are not enough to directly drive performance. These findings strengthen the perspective of Social System Theory (SST) that nurses' work productivity is influenced by complex interactions between individuals and their environment. This study provides important implications for hospital management in designing strategies to increase productivity through effective workload management.
Pengaruh Citra Merek, Label Halal, Social Media Influencer dan Kualitas Produk terhadap Customer Loyality Setyarini, Riska Ayu; Alfalisyado, Alfalisyado; Astuti, Herni Justiana; Fauziridwan, Meydy
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 2 (2025): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i2.6012

Abstract

The purpose of this study was to analyze the influence of brand image, halal label, social media influencers, and product quality on customer loyalty of Somethinc products in the Banyumas region. The method used was quantitative, with a sample of 100 respondents selected through a purposive sampling technique. Data were collected through a structured questionnaire and analyzed using multiple linear regression. The results showed that simultaneously and partially there was a significant influence between the variables of brand image, product quality, and social media influencers on customer loyalty of Somethinc products in the Banyumas region.
The Influence of Psychological Well-Being, Work Discipline, and Organizational Culture on Job Satisfaction of Owabong Water Park Purbalingga Employees Sa’roni, Imam Arief; Endratno, Hermin; Astuti, Herni Justiana; Arofah, Rifka Utami
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.14861

Abstract

The objective of this study is to investigate the impact of Psychological Well-Being, Work Discipline, and Organizational Culture on Job Satisfaction of permanent employees of Owabong Water Park Purbalingga. These three factors act as independent variables, while Job Satisfaction is the dependent variable. This study involved the entire population of permanent employees of 101 people with a saturated sampling method, with analysis using multiple linear regression. The results of the study showed that Psychological Well-Being and Work Discipline had no effect on job satisfaction, whereas organizational culture had a considerable beneficial impact.
PENGARUH KEPEMIMPINAN, KEPUASAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN Widoyo, Fauzi Rifqi; Kharismasyah, Alfato Yusnar; Astuti, Herni Justiana; Bagis, Fatmah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6252

Abstract

This study aims to examine the influence of job satisfaction, leadership, and work environment on employee performance at Perumda Air Minum Tirta Perwira Purbalingga. The study is driven by the crucial role of human resources in ensuring the success of public service delivery, especially in the provision of clean water. Three independent variables, work environment, job satisfaction, and leadership, were analyzed against employee performance as the dependent variable. A quantitative method was utilized through survey techniques, with data collected via questionnaires. The sample consisted of 122 permanent employees with a minimum of one year of service, selected through purposive sampling. Data analysis utilized Partial Least Squares–Structural Equation Modeling (PLS-SEM) via the SmartPLS 4 software. The results indicate that all three independent variables, leadership, work environment, and job satisfaction significantly and positively affect employee performance. The study concludes that improving leadership quality, job satisfaction, and the workplace can function as successful approaches to enhance employee performance in public service institutions.
Pengaruh Promosi Penjualan, Kualitas Pelayanan, dan Kemudahan Terhadap Loyalitas Pelanggan Dompet Digital ShopeePay Hana Pratiwi; Luthfi Zamakhsyari; Herni Justiana Astuti; Fatmah Bagis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9319

Abstract

This research aims to analyze the influence of promotions, service quality and convenience on ShopeePay digital wallet customer loyalty. The method used is a quantitative approach with primary data from 158 students who are active ShopeePay users at three universities in Purwokerto: Jenderal Soedirman University, UIN Prof. K.H. Saifuddin Zuhri, and Muhammadiyah University Purwokerto. The sampling technique used purposive sampling, by distributing questionnaires via Google Form. Data were analyzed using IBM SPSS Statistics 26 through validity, reliability, classical assumptions, F test and t test. The research results show that promotion and convenience have a positive and significant effect on customer loyalty, while service quality has a positive and insignificant effect on customer loyalty. These findings indicate that attractive promotions and ease of use of services play a greater role in forming customer loyalty than service quality alone.
Pengaruh Kualitas Produk, Citra Merek Dan Electronic Word of Mouth Terhadap Keputusan Pembelian Sangkar Ebod Jaya Heru Wijaya; Herni Justiana Astuti; M Agung Miftahuddin; Suyoto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9368

Abstract

 This study aims to evaluate the influence of product quality, brand image, and electronic word of mouth on the purchase decision of Ebod Jaya bird cages. The population in this study consisted of 160 bird competition participants in Purbalingga Regency. The sampling technique used was non-probability sampling, resulting in a total of 109 respondents successfully collected. Data analysis was carried out using the Structural Equation Modeling (SEM) approach with the assistance of SmartPLS version 4.0. The analysis in this study consisted of two main parts: the outer model and the inner model. The outer model testing included assessments of convergent validity, discriminant validity, and reliability to ensure the quality of the research instruments. Meanwhile, the inner model was used to assess the relationships between constructs, including hypothesis testing, R-square (R²) values, and goodness of fit. Hypothesis testing aimed to determine the significance of the influence of independent variables on the dependent variable. The results of the study indicate that electronic word of mouth has a positive and significant effect on purchase decisions. In contrast, product quality and brand image variables do not have a partial effect on purchase decisions. These findings are expected to provide valuable input for Ebod Jaya's management in formulating more effective strategies and marketing mixes to improve sales target achievement.
Moderation Of Consumer Values And Service Quality to Increasing Customer Loyalty Karnowati, Nandang Bekti; Astuti, Herni Justiana
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri jasa perawatan kecantikan di Indonesia mengalami perkembangan yang sangat pesat. Hal ini menunjukan bahwa semakin banyak wanita yang sadar akan pentingnya kecantikan. Fenomena ini yang melatarbelakangi dilakukannya penelitian ini yang bertujuan untuk menganalisis pengaruh kualitas layanan, kepuasan konsumen dan nilai konsumen terhadap loyalitas pelanggan. Nilai konsumen menjadi moderasi pengalaman konsumen dan kualitas layanan terhadap loyalitas pelanggan. Penelitian ini menggunakan teknik purposive sampling dengan responden yang merupakan konsumen klinik kecantikan yang telah berlangganan selama 1 tahun. Data kuesioner diolah menggunakan analisis Partial Least Square (PLS) dengan pengujian model pengukuran (outer) model dan inner model dengan koefisien jalur. Hasil analisis menunjukan bahwa kualitas layanan dan nilai konsumen berpengaruh positif terhadap loyalitas pelanggan. Kepuasan konsumen tidak berpengaruh terhadap loyalitas pelanggan. Variabel nilai konsumen tidak memoderasi kualitas layanan dan kepuasan konsumen terhadap loyalitas pelanggan.
THE EFFECT OF INFLUENCER MARKETING, VIRAL MARKETING AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION AT BLOODS STORE IN PURWOKERTO Ramadhan, Muhammad; Astuti, Herni Justiana; Rahmawati, Erny; Ikhsani, Mastur Mujib
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3868

Abstract

This research investigates the multifaceted influence of contemporary marketing methodologies, namely influencer marketing, viral marketing, and customer engagement, on consumers' purchase intentions. This research used SmartPLS statistical analysis tool version 3.0. This research uses an online questionnaire with a total of 150 respondent from students of the Faculty of Economics and Business at Jenderal Soedirman University, University of Muhammadiyah Purwokerto, and State Islamic University Prof. KH. Saifuddin Zuhri Purwokerto that have purchase intention in Blood Store Purwokerto. Based on the findings of this research, it shows that influencer marketing, viral marketing, and customer engagement has a positive and significant impact on the purchase intention. By understanding the synergistic effects of these marketing approaches, businesses can strategically tailor their campaigns to optimize customer engagement and enhance purchase intentions, ultimately fostering greater success in today's competitive market landscape.This research investigates the multifaceted influence of contemporary marketing methodologies, namely influencer marketing, viral marketing, and customer engagement, on consumers' purchase intentions. This research used SmartPLS statistical analysis tool version 3.0. This research uses an online questionnaire with a total of 150 respondent from students of the Faculty of Economics and Business at Jenderal Soedirman University, University of Muhammadiyah Purwokerto, and State Islamic University Prof. KH. Saifuddin Zuhri Purwokerto that have purchase intention in Blood Store Purwokerto. Based on the findings of this research, it shows that influencer marketing, viral marketing, and customer engagement has a positive and significant impact on the purchase intention. By understanding the synergistic effects of these marketing approaches, businesses can strategically tailor their campaigns to optimize customer engagement and enhance purchase intentions, ultimately fostering greater success in today's competitive market landscape.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT, BRAND IMAGE, SERVICE QUALITY DAN WORD OF MOUTH TERHADAP CUSTOMER LOYALTY PADA MCDONALD’S PURWOKERTO Nabella, Assiva; Astuti, Herni Justiana; Miftahuddin, M Agung; Bagis, Fatmah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4962

Abstract

Penelitian ini bertujuan untuk menguji pengaruh antara customer relationship management, brand image, service quality, dan word of mouth terhadap customer loyalty pada McDonald’s Purwokerto. Jenis penelitian ini adalah penelitian kuantitatif. Sampel yang digunakan dalam penelitian ini yaitu 100, dengan menggunakan teknik pengambilan sampel yaitu purposive sampling. Instrumen untuk menghimpun data dilakukan dengan kuesioner skala likert lima tingkat. Alat analisis yang digunakan adalah SPSS. Menurut hasil dari penelitian ini diketahui bahwa Customer Relationship Management, Brand Image, Service Quality, dan Word of mouth berpengaruh positif signifikan terhadap Customer Loyalty.
Pengaruh Influencer, Brand Image, dan Product Quality, Terhadap Keputusan Pembelian Sepatu Compass di Purwokerto Setiono, Laras Alif; Astuti, Herni Justiana; Septin Muji R., Tri; Yusnar Kharismasyah, Alfato
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.4575

Abstract

The purpose of this research is to analyze the influence of influencers on Instagram social media, brand image, and product quality on purchasing decisions for Compass shoes among the people of Purwokerto. This research is a type of quantitative research with a research sample of 146 respondents who live in Purwokerto. The sampling method used is. Purposive Sampling, namely selecting respondents who are willing and meet the specified sample criteria. For data analysis, the Structural Equation Modeling (SEM) method was used with the Smart PLS version 4.0 tool. The tests carried out include the outer model test to assess the validity and reliability of the construct, the inner model test to evaluate the relationship between latent variables, and hypothesis testing to test the significance of the influence of each independent variable on the dependent variable. The research results show that partially the brand image and product quality are proven to have a positive and significant influence on the decision to purchase Compass shoes. On the other hand, influencers do not have a significant influence on the decision to purchase Compass shoes. These findings show that brand image and product quality factors are more dominant in influencing purchasing decisions than the influence of influencers on Instagram.
Co-Authors Abdullah, Nor’ain afifah nurazizah Afnan Abdulraheem Motea Alaqab Akhmad Fauzi Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismasyah Amanah, Naning Dwi Amir Amir Amira, Putri Nur Anggita, Sangga Wishnu Anggraito, Lucky Ani Kusbandiyah Ani Kusbandiyah Apriyana, Nurul Arini Hidayah, Arini Ariyanti, Ayu Rizki Arofah, Rifka Utami Arsyad Ridho Arwani, Alfin Awaludin Ayu Nur, Luthfi Aziz, Geovanni Al Bagis, Fatmah Bima Cinintya Pratama Damayanti, Tri Larisma Dian Widyaningtyas Eko Hariyanto Erny Rachmawati Farrasoya, Maitsa Fatmah Bagis Fauziridwan, Meydy Febriansyah, Wivan Firliansa, Alek Fitriati, Azmi Hakim, Suryo Luqman Hana Pratiwi Handayani, Erna Hari, Minti Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Hermin Endratno Heru Wijaya Ikhsani, Mastur Mujib Isnaeningsih, Heni Nur Iwan Fakhruddin Kharismasyah, Alfato Yusnar Luthfi Arie Widzayanto Luthfi Zamakhsyari M Agung Miftahuddin Maulana, Muhammad Fadhiil Maulida Nurul Innayah Mauluddin, Geri Garyadina Melani, Kiki Miftahuddin, M Agung Miftahuddin, Muchammad Agung Muhammad Ramadhan Muhammad Reza Adzaki Nabella, Assiva Naelati Tubastuvi Nandang Bekti Karnowati Nawalin Nazah Nuha, Muhammad Aufa Abyan Nur Reza, Anggita Pangesti, Navrila Aida Pratiwi, Kurnia Anggi Priwanti, Wiwin Dyah Pujiharto Pujiharto Purnadi purnadi purnadi Purnadi, Purnadi Putri, Dea Yosiana Putri, Mustikaningrum Dewanti Putri, Tri Iriani Rahmawati, Erny Rakhayu Ramadani, Nuzula Nurusyifa Ramdhani, Muhamad Luthfi Randikaparsa, Irawan Rangga Rifqi Zachary Restu Frida Utami Rosi, Si Saputri, Dinda Indah Sa’roni, Imam Arief Septin Muji R., Tri Setiono, Laras Alif Setyarini, Riska Ayu Siti Rahayu Sri Wahyuni Sri Wahyuni SURYO Budi Santoso Sutaryo Sutaryo Suyoto Suyoto Suyoto syafa’at, Faizal Syahreiza, Muhammad Totok Haryanto Totok Haryanto Tri Septin Muji Rahayu Tri Septin Muji Rahayu, Tri Septin Trias Aprilianto Nugroho Wida Purwidianti Widoyo, Fauzi Rifqi Widyaningtyas, Dian Yoga Yuniadi Yudhistira Pradhipta Aryoko Yusnar Kharismasyah, Alfato Zulkifli, Dafa Labiq