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All Journal Jurnal Manajemen Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Ekonomi Islam Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Technomedia Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Humanities and Social Studies JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Economic Reviews Journal Media Ekonomi Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Paradoks : Jurnal Ilmu Ekonomi International Journal of Management and Business Intelligence (IJMBI) IIJSE International Journal of Educational and Life Sciences (IJELS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Management Analysis Journal Journal of Ekonomics, Finance, and Management Studies
Herni Justiana Astuti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Kinerja Pegawai Rumah Sakit : Peran Lingkungan Kerja, Kepuasan Kerja, Dan Motivasi Kerja Zulkifli, Dafa Labiq; Bagis, Fatmah; Astuti, Herni Justiana; Suyoto, Suyoto
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12518

Abstract

This research aims to determine the influence of the work environment, job satisfaction, work motivation and performance of hospital employees involving all hospital staff. Through the application of non-probability techniques, especially the purposive sampling method, a research sample of 142 respondents was obtained who met certain criteria. The data collection process requires distributing questionnaires. The purposive sampling method was deliberately used to ensure participants met the predetermined criteria. Analysis of the collected data uses Partial Least Square (PLS) analysis. The results of the analysis show that the work environment has a significant and positive effect on employee performance. Additionally, job satisfaction was determined to have a noteworthy positive influence on employee performance. Apart from that, work motivation is also recognized as having a significant positive influence on employee performance. Keywords: work environment, job satisfaction, work motivation, employee performance
Pengaruh Content Marketing, Citra Merek, Kualitas Pelayanan dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada E-Commerce Tokopedia: Studi pada Pengguna di Purwokerto Dian Widyaningtyas; afifah nurazizah; Herni Justiana Astuti; Hermin Endratno
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9446

Abstract

        This study aims to analyze the influence of content marketing, brand image, service quality, and consumer trust on purchasing decisions of Tokopedia e-commerce users in Purwokerto. The research used a quantitative approach. The population in this study were Purwokerto residents who are Tokopedia users. The sampling method used was Purposive sampling, namely respondents based on criteria, in this case the selected respondents were Tokopedia users who live in Purwokerto, and have made transactions on Tokopedia at least once. A sample of 110 respondents was determined using the Lemeshow formula, data were collected through a questionnaire with a five-point Likert scale, and analyzed using multiple linear regression to test the influence of each independent variable on purchasing decisions. The study shows that all independent variables have a positive effect on purchasing decisions. This study confirms that an effective content marketing strategy, strengthening brand image, improving service quality, and building consumer trust are very important in increasing purchasing decisions on the Tokopedia e-commerce platform.
THE INFLUENCE OF SERVICE QUALITY, CUSTOMER TRUST, AND WORD OF MOUTH ON TRANS BANYUMAS USER DECISIONS Rahayu, Siti; Astuti, Herni Justiana; Bagis, Fatmah; Utami, Restu Frida
Jurnal Maneksi Vol. 15 No. 1 (2026): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3645

Abstract

Introduction: Public transportation plays a vital role in supporting people’s mobility, particularly amid growing competition from technology-based services. Trans Banyumas is here to provide modern, comfortable, and affordable public transportation. However, there are still obstacles related to the perception of service quality, trust level, and the effectiveness of word-of-mouth that can affect user decisions. This study will examine how the influence of service quality, customer trust, and word-of-mouth communication affects people’s decisions about using Trans Banyumas.Methods: This research uses a quantitative, associative approach. The sample size was 159 respondents, selected using purposive sampling criteria, including those who had used Trans Banyumas in the last three months. Data were collected through live and online questionnaires and then analyzed using multiple linear regression in SPSS version 27.Results: The analysis findings indicate that service quality, customer trust, and word of mouth have a positive and significant impact on user decisions. The conclusion of these findings confirms that consistently improving service quality, strengthening trust, and optimizing user recommendations are effective strategies to encourage decisions to use Trans Banyumas. Keywords: Customer Trust, Service Quality, Word of Mouth, User decision
Pengaruh Flash Sale, Gratis Ongkir, Motivasi Belanja Hedonis Terhadap Pembelian Impulsive Dengan Emosi Positif Sebagai Variabel Intervening Pangesti, Navrila Aida; Rahayu, Tri Septin Muji; Astuti, Herni Justiana; Endratno, Hermin
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2158

Abstract

Perkembangan marketplace mendorong perubahan perilaku belanja Generasi Z, terutama kecenderungan melakukan pembelian impulsive. Penelitian ini bertujuan untuk menganalisis pengaruh flash sale, gratis ongkir, dan motivasi belanja hedonis terhadap pembelian impulsive dengan emosi positif sebagai variabel mediasi pada Generasi Z pengguna Shopee di Purbalingga. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Metode pengambilan sampel menggunakan teknik purposive sampling dengan jumlah sampel 177 responden. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa flash sale tidak berpengaruh signifikan terhadap pembelian impulsive, sedangkan gratis ongkir dan motivasi belanja hedonis berpengaruh positif dan signifikan. Tidak terdapat pengaruh langsung antara emosi positif dengan pembelian impulsive serta emosi positif tidak berperan sebagai variabel mediasi dalam hubungan antara variabel flash sale, gratis ongkir, dan motivasi belanja hedonis terhadap pembelian impulsive. Temuan ini mengindikasikan bahwa pembelian impulsive Generasi Z lebih dipengaruhi oleh pertimbangan keuntungan berbelanja dan dorongan kesenangan secara langsung dibandingkan kondisi emosional sesaat. Oleh sebab itu, strategi promosi marketplace sebaiknya lebih menekankan pada gratis ongkir dan pengalaman pengguna yang positif, daripada hanya bergantung pada sesi flash sale. Penelitian ini menyimpulkan bahwa model Stimulus–Organism–Response belum sepenuhnya mendukung perilaku pembelian impulsive pada Generasi Z.
Pengaruh Content Marketing, E-WoM, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Glad2Glow Pada Tiktok Shop Ramadani, Nuzula Nurusyifa; Hidayah, Arini; Astuti, Herni Justiana; Purnadi
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2199

Abstract

Penelitian ini bertujuan untuk mengetahui dampak pemasaran konten, EWOM, dan kualitas produk terhadap keputusan mahasiswa di Purwokerto untuk membeli produk perawatan kulit glad2glow melalui platform e-commerce TikTok. Penelitian ini dilatarbelakangi oleh adanya persaingan di industri kosmetik dan perawatan kulit di Indonesia yang meningkat pesat dalam tiga tahun terakhir sehingga menciptakan persaingan yang ketat. Dari permasalahan yang ada, perlunya pengembangan alat bisnis untuk memperkenalkan produk mereka kepada khalayak yang lebih luas. Dengan penggunaan strategi konten, ulasan, dan kualitas produk dapat membentuk perilaku pembelian. Penelitian ini merupakan penelitian kuantitatif, dengan populasi seluruh mahasiswa di tiga perguruan tinggi dengan jumlah mahasiswa terbesar di Purwokerto. Sampel yang digunakan yaitu 110 terdiri dari mahasiswa aktif yang sudah pernah melakukan pembelian produk glad2glow. Alat analisis yang digunakan dalam penelitian ini adalah SPSS 27 untuk menguji statistik deskriptif, validitas dan reliabilitas, asumsi klasik, regresi linier berganda, determinasi, dan kecocokan model. Hasil penelitian menunjukkan bahwa EWOM dan kualitas produk memilki dampak positif dan signifikan terhadap keputusan pembelian, sedangkan pemasaran konten memiliki dampak negatif dan signifikan terhadap keputusan pembelian produk perawatan kulit glad2glow di e-commerce TikTok Shop. Konten pemasaran yang tidak konsisten dengan klaim produk glad2glow dapat menurunkan niat pembelian. Oleh karena itu, mengelola EWOM, kualitas produk, dan konten pemasaran yang informatif, realistis, dan relevan dengan pengalaman pengguna sangat penting untuk meningkatkan keputusan pembelian di TikTok Shop.
Brand Image, Kualitas Produk dan Persepsi Harga Dalam Membentuk Keputusan Pembelian: Bukti Dari Pasar Air Minum Kemasan di Indonesia Pratiwi, Kurnia Anggi; Widyaningtyas, Dian; Randikaparsa, Irawan; Astuti, Herni Justiana; Innayah, Maulida Nurul
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2211

Abstract

Penellitian ini bertujuan untuk mengkaji pengaruh brand image, kualitas produk, dan harga terhadap keputusan konsumen dalam membeli Aqua merupakan produk Air Mineral Dalam Kemasan (AMDK). Penelitian ini menerapkan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner daring yang disebarkan kepada 200 pelanggan Aqua di Purwokerto. Responden yang dipilih merupakan pelanggan usia produktif yang telah melakukan pembelian dalam tiga bulan terakhir, dengan penentuan sampel menggunakan teknik purposive sampling. Analisis dilakukan menggunakan Partial Last Square-Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS. Temuan ini mengungkapkan bahwa semua variabel brand image, kualitas produk dan harga secara positif serta signifikan mempengaruhi keputusan pembelian. Variabel harga merupakan faktor yang paling dominan dalam mempengaruhi keputusan pembelian, yang menunjukkan bahwa konsumen sangat memperhatikan kesesuaian antara harga yang dibayarkan dengan manfaat yang diperoleh. Ketiga variabel tersebut mampu menjelaskan variasi keputusan pembelian. Temuan penelitian ini menunjukkan bahwa kualitas produk, harga, dan brand image memiliki peran strategis dalam menjaga daya saing perusahaan AMDK. Secara praktis, hasil ini dapat dijadikan dasar penyusunan strategi pemasaran yang berfokus pada nilai konsumen, sementara secara teoretis memperkuat kajian pemasaran terkait faktor-faktor yang memengaruhi keputusan pembelian.
Faktor-Faktor yang Mendorong Konsumen Membeli Produk Elzatta di TikTok Live Shopping: Perspektif Stimulus–Organism–Response Theory Firliansa, Alek; Haryanto, Totok; Astuti, Herni Justiana; Endratno, Hermin
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 04 (2025): JIEI : Vol. 11, No. 04, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine how online customer reviews and interactive content marketing of Elzatta’s products during TikTok Live Shopping sessions influence consumer purchase decisions, using the Stimulus–Organism–Response (S-O-R) theory as a conceptual framework. In this model, purchase intention serves as a mediating variable between external stimuli (content marketing, customer reviews, and religiosity) and the behavioral response (purchase decision). The study involved 157 respondents, selected through purposive sampling, and data were collected via an online questionnaire targeting Elzatta consumers in Purwokerto who actively follow or purchase through TikTok live sessions. The analysis of the data utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. The findings reveal that content marketing and purchase intention have a positive and significant effect on purchase decisions. However, online customer reviews show no significant influence, and religiosity demonstrates a negative impact on purchase decisions. Additionally, purchase intention does not mediate the effects of content marketing, customer reviews, or religiosity on purchase decisions, suggesting that direct factors such as personal values and perceived content quality play a more crucial role in shaping consumer behavior in this context.
The influence Quality of information, Sistem Quality and Service Quality on Satisfaction and User Performace Isnaeningsih, Heni Nur; Fitriati, Azmi; Pujiharto, Pujiharto; Astuti, Herni Justiana
Jurnal Manajemen Bisnis Vol. 12 No. 2: September 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i2.11185

Abstract

Research aims: This study aims to analyze the effect of information quality, system quality, and service quality on user satisfaction so that it has an impact on user performance.Design/Methodology/Approach: This type of research is conducted using a quantitative approach, namely research using research instruments, quantitative data analysis with the aim of testing the predetermined hypothesis,The sample used was 61 Religious Teachers at Muhammadiyah Vocational Schools in Cilacap Regency. The data obtained through questionnaires were processed using PLS analysis (Partial Leas Square). Testing the research model (Outer Model) was carried out in two stages, namely testing of the measurement model (Outer Model) with Convergent Validity, Discriminate Validity and structural testing (Inner Model) with Path Coeffecient, Specific Indirect Value.Research findings: The results of data analysis show that information quality has no effect on user satisfaction, system quality, service quality has a positive effect on user satisfaction, system quality has no effect on user performance, service quality affects user performance, information quality, user satisfaction has a positive effect on user performance, namely religion teacher at Muhammadiyah Vocational High School in Cilacap Regency.Theoretical contribution/ Originality: This study examines the influence of information quality, system quality and service quality for employeesPractitioner/Policy implication: it should be that the higher the level of information quality, system quality, service quality, the higher the performanceResearch limitation/Implication: This research was only conducted in Muhammadiyah Junior High School in Cilacap Regency
The Effect of Self-Efficacy and Rewards on Employee Performance: The Mediating Role of Organizational Citizenship Behavior Afnan Abdulraheem Motea Alaqab; Kharismasyah, Alfato Yusnar; Herni Justiana Astuti; Nawalin Nazah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7462

Abstract

Employee performance is a critical determinant of organizational effectiveness, particularly in higher education institutions where non-academic staff play a vital supporting role. This study aims to examine the effect of self-efficacy and rewards on employee performance with organizational citizenship behavior (OCB) as a mediating variable among non-academic employees. This study employed a quantitative research approach with a total of 133 respondents from various divisions within the university. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) version 4.1.6. The results indicate that self-efficacy has a positive and significant effect on employee performance, while rewards do not have a significant direct effect on employee performance. Self-efficacy and rewards both significantly influence organizational citizenship behavior. organizational citizenship behavior partially mediates the relationship between self-efficacy and employee performance and fully mediates the relationship between rewards and employee performance. These findings highlight the importance of psychological and behavioral mechanisms in enhancing employee performance within higher education institutions.   
Intention To Buy: What Drives Muslimah Consumers’ Purchase Intention Toward Fashion Lozy On Tiktok Shop Melani, Kiki; Erny Rachmawati; Herni Justiana Astuti; Purnadi Purnadi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7526

Abstract

This study aims to analyze the influence of Social Media Marketing, Electronic Word of Mouth (eWOM), Celebrity Endorsement, and Brand Awareness on Purchase Intention toward Lozy products on TikTok Shop. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 145 respondents residing in Purwokerto who actively use TikTok Shop. The data analysis techniques used include descriptive statistical analysis with the assistance of SPSS, as well as Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS. The results indicate that Social Media Marketing, Electronic Word of Mouth (eWOM), and Brand Awareness have a positive and significant effect on Purchase Intention, while Celebrity Endorsement does not have a effect on Purchase Intention. These findings suggest that effective digital marketing strategies, positive consumer reviews, and a high level of Brand Awareness play an important role in encouraging Muslimah consumers’ Purchase Intention toward Fashion products on the TikTok Shop platform.
Co-Authors Abdullah, Nor’ain afifah nurazizah Afnan Abdulraheem Motea Alaqab Akhmad Fauzi Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismasyah Amanah, Naning Dwi Amir Amir Amira, Putri Nur Anggita, Sangga Wishnu Anggraito, Lucky Ani Kusbandiyah Ani Kusbandiyah Apriyana, Nurul Arini Hidayah, Arini Ariyanti, Ayu Rizki Arofah, Rifka Utami Arsyad Ridho Arwani, Alfin Awaludin Ayu Nur, Luthfi Aziz, Geovanni Al Bagis, Fatmah Bima Cinintya Pratama Damayanti, Tri Larisma Dian Widyaningtyas Eko Hariyanto Erny Rachmawati Farrasoya, Maitsa Fatmah Bagis Fauziridwan, Meydy Febriansyah, Wivan Firliansa, Alek Fitriati, Azmi Hakim, Suryo Luqman Hana Pratiwi Handayani, Erna Hari, Minti Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Hermin Endratno Heru Wijaya Ikhsani, Mastur Mujib Isnaeningsih, Heni Nur Iwan Fakhruddin Kharismasyah, Alfato Yusnar Luthfi Arie Widzayanto Luthfi Zamakhsyari M Agung Miftahuddin Maulana, Muhammad Fadhiil Maulida Nurul Innayah Mauluddin, Geri Garyadina Melani, Kiki Miftahuddin, M Agung Miftahuddin, Muchammad Agung Muhammad Ramadhan Muhammad Reza Adzaki Nabella, Assiva Naelati Tubastuvi Nandang Bekti Karnowati Nawalin Nazah Nuha, Muhammad Aufa Abyan Nur Reza, Anggita Pangesti, Navrila Aida Pratiwi, Kurnia Anggi Priwanti, Wiwin Dyah Pujiharto Pujiharto Purnadi purnadi purnadi Purnadi, Purnadi Putri, Dea Yosiana Putri, Mustikaningrum Dewanti Putri, Tri Iriani Rahmawati, Erny Rakhayu Ramadani, Nuzula Nurusyifa Ramdhani, Muhamad Luthfi Randikaparsa, Irawan Rangga Rifqi Zachary Restu Frida Utami Rosi, Si Saputri, Dinda Indah Sa’roni, Imam Arief Septin Muji R., Tri Setiono, Laras Alif Setyarini, Riska Ayu Siti Rahayu Sri Wahyuni Sri Wahyuni SURYO Budi Santoso Sutaryo Sutaryo Suyoto Suyoto Suyoto syafa’at, Faizal Syahreiza, Muhammad Totok Haryanto Totok Haryanto Tri Septin Muji Rahayu Tri Septin Muji Rahayu, Tri Septin Trias Aprilianto Nugroho Wida Purwidianti Widoyo, Fauzi Rifqi Widyaningtyas, Dian Yoga Yuniadi Yudhistira Pradhipta Aryoko Yusnar Kharismasyah, Alfato Zulkifli, Dafa Labiq