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All Journal Jurnal Manajemen Bisnis Jurnal Ilmiah Ekonomi Islam Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN MOTIVASI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Technomedia Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Humanities and Social Studies JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Economic Reviews Journal Media Ekonomi Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan International Journal of Management and Business Intelligence (IJMBI) IIJSE International Journal of Educational and Life Sciences (IJELS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Management Analysis Journal Journal of Ekonomics, Finance, and Management Studies
Herni Justiana Astuti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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The influence Quality of information, Sistem Quality and Service Quality on Satisfaction and User Performace Isnaeningsih, Heni Nur; Fitriati, Azmi; Pujiharto, Pujiharto; Astuti, Herni Justiana
Jurnal Manajemen Bisnis Vol. 12 No. 2: September 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i2.11185

Abstract

Research aims: This study aims to analyze the effect of information quality, system quality, and service quality on user satisfaction so that it has an impact on user performance.Design/Methodology/Approach: This type of research is conducted using a quantitative approach, namely research using research instruments, quantitative data analysis with the aim of testing the predetermined hypothesis,The sample used was 61 Religious Teachers at Muhammadiyah Vocational Schools in Cilacap Regency. The data obtained through questionnaires were processed using PLS analysis (Partial Leas Square). Testing the research model (Outer Model) was carried out in two stages, namely testing of the measurement model (Outer Model) with Convergent Validity, Discriminate Validity and structural testing (Inner Model) with Path Coeffecient, Specific Indirect Value.Research findings: The results of data analysis show that information quality has no effect on user satisfaction, system quality, service quality has a positive effect on user satisfaction, system quality has no effect on user performance, service quality affects user performance, information quality, user satisfaction has a positive effect on user performance, namely religion teacher at Muhammadiyah Vocational High School in Cilacap Regency.Theoretical contribution/ Originality: This study examines the influence of information quality, system quality and service quality for employeesPractitioner/Policy implication: it should be that the higher the level of information quality, system quality, service quality, the higher the performanceResearch limitation/Implication: This research was only conducted in Muhammadiyah Junior High School in Cilacap Regency
The Influence of E-WOM, Hedonic Shopping, Sales Promotion, and FOMO on Glad2Glow at Shopee Saputri, Dinda Indah; Randikaparsa, Irawan; Astuti, Herni Justiana; Bagis, Fatmah
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 9 No. 2 (2026): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v9i2.56923

Abstract

This study examines the effect of Electronic Word of Mouth (E-WOM), Hedonic Shopping, Sales Promotion, and Fear of Missing Out (FOMO) on impulse buying of Glad2Glow products on Shopee. A quantitative approach was employed using a survey of 333 students of Universitas Muhammadiyah Purwokerto, analyzed through PLS-SEM. The results indicate that all variables simultaneously affect impulse buying. Partially, E-WOM has no significant effect, while Hedonic Shopping, Sales Promotion, and FOMO show positive and significant effects. These findings suggest that impulse buying is driven more by emotional and situational factors than by online review information. This research is expected to contribute to business actors in designing more effective marketing strategies on digital platforms.
Pengaruh Promosi Penjualan, Kualitas Pelayanan, dan Kemudahan Terhadap Loyalitas Pelanggan Dompet Digital ShopeePay Hana Pratiwi; Luthfi Zamakhsyari; Herni Justiana Astuti; Fatmah Bagis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9319

Abstract

This research aims to analyze the influence of promotions, service quality and convenience on ShopeePay digital wallet customer loyalty. The method used is a quantitative approach with primary data from 158 students who are active ShopeePay users at three universities in Purwokerto: Jenderal Soedirman University, UIN Prof. K.H. Saifuddin Zuhri, and Muhammadiyah University Purwokerto. The sampling technique used purposive sampling, by distributing questionnaires via Google Form. Data were analyzed using IBM SPSS Statistics 26 through validity, reliability, classical assumptions, F test and t test. The research results show that promotion and convenience have a positive and significant effect on customer loyalty, while service quality has a positive and insignificant effect on customer loyalty. These findings indicate that attractive promotions and ease of use of services play a greater role in forming customer loyalty than service quality alone.
Pengaruh Kualitas Produk, Citra Merek Dan Electronic Word of Mouth Terhadap Keputusan Pembelian Sangkar Ebod Jaya Heru Wijaya; Herni Justiana Astuti; M Agung Miftahuddin; Suyoto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9368

Abstract

 This study aims to evaluate the influence of product quality, brand image, and electronic word of mouth on the purchase decision of Ebod Jaya bird cages. The population in this study consisted of 160 bird competition participants in Purbalingga Regency. The sampling technique used was non-probability sampling, resulting in a total of 109 respondents successfully collected. Data analysis was carried out using the Structural Equation Modeling (SEM) approach with the assistance of SmartPLS version 4.0. The analysis in this study consisted of two main parts: the outer model and the inner model. The outer model testing included assessments of convergent validity, discriminant validity, and reliability to ensure the quality of the research instruments. Meanwhile, the inner model was used to assess the relationships between constructs, including hypothesis testing, R-square (R²) values, and goodness of fit. Hypothesis testing aimed to determine the significance of the influence of independent variables on the dependent variable. The results of the study indicate that electronic word of mouth has a positive and significant effect on purchase decisions. In contrast, product quality and brand image variables do not have a partial effect on purchase decisions. These findings are expected to provide valuable input for Ebod Jaya's management in formulating more effective strategies and marketing mixes to improve sales target achievement.
Pengaruh Kualitas Layanan, Pengalaman, Kepuasan Konsumen Dan Perilaku Mencari Variasi Terhadap Perpindahan Merek Karnowati, Nandang Bekti; Astuti, Herni Justiana; Pujiharto, Pujiharto; Fitriati, Azmi
JURNAL MANAJEMEN MOTIVASI Vol 17 No 1 (2021): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v17i1.2621

Abstract

Penelitian pada klinik beauty care ini bertujuan untuk menganalisis pengaruh kualitas layanan, pengalaman konsumen dan perilaku mencari variasi terhadap perpindahan merek. Kepuasan konsumen kemudian dijadikan sebagai mediasi pengalaman konsumen dan kualitas layanan terhadap perpindahan merek. Penelitian ini menggunakan teknik purposive sampling dengan jumlah 84 responden yang merupakan pasien klinik kecantikan yang telah mengganti layanan dari klinik kecantikan sebelumnya dan saat ini menggunakan perawatan kecantikan selama 1 tahun di klinik kecantikan yang sekarang Data kuesioner diolah menggunakan analisis Partial Least Square (PLS) dengan pengujian model pengukuran (outer) model dan inner model dengan koefisien jalur. Hasil analisis menunjukan bahwa kualitas layanan dan pengalaman konsumen berpengaruh signifikan terhadap kepuasan konsumen. Variabel kepuasan konsumen berpengaruh negatif terhadap perilaku mencari variasi dan perilaku mencari variasi berpengaruh positif terhadap perpindahan merek namun kepuasan konsumen tidak berpengaruh terhadap perpindahan merek. Variabel kepuasan konsumen tidak memediasi kualitas layanan dan pengalaman konsumen terhadap perpindahan merek beauty care.
PENGARUH SOCIAL MEDIA MARKETING, E-WOM DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE FOLLOWERS SOCIAL MEDIA PADA GEN Z DI PURWOKERTO Ade Nova Jauzaa; Herni Justiana Astuti; Tri Septin Muji Rahayu; Ika Yustina Rahmawati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7092

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh social media marketing, electronic word of mouth dan content marketing terhadap keputusan pembelian sepatu nike followers social media pada Gen Z di purwokerto. Jenis penelitian ini menggunakan kuantitatif. Populasi dalam penelitian ini adalah Gen Z yang sudah pernah membeli sepatu nike online. Pengambilan sampel menggunakan teknik purposive sampling dengan jumlah sampel yang digunakan 119 responden. Penelitian ini menggunakan analisis regresi linear berganda dengan alat analisis menggunakan SPSS. Menurut hasil dari penelitian ini menunjukkan bahwa variabel Social media marketing tidak berpengaruh signifikan terhadap keputusan pembelian.Variabel Electronic word of mouth dan Content marketing berpengaruh positif dan signifikan terhadap keputusan pembelian sepatu nike followers social media pada Gen Z di Purwokerto. Implikasi penelitian ini menekankan bahwa perusahaan harus meningkatkan kualitas ulasan dan memaksimalkan konten yang menarik, serta sesuai dengan kesukaan Gen Z untuk mendorong keputusan pembelian.
Co-Authors Ade Nova Jauzaa Akhmad Fauzi Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismasyah Amanah, Naning Dwi Amir Amir Anggita, Sangga Wishnu Anggraito, Lucky Ani Kusbandiyah Ani Kusbandiyah Arini Hidayah, Arini Ariyanti, Ayu Rizki Arofah, Rifka Utami Arsyad Ridho Arwani, Alfin Awaludin Ayu Nur, Luthfi Aziz, Geovanni Al Bagis, Fatmah Bima Cinintya Pratama Damayanti, Tri Larisma Eko Hariyanto Erny Rachmawati Farrasoya, Maitsa Fatmah Bagis Fauziridwan, Meydy Febriansyah, Wivan Firliansa, Alek Fitriati, Azmi Hana Pratiwi Handayani, Erna Hari, Minti Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Heru Wijaya Ika Yustina Rahmawati Ikhsani, Mastur Mujib Isnaeningsih, Heni Nur Iwan Fakhruddin Kharismasyah, Alfato Yusnar Luthfi Arie Widzayanto Luthfi Zamakhsyari M Agung Miftahuddin Maulida Nurul Innayah Mauluddin, Geri Garyadina Miftahuddin, M Agung Miftahuddin, Muchammad Agung Muhammad Ramadhan Muhammad Reza Adzaki Nabella, Assiva Naelati Tubastuvi Nandang Bekti Karnowati Nuha, Muhammad Aufa Abyan Pujiharto Pujiharto Purnadi Purnadi, Purnadi Putri, Dea Yosiana Putri, Mustikaningrum Dewanti Putri, Tri Iriani Rahmawati, Erny Rakhayu Ramdhani, Muhamad Luthfi Randikaparsa, Irawan Rangga Rifqi Zachary Restu Frida Utami Saputri, Dinda Indah Sa’roni, Imam Arief Septin Muji R., Tri Setiono, Laras Alif Setyarini, Riska Ayu Sri Wahyuni Sri Wahyuni SURYO Budi Santoso Sutaryo Sutaryo Suyoto Suyoto Suyoto syafa’at, Faizal Syahreiza, Muhammad Totok Haryanto Totok Haryanto Tri Septin Muji Rahayu Trias Aprilianto Nugroho Wida Purwidianti Yoga Yuniadi Yudhistira Pradhipta Aryoko Yusnar Kharismasyah, Alfato Zulkifli, Dafa Labiq