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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Ilmu Ternak JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Jurnal Kesehatan Masyarakat Andalas (Andalas Journal of Public Health) SEL Jurnal Penelitian Kesehatan Quantitative Economics Journal Caraka Tani: Journal of Sustainable Agriculture Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Agricultural Research JURNAL AGRICA Journal of Saintech Transfer Agro Bali: Agricultural Journal Jurnal Akademi Akuntansi (JAA) Randwick International of Social Science Journal Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Sanitasi: Jurnal Kesehatan Lingkungan Community Service Seminar and Community Engagement (COSECANT) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Baileo: Jurnal Sosial Humaniora West Science Agro Jurnal Ekonomi Kesehatan Indonesia
Sri Fajar Ayu
Faculty Of Agriculture, Universitas Sumatera Utara, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Journal : JURNAL AGRICA

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ANALISIS STRATEGI PEMASARAN TEMPE KELOMPOK USAHA KECIL MENENGAH (UKM) DI DESA SEI MENCIRIM KECAMATAN SUNGGAL KABUPATEN DELI SERDANG Siti Mardiana; M. Nazarul Yanis; Sri Fajar Ayu
JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v11i2.1830

Abstract

This research used descriptive and qualitative methods, with 3 samples of tempe entrepreneurs. The analytical tools are marketing channel analysis, marketing margin, marketing efficiency , and SWOT. The average age of producer is 35 years with an average education level is 12 years. The results of marketing channel analysis consist of II type, which is channel I from producer to retailer then the consumer. Channel II from the manufacturer directly to the consumer and is on the order of the highest efficiency. The producer performs all marketing functions except for the purchase function. While retailers only perform the functions of purchasing, sales, storage, financing, and market information. Price spread and share margin marketing agency on the channel I am the average price of producers per pack starting from Rp 800/100 gram and Rp 1,500/200 gram. Component manufacturer cost Rp 635.9/100 gram and Rp 981,8/200 gram. Production Margin Rp 164,1/100 gram and Rp 518,2/200 gram. Production profit margin ratio of 0.3/100 grams and 0.5/200 grams. The selling price of retailers for consumers is Rp 1,009,7/100 grams and Rp 2,009,7/200 grams. With marketing costs Rp 7.5/pack. A retail profit margin of Rp 202.1/100 gram and Rp 502,1/200 gram. Retail profit margin ratio of 31.5/100 grams and 78.3/200 grams. Components share the producer cost margin of 63%/100 grams and 48.9%/200 grams. It is also known that the largest total cost margin share is issued by retailers 0.7%/100 grams and 0.4%/200 grams. The retail profit margin is 20%/100 grams and 25%/200 grams. On channel II the marketing margin is Rp 0/pack. Average manufacturer price of Rp 800/100 gram and Rp 1,500/200 gram. Costs incurred by producers Rp 635.9/100 gram and Rp 981,8/200 gram. Profit margin ratio is 0.3/100 gram, profit margin ratio is 0.5/200 gram, producer margin share 100%, producer profit margin 16.2% / 100 gram and 25,8% / 200 gram. SWOT analysis of the internal-external matrix on tempe industry business is in quadrant I, then the marketing strategy applied in this quadrant is SO (Strength-Opportunities).Keywords: Marketing Strategy, Tempe, Sei Mencirim, SWOT
Pengaruh Fluktuasi Harga Komoditas Pangan Terhadap Inflasi di Provinsi Sumatera Utara Rahmanta Rahmanta; Sri Fajar Ayu; E. F. Fadillah; R. S. Sitorus
JURNAL AGRICA Vol 13, No 2 (2020): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v13i2.4063

Abstract

Perubahan harga komoditas pangan merupakan penyumbang terbesar laju inflasi di Provinsi Sumatera Utara. Inflasi di Provinsi Sumatera Utara mengalami perubahan naik turun. Tujuan penelitian ini menganalisis pengaruh fluktuasi harga beras, cabai merah, minyak goreng, daging ayam ras, telur ayam ras dan jagung terhadap inflasi di Provinsi Sumatera Utara. Model analisis yang digunakan adalah Vector Error Corection Model (VECM). Variabel yang digunakan adalah inflasi, harga beras, cabai merah, minyak goreng, daging ayam ras, telur ayam ras dan jagung. Data yang digunakan data sekunder mulai tahun 2013-2017 berupa data bulanan sehingga diperoleh data sebanyak 60 pengamatan. Hasil penelitian menunjukkan pada jangka pendek, inflasi bulan sebelumnya berpengaruh positif terhadap inflasi bulan sekarang, pada jangka pendek dan jangka panjang, harga beras berpengaruh positif terhadap inflasi bulan sekarang, pada jangka panjang, harga daging ayam ras berpengaruh positif terhadap inflasi bulan sekarang, pada jangka panjang dan jangka pendek, harga cabai merah berpengaruh positif terhadap inflasi bulan sekarang, pada jangka panjang, harga minyak goreng berpengaruh positif terhadap inflasi bulan sekarang, pada jangka panjang harga telur ayam ras berpengaruh positif terhadap inflasi bulan sekarang, pada jangka pendek dan jangka panjang, harga jagung tidak berpengaruh positif terhadap inflasi bulan sekarang. 
PERMINTAAN DAN PENAWARAN BAWANG MERAH DI PROVINSI SUMATRA UTARA M. Taufiq; Rahmanta Rahmanta; Sri Fajar Ayu
JURNAL AGRICA Vol. 14 No. 1 (2021): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v14i1.4759

Abstract

Permintaan bawang merah akan terus meningkat seiring dengan kebutuhan masyarakat yang terus meningkat karena adanya pertambahan jumlah penduduk, berkembangnya industri produk olahan berbahan baku bawang merah. Kuantitas penawaran bawang merah tidak mampu memenuhi kuantitas permintaan yang dibutuhkan oleh konsumen sehingga dapat menyebabkan terjadinya kenaikan harga bawang merah. Tujuan penelitian ini untuk menganalisis pengaruh harga bawang merah, jumlah penduduk, pendapatan per kapita terhadap permintaan bawang merah, menganalisis pengaruh harga bawang merah, luas panen, harga pupuk subsidi terhadap penawaran bawang merah, dan menganalisis pendapatan per kapita dan harga pupuk terhadap harga bawang merah. Metode analisis yang digunakan dengan persamaan simultan menggunakan data tahun 1989-2018. Hasil penelitian menunjukan bahwa secara parsial harga bawang merah, jumlah penduduk berpengaruh positif dan signifikan terhadap permintaan bawang merah. Harga pupuk subsidi berpengaruh positif dan signifikan terhadap penawaran bawang merah. Sedangkan harga pupuk bersubsidi berpengaruh positif dan signifikan terhadap harga bawang merah di Provinsi Sumatera Utara.
Analisis Faktor-Faktor Yang Mempengaruhi Pertumbuhan Sektor Pertanian di Provinsi Sumatera Utara Marito Hasibuan; Rahmanta Rahmanta; Sri Fajar Ayu
JURNAL AGRICA Vol. 15 No. 1 (2022): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v15i1.5065

Abstract

Sektor pertanian merupakan salah satu sektor penopang perekonomian di Provinsi Sumatera Utara. Pada tahun 2018 dimana sektor pertanian (tanaman bahan pangan, perkebunan, kehutanan, peternakan dan perikanan) merupakan sektor yang menyumbang nilai tambah terbesar dalam Produk Domestik Regional Bruto di provinsi Sumatera Utara. yaitu sebesar 21,40 persen, diikuti dengan sektor industri pengolahan sebesar 20,29. Oleh karena itu, perlu dilakukan penelitian tentang faktor yang mempengaruhi pertumbuhan sektor pertanian di Provinsi Sumatera Utara. Data yang digunakan adalah data sekunder diperoleh dari Badan Pusat Statistik (BPS) Provinsi Sumatera Utara dari tahun 1985-2018. Metode analisis yang digunakan adalah regresi linier berganda. Hasil penelitian menujukkan bahwa tenaga kerja dan impor pertanian berpengaruh positif dan tidak nyata terhadap pertumbuhan sektor pertanian.  Sedangkan luas lahan pertanian, ekspor pertanian, dan investasi pertanian berpengaruh positif dan nyata terhadap pertumbuhan sektor pertanian. Bertambahnya luas lahan, ekspor dan investasi pertanian tentunya mempunyai pengaruh yang baik terhadap pertumbuhan sektor pertanian dari pada petani yang memiliki lahan sempit dan investasi rendah. Diharapkan pemerintah daerah dan pusat dapat menumbuhkan iklim investasi pertanian yang kondusif sesuai dengan peraturan yang berlaku.
Faktor-Faktor Yang Mempengaruhi Keputusan Petani Ikut Serta Asuransi Usaha Tani Padi di Kabupaten Deli Serdang Gultom, Jontar; Kusuma, Sinar Indra; Ayu, Sri Fajar
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The agricultural sector is one of the businesses with high risks and uncertainties. Sources of risk and uncertainty, among others, come from the natural environment, especially climate change, floods, droughts and explosions of plant pest organisms.  To overcome the losses of farmers, especially rice farming from the risk of crop failure, the government helps to protect farming businesses in the form of Rice Farming Insurance. This study aims to analyze the factors that influence farmers' decision to participate in rice farming insurance in Deli Serdang regency. The number of samples in this study was 100 samples with purposive sampling technique method. Factors influencing farmers' decision to participate in the rice farming insurance were analyzed using binary logistic regression. The results showed that the farmer's decision to participate in rice farming insurance can be explained by the variables of farmer education, income, number of family dependents, land area, farming experience, intensity of the risk of crop failure, insurance procedures and getting government assistance by 86.8% while the remaining 13.2% is explained by variables outside the model. Internal factors that influence farmers' decisions to participate in the rice farming insurance include land area and farming experience. External factors that influence farmers' decisions to participate in the rice farming insurance include the intenistas of the risk of crop failure, following the insurance program
ANALISIS PENGEMBANGAN EKOWISATA MANGROVE DI KUALA LANGSA Irania, Vinny Miari; Lubis, Satia Negara; Ayu, Sri Fajar
JURNAL AGRICA Vol. 18 No. 2 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v18i2.14437

Abstract

This study aims to assess the feasibility potential of mangrove ecotourism in Kuala Langsa. The feasibility of mangrove ecotourism in this area is generally intended to enhance public awareness regarding tourism development, increase knowledge about tourism potential, and improve the living standards of the local community. This research employs a qualitative survey-based approach. The results indicate that, based on the 4A concept (Attraction, Amenity, Accessibility, and Ancillary), only the accessibility aspect is currently available in the Kuala Langsa mangrove ecotourism site. Meanwhile, the attraction, amenity, and ancillary components are not yet present. Furthermore, the feasibility assessment results show that the highest score was found in the Accessibility variable, followed by the Attraction and Facilities (Amenity) variables, while the lowest was in the Accommodation variable. Overall, the area is considered feasible for further ecotourism development.
Co-Authors A R Wibowo S Ade Irma Adelina Lubis adha, apritama - Adolf Paskaris Sitohang Afifuddin, Sya'ad AGATHA SIREGAR Alexandria Aniia, Destanui Anisa Yuliandha Apriyani Barus Arianty Lediana Damanik Arif Qaedi Hutagalung Ayu Hartati Anggreini Limbong Azrani, Utari Bagus Agung Susetiyo Budi, Usman Cecep Kusmana Darma Bakti Desta Aulia Destanui Aniia Destanul Aulia Destanul Aulia, Destanul Destanul Aulia, SKM., MBA., M.Ec., Ph.D Dian Citra Amelia Diana Chalil Diana Chalil Diana Chalil Diana Chalil Diana Chalil Diana Chalil Dina Hafizah Siregar Ditanisa Amira Dorma H. Sinaga Dwi Delvi Yanthi E. F. Fadillah Edi Batara Mulya Siregar Edi Batara Mulya Siregar Emalisa Emalisa Emma Regina Pinem Farwah Inal Abdi Fauzan nur ahmadi Fazidah Agulina Siregar Fazidah Aguslina Siregar, Fazidah Aguslina Febriyana Silalahi Fransisca Natalia Sihombing Gultom, Jontar Habibulah Hamat Sarif Batubara Hanafi, Nevy Diana Hasman Hasyim Hasman Hasyim Hasman Hasyim Herbert Leonardy Herry Arie Chandra Lubis HM Mozard B Darus Idris, Nor Aini Haji Ika Rosalia Saragih Irania, Vinny Miari Iskandarini Kelin Tarigan Liana Dwi Sri Hastuti Liasna Demkrina Line O. R Hutabarat Liskawati Sihaloho Loriwan Loriwan Luhut Sihombing Luhut Sihombing Luhut Sihombing Lumbantobing, Roida M. Mozart B. Darus M. Taufiq Mahda Sari Putri Marito Hasibuan Maulidya Sari Meutia Nauly Michaela Glady Sinambela Mimi Heri Karni Mita Suryani Limbong Mitra Musika Lubis Muhammad Alviza Muhammad Bangun Siregar Muhammad Khaliqi Muhammad Nazarul Yanis Mukhlis Mukhlis Nababan, Selsa Juita Nefonafratilova Nefonafratilova Nelva Ginting Nevy Diana Hanafi Nevy Diana Hanafi Nor Aini Haji Idris Novita Anggraini Nur Meity Utary Nur Meity Utary Nurul Ildrakasih Panjaitan, Ade Putera Arif Putri Dian Sari Damanik R. S. Sitorus Rahmanta Rahmanta Ginting Rahmanta Ginting Rahmanta Rahmanta Rahmanta Rahmanta Rajagukguk, Pasu Ramadani Ramadani Riantri Barus Ritha F Dalimunthe Ritha F.Dalimunthe Ritonga, Nefonafratilova Rizki Andini Salmiah Salmiah Salmiah Saragih, Ika Rosalia Saragih, Ratna Satia Negara Lubis Satia Negara Lubis Satia Negara Lubis Savira, Nadila Sinaga, Hotnida Sinar Indra Kesuma Sinar Indra Kesuma Siti Mardiana Siti Nur Arafah Sitri Sorga Situmorang, Patricia Srisere Ikaria Sonia Ramadhani Hutasuhut Sonya Elisabeth Silaen Sunny , Rainal Supriadi Supriadi Susetiyo, Bagus Agung Sya'ad Afifuddin Tavi Supriana Tavi Supriana Tavi Supriana Tavi Supriana Telaumbanua, Eben Haezarni Thomson Sebayang Thomson Sebayang Tindaon, Wensdy Unchu Maiwanda Wibowo, Rulianda P. Wilda Kartika Yusak Maryunianta