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Azhari Azhari
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Journal : Jurnal Bisnis dan Pembangunan

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Pengaruh Kualitas Produk, Kualitas Layanan Dan Harga Terhadap Kepuasan Pelanggan Vinila Textile Dan Accessories Azhari Azhari; Hairudinor Hairudinor; Emy Rahmawati
JURNAL BISNIS DAN PEMBANGUNAN Vol 9, No 1 (2020): JANUARI 2020
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.741 KB) | DOI: 10.20527/jbp.v9i1.8693

Abstract

This study aims to examine the effect of Product Quality (X1), Service Quality (X2) and Price (X3) on Customer Satisfaction (Y) on Vinila Textile and Accessories either partially or simultaneously. Samples were taken by 85 customers using accidental sampling technique. Data collection uses a questionnaire while data analysis uses Multiple Linear Regression Analysis through SPSS version 23.The test results prove Product Quality does not have a significant effect on Customer Satisfaction partially, Service Quality has a significant effect on Customer Satisfaction partially, Price has a significant effect on customer Satisfaction partially while simultaneously Product Quality, Service Quality and Price have a significant effect on Customer Satisfaction.Keywords: Product Quality, Service Quality, Price and Customer Satisfaction
Co-Authors Abdul Rahman Adzanmi Urka Aga Satria Nurrachman Agusti Restu Ahmad Nayan Aina Musdholifah Alex Kurniawandy ansar mulkin Anshori Anshori Arie Putra Arif Setiawan Azhari Azhari Barnes Ar Binti Solihah Chatarina Umbul Wahyuni Darmawi Darmawi Deassy Siska Destiarini Destiarini Edi Kamal Eko Rahman Wisuda Eko Subiyantoro Elisa Nur Emy Rahmawati Erina Erina Esther Oktavia Fadhlil Ulum A. Rahman Faiza Yuniati Fakhrurrazi Fakhrurrazi Fazzan Fazzan Firmansyah Firmansyah Hairudinor Hairudinor Heni Pujiastuti Imam Syaifudin Imawan Sugiharto Ira Zulfa Ismail Suardi Wekke Ismar Agustin Jalaluddin Jalaluddin Jamal Fakhri Jarnawi Jarnawi Juli Andria Karlina Ibrahim Khairil Khairil Khairul Aswadi Lusi Epsilawati M Daud AK Mahdi Abrar Masda Admi Masrullita Masrullita Mirnawati limbong lebok Monica Rafihasnah Muhammad Hambal Muhammad Idham Muliyadi Muliyadi Novi Sylvia Novita Novita NURLIANA NURLIANA Nursim Nursim Poppy Mayang Sari Qazwini Bin Athaillah Rastina Rastina Retantyo Wardoyo Rika Maya Sari Riski Ayu Maulida Rita Anugerah Roslina Roslina RR. Ella Evrita Hestiandari Safarudin Safarudin Sandy Pamadya Sarifah, Norlaila Sherly Ramadhani Siswadi Siswadi Siti Rani Ayuti Somakim, Somakim Sri Hartati Suci M.Hum SH Hartati T Armansyah TR Teuku Reza Ferasyi Tongku Nizwan Siregar Ummu Balqis Wahyu Ramadhani Watimena Wildan Wildan Yulis Manizal Yuvita Fitriana Zamhir Basem Zulbahridar Zulbahridar