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Novizar Nazir
Fakultas Teknologi Pertanian Universitas Andalas
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BEHAVIORAL THEORY VIEWED FROM THE PERSPECTIVE OF CONSUMER BEHAVIOR TO BE APPLIED TO PRODUCER BEHAVIOR Farida Yani; Rahmat Syahni; Rika Ampuh Hadiguna; Novizar Nazir
Cross-border Vol. 5 No. 2 (2022): Juli-Desember
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

Human behavior is one of the fields of study that is very interesting to study that has no end. Because humans are actors of all life activities. All lines of life are controlled through human behavior both as individuals and groups. The author uses a systematic literature review method. Articles obtained through the search media Google Scholar, Sciencedirect, Researchgate, Elsevier, and Schimago. The keywords used in the search are behavior, consumer behavior, behavior form, consumer, and producer. This research is to analyze behavioral theory viewed from the perspective of consumer behavior to be applied to producer behavior. The results showed that many social analysts do not believe that instinct is the source of social behavior. For example, William James, a psychologist, believes that although instincts are the things that influence social behavior, the main explanation tends to be habits, namely behavioral patterns that are acquired through repetition throughout a person's life. Here the author presents several behavioral theories based on the results of previous literature studies by considering articles that are still relevant in this literature review, among them Mc Dougall theory, Push Theory, Attribution Theory, Cognitive Theory, Theory "S-O-R", theory of reasoned action, theory of planned behavior, and theory of social capital.
Co-Authors Abrori, Muh. Muazdzamzam Lil ADIF, RIANDY MARDHIKA Aida Firdaus Nurul Azmi Aisman Aisman Aisyah Shakira Putri Alfi Asben Ameilia Zuliyanti Siregar Amelia Hariry Amini, Hijratun Anak Agung Sagung Putri Risa Andriani Anak Agung Sagung Putri Risa Andriani Andriani, Novia Anwar Kasim Aprialis Aprialis Aprialis, Aprialis Arif Rizkika Putra Aswin, Shabrina Nashya Atqonnul Fadli Azmi, AFMN Azmi, Aida Firdaus Muhammad Nurul Benni Satria Bulkaini (Bulkaini) Bulkaini Baiq Rani Camelia Panatarani Candra, IP Cesar Wellya Refdi Cesar Welya Refdi Cherie Dinah, Cherie Daimon Syukri Danar Praseptiangga Desniorita Desniorita Dewi Larasati Dewi Larasati, Dewi Dewi Wulandani Baiq Rani Diana Sylvi Dina Rahmayanti Dinata, Wanda Krisna Djoko Kiswolro Djoko Kisworo Djoko Kisworo Dzulqa, Rahma Dzulqa Eko Rini Indrayatie Emil Salim Erwin Ery Pratiwi F Failisnur Fachrur Rozi Fachrur Rozi Fahrullah Fahrullah Faidil Tanjung Fansukri, Abdullah Haekal Marzie Farida Yani Fauzan Azima Felga Zulfia Radiana Felga Zulfia Rasdiana Felga Zulfia Rasiana Firda Aulya Syamani Firdaus Firdaus Firdawati Firdawati Fitriana, Ika fitriana, ika Fiza, Nora Fransiska Angelina G Rezekinta Girindra, AANS Gumala, Rilda Gunarif Taib Gustiarini Rika Putri Hardisman Hariry, Amelia Hasbullah Hasbullah Haslina Haslina Haslina Haslina Hasma Hasma Hathiqah, Nurul Hendra Saputra Hendra Saputra Heni Pujiastuti Hermiza Mardesci Hijratun Amini I Ketut Sumadi Idil Saputra Ilyas, R.A Insannul Kamil, Insannul Irfan Suliansyah Ismed Ismed Ismed Ismed Jufriadif Na`am, Jufriadif Kalimutu, Krisnawan Kamil, Insannul Krisnawan Kalimutu Kusuma, DAJ Lee, Tzong-Ru (Jiun-Shen) Leffy Hermalena Lubis, Alfian Syukri Lucia Saraswati Luh Suriati Malrianti, Yefsi Mangku, IGP Masrul Djalal Melinda Noer Muhammad Ashari Muhammad Makky Mulia, IKOB Mutia Sari, Shinta Najla Rosyadah Nalwida Rozen Nasution, Saidah Nauli Neswati Neswati Ni Luh Putu Putri Setianingsih Ni Luh Putu Putri Setianingsih Nika Rahma Yanti Nilma Yuliza Nilma Yuliza, Nilma Ninsix, Retti Nofialdi, Nofialdi Nofialdi, Nofialdi Norman Ferdinal Novelina Novia Andriani Nur Indrawati Lipoeto Nurul Hathiqah Panatarani , Camelia Pertiwi, Indah Cahya Prastiawan, IBO Pratiwi, Ery Pratiwi, NLPYM Pulungan, Sutan Purnama Dini Hari Putra, IPAR Putri, Aisyah Shakira Putri, Annisyia Zarina Rahma Dzulqa Dzulqa Rahmat Syahni RAHMAT SYAHNI Rahmatika Rahmatika Rahmatika, Rahmatika Rahmayani Rahmayani Rahmayani Rahmayani Ravindra C. Joshi Rendri Yasman Reni Koja Retti Ninsix Riandy Mardhika Adif Rika Ampuh Hadiguna Rilda Gumala Rilvi Muhammad Tio Rina Marnita Rina Yenrina Rince Alfia Fadri Rince Alfia Fadri Rini B Rini Rini Rini Rini Rini Rini Rizki Aziz Rosfita Rasyid Rozi Atifah Nur RR. Ella Evrita Hestiandari Salim, Emil Santosa Santosa Santosa Santosa Santosa Saputra, Idil Saraswati, Lucia Sari, Wiwit Juita Sayuti, Kesuma Semariyani, AAM Setianingsih, NPP Shabrina Nashya Aswin Shabrina Nashya Aswin Shinta Mutia Sari Singapurwa, NMAS Siregar, Rahmad Syukur Sri Melda Br Bangun Sudiarta, IW Syamani, Firda Aulya Syukri Arief Syukri Arif Tuty Anggraini Tzong-Ru (Jiun-Shen) Lee Umar Ahmed Viony Derosya W. Widiyastuti Wanda Krisna Dinata Warnita Wellyalina, Wellyalina Welya Refdi, Cesar Wenny Surya Murtius Widiyastuti, W. Widyatmani Sih Dewi Winduyasa, IW Wiwit Juita Sari Yani, Farida Yaswan, Rendri Yonariza Yonariza Yulianto Wahid Yurniwati Yurniwati Yurniwati Yusniwati Yusniwati Zaadah Zaadah Zaadah, Zaadah Zamri, SFM