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All Journal International Journal of Evaluation and Research in Education (IJERE) JDM (Jurnal Dinamika Manajemen) Media Ekonomi dan Manajemen Jurnal Ilmiah Mahasiswa FEB Managament Insight: Jurnal Ilmiah Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) ETTISAL Journal of Communication Al Tijarah Jurnal Bisnis dan Manajemen JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Organisasi Dan Manajemen Jurnal Analisis Bisnis Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Bisnis Terapan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Riset Bisnis dan Manajemen Abdimasku : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Educational Review and Research Jurnal Terapan Manajemen dan Bisnis Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Kajian Pariwisata PESAGI (Jurnal Pendidikan dan Penelitian Sejarah) International journal of education and learning Jurnal ADAM : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bhinneka Jurnal Manajemen dan Pemasaran Jasa Indonesian Management and Accounting Research JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Dedikasi Nusantara: Jurnal Pengabdian Masyarakat Pendidikan Dasar Research Horizon Jurnal Cendekia Mengabdi Berinovasi dan Berkarya Journal of Community Empowerment Jurnal Analisis Bisnis Ekonomi
Angga Pandu Wijaya, Angga Pandu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Brand Image, Brand Trust and Product Packaging Information on Purchasing Decisions Wijaya, Angga Pandu; Annisa, Intan Tri
Jurnal Analisis Bisnis Ekonomi Vol 18 No 1 (2020)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v18i1.3077

Abstract

Consumer health awareness has increased recently, this is evidenced by the desire to consume herbal products. Today’s packaged colds jamu become a practical alternative for consumers to continue taking herbal medicines that are easy to obtain. This study aims to examine the influence of brand image, brand trust and product packaging information on the purchase decision of packaged cold herbs. This quantitative study applied purposive random sampling by using PLS-SEM 3.0 as statistic tools with questionnaire filled by 100 respondents. This article delivers a substantial effect to significant variables in purchasing decision. The results show that brand image does not directly influence purchasing decisions, but is fully mediated by brand trust. On the other hand, packaging information has a positive and significant effect on purchasing decisions.
Penguatan Financial Knowledge Berbasis Gamifikasi sebagai Inovasi Pembelajaran Guru SMP di Kabupaten Temanggung Yulianto, Arief; Pramono, Suwito Eko; Wijaya, Angga Pandu
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.684

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kemampuan guru dalam memanfaatkan gamifikasi sebagai sarana belajar dalam pendidikan keuangan. Pendidikan keuangan yang terbatas cenderung menghasilkan literasi keuangan yang rendah, sehingga masih diperlukan penguatan pendidikan keuangan melalui gamifikasi. Saat ini pada era teknologi yang semakin canggih serta persebaran internet yang merata, gamifikasi merupakan sarana yang efektif dalam memperkuat pendidikan bagi siswa. Guru memerlukan pelatihan dan penguatan gamifikasi agar mampu mengelola kelas serta menciptakan pembelajaran yang efektif sekaligus menyenangkan. Metode pelaksanaan meliputi penyampaian materi tentang konsep dasar keuangan, pengelolaan anggaran, tabungan, investasi, dan manajemen risiko, yang berbasis gamifikasi. Pendekatan ini dirancang untuk menghadirkan pengalaman belajar yang menyenangkan, aplikatif, serta mudah dipahami. Kegiatan melibatkan 65 guru SMP di Kabupaten Temanggung sebagai peserta aktif. Hasil evaluasi menunjukkan bahwa pelatihan gamifikasi memberikan dampak positif terhadap pemahaman dan keterampilan keuangan guru. Sebagian besar peserta menyatakan bahwa gamifikasi memudahkan pemahaman konsep, membantu penerapan materi sekaligus bermain, serta membuat proses belajar lebih menarik dan tidak membosankan. Kegiatan pengabdian ini berhasil mencapai tujuannya dengan memperkuat literasi keuangan guru melalui metode gamifikasi yang inovatif, interaktif, dan relevan dengan kebutuhan pendidikan di era digital.
Examining The Effects of Task Complexity and Task Difficulty on Students’ Knowledge Retention: A Cognitive Load Theory Perspective Yulianto, Arief; Pramono, Suwito Eko; Wijaya, Angga Pandu; Lestari, Slamet; Putit, Lennora
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 11 No. 4 (2025): December
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v11i4.18326

Abstract

This study aims to analyze the effect of task complexity and task difficulty on knowledge retention through cognitive load. Previous studies have been largely outcome-oriented, focusing on student performance without examining long-term knowledge, thus leaving a gap for research that specifically elaborates on knowledge retention. A quantitative approach with a cross-sectional research design was employed. Using the Slovin formula with a 5% margin of error, the study involved 246 undergraduate students majoring in financial management from public universities located in Semarang, Surakarta, and Purwokerto, selected through purposive sampling. Data were analyzed using the variance-based structural equation modeling (VB-SEM) approach. The results reveal that cognitive load has a negative and significant effect on knowledge retention (β = -0.492, t = 4.167, p = 0.000). Task complexity shows a positive and significant effect on cognitive load (β = 0.300, t = 4.326, p = 0.000), but its direct effect on knowledge retention is not significant. Similarly, task difficulty has a positive and significant effect on cognitive load (β = 0.341, t = 4.628, p = 0.000), yet it does not directly affect knowledge retention. The findings indicate that both task complexity and task difficulty have negative and significant indirect effects on knowledge retention through cognitive load. These results demonstrate the importance of proportional instructional design, particularly the segmentation of complex content into smaller units to manage cognitive load. The use of educational technology is recommended to design tasks and instructional materials that align with students’ cognitive capacities, thereby enhancing knowledge retention.
Pendampingan pemasaran digital melalui penggunaan digitalisasi koperasi bagi pemilik UMKM di Desa Kalisidi Dorojatun Prihandono; Irnin Miladdyan Airyq; Angga Pandu Wijaya; Rini Setyo Witiastuti; Nurul Kamilia
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.32471

Abstract

Abstrak Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Kalisidi dalam bidang pemasaran digital sebagai bagian dari upaya mendukung pencapaian Sustainable Development Goals (SDGs) di tingkat desa. Masalah utama yang dihadapi UMKM setempat adalah keterbatasan dalam mengakses teknologi digital, rendahnya literasi digital, serta kurangnya pemahaman mengenai strategi pemasaran modern. Kegiatan pengabdian dilakukan dengan bentuk pemaparan materi dan group coaching yang melibatkan 44 pelaku UMKM, dengan fokus pada teknik branding, pemanfaatan media sosial, serta penggunaan aplikasi koperasi digital sebagai platform promosi bersama. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman dan keterampilan dalam mengembangkan strategi pemasaran digital serta mampu menggunakan aplikasi koperasi digital secara mandiri. Kegiatan ini juga menekankan pentingnya aspek peningkatan literasi digital dan penguatan infrastruktur desa untuk meningkatkan keberlanjutan UMKM melalui pemasaran digital. Pengabdian ini menekankan pentingnya sinergi serta kolaborasi antar pelaku UMKM dan mitra eksternal untuk mewujudkan ekosistem ekonomi desa yang inklusif dan berkelanjutan. Kata kunci: UMKM; pemasaran digital; koperasi digital; SDGs Desa. Abstract This community engagement initiative aims to build the digital marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Kalisidi Village as part of broader efforts to advance the Sustainable Development Goals (SDGs) at the village level. Local MSMEs face key challenges, including limited access to digital technologies, low digital literacy, and a lack of familiarity with contemporary marketing strategies. The program was delivered through a combination of instructional sessions and group coaching involving 44 MSME participants, with a focus on branding, effective use of social media, and the adoption of a digital cooperative platform for collective promotion. The results show that participants improved their understanding and skills in digital marketing and demonstrated the ability to use the digital cooperative application independently. The program also emphasizes the importance of enhancing digital literacy and strengthening rural infrastructure to support the long-term sustainability of MSMEs through digital channels. Furthermore, it highlights the critical role of collaboration between MSMEs and external partners in fostering an inclusive and resilient local economic ecosystem. Keywords: MSMEs; digital marketing; digital cooperatives; rural SDGs.
PELATIHAN SOFTWARE NVIVO UNTUK MENUNJANG PENELITIAN KUALITATIF BAGI MAHASISWA UNIVERSITAS NEGERI SEMARANG Yulianto, Arief; Wijaya, Angga Pandu
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 3 No 1 (2022): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Volume 3, No 1 Maret 2022
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v3i1.732

Abstract

There are two research approaches, quantitative and qualitative. The quantitative approach is primarily designated in social research because it is convenient in data collection; while qualitative research is rarely used, only limited researchers understand its advantages. Qualitative software is not familiar to researchers because there are several reasons behind it; therefore, training in using qualitative research software is needed; one of the well-known software is Nvivo. The Nvivo software training was conducted and aimed at students of Postgraduate Degree Study Program at Universitas Negeri Semarang. The training is conducted online by explaining the basics of a qualitative approach, the validity of data, and data processing using the software. Participants were given steps to interpret the data using Nvivo software. The training results show that students have an interest and ability in using qualitative software that can be used to support research activities to complete the final project. The success of the training is measured by the feedback obtained after training to strengthen qualitative research using Nvivo software. The measurement results show that students are satisfied and have increased skills following the training objectives
Customer Switching Intention: The Integrated Framework of Disconfirmation Theory Prananta, Widya; Noekent, Vitradesie; Wijaya, Angga Pandu; Hapsoro, Bayu Bagas
Media Ekonomi dan Manajemen Vol 38, No 2 (2023): July 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i2.3772

Abstract

Due to growing competition, customer retention has become a big problem in many service companies. Within a conceptual model for consumer switching intention, this article examines the influence of customer experience, customer satisfaction, and switching intention to green products, all of which are controlled by online information. Even though scholars have researched consumer switching intentions and the elements that influence them, the complex structural processes that minimize the chance of switching intentions in higher education institutions have remained unstudied. This paper addresses the role of customer experience and customer satisfaction to switching intentions moderated by online information. Data is collected through a questionnaire survey. This study employs purposive sampling to obtain respondents (n = 135), with the criteria, students at Universitas Negeri Semarang, a Conservatory University, who wish to switch to green products. Empirical findings support the proposed model and hypotheses, demonstrating that (1) customer satisfaction is negatively related to switching intention, and (2) The online information factor further strengthens the relationship between customer satisfaction and switching intention. The findings of this study provide a unified understanding of the structural relationships that contribute to increased green switching intention to the development of disconfirmation theories in the higher-education context. Implementing a green campus within Universitas Negeri Semarang, campus communities are encouraged to switch to environmentally friendly products to support green campus policies.
Co-Authors Agung Yuniarinto Agung Yuniarinto Anggraeni, Liza Dwi Annisa, Intan Tri Arief Yulianto Arief Yulianto Aufaa Afiffah Ainii Bayu Bagas Hapsoro, Bayu Bagas Bayu Wiratama, Bayu Bogy Febriatmoko Bogy Febriatmoko Bogy Febriatmoko Dewi, Rara Hayu Noro Karti Sari Djoko Widodo Dorojatun Prihandono Edy Suryanto Eko Handoyo Endang Sutrasmawati Erisa Aprilia Wicaksari Hadibrata, Damar Buana Heru Dwi Prasetya Ida Nur Aeni Intan Tri Annisa Irnin Miladdyan Airyq Ismail, Norain Kris Brantas Abiprayu, Kris Brantas Made Virma Permana Made Virma Permana Maulida, Syaefa Habsyah Nur Maulida, Syakila Murtadlo, Muhammad Nukha Nasrun Nasrun Nina Oktarina NINING WAHYUNINGSIH Nurdian Susilowati Nurul Kamilia Permana, Dian Fithra Plangsorn, Boonrat Prananta, Widya Prasetyo, Ega Prihandono, Dorojatun Puspita, Amanda Dewi Putit, Lennora Rawi, Fauziana Fauzi @ Mat Retno Sri Purwanti Rini Setyo Witiastuti S. . Martono Slamet Lestari Soleha, Euis Sulistyawati Sulistyawati Susmy Lianingsih Suwito Eko Pramono Umi Salamah Uswatun Hasanah Vini Wiratno Putri Vitradesie Noekent, Vitradesie Wahyono Wahyono Wibowo, Rizky Tri Widya Prananta Widya Prananta