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Predicting boycott intention and participation among urban Muslim consumers in Indonesia Prananta, Widya; Wijaya, Angga Pandu
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art7

Abstract

Purpose – This research aims to extend the classic theory of planned behavior (TPB) framework by incorporating social media influence and religiosity as key predictors, thereby providing a more comprehensive explanation of boycott intention and subsequent participation among Muslim consumers in a high-digital-penetration, Muslim-majority emerging market context. Methodology – A quantitative cross-sectional survey was conducted among 250 Muslim consumers aged 18 years and above in Semarang, Central Java, Indonesia. Respondents were purposively selected based on their recent fast-moving consumer goods (FMCG) purchases and awareness of ongoing boycott campaigns. Data were collected via questionnaires and analyzed using structural equation modeling (PLS-SEM) in SmartPLS 4.0.Findings – The results show that attitudes towards boycotting, perceived behavioral control, and social media influence have a significant positive effect on boycott intention, and the latter has a strong predictive power for actual boycott participation. Social media influence was the most powerful predictor. Religiosity did not significantly moderate boycott intention.Implications – Multinational FMCG companies operating in Muslim-majority emerging markets should prioritize digital reputation management, transparent ethical and halal communication, proactive engagement with social media influencers, and rapid response strategies to mitigate boycott risks. Local brands can leverage digital momentum to strengthen their market position.Originality – This study pioneers the integration of social media influence as a distinct antecedent and religiosity as a moderator within an extended TPB framework in the context of geopolitically motivated boycotts in Indonesia’s digitally advanced Muslim-majority market. The finding that social media influence outweighs religiosity challenges the prevailing assumptions in the Islamic marketing literature.
PELATIHAN SOFTWARE NVIVO UNTUK MENUNJANG PENELITIAN KUALITATIF BAGI MAHASISWA UNIVERSITAS NEGERI SEMARANG Arief Yulianto; Angga Pandu Wijaya
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 3 No 1 (2022): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Volume 3, No 1 Maret 2022
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v3i1.732

Abstract

There are two research approaches, quantitative and qualitative. The quantitative approach is primarily designated in social research because it is convenient in data collection; while qualitative research is rarely used, only limited researchers understand its advantages. Qualitative software is not familiar to researchers because there are several reasons behind it; therefore, training in using qualitative research software is needed; one of the well-known software is Nvivo. The Nvivo software training was conducted and aimed at students of Postgraduate Degree Study Program at Universitas Negeri Semarang. The training is conducted online by explaining the basics of a qualitative approach, the validity of data, and data processing using the software. Participants were given steps to interpret the data using Nvivo software. The training results show that students have an interest and ability in using qualitative software that can be used to support research activities to complete the final project. The success of the training is measured by the feedback obtained after training to strengthen qualitative research using Nvivo software. The measurement results show that students are satisfied and have increased skills following the training objectives
Customer Switching Intention: The Integrated Framework of Disconfirmation Theory Widya Prananta; Vitradesie Noekent; Angga Pandu Wijaya; Bayu Bagas Hapsoro
Media Ekonomi dan Manajemen Vol 38, No 2 (2023): July 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i2.3772

Abstract

Due to growing competition, customer retention has become a big problem in many service companies. Within a conceptual model for consumer switching intention, this article examines the influence of customer experience, customer satisfaction, and switching intention to green products, all of which are controlled by online information. Even though scholars have researched consumer switching intentions and the elements that influence them, the complex structural processes that minimize the chance of switching intentions in higher education institutions have remained unstudied. This paper addresses the role of customer experience and customer satisfaction to switching intentions moderated by online information. Data is collected through a questionnaire survey. This study employs purposive sampling to obtain respondents (n = 135), with the criteria, students at Universitas Negeri Semarang, a Conservatory University, who wish to switch to green products. Empirical findings support the proposed model and hypotheses, demonstrating that (1) customer satisfaction is negatively related to switching intention, and (2) The online information factor further strengthens the relationship between customer satisfaction and switching intention. The findings of this study provide a unified understanding of the structural relationships that contribute to increased green switching intention to the development of disconfirmation theories in the higher-education context. Implementing a green campus within Universitas Negeri Semarang, campus communities are encouraged to switch to environmentally friendly products to support green campus policies.
PENGUATAN LITERASI KEUANGAN BAGI GURU DI KABUPATEN TEMANGGUNG DAN WONOSOBO Arief Yulianto; Suwito Eko Pramono; Angga Pandu Wijaya
Jurnal ADAM : Jurnal Pengabdian Masyarakat Vol 2 No 2 (2023): Vol. 2 No. 2 Edisi Agustus 2023
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/adam.v2i2.1562

Abstract

Pengabdian ini bertujuan untuk meningkatkan literasi keuangan bagi guru agar dapat mengelola keuangan yang efektif. Melalui pelatihan, bimbingan, dan penyediaan sumber daya literasi keuangan, pengabdian ini berupaya meningkatkan pemahaman dan keterampilan guru dalam bidang keuangan. Indikator keberhasilan, seperti peningkatan pengetahuan dan pemahaman, penggunaan strategi pengajaran yang efektif, perubahan perilaku keuangan guru, dan penerapan literasi keuangan. Dalam pelaksanaannya, pelatihan dan peningkatan keterampilan diberikan kepada guru melalui workshop dan sesi interaktif. Seminar turut membantu guru mengatasi tantangan dan pertanyaan terkait pengelolaan keuangan pribadi dan pendidikan keuangan. Selain itu, sumber daya literasi keuangan yang relevan dan mudah diakses disediakan agar guru dapat memperkaya pembelajaran. Melalui kolaborasi dengan lembaga keuangan dan pakar keuangan, pengabdian ini mampu memberikan pemahaman yang mendalam tentang produk keuangan dan praktik terbaik dalam pengelolaan keuangan.
DOES NOVELTY-SEEKING DRIVE PURCHASE DECISIONS? UNDERSTANDING CONSUMER DESIRES TO BUY COUNTERFEIT PRODUCTS Angga Pandu Wijaya; Dorojatun Prihandono; Bayu Wiratama; Fauziana Fauzi @ Mat Rawi
Jurnal Riset Bisnis dan Manajemen Vol. 16 No. 2 (2023): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v16i2.7472

Abstract

This study aims to analyze the effect of product knowledge and product appearance on counterfeit product purchasing decisions through novelty seeking. In the current era, consumers use many counterfeit products as an alternative to the original product. The research using quantitative study by testing 148 samples as users of counterfeit products. The results showed product knowledge and product appearance positively impact on purchasing decisions. In addition, the appearance that imitates the original product tends to be liked because of its innovation. Research also proves that novelty seeking strengthens the effect of product knowledge and product appearance on purchasing decisions. The determinants of counterfeit product purchase, including product knowledge and product appearance, have limited understanding. The research indicates that when consumers have adequate knowledge of the product, they have identical desire to buy counterfeit product as the original product because it has a novelty. Research limitation only focuses on fashion counterfeit product (clothes and shoes), further study should expand in another types of product to gain comprehensive understanding.