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All Journal Niagawan Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Al-Iqtishad JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Publik (Jurnal Ilmu Administrasi) Maneggio: Jurnal Ilmiah Magister Manajemen Jurnal Organisasi Dan Manajemen SENTRALISASI International Journal of Social Science and Business AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Manajemen Bisnis PERSPEKTIF Community Development Journal: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) International Journal of Islamic Educational Psychology Maslahah: Jurnal Pengabdian Masyarakat ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Jurnal Ekonomi Proceeding International Seminar of Islamic Studies Jurnal Kolaboratif Sains International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Ekonomika Manajemen Dan Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Image : Jurnal Riset Manajemen
Hasrudy Tanjung, Hasrudy
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pemanfaatan Lahan Tidur Untuk Budidaya Kedelai Menuju Potensi Ekonomi Berkelanjutan Di Desa Sulkam, Kabupaten Langkat Risky, Marshanda Sintia; Meizani, Anisa Meizani; Putri, Cici Amelia; Lesmana, Rivaldi; Panjaitan, Fahruza Rio Zilino; Sinuraya, Rizky Rahmananda; Ginting, Alvin; Ranita, Sylvia Vianty; Tanjung, Hasrudy; Hafni, Roswita
Maslahah: Jurnal Pengabdian Masyarakat Vol 6, No 3 (2025)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/maslahah.v6i3.12717

Abstract

Sulkam Village is a forest village that still faces challenges in food security and community economic independence. Most residents rely heavily on palm oil and timber, whose prices fluctuate. However, the village boasts two hectares of unused land with the potential for productive use. Therefore, the “Tani Kedelai Ladang Harapan” (Hopeful Field Soybean Farming) program, implemented through community service activities, aims to diversify agricultural businesses and strengthen food security. The goal of this program is to provide the Sulkam Village community with the understanding and skills to utilize unused land through soybean cultivation and processing into value-added tempeh. The program’s methods include outreach, technical cultivation training, hands-on practice in hygienic tempeh production, and simple entrepreneurial mentoring. Results indicate an 80% increase in community skills in understanding soybean cultivation techniques and the tempeh production process. Furthermore, the program has successfully raised community awareness of the importance of agricultural business diversification and the potential for a sustainable economy based on local food. Therefore, the “Tani Kedelai Ladang Harapan” program can be a concrete step in improving the economy of the Sulkam Village community while strengthening the independence of forest villages through a sustainable bioeconomy.
Model Komunikasi City Branding dalam Pengembangan Wisata Bahari Pulau Terintegrasi di Kota Sibolga Tanjung, Irwan Syari; Tanjung, Hasrudy; Tenerman, Tenerman
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11654

Abstract

Sibolga City has great potential in the development of integrated island marine tourism, but still faces challenges in attracting an optimal number of tourist visits. This study aims to identify the factors that cause low tourist visits on the integrated island and design an online media-based city branding communication model to increase the number of tourist visits. The research method used is qualitative descriptive with data collection through interviews, observation, and document tracing. The results showed that the development of integrated island marine tourism requires attention to aspects of tourist attraction, facilities, and institutional additional services. This research recommends the use of online media and innovative branding strategies to improve the image of Sibolga marine tourism and increase tourist participation in tourism promotion through social media. Thus, this research contributes to strengthening the tourism potential of Sibolga city and increasing tourist visits to the integrated island.
Strategi Komunikasi dalam Pemasaran Pariwisata Berbasis Digital Tourism di Kabupaten Tapanuli Tengah Tanjung, Hasrudy; Tanjung, Irwan Syari; Astuti, Rini
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11656

Abstract

Digital tourism is the main strategy in promoting tourism destinations in Central Tapanuli Regency through the "Pesona Tapanuli Tengah" application and other digital platforms. However, challenges such as lack of attention from local governments and limited human resources in information technology are still issues. This study designed a digital-based tourism marketing model and identified factors influencing the low mastery of information technology among tourism human resources. Through a qualitative descriptive approach, this study highlights that the "Pesona Tapanuli Tengah" application and digital marketing strategy have a positive impact on increasing tourist interest. However, local governments, tourism industry players, and local communities need collaborative efforts to address these challenges. By continuing to improve digital marketing strategies and increasing digital literacy among the community, it is hoped that the tourism potential of Central Tapanuli Regency can be maximized, providing significant economic benefits for the local community.
Pengaruh Budaya Organisasi, Motivasi, Kepuasan Kerja dan Keterlibatan Kerja Terhadap Kinerja Karyawan Pada PT Bank Negara Indonesia Cabang Kawasan Industri Medan Salwa Safira; Hasrudy Tanjung
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2278

Abstract

This research aims to analyze the influence of organizational culture, work motivation, job satisfaction and work involvement on employee performance. This research adopts a quantitative associative methodology, the population in this research is all employees at PT. Bank Negara Indonesia Medan Industrial Area Branch. To determine the sample size, use the saturated sample method where all members of the population are used to fill out a questionnaire with a Likert scale. The collected data was then analyzed using the PLS-SEM approach. Research findings reveal that organizational culture, work motivation, job satisfaction and work involvement have a significant effect on employee performance at PT. Bank Negara Indonesia Medan Industrial Area Branch.
Determinan Terpenting Dari Pengelolaan Keuangan Bagi Pegawai Yang Bekerja Pada Organisasi Publik Tanjung, Hasrudy; Putri, Linzzy Pratami; Adha, Fhaira Tania Nur
JRAP (Jurnal Riset Akuntansi dan Perpajakan) Vol. 10 No. 1 (2023): Januari - Juni
Publisher : Magister Akuntansi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35838/jrap.2023.010.01.07

Abstract

Seeing how the concept of financial literacy has dominated as a potential predictor of quality financial management, this study aims to examine the effect of self-control, financial attitudes on financial management directly or indirectly through financial literacy. The unit of analysis specified in this study is employees working in the public sector, with the research object being employees working at BKKBN in North Sumatra Province. A total of 91 employees who were respondents in this study participated in answering a complete research survey that was distributed online. The data that has been collected is analyzed using path analysis. The research findings indicate that there is one path that is found to be insignificant, namely the effect of self-control on financial management. Compared to financial attitudes, self-control was found to be the most important determinant of financial literacy. Meanwhile, financial attitude was found to be the most important determining factor of the financial management of North Sumatra Province BKKBN employees.
Competency-Based Human Resource Management In Improving Employee Performance At PT BPRS AL-Washliyah Medan City. North Sumatra Province Mey Cindy; Hasrudy Tanjung
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resources are a very important factor in achieving company goals because human resources are one of the determining factors in whether a company is successful or not in achieving its goals. Therefore, performance management is very important for every company, because performance management is oriented towards managing the work implementation process and the results or work achievements of human resources. HR management consists of the words management and HR management. Management is the ability to manage the use of human resources and other resources effectively and efficiently. Competency is one of the most important factors for improving organizational performance and ensuring that the workforce provides a more accurate and precise perspective about employees and their work. variables - life balance, burnout, work culture, and job satisfaction in the organization
ASSESSING HOW TALENT MANAGEMENT, KNOWLEDGE MANAGEMENT, AND PROFESSIONALISM AFFECT THE PERFORMANCE OF BANK X IN RIAU Saputra, Yosep Adi; Mahyarni, Mahyarni; Meflinda, Astuti; Anggriani, Irien Violinda; Tanjung, Hasrudy
Jurnal Al-Iqtishad Vol 21, No 2 (2025): December 2025
Publisher : Economic and Science Faculty of Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jiq.v21i2.38708

Abstract

Human resources are widely regarded as a strategic asset that contributes to innovation, operational efficiency, and the development of sustainable competitive advantage within an organization. This study aims to examine the influence of talent management, knowledge management, and professionalism on employee performance at Bank X. The research adopts a quantitative approach with a saturated sample of 47 employees, and data were processed using SmartPLS 3 to assess the structural relationships among variables. The results show that talent management has a positive and significant effect on employee performance, indicating that systematic talent development, placement, and retention practices play a crucial role in enhancing employee outcomes. In contrast, knowledge management and professionalism do not demonstrate significant effects, suggesting that these variables may require stronger institutional support or mediating factors to influence performance. Overall, the findings emphasise the importance of strengthening talent management strategies to achieve organisational goals and improve banking performance. 
The Trust Factor: How AI Ethics and Privacy Fatigue Shape Usage Intentions for E-Commerce Users Rifki Hanif; Hasrudy Tanjung; Halim bin Mad Lazim; Hafid Aditya Pradesa; Mime Azrina Jaafar
Image : Jurnal Riset Manajemen Vol. 13 No. 2 (2025): May 2025 - October 2025
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2025.129

Abstract

This study investigates the complex relationships between AI Ethics, Privacy Fatigue, Consumer Trust, and Usage Intention within the e-commerce sector in Malang City, Indonesia. As artifical intelligence integration rapidly grows, consumer concerns regarding algorithmic fairness and data exhaustion have become critical determinants of digital behavior and engagement. This research contributes to digital marketing theory by uniquely identifying privacy fatique as an independent psychological barrier that operates outside the traditional trust-adoption paradigm. Using a non-experimental cross-sectional survey design, data were collected from 210 e-commerce users. The conceptual model was evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results indicate that AI Ethics significantly and positively influences Consumer Trust, which acts as a pivotal mediator for Usage Intention. Conversely, Privacy Fatigue has a negligible effect on trust but exerts a potent direct negative impact on usage intention, acting as a significant psychological deterrent. These findings support a dual-pathway model where ethical integrity builds necessary trust, while privacy exhaustion triggers user resignation. Practically, e-commerce providers must prioritize transparency and simplify data management interfaces to mitigate fatigue.
Co-Authors Adha, Fhaira Tania Nur Adith Prasetyo Hardita Agustina, Iin Ahmad Fauzan Ahmad Fuad Alpi, M.Firza Amir Hakim Astuti Meflinda Astutit, Rini Azuar Juliandi Bahril Datuk Bahril Datuk S Biasna Br Bancin Boy Rinaldi Delyana R. Pulungan Delyana Rahmawany Depi Andrianto Dina Arfianti Saragih Djony Harijanto Djony Harijanto Elizar Elizar Erni Manja Faisal Lubis Fajar Pasaribu Firza Alpy Fitrah Usfah Amoy Ginting, Alvin Guntoro Hafid Aditya Pradesa Hafni, Roswita Halim bin Mad Lazim Hanif, Rifki Hassan Touati Hastina Febriaty Hazmanan Khair Hazmanan Khair Ibnu Hajar Nasution Ida Bagus Agung Dharmanegara Ida Bagus Agung Dharmanegara Iin Agustina Ika Ucha Pradifta Rangkuti Indra R Harahap Irien Violinda Anggriani Irma Christiana Irwan Syari Tanjung Isna Ardila Jufrizen Julita Julita Kurnia Bakti Lesmana, Rivaldi Linzzy Pratami Putri Lubis, Dhani Alhamidi Mahyarni - Meiriyand Ananda Amin Surya Meizani, Anisa Meizani Mey Cindy Mime Azrina Jaafar Molana Malik Pandia Muhammad Dedi Syahputra Muhammad Fadli Muhammad Firza Alpi, Muhammad Firza Munawar A Siregar Muskadi Sembiring Mutiara Putri Nik Sarina Nik Md Salleh Nik Sarina Nik Md Salleh Nurhayati Manurung Nurliana Nurmeisyah Hasibuan Panjaitan, Fahruza Rio Zilino Prawira Prawira Putri, Cici Amelia Raihanah Daulay Rasyid, Mhd Andi Rini Astuti Rini Astuti Rini Astuti Rini Astuti Risky, Marshanda Sintia Rosmaini Rosmaini Sabrina, R Sabrina, R Salleh, Nik Sarina Nik Md Salsabila Safitri Salwa Safira Saputra, Yosep Adi Satria Tirtayasa Sherlinda Octa Yuniarsa Sinuraya, Rizky Rahmananda Siti Hajar Sjahril Effendy Sudirman Lubis Susi Handayani Syaiful Bahri SYAIFUL BAHRI Sylvia Vianty Ranita Tanjung, Irwan Syari Tasya Halimatusya Diah Taufik Hidayat Tenerman Tiffany Zia Aznur Triatma, Muhammad Fikri Tupti, Zulaspan Wibowo, Yogi Sumarsono Witra Rizky Butar-Butar Yunus Handoko