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All Journal Media Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Pengabdian Masyarakat AbdiMas Prosiding Seminar Nasional Pakar Alignment: Journal of Administration and Educational Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Logistik Indonesia Majalah Ilmiah Bijak Jurnal Mantik JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Economics and Business UBS Ilomata International Journal of Management International Journal of Engineering, Science and Information Technology International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Collaboration Journal of Community Services (ICJCS) Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Neo Journal of economy and social humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital J-CEKI Atestasi : Jurnal Ilmiah Akuntansi
Abdul Haeba Ramli
Fakultas Ekonomi Dan Bisnis, Universitas Esa Unggul, Jakarta
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Journal : Jurnal Mantik

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Influence of product quality and perceived value on customer catisfaction and loyalty in clinical skincare products: English Ariztian, Rian; Ramli, Abdul Haeba
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to analyze the influence of Product Quality and Perceived Value on Customer Satisfaction and their implications for Customer Loyalty among users of clinical skincare products in Serang City. The research method used a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis techniques, involving 195 respondents. The results indicate that Product Quality and Perceived Value have a positive influence on Customer Satisfaction. Furthermore, Customer Satisfaction has been shown to contribute to increasing Customer Loyalty. Furthermore, Product Quality and Perceived Value also directly influence Customer Loyalty. These findings strengthen the evidence that a satisfying user experience and perceived value play a crucial role in fostering customer loyalty. Managerial implications suggest that beauty clinics need to prioritize improving product quality and perceived customer value to maintain loyalty. This study is limited by the region and the dominance of a single brand in the sample. Therefore, further research is recommended with a broader scope and involving a variety of clinical skincare brands
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