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All Journal Jurnal Pengolahan Hasil Perikanan Indonesia Dinamika Bahasa dan Budaya (JELIKU) Jurnal Elektronik Ilmu Komputer Udayana Jurnal Pendidikan Bahasa Inggris Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad JP3 (Jurnal Pendidikan dan Profesi Pendidik) MALIH PEDDAS Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL SINEKTIK E-Structural JURNAL ILMIAH MAHASISWA AGROINFO GALUH International Journal of Community Service Learning Jurnal Ilmiah Sekolah Dasar Mimbar Ilmu DIKDAS MATAPPA: Jurnal Ilmu Pendidikan Dasar Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Prominent : Journal of English Studies Jurnal Wawasan Pendidikan Jurnal Inovasi Pembelajaran di Sekolah Journal MISSY (Management and Business Strategy) Indonesian Research Journal on Education UNNES International Conference on ELTLT Jurnal Pengabdian Masyarakat Bangsa Indonesian Journal of Elementary School Mathematical Sciences and Applications Journal Jurnal Bakti Humaniora Jurnal Cerdas Mendidik Literasi (Jurnal Pendidikan Dasar)
Muhammad Arief Budiman
UNAKI Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

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Konsep Bisnis Pemasaran Produk Minuman Sarang Burung Walet Fit With Realfood di PT Realfood Karya Indonesia Ramadhanti, Azahra Putri; Djuwendah, Endah; Budiman, Muhammad Arief; Qanti, Sara Ratna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15352

Abstract

The population of edible bird's nests in Indonesia accounts for 80-85% of the world's total, making Indonesia the leading producer of edible bird's nests. One of the companies that produces processed bird's nest drinks is Realfood. This company is the first pioneer of bird's nest drinks in Indonesia. With its flagship product, Fit With Realfood, the company's presence was well-received, especially during the Covid-19 pandemic. However, over the past two years, Realfood has experienced a decline in sales. The purpose of this study is to understand the business concept of PT Realfood Karya Indonesia in marketing its products. The study employs a qualitative research design with a case study approach. Data collection methods include observation, interviews, and documentation, while data analysis is conducted using descriptive analysis and the business model canvas tool. PT Realfood Karya Indonesia's business concept follows the unbundling business model approach. Product marketing is the primary focus of PT Realfood Karya Indonesia. Consequently, the resulting business model canvas highlights the company's efforts to generate revenue through product marketing
ANALISIS PRODUKSI TEH HITAM DI KEBUN TEH SINUMBRA SELAMA PADEMI COVID-19 Pardian, Pandi; Esperanza, Dhany; Renaldi, Eddy; Budiman, Muhammad Arief; Sari, Medi Atikah; Aulia, Reza Melvina; Yubilanti, Laurensia Sri; Adzkia, Yamandita; Erlangga, Muhamad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10678

Abstract

One of the largest tea producers in Indonesia is the province of West Java, with a percentage of 69.59% of the total national production of 129 thousand tons in 2019 spread across various garden locations with different conditions. This is interesting to be studied, mainly related to the income from the production process of tea shoots in the tea garden of Sinumbra during the COVID-19 pandemic. This research uses a quantitative descriptive method by using data collection, interpretation, and analysis data to describe and explain the actual situation. The result shows that the average production cost of 14 types of tea is RP14,999 / kg. The type (grade) with the highest production results is the quality I type of Dust tea, while the type with the lowest production results is BOP tea 1 (a quality I). The largest income from the type of PF tea (Pekoe Fanning) is Rp. 5,423,673,094, with the biggest profit being the (quality I) type of BP tea (Broken Pekoe) of Rp. 24,499 / kg, and the biggest loss in (quality III) type of FLUFF tea is -Rp. 4,292 / kg.
Hubungan Antara Perilaku Konsumen dengan Keputusan Pembelian Sayur dan Buah Secara Online di Kalangan Mahasiswa Universitas Padjadjaran Nathanael, Caesar Radya; Budiman, Muhammad Arief
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18890

Abstract

E-commerce in Indonesia has grown rapidly with the following increased use of the internet, which has also influenced the rise of online agricultural product transactions. This growth is driven by several benefits, such as saving on transportation costs, labour, and time. However, it is unfortunate that the consumption of vegetables and fruits in Indonesia remains relatively low. As a part of the Indonesian society, university students in Indonesia also exhibit low consumption levels of vegetables and fruits, which is influenced by the changes in their consumption behaviour since the start of college. Therefore, this study aims to investigate whether there is a relationship between consumer behaviour and online purchasing decisions for vegetables and fruits among university students. The respondents in this study were 100 undergraduate and diploma students from the Faculty of Agriculture at Universitas Padjadjaran. The analytical methods used in this research included descriptive statistics, inferential statistics using the chi-square test, and cross-tabulation analysis. The results of the study indicate that cultural factor, social factor, and personality factor are related to consumer purchase decisions. Cultural and personality factors were found to have a significant impact on students' decisions to purchase vegetables and fruits online. While social factors, although not significant, also influence consumers' decisions to purchase vegetables and fruits via online.
Pengaruh Desain Kemasan Madu Bedasarkan Model VIEW Terhadap Minat Beli Konsumen (Studi Kasus UMKM Madu Asy-Syifa Babussalam) Fadjri, Dyah Sekar Taji Nur; Fatimah, Sri; Sadeli, Agriani Hermita; Budiman, Muhammad Arief
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14611

Abstract

Honey has become a widely found product with a variety of brands, and an attractive packaging design is one way to distinguish a product from its competitors. However, there are still many honey producers who have not optimized the use of packaging as a tool for marketing products, one of them is UMKM Honey Bees Asy-syifa Babussalam. The study aims (1) to analyze the impact of visibility, information, emotional appeal, and workability of Babussalam Asyfa Honey packaging on consumer purchasing interests, and (2) to analyse the influence of Visibility, Information, Emotional Appeal and Workability on the simultaneously buying interest of consumers. The research uses quantitative research methods with double regression analysis taken through surveys and interviews. The sample in this study amounted to 125 respondents who were drawn through purposive sampling because of the large number of populations with the criterion of consumption of pure honey. The results of this study show that visibility, emotional appeal, and workability have a significant influence on purchasing interests, while information and non-information have significant influences on buying interests.
Karakteristik Konsumen Oatside di Kota Bandung Az-Zahra, Aliffah; Wiyono, Sulistyodewi Nur; Budiman, Muhammad Arief; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13890

Abstract

Agro-industry is growing rapidly along with changes in healthy lifestyles and environmental awareness in society. An example of an agro-industrial product is milk. However, cow's milk is lactose intolerant and has a negative environmental impact. From this problem, plant-based milk comes as a solution. Plant-based milk comes from plants, one of which is oat. The first oat milk to come to Asia is Oatside. Previous research says that when consumers are fully aware of the benefits of consuming Oatside, that is when they are interested and intend to buy the product. However, in fact, the benefits of Oatside are still not widely known by consumers. Thus, this study aims to determine how consumer characteristics, quality performance and brand image of Oatside brand oat milk in Bandung City so that producers can determine the next marketing strategy to increase product knowledge as well as Oatside consumption. The research method used is quantitative method. The technique used is purposive sampling with a size of 100 respondents. Variables were measured with a Likert Scale and processed with descriptive statistical analysis. The results showed that Oatside consumers in Bandung City are women, aged 17-25 years, have a bachelor's degree, students, have an income of < Rp1,500,000 and are not married. Consumers also rated the durability of Oatside products and brands as better than other indicators.
Minat Beli Generasi Z terhadap Tumbler dan Sedotan Ramah Lingkungan Fitri, Nisa Nurul; Wulandari, Eliana; Budiman, Muhammad Arief; Ernah, Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12393

Abstract

The world is currently experiencing environmental damage, it’s caused by the problem of waste that dominated by plastic. However, Generation Z as the nation's successor and information generation is expected to reduce the use of plastic to reduce environmental damage. This research focuses on Generation Z: student of Faculty of Agriculture, Padjadjaran University with the aim of 1) knowing the level of environmental awareness, attitudes, subjective norms, perceived behavioral control, and purchase intention, 2) knowing the factors that influence purchase intention for tumbler and eco-friendly straw products, and 3) the value of willingness to pay and the factors that influence it. This research was conducted using descriptive tests, multiple linear regression tests, CVM tests, and logistic regression tests. Based on the results of the analysis, it is known that the level of environmental awareness, attitudes, subjective norms, perceived behavioral control, and purchase intention are at a good level. Factors that have a significant effect are environmental awareness, attitudes, and perceived behavioral control, while subjective norms do not have a significant effect. Willingness to Pay value on tumbler is Rp.44.645 and eco-friendly straws is Rp.13.685. Willingness to Pay is influenced by gender and income.
The Effectiveness of Instagram Advertising Content on Al-Waliy Honey Gummy MSME Products Using AIDA Model Approach Sumadinata, Raden Fathia Nurul Fadhilah; Fatimah, Sri; Hapsari, Hepi; Budiman, Muhammad Arief
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14609

Abstract

Instagram is now used as a marketing communications medium by MSMEs, including Al-Waliy Honey Gummy, which previously only went by word of mouth marketing and was still not widely known to the public. This research aims to determine the effectiveness of Instagram advertisement video created by Al-Waliy Honey Gummy MSME using the AIDA Model approach. The research design uses descriptive quantitative design with survey and interview techniques. A sample size of 103 was drawn through purposive sampling with the criteria being active users of Instagram and have watched Al-Waliy Honey Gummy advertising video on Instagram. The findings indicate that the Al-Waliy Honey Gummy advertisment is considered effective, with scores of 3,99 for attention, 4,30 for interest, 4,06 for desire, and 4,12 for action (out of 5). The study suggests a need to enhance the quality of advertisement content to elevate effectiveness from effective to very effective and become more active in promoting the products by optimizing Instagram’s features.Keywords: advertisement effectiveness, AIDA Model, Al-Waliy Honey Gummy, Instagram
Co-Authors Adelia, Isnandia Marsha Adzkia, Yamandita Agriani Hermita Sadeli Ahmad Zaini Amalia, Hardita Dwi Endah Amalia, Nurulita Anisa Arfilia Wijayanti Ari Widyaningrum, Ari Aries Tika Damayani, Aries Tika Arisyanto, Prasena Arumsari, Rafika Yuli Aulia, Reza Melvina Az-Zahra, Aliffah Azzahra, Nadya Kinanti Basyar, Muhammad Aniq Khairul Basyar, Muhammad Aniq Khoirul Dhany Esperanza Dian Ayu Zahraini Eddy Renaldi Edi Kurniadi Eka Sari Setianingsih, Eka Sari Eliana Wulandari Endah Djuwendah Erlangga, Muhamad Ernah, Ernah Eti Suminartika Fadjri, Dyah Sekar Taji Nur Fajar Cahyadi Farrah, Farrah Adhaban Fitriannisa Fatonah, Lutfi Fitri, Nisa Nurul Gema Wibawa Mukti Gst. Ayu Vida Mastrika Giri Hadi Riwayati Utami Henry Januar Saputra, Henry Januar Hepi Hapsari Heri Saptadi Ismanto Hesty Nurul Utami I Dewa Made Bayu Atmaja Darmawan, I Dewa Made Bayu Iin Purnamasari Ikha Listyarini Intan Rahmawati Khusnul Fajriah, Khusnul Kiswoyo, Kiswoyo Kustiariyah Tarman Kuswarini Kusno Lestari, Nurma Dwi Lyau, Nyan Myau Maghfiroh, Dwi Ovi Malihah, Lola Mawarni, Anita Diyah Mei Fita Asri Untari Mira Azizah Mudzanatun Mudzanatun Murti, Putri Lenggono Murywantobroto Murywantobroto Nathanael, Caesar Radya Nizam, Alif Syahrul Nur Syamsiyah Nurazizah, Mirah Afiza Nurjanah, Indah Kartika Pandi Pardian Prayitno, Mohkamad Dimas Puryati, Anggita Yuli Putri, Dea Lisyana Putriyanti, Lina Qanti, Sara Ratna Ramadhanti, Azahra Putri Rani Andriani Budi Kusumo Ratna Wahyu Pusari . . Ririn Ambarini Rofian, Rofian safrina dyah hardiningtyas SAPUTRA, ARYA Sari, Dwi Nofita Sari, Dwi Novanda Sari, Medi Atikah Septiana, Elvira Eva Shafira, Risma Meita Siregar, Rini Natalia Sisilia Sylviani Sopiyah Sopiyah, Sopiyah Sri Fatimah Sri Wahyuni Sukono . Sulistyodewi Nur Wiyono Sumadinata, Raden Fathia Nurul Fadhilah Suyitno Suyitno Syamsiyah, Nur Syamsiyah Tomy Perdana Tsai, Mei Chuan Ula, Silvia Wahyu Illahil Veryliana Purnamasari, Veryliana Wahyu Ardiyanto Wardana, Muhammad Yusuf Setia Wibowo, Imam Setyo Wibowo, Imam Setyo Wicaksono, Heribertus Ganang Wu, Ting Ting Yanti, Semi Dwi Yubilanti, Laurensia Sri Yulianti, Triami Dina