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All Journal Jurnal Bisnis dan Ekonomi JURNAL DERIVAT: JURNAL MATEMATIKA DAN PENDIDIKAN MATEMATIKA Transformasi: Jurnal Pengabdian Masyarakat Panrita Abdi - Jurnal Pengabdian pada Masyarakat AKUNTANSI DEWANTARA Efektor Jurnal Kreativitas PKM Abditani : Jurnal Pengabdian Masyarakat To Maega: Jurnal Pengabdian Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen Kesatuan AKMENIKA Jurnal Pengabdian UNDIKMA Jurnal Cafetaria Jurnal Pusat Akses Kajian Manajemen Buletin Abdi Masyarakat (BAM) Proceeding of The International Conference on Economics and Business International Journal of Economics and Management Research UBMJ (UPY Business and Management Journal) Mestaka: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Social Sciences Jurnal Pengabdian Kepada Masyarakat Journal of Islamic Economic Scholar Aktiva: Jurnal Manajemen dan Bisnis Holistik Analisis Nexus COUNT: Journal of Accounting, Business and Management JPS (Jurnal Perbankan Syariah) International Journal of Economics and Management Research ABDIMAS NUSANTARA
Anindita Imam Basri
Program Studi Manajemen, Fakultas Bisnis, Universitas PGRI Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Gaya Kepemimpinan, Pelatihan dan Disiplin Kerja Terhadap Kinerja Karyawan UD Bosman Kasnowo; Hernan Sugiantara; imam basri, anindita
UPY Business and Management Journal (UMBJ) Vol. 4 No. 2 (2025): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v4i2.6479

Abstract

Tujuan: Penelitian ini ditujukan untuk menguji beberapa faktor yang diduga mempengaruhi kinerja karyawan. Beberapa faktor tersebut yaitu gaya kepemimpinan, pelatihan, dan disiplin kerja. Metodologi: Penelitian menggunakan data yang diperoleh langsung oleh responden dan bersifat kuantitatif. Populasi yang diteliti adalah seluruh karyawan UD Bosman sebanyak 400 karyawan. Teknik simple random sampling digunakan dalam penelitian ini dengan hasil akhir sampel yaitu 80 sampel. Data dianalisis melalui uji regresi linier berganda, uji hipotesis, uji F, dan uji korelasi. Temuan: Disimpulkan hasil penelitian bahwa gaya kepemimpinan, pelatihan, dan disiplin kerja berpengaruh secara positif dan terhadap kinerja karyawan di UD Bosman. Dimana hasil koefisien regresi variabel gaya kepemimpinan sebesar 0.298 bernilai positif, variabel pelatihan sebesar 0.569 bernilai positif dan variabel disiplin kerja sebesar 0.189 bernilai positif dengan kontribusi ketiga variabel tersebut sebesar 75,8% terhadap kinerja karyawan, sementara sisanya dipengaruhi oleh faktor lain di luar penelitian. Implikasi Praktis: Pihak UD Bosman terhadap gaya kepemimpinan dapat menerapkan kepemimpinan yang partisipatif dan komunikatif untuk mendorong semangat kerja, menyusun program pelatihan yang terstruktur dan berkelanjutan sesuai dengan kebutuhan pekerjaan, membangun budaya kerja yang menghargai kedisiplinan, seperti ketepatan waktu dan kepatuhan terhadap prosedur.
Pengaruh Getok Tular, Promosi, Biaya, dan Lokasi Terhadap Keputusan Kuliah di Universitas PGRI Yogyakarta Awang Herjuna; imam basri, anindita; Arista Natia Afriany
UPY Business and Management Journal (UMBJ) Vol. 4 No. 1 (2025): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v4i1.6481

Abstract

Tujuan: Penelitian ini bertujuan untuk menguji pengaruh getok tular, promosi, biaya, dan lokasi berpengaruh pada keputusan mahasiswa memilih universitas PGRI Yogyakarta. Metodologi: Jenis penelitian yang diguanakan pada penlitian ini adalah kuantitatif. Sampel yang digunakan pada penelitian ini berjumlah 100 sampel. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linier berganda menggunakan program aplikasi SPSS 16. 0 Temuan: Hasil penelitian menunjukan bahwa Getok tular, promosi, biaya, dan lokasi memiliki pengaruh terhadap keputusan mahasiswa memilih Universitas PGRI Yogyakarta. Orisinalitas: Penelitian ini berkontribusi untuk menambah studi literatur mengenai keputusan memilih dengan mengambil subjek Mahasiswa Universitas PGRI Yogyakarta.
Analisis Minat Beli Sepeda Listrik Selis dengan Pendekatan Technology Acceptance Model (TAM) di Yogyakarta Sudaryan, Arif; Septi Wandari, Tarisa; Imam Basri, Anindita
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3867

Abstract

This study aims to analyze the interest in buying Selis electric bicycles using the Technology Acceptance Model (TAM) approach in Yogyakarta. This study is a quantitative study using data analysis, namely multiple linear regression analysis processed using the assistance of the IBM SPSS version 26 program calculation. The population of this study is consumers who have purchased or have not purchased Selis electric bicycles in Yogyakarta as many as 100 respondents with a purposive sampling technique. The results of this study indicate that the variables partially perceived usefulness and trust have a positive and significant effect on the purchase interest of Selis electric bicycles in Yogyakarta, while perceived ease of use and perceived security have a positive but insignificant effect on the purchase interest of Selis electric bicycles in Yogyakarta. The results of the F test indicate that the variables of perceived usefulness, perceived ease of use, perceived security, and trust together or simultaneously have a positive and significant effect on the purchase interest of Selis electric bicycles in Yogyakarta. The variables of perceived usefulness, perceived ease of use, perceived security, and trust are able to explain the purchase interest variable by 52.5%, while the remaining 47.5% is influenced by other factors not examined in this study.
Pengembangan Wisata Watu Gendong Melalui Optimalisasi Manajemen dan Promosi Digital di Desa Beji Kabupaten Gunung Kidul Bintang Wicaksono; Murniady Muchran; Anindita Imam Basri
Jurnal Pengabdian UNDIKMA Vol. 4 No. 1 (2023): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i1.6439

Abstract

This community service was carried out with the aim of developing Watu Gendong tourism in Beji Village. Watu Gendong is a tourist attraction that has the potential to be developed into a local and national tourist destination. The implementation of the Watu Gendong tourism development was carried out in Beji Village, Ngawen District, Gunungkidul Regency. This activity is carried out using the training method. The results of this dedication include increasing the Partner's ability to manage Watu Gendong tourism, the management structure of Watu Gendong tourism, and digital promotional facilities in the form of websites and sosial media. With good tourism management and digital promotion facilities that have begun to be built, it is hoped that Watu Gendong tourism will develop into a globally recognized tourist destination.
Determinants of Halal Cosmetics Purchase Intention in Gen-Z: An Empirical Study in Java Island Muhammad Iqbal Mahdi; Ali Azhar, Jeihan; Imam Basri, Anindita
Journal of Islamic Economic Scholar Vol. 6 No. 1 (2025)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2025.6.1.12-28

Abstract

This study aims to analyze the influence of halal marketing, halal labeling, knowledge, brand image, and product quality on the interest in buying halal cosmetics in the Zilenial generation.The method used in this study is a quantitative survey approach through a questionnaire with a sample of 211 Gen-Z respondents who were selected by purposive sampling based on birth criteria between 1997-2012, domiciled on the island of Java and had bought halal cosmetic products. Data analysis was carried out using Structural Equation Modeling (SEM) technique. This study shows that halal marketing, halal labeling, halal knowledge, brand image, and product quality have a significant influence on buying interest. The implications of this research can be used by halal cosmetics industry players as a basis for formulating marketing strategies that are more effective and in accordance with the characteristics of Gen Z. By utilizing the right strategy, companies can help the country's economic growth.
THE IMPACT OF SERVQUAL DIMENSIONS ON CUSTOMER LOYALTY Septi Yawan, Andika; Prakosa, Adhi; Imam Basri, Anindita; Sudaryana, Arif; Farhan, Fikri
Count : Journal of Accounting, Business and Management Vol. 1 No. 2 (2023): October: COUNT: Journal of Accounting, Business and Management
Publisher : CV. Fahr Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61677/count.v1i2.105

Abstract

The need for an internet network is important. This study aims to predict the impact of SERVQUAL dimensions of internet service providers on customer loyalty in Indonesia. This research is quantitative research with SEM-PLS analysis. Data collection by questionnaire, with a sample of 115 internet service provider (ISP) customers in Yogyakarta. The test results with the structural model are responsiveness and empathy do not affect customer loyalty.
Pengaruh Customer Satisfaction, Experiental Marketing dan Customer Trust terhadap Loyalitas Konsumen Prayogi, Dicki; Prakosa, Adhi; Imam Basri, Anindita
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 3 No 1 (2023): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v3i1.418

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh customer satisfaction, experiental marketing, customer trust terhadap loyalitas konsumen pada Coffee Shop X. Penelitian ini menggunakan penelitian kuantitatif. Sampel yang digunakan pada penelitian ini berjumlah 100 responden dengan menggunakan teknik probality sampling. Analisis yang digunakan dalam penelitian ini adalah regresi linier berganda dan uji hipotesis menggunakan Uji T dan Uji F. Hasil dari regresi linier berganda menunjukan bahwa Customer satisfaction, memiliki pengaruh positif dan signifikan terhadap loyalitas konsumen dengan koefisien regresi sebesar 0,513 dan sig 0,001 < 0,05. Experiental marketing memiliki pengaruh positif dan signifikan terhadap loyalitas konsumen dengan koefisien regresi sebesar 0,220 dan sig 0,002 < 0,05. Customer trust memiliki pengaruh positif dan signifikan terhadap loyalitas konsumen dengan koefisien regresi sebesar 1,472 dan sig 0,000 < 0,05. Berdasarkan hasil uji F menunjukan bahwa customer satisfaction, experiental marketing, dan customer trust secara simultan berpengaruh signifikan terhadap loyalitas konsumen dengan nilai signifikan 0,001 < 0,05. Koefisien determinasi (R2) dalam penelitian ini adalah 0,835%.
Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga Dan Promosi Terhadap Keputusan Pembelian Knalpot Home Industry Fajar Hamid Alwi; Ahsan Sumantika; Anindita Imam Basri; Kasnowo Kasnowo
Jurnal of Management and Social Sciences Vol. 2 No. 1 (2024): Januari : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i1.319

Abstract

The development and the increasing number of business actors engaged in the industrial sector has resulted in competition in business becoming increasingly sharp and competitive, both in terms of quality, price and the way promotions are carried out. The purpose of this study was to determine the effect of product quality, service quality, price and promotion on purchasing decisions for FEZ Racing Exhaust brand exhaust. The method used is a quantitative method. The population in this study were consumers who purchased FEZ Racing. The sample used was 80 respondents who were selected using a convenience sampling technique. Data analysis used using multiple linear regression analysis. The results of the study prove that simultaneously product quality, service quality, price, promotion influence purchasing decisions. In partial variable testing for the variable product quality, service quality, price, promotion proves that there is a positive and significant influence on the purchase of FEZ Racing Exhaust brand exhaust.
PELATIHAN APLIKASI DALAM PEMBELAJARAN DARING TERHADAP ANAK-ANAK SEKOLAH DI MASA PANDEMI Basri, Anindita Imam; Haryadi, Luis; Safaat, Ardi; Baliawan, Prastara Rangga Dito
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 1 (2022): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (776.413 KB) | DOI: 10.32832/abdidos.v6i1.1040

Abstract

Pandemi Covid-19 merupakan keadaan yang dialami di seluruh dunia, termasuk Indonesia. Adanya kehadiran virus Covid-19 ini berdampak pada segala bidang, salah satunya yaitu bidang pendidikan. Semenjak adanya pandemi saat ini, tentunya ada perubahan dalam sistem pendidikan. Pemberlakuan pembelajaran daring, memaksa peserta didik mengikuti pembelajaran dengan sistem online. Adanya hal tersebut tentunya menjadikan tantangan bagi tenaga pendidik maupun orang tua yang seharusnya mendampingi anaknya ketika pembelajaran daring berlangsung. Pembelajaran daring ini merupakan adaptasi kebiasaan baru yang harus bisa diterima dan dilaksanakan oleh tenaga pendidik maupun peserta didik. Terlaksananya pembelajaran daring ini harus ada faktor-faktor pendukung, salah satunya yaitu aplikasi yang digunakan untuk menunjang pembelajaran daring. Wilayah Dusun Gatak RT 05, Kelurahan Tamantirto, Kecamatan Kasihan, Kabupaten Bantul, Provinsi Daerah Istimewa Yogyakarta, ditemukan permasalahan bahwa kurangnya sosialisasi dan pemahaman mengenai pemanfaatan aplikasi pembelajaran online, maka dari itu dibuatlah “Pelatihan Aplikasi dalam Pembelajaran Daring Terhadap Anak-anak Sekolah di Masa Pandemi”, hasil pelatihan tersebut terlihat dari adanya peningkatan yang signifikan terhadap anak sekolah yang mampu mengoperasikan aplikasi pembelajaran online, mulai dari pembuatan akun Google, Google Classroom, dan Zoom Meeting.
Effect of Job Satisfaction, Direct Compensation, Work Stress and Work Environment on Turnover Intention at PT. Indonesian Bamboo Craft Arista Natia Afriany; Anisya Naryati; Anindita Imam Basri
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): December: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i3.34

Abstract

This study aims to examine the effect of job satisfaction, direct compensation, work stress and work environment on turnover intention at PT. Indonesian Bamboo Craft. This study uses quantitative methods with a sample of 80 respondents. The sampling technique in this study used non-probability sampling and the data collection method used a questionnaire. The results of the study show that job satisfaction has a negative and significant effect on turnover intention with a regression coefficient of -0.315 and a significance value of 0.025. Direct compensation has a negative and significant effect on turnover intention with a regression coefficient of -0.295 and a significance value of 0.017. Job stress has a positive and significant effect on turnover intention with a regression coefficient of 0.342 and a significance value of 0.000. The work environment has a negative and significant effect on turnover intention with a regression coefficient of -0.207 and a significance value of 0.028. Perceptions of job satisfaction, compensation, work stress and work environment simultaneously have a significant effect on turnover intention with a significance value of 0.000. therefore, all hypotheses are accepted. Keywords: ,, , , .
Co-Authors Adi Kurniawan Adi Pamungkas Afifah, Linda Dewi Nur Afriany, Arista Natia Ahsan Sumantika Anandita Zulia Putri Anisa Wijaya Putri Anisya Naryati Anisya Naryati Anita Bella Susilowati Apriliyanti, Triana Ardita Febriana, Elsa Ari Prasetyo Arif Aulia Arif Sudaryana Arif Sudaryana Arista Natia Afriany Arista Natia Afriany Aryanda, Pradita Nindya Asnawati , Agis Puji Awang Herjuna Azhar, Jeihan Ali Baliawan, Prastara Rangga Dito Bidia Risanti Bintang Wicaksono Bryan Ramadan Bui, Vinsensia Elsiana Sibilia Dandi, Aptirpianus Dewi Manda Sari Didi Setiadi Dyah Herdiany, Hapsari Faizal Ardiyanto Faizal Ardiyanto, Faizal Fajar Hamid Alwi Farhan, Fikri Firdaus, Rida Nur Galih Wisnu Broto Ghifar Zalzalah, Guruh Guruh Ghifar Zalzalah Hanindya Amelia Putri Hapsari, Hapsari Dyah Herdiany Hartanto, Fahmi Fajri Haryadi, Luis Herdiany, Hapsari Dyah Hernan Sugiantara Hidayah, Nasrul Iin Nuraini Agustina Kumalasari Ika Desti Yuliana Inayat Hanum Indriati Insani, Widya Purna Putri Istiana Iswantoro, Veri Jana, Padrul Kasnowo Kasnowo Kasnowo Kasnowo kasnowo, kasnowo Khairunnisa, Tiara Lady Nor Astuti, Erika Muhammad Iqbal Mahdi MUNAWAROH, SANY Murniady Muchran Murti Sumarni Murti Sumarni Murti Sumarni, Murti Natalia Ratna Ningrum Natalia Ratna Ningrum Nindya Aryandha, Pradita Ningrum, Natalia Ratna Nur Samsiah, Fitriana Nur Wahyu Lestari Pramudiati, Ningrum Pramudya, Krisna Prasetiono Nugroho Prastara Rangga Dito Baliawan Pratiwisari, Dyah Prayogi, Dicki Prima Rosyadah Puguh Bintang Pamungkas Puspitaningrum, Febriana Dewi Putranti, Latifah Putri, Ade Ratna Ramadan Gibrihi Ratih Setyaningrum Risqia Nikma Maula Rizka Aulia Revani Rizky Ismail Fauzi Rohmat Isnanto Safaat, Ardi Safarudin Samuel Tri Nugroho Santika, Dhea Saputra, Ardi Wahyu Sembiring, Noval Christianto Adytia Septi Wandari, Tarisa Septi Yawan, Andika Setiawan, Rivan Sheva Damayanti, Elfira Siti Nur Utaminingsih Sudaryan, Arif Sudaryana, Arif Sumiyar, Wulan Padang Suryani Suryani Syahri Alkaf Hidayat Taufan Sukmawijaya Tisya, Valsa Ayunda Titik Nurrohmah Utomo, Chandra Wisnu Valsa Ayunda Tisya Valsa Ayunda Tisya Valsa Ayunda Tisya Wiraswati, Ananda Yati Suhartini, Yati Yuli Rahayu, Puput Yuliani Dwi Astiti Zahroni, Anisa Bayu