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All Journal Jurnal Bisnis dan Ekonomi JURNAL DERIVAT: JURNAL MATEMATIKA DAN PENDIDIKAN MATEMATIKA Transformasi: Jurnal Pengabdian Masyarakat Panrita Abdi - Jurnal Pengabdian pada Masyarakat AKUNTANSI DEWANTARA Efektor Jurnal Kreativitas PKM Abditani : Jurnal Pengabdian Masyarakat To Maega: Jurnal Pengabdian Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen Kesatuan AKMENIKA Jurnal Pengabdian UNDIKMA Jurnal Cafetaria Jurnal Pusat Akses Kajian Manajemen Buletin Abdi Masyarakat (BAM) Proceeding of The International Conference on Economics and Business International Journal of Economics and Management Research UBMJ (UPY Business and Management Journal) Mestaka: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Social Sciences Jurnal Pengabdian Kepada Masyarakat Journal of Islamic Economic Scholar Aktiva: Jurnal Manajemen dan Bisnis Holistik Analisis Nexus COUNT: Journal of Accounting, Business and Management JPS (Jurnal Perbankan Syariah) International Journal of Economics and Management Research ABDIMAS NUSANTARA
Anindita Imam Basri
Program Studi Manajemen, Fakultas Bisnis, Universitas PGRI Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Kepuasan Konsumen, Label Halal, Citra Merek, Kualitas Produk, dan Pengalaman Konsumen Terhadap Loyalitas Kosmetik Merek Wardah Di Yogyakarta Sudaryana, Arif; Safarudin; Basri, Anindita Imam
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2272

Abstract

This research purpose to examine the effect of consumer satisfaction, halal label, brand image, product quality and consumer experience on the loyalty of Wardah cosmetics brand in Yogyakarta and to determine the simultaneous effect of X1, X2, X3, X4 and X5. This research was conducted in Yogyakarta in August 2022. This research is a quantitative study with 120 respondents. The data collection technique was one by means of a questionnaire. The analytical technique used in this research is multiple linear regression analysis. Based on the result, it is obtained a regression eqution of : Y= 0,742 + 0,193 X1 + 0,333 X2 + 0,293 X3 +0,175 X4 + 0,272 X5. The results of this study prove that Consumer Satisfaction has a positive and significant effect on Brand Loyalty, Halal Label have a positive and significant effect on Brand Loyalty, Brand Image has a positive and significant effect on Brand Loyalty, Product Quality has a positive and significant effect on Brand Loyalty and Consumer Experience has an effect positive and significant to Brand Loyalty. Consumer Satisfaction, Halal Label, Brand Image, Product Quality and Consumer Experience simultaneously have a significant effect on Brand Loyalty with an F-count value of 27,918 and a significant value of 0,000. The results of the analysis obtained that the Adjusted R Square value 53,1% means that the effect of Consumer Satisfaction, Halal Label, Brand Image, Product Quality And Consumer Experience on Brand Loyalty contributes 53,1%. While the remaining 46,9% is influenced by other factors outside the study.
Coffee Shop Experience Systematic Literature Review from 2002-2022 Prakosa, Adhi; Basri, Anindita Imam
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2289

Abstract

Coffee is an exciting drink because of its long history. A coffee shop is a place to gather and socialize. The coffee shops' growth is increasing because the coffee market continues to evolve. This study aims to examine the result of research in the context of coffee shops and the latest research related to the experience of coffee shops. Experience is a series of events that have been participated in. The phenomenon in the coffee industry is fascinating because of the growing number of coffee shops that are increasingly focusing on the quality of coffee beans because the world is entering the third wave of coffee. For this reason, this study tries to discuss journal articles related to experiences in coffee shops. The method used is to explore five research articles in the last four years, i.e., 2018-2022, connected to consumer experiences in coffee shops from Scopus-indexed journals. The researcher then tried to do a mapping based on the keyword experience from the articles in the Google Scholar database in the period 2002-2022 and got a total of 580 papers. The results of this study are a discussion of the latest five articles from Scopus-indexed articles and mapping with VOSviewer software for research articles taken from the Google Scholar database within 20 years. This literature review can be a guide and reference for research related to the theme of consumer experience in the context of coffee shops.
Pengaruh Human Relation, Kepemimpinan dan Lingkungan Kerja Fisik Terhadap Etos Kerja pada Pegawai DIKPORA Kota Taliwang Kabupaten Sumbawa Barat Suhartini, Yati; Setiawan, Rivan; Imam Basri, Anindita
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 3 (2023): November 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v6i3.2975

Abstract

This study aims to determine the effect of Human Relations, leadership, and the work environment on the work ethic of employees DIKPORA, West Sumbawa. The research was conducted from June to August 2023. This research was analysized using multiple linear regression with the help of the SPSS 25.0 program. Total population are 65 employees. Data collection have done by questionnaires. The results of the study were Human Relations had a positive effect on work ethic with a sig value of 0.022 <0.05, leadership had a positive effect on work ethic with a sig value of 0.004 <0.05, the work environment had a positive effect on work ethic with a sig value of 0.041 <0.05. Human relations, leadership, and the work environment simultaneously had a significant effect on work ethic as evidenced by the F count value of 37,292 > Ftable 2.75 and a significance value of 0.000 <0.05. The results of the F test are supported by adjusted R square value of 0.630.
Analisis Efektifitas Komunikasi Pemasaran Untuk Produk Le Minerale Melalui Media Televisi Terhadap Minat Beli: isi pesan, struktur pesan, format pesan, sumber pesan, media televisi, minat beli Sudaryana, Arif; Imam Basri, Anindita; Pratiwisari, Dyah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3270

Abstract

This research aims to determine the influence of message content, message structure, message format, message source, and television media on purchasing interest in bottled drinking water products under the Le Minerale brand in the Special Region of Yogyakarta. The method used in this research is a quantitative method. The data in the research is primary data with data collection techniques using questionnaires. Sampling used purposive sampling technique. Data analysis used SPSS version 26.0, the analysis technique used multiple linear regression analysis with a significance level of 0.05. The results of this research show that the variables of message content, message structure, message format, message source, and television media have a positive and significant effect on purchase interest in bottled drinking water products under the Le Minerale brand. This research is limited to message content, message structure, message format, message source, and television media on purchasing interest.
Pengaruh Kualitas Produk, Citra Merk, dan Iklan Terhadap Keputusan Pembelian Konsumen pada Kosmetik Purbasari Di Kota Yogyakarta Imam Basri, Anindita; Sumarni, Murti; Lady Nor Astuti, Erika; Dyah Herdiany, Hapsari
Efektor Vol 10 No 1 (2023): Efektor Vol.10 No.1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v10i1.18891

Abstract

The research aims to investigate whether product quality, brand image, and advertising have an impact on the purchase decision of Purbasari cosmetic consumers in Yogyakarta. The population refers to Purbasari cosmetic consumers in Yogyakarta. The research sample consists of 100 respondents, selected through purposive sampling. Data is collected through primary data from a questionnaire distributed to the respondents. The analysis used is multiple linear regression analysis. The calculation process is done using IBM SPSS 20. The results of the research indicate that product quality, brand image, and advertising have a significant impact on purchase decision simultaneously.
Self Expressiveness, Brand Trust, Hedonic Product, Brand Community, Word of Mouth, dan Brand Experience Terhadap Brand Love pada Merek Vespa Herdiany, Hapsari Dyah; Basri, Anindita Imam; Utomo, Chandra Wisnu; Pramudya, Krisna
Efektor Vol 11 No 1 (2024): Efektor Vol.11 No.1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v11i1.21428

Abstract

Self-expressiveness, brand trust, hedonic product, brand community, word of mouth, and brand experience regarding brand love for Vespa brand motorbikes are the titles of this research. The population is someone who has used, purchased and used Vespa products in Indonesia. The sample in this study amounted to 260 respondents using non-probability sampling. The research method uses a quantitative approach and data analysis uses multiple linear regression. The results of the t-test showed that the significance value of the four independent variables was <0.05; all independent variables partially had a positive effect on the dependent variable. The F test shows that self-expressiveness, brand trust, hedonic product, brand community, word of mouth, and brand experience on brand love have a simultaneous influence with a calculated F value of 31,436 with a significance of 0.000 (<0.5).
PENGARUH BRAND SATISFACTION DAN BRAND EXPERIENCE TERHADAP REVISIT INTENTION WISATAWAN DOMESTIK Galih Wisnu Broto; Prakosa, Adhi; Anindita Imam Basri; Arif Sudaryana
Holistik Analisis Nexus Vol. 1 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/Nexus794

Abstract

Penelitian ini bertujuan untuk mengetahui intensi berkunjung kembali para wisatawan domestik di DIY dengan menguji determinan intensi berkunjung kembali yaitu kepuasan merek, dan pengalaman merek. Sampel yang digunakan adalah wisatawan domestik yang berkunjung di DIY sejumlah 228 responden. Metode penelitian adalah survei, dan data dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian membuktikan bahwa semua determinan intensi berkunjung kembali terbukti berpengaruh positif dan signifikan. Temuan penelitian ini memperkaya pemahaman teoritis tentang pentingnya city branding untuk wisatawan domestik, dan memberikan saran pemasaran dan manajemen untuk pengembangan destinasi wisata kota.
Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia Anindita Imam Basri; Ika Desti Yuliana
JPS (Jurnal Perbankan Syariah) Vol 3 No 1 (2022): JPS (Jurnal Perbankan Syariah) - April
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/jps.v3i1.506

Abstract

This research aims to show the effect of trust, perceived quality, brand awareness, and brand loyalty on the brand equity of mobile banking users of Bank Syariah Indonesia in the Special Region of Yogyakarta. This research is a quantitative research using secondary data and primary data. The research sampling technique used purposive sampling. The questionnaire was distributed using google form with a sample size of 105 respondents. Data analysis used multiple linear regressions. The results showed that partially trust, brand awareness, and brand loyalty positively and significantly affect brand equity. Perceived quality has no significant effect on brand equity. Simultaneously has a significant effect. Trust, brand awareness, and brand loyalty can be used as factors influencing brand equity and can be used by Bank Syariah Indonesia in increasing the brand equity of mobile banking.
Pengaruh Getok Tular, Promosi, Biaya, dan Lokasi Terhadap Keputusan Kuliah di Universitas PGRI Yogyakarta Awang Herjuna; imam basri, anindita; Arista Natia Afriany
UPY Business and Management Journal (UMBJ) Vol. 4 No. 1 (2025): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v4i1.6481

Abstract

Tujuan: Penelitian ini bertujuan untuk menguji pengaruh getok tular, promosi, biaya, dan lokasi berpengaruh pada keputusan mahasiswa memilih universitas PGRI Yogyakarta. Metodologi: Jenis penelitian yang diguanakan pada penlitian ini adalah kuantitatif. Sampel yang digunakan pada penelitian ini berjumlah 100 sampel. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linier berganda menggunakan program aplikasi SPSS 16. 0 Temuan: Hasil penelitian menunjukan bahwa Getok tular, promosi, biaya, dan lokasi memiliki pengaruh terhadap keputusan mahasiswa memilih Universitas PGRI Yogyakarta. Orisinalitas: Penelitian ini berkontribusi untuk menambah studi literatur mengenai keputusan memilih dengan mengambil subjek Mahasiswa Universitas PGRI Yogyakarta.
Optimalisasi Eksposur Bisnis melalui Pelatihan Pemasaran Digital Berbasis Marketplace Shopee dan Fanpage Facebook Basri, Anindita Imam; Asnawati , Agis Puji; Dandi, Aptirpianus; Zahroni, Anisa Bayu; Firdaus, Rida Nur; Puspitaningrum, Febriana Dewi
Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): Vol. 5 No. 1 (2025)
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/jpkm.v5i1.3077

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keunggulan daya saing pelaku usaha mikro, kecil, dan menengah melalui pelatihan pemanfaatan marketplace Shopee sebagai media penjualan dalam jaringan serta halaman penggemar Facebook sebagai sarana untuk meningkatkan eksposur bisnis pada kelompok usaha LO78 Group. Kegiatan ini melibatkan sepuluh orang karyawan yang mengikuti pelatihan secara aktif. Pelatihan dilaksanakan melalui sesi pembelajaran interaktif yang mencakup pemaparan materi, demonstrasi pembuatan akun pada platform Shopee dan halaman penggemar Facebook, serta praktik langsung. Hasil kegiatan menunjukkan bahwa pelatihan ini memberikan dampak yang positif, ditandai dengan peningkatan pemahaman peserta mengenai strategi pemasaran digital. Para peserta mampu mengelola akun dan memahami cara memasarkan produk serta membangun interaksi dengan pelanggan secara lebih efektif. Sebagian besar peserta juga menyatakan kepuasan terhadap materi, metode penyampaian, dan pendampingan yang diberikan oleh tim pelaksana kegiatan. Pelatihan ini juga memotivasi peserta untuk mulai mengembangkan branding bisnis secara lebih profesional. Selain itu, kemampuan menggunakan media sosial secara strategis dinilai sangat relevan dengan perkembangan tren pemasaran digital saat ini.
Co-Authors Adi Kurniawan Adi Pamungkas Afifah, Linda Dewi Nur Afriany, Arista Natia Ahsan Sumantika Anandita Zulia Putri Anisa Wijaya Putri Anisya Naryati Anisya Naryati Anita Bella Susilowati Apriliyanti, Triana Ardita Febriana, Elsa Ari Prasetyo Arif Aulia Arif Sudaryana Arif Sudaryana Arista Natia Afriany Arista Natia Afriany Aryanda, Pradita Nindya Asnawati , Agis Puji Awang Herjuna Azhar, Jeihan Ali Baliawan, Prastara Rangga Dito Bidia Risanti Bintang Wicaksono Bryan Ramadan Bui, Vinsensia Elsiana Sibilia Dandi, Aptirpianus Dewi Manda Sari Didi Setiadi Dyah Herdiany, Hapsari Faizal Ardiyanto Faizal Ardiyanto, Faizal Fajar Hamid Alwi Farhan, Fikri Firdaus, Rida Nur Galih Wisnu Broto Ghifar Zalzalah, Guruh Guruh Ghifar Zalzalah Hanindya Amelia Putri Hapsari, Hapsari Dyah Herdiany Hartanto, Fahmi Fajri Haryadi, Luis Herdiany, Hapsari Dyah Hernan Sugiantara Hidayah, Nasrul Iin Nuraini Agustina Kumalasari Ika Desti Yuliana Inayat Hanum Indriati Insani, Widya Purna Putri Istiana Iswantoro, Veri Jana, Padrul Kasnowo Kasnowo Kasnowo Kasnowo kasnowo, kasnowo Khairunnisa, Tiara Lady Nor Astuti, Erika Muhammad Iqbal Mahdi MUNAWAROH, SANY Murniady Muchran Murti Sumarni Murti Sumarni Murti Sumarni, Murti Natalia Ratna Ningrum Natalia Ratna Ningrum Nindya Aryandha, Pradita Ningrum, Natalia Ratna Nur Samsiah, Fitriana Nur Wahyu Lestari Pramudiati, Ningrum Pramudya, Krisna Prasetiono Nugroho Prastara Rangga Dito Baliawan Pratiwisari, Dyah Prayogi, Dicki Prima Rosyadah Puguh Bintang Pamungkas Puspitaningrum, Febriana Dewi Putranti, Latifah Putri, Ade Ratna Ramadan Gibrihi Ratih Setyaningrum Risqia Nikma Maula Rizka Aulia Revani Rizky Ismail Fauzi Rohmat Isnanto Safaat, Ardi Safarudin Samuel Tri Nugroho Santika, Dhea Saputra, Ardi Wahyu Sembiring, Noval Christianto Adytia Septi Wandari, Tarisa Septi Yawan, Andika Setiawan, Rivan Sheva Damayanti, Elfira Siti Nur Utaminingsih Sudaryan, Arif Sudaryana, Arif Sumiyar, Wulan Padang Suryani Suryani Syahri Alkaf Hidayat Taufan Sukmawijaya Tisya, Valsa Ayunda Titik Nurrohmah Utomo, Chandra Wisnu Valsa Ayunda Tisya Valsa Ayunda Tisya Valsa Ayunda Tisya Wiraswati, Ananda Yati Suhartini, Yati Yuli Rahayu, Puput Yuliani Dwi Astiti Zahroni, Anisa Bayu