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<![CDATA[Pengaruh Persepsi Manfaat Dan Persepsi Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Tiktok Shop ]]>
<![CDATA[Sri Astuti]]>;
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Andry Stepahnie Titing]]>
<![CDATA[ Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan ]]>
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DOI: 10.55606/jimas.v2i4.664
<![CDATA[The purpose of this study was to determine: (1) The effect of perceived usefulness on purchasing decisions (study of management students at the University of Nineteen November Kolaka). (2) The Effect of Perceived Ease of Use on Purchasing Decisions (Study on Management Students at the University of Nineteen November Kolaka. This research uses a quantitative method approach. Data collection in this study uses observation and questionnaires. The population of this study is management students class 2018-2022. Meanwhile The sample of this research is 84 respondents by determining the sample using probability sampling technique.The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model test (outer model) and structural model test (inner model) with Smart PLS 3.0. Based on the research results it is known that the Perceived Usefulness variable has a positive and significant effect on Purchase Decisions as indicated by the P-Values of 0.049. As well as the Perceived Ease of Use variable also has a positive and significant effect on Purchase Decisions this is indicated by the value P-Values of 0.000.]]>
<![CDATA[Pengaruh Social Factor dan Attitude terhadap Purchase Intention Pakaian Bekas Import : (Studi Kasus Pada Generasi Z Di Kabupaten Kolaka) ]]>
<![CDATA[Nur Vebriani]]>;
<![CDATA[Andry Stepahnie Titing]]>;
<![CDATA[Ismanto Ismanto]]>
<![CDATA[ Student Research Journal Vol. 1 No. 5 (2023): Oktober : Student Research Journal ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar ]]>
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DOI: 10.55606/srjyappi.v1i5.684
<![CDATA[This research aims to determine: (1) The influence of social factors on the purchase intention of imported second-hand clothing (Case study of Generation Z in Kolaka Regency) and (2) The influence of Attitude on Purchase Intention of Imported used clothing (Case study of Generation Z in Kolaka Regency). This research is quantitative research with an explanatory research model using a questionnaire as the instrument. The population in this study were all consumers of imported used clothing with a sample size of 75 respondents using observation, documentation and questionnaire techniques. Data collection techniques are primary data and secondary data. Research instrument testing uses validity and reliability tests with SPSS 25. Research data analysis techniques use the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3.0. Based on the research results, it is known that social factors have a positive and significant effect on purchase intention. This is proven by the t-count or t-statistic which is 2.519 which is higher than the t-table value > 1.666. With P-values 0.006. Meanwhile, attitude also has a positive and significant effect on purchase intention because the t-count or t-statistic value of 6.371 is higher than the t-table value of >1.666 with P-values of 0.000. So social factors and attitude have a positive and significant effect on purchase intention by 82.3%.]]>
<![CDATA[Pengaruh Gaya Kepemimpinan Transformasional dan Komitmen Organisasi terhadap Kinerja Karyawan Pada Perusahaan Daerah Air Minum (PDAM) Kabupaten Bombana ]]>
<![CDATA[Heri Prabowo]]>;
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Andry Stepahnie Tititng]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1112
<![CDATA[This study aims to determine: (1) The effect of transformational leadership style on employee performance (2) The effect of organizational commitment on employee performce.This study used a quantitative method approach with the study population being all employees of the Regional Drinking Water Company (PDAM) Bombana Regency with a total sample of 30 respondents. Instrument testing in this study used the Validity test and Reliability with SPSS 26.0. The research data analysis with a total 35 respondents technique used the structural equation modeling (SEM-PLS) method with SmartPLS 4.0. Based on the results of the study it is known that there is a positive and significant influence between the transformational leadership style variable on employee performance as indicated by the t-statistic value of 8,405 with a P-Values of 0.000, while the variable Organizational Commitment has a positive and not significant effect on employee performance indicated by the t-value statistic of 0,142 with a P-Values of 0.000.]]>
<![CDATA[Product Quality and Brand Experience on Repeat Purchase Interest in Implora Lipsticks ]]>
<![CDATA[Nurlela Nurlela]]>;
<![CDATA[Muhamad Stiadi]]>;
<![CDATA[Andry Stepahnie Titing]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1114
<![CDATA[The research was centred on a demographic comprising individuals who were consumers of Implora lipstick within the local community. This research employed quantitative research methods to examine two primary objectives: (1) to evaluate the impact of product quality on the intention to repurchase implora lipsticks in Kolaka Regency, and (2) to analyse the influence of brand experience on the intention to repurchase implora lipsticks in Kolaka Regency. To evaluate the dependability and accuracy of the research instrument, a battery of tests was administered by the researchers utilising the statistical software SPSS 25.0. The evaluation of the measurement model, also known as the outer model, and the structural model, referred to as the inner model, is performed through the utilisation of Structural Equation Modelling (SEM) with the application of Partial Least Squares (PLS) methodology. The findings of the research demonstrate a significant and favourable association between the attributes of product quality and the degree of inclination towards engaging in subsequent purchases. The assertion is substantiated by empirical evidence, as indicated by a t-statistic of 5.648 and a corresponding P-value of 0.000. Moreover, recent studies have unveiled that characteristics linked to the brand encounter demonstrate a positive and statistically significant impact on the level of propensity to engage in repeat purchasing behaviour. The assertion provided is supported by a t-statistic value of 3.543, which is accompanied by a P-Value of 0.000.]]>
<![CDATA[Perceived Supervisor Support Dan Job Demand Terhadap Burnout Pada Karyawan PT. XYZ ]]>
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Andry Stepahnie Titing]]>;
<![CDATA[Febby Annisa Djamaris]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1116
<![CDATA[This study aims to determine: (1) The effect of perceived supervisor support on employee burnout at PT XYZ in Kolaka Regency. (2) The effect of job demand on employee burnout at PT XYZ in Kolaka Regency. This research uses a quantitative method approach. Data collection in this study used observation, literature study, questionnaires. The population of this study were employees of PT XYZ in Kolaka Regency. Meanwhile, the sample in this study amounted to 55 people. Testing research instruments using validity tests and reliability tests with SPSS 25.0. The data analysis technique used in this study is the model instrument test (outher model) and structural model testing (Inner model) with Smart PLS 3.0. Based on the results of the study, it is known that there is a negative and significant influence between the variable perceived supervisor support on burnout as indicated by the T-statistic value of (1.977) with a P-value of (0.024). while the job demand variable has a positive and significant effect on burnout as indicated by the T-statistic value of (6.131) with a P-value of (0.000).]]>
<![CDATA[Pengaruh Perilaku Konsumen Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Cafe The Scoop Di Kabupaten Kolaka ]]>
<![CDATA[Andry Stepahnie Titing]]>;
<![CDATA[Ismanto Ismanto]]>;
<![CDATA[Tenri Wahyuni]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1117
<![CDATA[The purpose of this study is to determine: (1) the impact of consumer behavior on purchase decisions at The Scoop café in Kolaka district, and (2) the impact of store atmosphere on purchasing decisions in Kolaka district. This is a quantitative study with an explanatory research model that use a questionnaire as an instrument. In this study, the population consisted of all consumers who had purchased The Scoop café products, with a total sample of 70 respondents recruited by observation, documentation, and questionnaire procedures. There are two types of data collection techniques: primary data and secondary data. SPSS 25 was used to examine the study instrument's validity and reliability. The Structural Equation Modeling (SEM-PLS) method using SmartPLS 3.0 was utilized to analyze the research data. The results show that Consumer Behavior has a favorable and significant impact on Consumer Purchase Decisions. This is demonstrated by the t-count or t-statistic of 2.816, which is more than the t-table value of > 1.66. P-values of 0.003. Meanwhile, because the t-count or t-statistic value is 7.619, which is greater than the t-table value > 1.66 with a P-value of 0.000, Store Atmosphere has a positive and substantial effect on Consumer Purchase Decisions. Consumer Behavior and Store Atmosphere then have a 92.7% favorable and substantial effect on Consumer Purchase Decisions]]>
<![CDATA[Pengaruh Iklim Keselamatan dan Persepsi Keselamatan Pengawas terhadap Kinerja Keselamatan: (Studi Kasus pada PT PLN (Persero) ULPLTD Kolaka) ]]>
<![CDATA[Suryadil Badwin]]>;
<![CDATA[Niar Astaginy]]>;
<![CDATA[Andry Stepahnie Titing]]>
<![CDATA[ Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jmk-widyakarya.v1i6.1517
<![CDATA[This Research Aims To Know: (1) The Effect of Safety Climate on Safety Performance at PT PLN (Persero) ULPLTD Kolaka. (2) The Effect of Perceived Supervisor Safety on Safety Performance at PT PLN (Persero) ULPLTD Kolaka. This study used a quantitative method approach, collecting data in this study using observation, documentation and questionnaires. The population in this study are employees who work at PT PLN (Persero) ULPLTD Kolaka. While the sample in this study amounted to 51 people. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this study is to test the measurement model (outer model) and test the structural model (inner model) with smart PLS 4.0. Based on the research results, it is known that there is a positive and significant influence between the safety climate variables on safety performance. What is shown is the statistical value of 2.741, the original sample value is 0.548 and the P-value is 0.006. for the perceived supervisor safety variable has a positive and insignificant effect on safety performance showing a statistical value of 0.944, the original sample value is 0.191 and the P-value is 0.345.]]>
<![CDATA[Pengaruh Pengetahuan dan Keterampilan terhadap Kinerja Pegawai Dinas Pariwisata ]]>
<![CDATA[Rosdiana Tajuddin]]>;
<![CDATA[Hendrik Hendrik]]>;
<![CDATA[Fitri Kumalasari]]>;
<![CDATA[Andry Stepahnie Titing]]>
<![CDATA[ Jurnal Ekonomi & Bisnis Vol 2 No 2 (2023): Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Politeknik Baubau ]]>
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DOI: 10.57151/jeko.v2i2.268
<![CDATA[This study aims to determine whether there is the effect of knowledge and skills on employee performance at the tourism office of kolaka district. The sample in this study amounted to 55 respondents using a sampling technique, namely the census method. Testing the research instrument using validitiy test and reliability test with SPSS 22.0. The research data analysis technique uses the Structural Equation Modeling (SEM-PLS) method with SmartPLS 4.0. Based on the results of this study, it can be seen that the knowledge variable has no effect on performance as indicated by the T-Statistik Value of 0.291 and P-Values of 0.386 an the skill variabel shas a positive ang significant effecect on performance as indicated by the T-Statistic value of 6.497 and P-Values 0.000.]]>
<![CDATA[Pengaruh Brand Experience Dan Brand Trust Terhadap Loyalitas Konsumen Pada Penggunaan Produk Scarlett Whitening Di Kabupaten Kolaka ]]>
<![CDATA[Sitti Hasnani]]>;
<![CDATA[Andry Stepahnie Titing]]>;
<![CDATA[Hendrik]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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<![CDATA[The purpose of this study was to determine the effect of brand experience and brand trust on consumer loyalty in using Scarlett Whitening products in kolaka district. This research is a quantitative research model using a questionnaire in this study were all consumers who use scarlett whitening products with a total sample of 65 respondents using a purposive sampling technique. Data collection techniques are primary data and secondary data. The data obtained were analyzed using PLS analysis techniques through the SmartPLS Software. The results of this study show primary and secondary data. The data obtained were analyzed using PLS analysis techniques through the SmartPLS software. The results of this study indicate that brand experience has a positive and significant effect on consumer loyalty. This is evidenced by the t-count or t-statistic, which is 3.967, wich is higher than the t-table value, which is > 1.669. Brand trust also has a positive and significant effect on consumer loyalty because the t-count or t-statistic value of 3.046 is higher than the t-table value > 1.669. So brand experience and brand trust have a positive and significant effect on concumer loyalty by 74.1% while 25,9% is influenced by other factors not examined in this study .]]>
<![CDATA[Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Motor Yamaha Jupiter-Z Cw Fi pada UD. Maju Kabupaten Bombana ]]>
<![CDATA[Fedri Fedri]]>;
<![CDATA[Fitri Kumalasari]]>;
<![CDATA[Andry Stepahnie]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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<![CDATA[Penelitian ini bertujan untuk mengetahui: (1) Pengaruh kualitas produk terhadap keputusan pembelian pada UD Maju Bombana, (2) Pengaruh citra merek terhadap keputusan pembelian pada UD Maju Bombana. Penelitian ini menggunakan pendekatan dengan metode kuantitatif. Pengumpulan data dilakukan melalui observasi dan penyebaran kuesioner. Populasi dalam penelitian ini adalah para pengguna motor Yamaha Jupiter-Z CW F1. Sedangkan sampel dalam penelitian ini berjumlah 120 orang dengan teknik pengambilan sampel yaitu accidental sampling. Pengujian instrumen penelitian menggunakan uji validitas dan uji reliabilitas dengan SPSS 22.0. Teknik analisis data penelitian menggunakan metode Structural Equation Modeling (SEM-PLS) dengan SmartPLS 4.0. Berdasarkan hasil penelitian diketahui bahwa terdapat pengaruh yang positif dan signifikan antara variabel Kualitas Produk terhadap Keputusan Pembelian pada UD Maju Bombana yang ditunjukkan nilai t-statistic sebesar 2,800 dengan P-Value sebesar 0.005. sedangkan variabel Citra Merek terhadap Keputusan Pembelian pada UD Maju Bombana berpengaruh positif dan signifikan yang ditunjukkan nilai t-statistic sebesar 8.801 dengan nilai P-Value sebesar 0.000.]]>
