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All Journal Sosiohumaniora Jurnal Bisnis dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) YUME : Journal of Management AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Administrasi dan Manajemen Jurnal Ekonomi Manajemen BENING ASSET: Jurnal Manajemen dan Bisnis BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT INVEST : Jurnal Inovasi Bisnis dan Akuntansi Journal of Applied Management and Business (JAMB) Jurnal Ekonomi MASTER: Jurnal Manajemen Strategik Kewirausahaan Journal of Trends Economics and Accounting Research CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ekonomi dan Binsis Journal of Management and Social Sciences Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Journal of Economics and Business (JECOMBI) Jurnal Manajemen Kreatif dan Inovasi West Science Business and Management West Science Interdisciplinary Studies Sammajiva: Jurnal Penelitian Bisnis dan Manajemen PROCURATIO: Jurnal Manajemen dan Bisnis Jurnal Mahasiswa Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset West Science Interdisciplinary Studies Student Research Journal Multifinance JEBD Intellektika: Jurnal Ilmiah Mahasiswa Journal of Innovative and Creativity Global Leadership Organizational Research in Management Jurnal Manajemen, Bisnis dan Kewirausahaan
Andry Stepahnie Titing
Universitas Sembilanbelas November
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Skincare G2G: Bagaimana Digital Marketing, Flash Sale, dan Online Customer Review Mempengaruhi Keputusan Pembelian (Studi Pada Mahasiswa Farmasi USN Kolaka) Salma Bumi Putri Ayu; Andry Stepahnie Titing; Hanif Kurniadi
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2753

Abstract

Penelitian Ini bertujuan untuk mengatahui: (1) Pengaruh Digital Marketing terhadap keputusan pembelian produk skincare G2G (Glad2Glow) melalui marketplace shopee. (2) Pengaruh flash sale terhadap keputusan pembelian produk skincare G2G (Glad2Glow) melalui marketplace shopee. (3) Pengaruh flash sale terhadap keputusan pembelian produk skincare G2G (Glad2Glow) melalui marketplace shopee. Penelitian ini merupakan model penelitian dengan pendekatan kuantitatif. Pengumpulan data dalam penelitian ini menggunakan studi pustaka dan penyebaran kuesioner. Populasi pada penelitian ini adalah Mahasiswa Program Studi Farmasi Universitas Sembilanbelas November Kolaka. Jumlah sampel pada penelitian ini berjumlah 200 responden , dengan menggunakan purposive sampling yaitu teknik pengambilan sampel sumber data dengan pertimbangan atau kriteria-kriteria tertentu. Pengujian instrumen penelitian dengan menggunakan uji validitas dan uji realibilitas dengan SPSS 25,0. Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan pengujian measurement model (outher model) dan pengujian model struktural (inner model) dangan SmartPLS 4.0. Berdasarkan hasil penelitian diketahui bahwa: terdapat pengaruh positif dan signifikan antara variabel Digital Marketing terhadap keputusan pembelian (1), Flash Sale berpengaruh positif dan signifikan terhadap keputusan pembelian (2), dan Online Customer Review berpengaruh positif dan signifikan terhadap keputusan pembelian (3).
Faktor-Faktor Yang Mempengaruhi Kepuasan Nasabah Terhadap Penggunaan Layanan Bri Link (Studi Kasus Kacamatan Tanggetada) Rifka Muliana; Andry Stepahnie Titing; Hanif Kurniadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4338

Abstract

Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan kepuasan nasabah serta faktor-faktor yang memengaruhinya terhadap penggunaan layanan BRI Link di Kecamatan Tanggetada. Variabel bebas dalam penelitian ini adalah Kualitas Produk (X1), Kualitas Pelayanan (X2), Emosional (X3), dan Harga (X4), sedangkan variabel terikatnya adalah Kepuasan Nasabah (Y). Penelitian ini menggunakan pendekatan kuantitatif, dengan pengumpulan data melalui observasi, studi pustaka, dan kuesioner. Populasi penelitian ini adalah masyarakat pengguna layanan BRI Link dan agen BRILink di Kecamatan Tanggetada. Sampel yang digunakan berjumlah 150 responden dengan teknik purposive sampling. Berdasarkan hasil penelitian, diketahui bahwa Kualitas Produk, Kualitas Pelayanan, Emosional, dan Harga memiliki peran krusial dan signifikan dalam membentuk Kepuasan Nasabah. Hasil hipotesis menunjukkan bahwa Kualitas Produk dan Kualitas Pelayanan berpengaruh positif terhadap Kepuasan Nasabah. Faktor yang paling dominan dalam memengaruhi kepuasan nasabah adalah Harga, dengan kontribusi sebesar 41,5%. Tingkat kepuasan nasabah secara keseluruhan sangat tinggi, dengan nilai R-square sebesar 90,9%.
Pengaruh Persepsi Kemudahan, Iklan Dan Kepercayaan Konsumen Terhadap Minat Beli Di Marketplace Tiktok Shop (Studi pada Masyarakat di Kec. Tanggetada, Watubangga dan Pomala Kab. Kolaka) Mutmainna Basri; Andry Stepahnie Titing; Hanif Kurniadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4342

Abstract

Penelitian ini bertujuan untuk mengetahui:(1) Pengaruh persepsi kemudahan terhadap minat beli di marketplace TikTok Shop. (2) Pengaruh iklan terhadap minat beli di marketplace TikTok Shop. (3) pengaruh kepercayaan konsumen terhadap minat beli di marketplace TikTok Shop. Penelitian ini menggunakan pendekatan dengan metode Kuantitatif. Pengumpulan data dalam penelitian ini menggunakan Observasi, Dokumentasi dan Kuesioner. Populasi dalam penelitian ini adalah masyarakat Kabupaten Kolaka yang tersebar di tiga kecamatan, yaitu Kecamatan Tanggetada, Watubangga, dan Pomalaa, yang memiliki minat untuk melakukan pembelian melalui marketplace TikTok Shop. Sedangkan sampel penelitian ini berjumlah 160 orang. Pengujian instrument penelitian menggunakan uji validitas dan uji reliabilitas dengan SPSS 25.0. Teknik analisis data yang digunakan dalam penelitian ini adalah uji measurement model (Outer model) dan pengujian model struktural (Inner model) dengan Smart PLS 3.0. Berdasarkan hasil penelitian diketahui bahwa: (1) Terdapat pengaruh positif dan signifikan antara persepsi kemudahan terhadap minat minat beli yang ditunjukkan dengan nilai Original Sampel Estimate 0.052 dan T-Statistic sebesar 1.666 dengan nilai P-Value 0.048. (2) Terdapat pengaruh positif dan signifikan antara iklan terhadap minat beli yang ditunjukkan dengan nilai Original Sampel Estimate sebesar 0.522 dan T-Statistic sebesar 6.321 dengan nilai P-Value 0.000. (3) Terdapat pengaruh positif dan signifikan antara kepercayaan konsumen terhadap minat beli yang ditunjukkan dengan nilai Original Sampel Estimate sebesar 0.438 dan T-Statistic sebesar 5.475 dengan nilai P-Value 0.000.
Eksplorasi Model Loyalitas Berbasis Komunitas Digital (Online Brand Community) pada Bisnis Coffee Shop Independen Andry Stepahnie Titing; Fitri Kumalasari; Adwi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7127

Abstract

Fenomena kegagalan bisnis UMKM coffee shop independen sering kali disebabkan oleh rendahnya tingkat retensi pelanggan di tengah persaingan yang ketat. Digitalisasi yang hanya berfokus pada akuisisi pelanggan baru tanpa strategi retensi menjadi celah krusial. Penelitian ini bertujuan untuk mengeksplorasi bagaimana pembentukan Online Brand Community (OBC) dapat menjadi model loyalitas baru bagi coffee shop independen. Menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus, penelitian ini menemukan bahwa interaksi dalam komunitas digital menciptakan emotional branding yang kuat. Hasil penelitian menunjukkan bahwa dimensi identifikasi komunitas, keterlibatan aktif, dan nilai fungsional dalam platform digital secara signifikan meningkatkan loyalitas pelanggan melampaui sekadar kualitas produk. Strategi ini menjadi solusi bagi UMKM untuk bertahan hidup melalui optimalisasi ekosistem digital yang berbasis komunitas.
Pengaruh Persepsi Manfaat Dan Persepsi Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Tiktok Shop Sri Astuti; Almansyah Rundu Wonua; Andry Stepahnie Titing
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.664

Abstract

The purpose of this study was to determine: (1) The effect of perceived usefulness on purchasing decisions (study of management students at the University of Nineteen November Kolaka). (2) The Effect of Perceived Ease of Use on Purchasing Decisions (Study on Management Students at the University of Nineteen November Kolaka. This research uses a quantitative method approach. Data collection in this study uses observation and questionnaires. The population of this study is management students class 2018-2022. Meanwhile The sample of this research is 84 respondents by determining the sample using probability sampling technique.The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model test (outer model) and structural model test (inner model) with Smart PLS 3.0. Based on the research results it is known that the Perceived Usefulness variable has a positive and significant effect on Purchase Decisions as indicated by the P-Values ​​of 0.049. As well as the Perceived Ease of Use variable also has a positive and significant effect on Purchase Decisions this is indicated by the value P-Values ​​of 0.000.
Online Customer Experience, Segmentation, Targeting, Positioning, and Coffee Shop Business Competitiveness Model Patwayati, Patwayati; Titing, Andry Stepahnie
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.8119

Abstract

This study aims to explore how Online Customer Experience, Segmentation, Targeting, and Positioning are interpreted and implemented by coffee shop owners in building business competitiveness. This study uses a qualitative approach with a descriptive design to gain an in-depth understanding of the experiences, strategies, and meanings that business owners build in their daily practices. Informants were selected using purposive sampling, involving five coffee shop owners who were directly engaged in business management, customer service, digital promotion, target market determination, and brand image development. Data were collected through semi-structured in-depth interviews and direct observation. Data were analyzed using a descriptive qualitative procedure consisting of data reduction, data display, and conclusion drawn. The findings reveal that Online Customer Experience plays an important role in shaping initial customer perceptions through digital platforms, especially social media. Segmentation is practiced intuitively based on customer lifestyle and visit behavior. Targeting is focused on dominant customer groups such as students, young workers, and local communities, with price, menu, and atmosphere adjustments. Positioning is developed through concept differentiation, product uniqueness, and customer experience to create a distinctive business identity. The study concludes that business competitiveness in coffee shops is formed through the integration of these four elements, which collectively support customer attractiveness, business sustainability, and differentiation in a competitive market. This research contributes by offering a qualitative understanding of the coffee shop business competitiveness model based on digital experience and market strategy.
Peran Pembiayaan Perbankan dan Government Support Melalui Finance Behavioral Untuk Meningkatkan Kinerja UKM Sudarnice Sudarnice; Andry Stepahnie Titing; Titin Juniarti
ASSET: Jurnal Manajemen dan Bisnis Vol. 8 No. 1 (2025): Juni
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v8i1.11962

Abstract

So that SMEs can remain competitive in an unstable market circle, in the digital era, especially after the current COVID-19 pandemic crisis, SME performance needs to be improved. Therefore, the main objective of this research is to identify the influence in improving SME performance through the relationship between government encouragement variables and bank relationships on SME performance with the mediating role of financial behavior. The method applied in the research starts from data collection, the researcher took a list of SMEs as a sample frame using characteristics that have relationships with banks and the government. Data was obtained by distributing questionnaires to 115 SME owners and supported by several interviews with SME owners due to respondents' lack of understanding of the variables we used, then factor analysis was carried out using the Principal Component Analysis method. The data analysis method used in this research also uses Structural Concept Equation Modeling (SEM) with the Partial Least Square (PLS) program. The research results show that SME performance is not directly influenced by bank relationships and government support, but there is an indirect influence through financial behavior
Pengembangan Strategi Pemasaran pada Destinasi Wisata Air Terjun Wai Boto di Desa Lapasi-Pasi Andry Stepahnie Titing; Muhamad Stiadi; Hanif Kurniadi; Suwarto Sunandar; Hendrik Hendrik
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1133

Abstract

The targets of this activity are Wai Boto waterfall tourism managers and residents of Lapasi-pasi village, Lambai sub-district, North Kolaka Regency. The aim of this service activity is to provide knowledge about marketing and develop marketing strategies for Wai Boto waterfall tourism. The results of this community service activity are increasing knowledge about marketing and providing alternative new marketing strategies for Wai Boto waterfall tourism, namely: adding supporting facilities or facilities, optimizing social media as a marketing medium, training tourism managers. This strategy can be implemented by managers gradually or directly in order to increase the number of visitors. In this activity, the participants participated in the activity well until the event was finished. The managers and residents want activities like this to be held regularly so that the community has new insights for development, especially for tourism management and village progress.
How Hedonic Shopping Motivation and Trust Shape Purchasing Decisions Among Shopee PayLater Users ? Nudiya Nudiya; Suwarto Suwarto; Andry Stepahnie Titing
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1226

Abstract

This study explores the impact of hedonic shopping motivation and trust on purchasing decisions among Shopee PayLater users in Kolaka Regency. Using a quantitative approach with Structural Equation Modeling (SEM) and Partial Least Squares (PLS), data were gathered from respondents through both hard-copy and online questionnaires. The findings reveal that both hedonic shopping motivation and trust significantly influence purchasing decisions, with trust playing a more dominant role. Consumers who shop for emotional gratification, excitement, and impulse buying tendencies are more likely to make purchases using Shopee PayLater. Additionally, trust in the platform’s reliability, transparency, and security strongly affects consumer decisions, reinforcing the importance of credibility in digital transactions. While these two factors explain a substantial portion of purchasing behavior, other external variables such as price, product quality, promotions, and financial literacy also contribute. These results provide valuable insights for e-commerce platforms, financial institutions, and policymakers in optimizing digital payment systems and promoting responsible consumer spending. Future research should incorporate additional factors to develop a more comprehensive understanding of consumer decision-making in buy-now-pay-later (BNPL) services and e-commerce environments.
Building Customer Loyalty: The Role of Customer Experience and Product Quality Among Skintific Users in Kolaka Indah Febrianti; Andry Stepahnie Titing; Agus Zul Bay
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1227

Abstract

This study explores the influence of customer experience and product quality on customer loyalty in the skincare industry, focusing on Skintific beauty product users in Kolaka Regency, Indonesia. The research adopts a quantitative approach, collecting data through a structured questionnaire distributed to respondents. The findings reveal that both customer experience and product quality significantly contribute to customer loyalty, with product quality having a slightly stronger impact. A positive brand experience enhances consumer engagement, but perceived product effectiveness and reliability remain key factors in fostering long-term loyalty. This study concludes that a strategic balance between experiential marketing and product innovation is crucial for maintaining customer retention. Future research is encouraged to examine additional factors such as brand reputation, pricing strategies, and social influence in shaping customer commitment.
Co-Authors Adinda Anggraini Ayustira Adwi Agus Zul Bay Alamsyah, Hardi Almansyah Rundu Wonua Almansyah Rundu Wonua Almansyah Rundu Wonua Amir, Sarlinda Andi Iswan M Andini Andini Anita Anita Arafat Badia, Juslan Bambang Bambang Dandi Awan Della Ayudia Lestari Dewi Santika Elin Meiliasasmita. R Ellys Nurhaliza Evi Sriwahyuni Fareski, Fahri Febby Annisa Djamaris Fedri Fedri Fhita Fhita Firdaus Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari, Fitri Fitri Kumalasi Frans Sudirjo Handayani, Rezky Hanif Kurniadi Hastuti Hastuti Hefri Yodiansyah Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Heri Prabowo Indah Febrianti Ismanto Ismanto Jimsan Jimsan Kalemben, Estevani Kartomo La Ode Asrun Aziz R Lestari, Sri Ayu Lista, Lista Masnia Masnia Milliana Mohammad Gifari Sono Muhamad Stiadi Muhammad Stiadi Mutmainna Basri Mutmainnah Niar Astaginy Niar Astaginy Nimrah Rahmayanti Yusuf A Nudiya Nudiya Nur Vebriani Nurfadillah Nurfadillah Nurhaifa, Nurhaifa Nurhaliza, Ellys Nurhalizah Nurhalizah Nurlela Nurlela Patra Iriansyah Patwayati, Patwayati Putri Nur Putri, Sasha Triana Rifka Muliana Risdayanti Risdayanti Rosdiana Tajuddin Sahra Amanda Putri Salma Bumi Putri Ayu Samsidar Samsidar Saputra, Rifki Muh Sarnia Satria, Joshua Febri Selfiana Selfiana Shafira Syakhnur Silfina Saputri M Sitti Hasnani Sono, Mohammad Gifari Sri Astuti Sri Wahyuni Sudarnice, Sudarnice Supiani Supiani Suryadil Badwin Suryadil Badwin Suwarto Sunandar Suwarto Suwarto Suwarto Suwarto Tanjung, Akbar Tenri Wahyuni Titin Juniarti Titin Juniarti Ulfi Aurelia Wonua, Almansyah Rundu Yasmin Yasmin Yokie Radnan Yuyun Anggraini Zul Bay, Agus