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Country Of Origin Dan Brand Reputation Terhadap Keputusan Pembelian Produk Mobil Wuling Di Kabupaten Kolaka Anita, Anita; Astaginy, Niar; Titing, Andry Stepahnie
BENING Vol 12, No 1 (2025): MEI 2025
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v3i1.7443

Abstract

This study investigates the impact of country of origin and brand reputation on the purchasing decisions of Wuling cars in Kolaka Regency. A quantitative method was employed to collect data from 120 respondents using a Likert scale questionnaire. Validity was assessed by comparing the calculated r with the table r, while reliability was measured using the Cronbach's Alpha method. The data were analyzed through Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results reveal that country of origin and brand reputation have a positive and significant influence on the purchasing decisions of Wuling cars in Kolaka Regency.
DEVELOPMENT OF SUSTAINABLE TOURISM DESTINATIONS TO INCREASE TOURIST ATTRACTIVENESS FROM THE QUINTUPLE HELIX PERSPECTIVE IN SINJAI DISTRICT Firdaus, Firdaus; Titing, Andry Stepahnie; Badia, Juslan
Sosiohumaniora Vol 27, No 1 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i1.60487

Abstract

This study aims to describe the development of sustainable tourism destinations in Sinjai Regency and analyze the roles of actors within the Quintuple Helix framework. Utilizing a descriptive qualitative approach, data is collected through observation, in-depth interviews, and document analysis, which are then analyzed interactively. The results indicate that implementing the Quintuple Helix concept positively impacts tourist attraction, as the synergy among government, academics, business actors, civil society, and the environment strengthens the tourism ecosystem. Innovation in facilities, including accommodation and accessibility, is crucial for enhancing tourist appeal. However, challenges related to infrastructure and competition with privately managed attractions must be addressed to achieve optimal development. Effective management of tourist sites is essential for supporting local businesses. Tourism development has the potential to improve community welfare through economic growth, relying on cooperation among stakeholders, capacity building, and sustainable resource management. Increased training for business actors and responsive policies from the Tourism and Culture Office are necessary. By involving all elements of the Quintuple Helix approach and adhering to sustainability principles, Sinjai Regency can become an attractive tourist destination that enhances community welfare while supporting cultural and environmental preservation. Future research should analyze the influence of sustainable tourism on the economic, social, and environmental aspects of the local community to provide recommendations for formulating more effective sustainable development policies and programs.
Pengaruh Perceived Value, Lifestyle dan Desain Produk Imitasi terhadap Keputusan Pembelian Produk Sepatu Converse di Online Shop:: Studi pada Generasi Z Kabupaten Kolaka Yasmin, Yasmin; Wonua, Almansyah Rundu; Titing, Andry Stepahnie
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2356

Abstract

Penelitian ini bertujuan buat menganalisis efek Perceived Value, Lifestyle, serta Desain Produk terhadap keputusan pembelian di kalangan Generasi Z di Kabupaten Kolaka. Metode yang dipergunakan pada penelitian ini merupakan kuantitatif, dengan teknik pengumpulan data melalui observasi serta penyebaran survey. Populasi penelitian meliputi pengguna sepatu Converse imitasi di kalangan Generasi Z pada Kabupaten Kolaka, sedangkan sampelnya terdiri asal 150 responden yang dipilih memakai teknik non-probability sampling. sesuai yang akan terjadi analisis, diketahui bahwa Perceived Value memiliki efek positif dan signifikan terhadap keputusan pembelian menggunakan nilai 0,256 dan P-value 0,045. Selain itu, Lifestyle jua memberikan pengaruh positif serta signifikan terhadap keputusan pembelian, memakai nilai 0,582, T-statistic 5,178, dan P-value 0,000 (P < 0,05). Hal serupa terlihat di Desain Produk yang memberikan pengaruh positif serta signifikan terhadap keputusan pembelian, memakai nilai 0,978, T-statistic 0,45, dan P-value 0,000 (P < 0,05). dampak ini menunjukkan bahwa ketiga variabel tadi secara signifikan memengaruhi keputusan pembelian sepatu Converse imitasi di kalangan Generasi Z pada Kabupaten Kolaka.
Analysis of the Impact of E-Commerce Utilization, Digital Entrepreneurship, and Product Branding on MSME Customer Loyalty in West Java Sono, Mohammad Gifari; Titing, Andry Stepahnie; Nurhaliza, Ellys
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1520

Abstract

This study examines the impact of Digital Entrepreneurship, E-Commerce Utilization, and Product Branding on MSME Customer Loyalty in West Java. A quantitative approach was employed with a sample of 200 MSME owners and customers, using a Likert scale (1-5) for data collection and Structural Equation Modeling - Partial Least Squares (SEM-PLS) for analysis. The results reveal that all three factors significantly influence customer loyalty, with E-Commerce Utilization having the strongest effect followed by Digital Entrepreneurship and Product Branding. These findings suggest that MSMEs that leverage digital platforms, adopt innovative business models, and establish strong brands are more likely to enhance customer satisfaction and loyalty. The study underscores the importance of integrating digital tools, e-commerce strategies, and branding in MSME operations to foster long-term customer relationships and competitiveness in the market.
THE INFLUENCE OF WORK DISCIPLINE AND COMPENSATION ON EMPLOYEE PERFORMANCE: Study of PDAM Kolaka Office Employees Milliana; Andry Stepahnie Titing; Hendrik, Hendrik
Multifinance Vol. 1 No. 2 (2023): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v1i2.48

Abstract

This research aims to determine the effect of work discipline and compensation on employee performance at the Kolaka district PDAM office. This research uses a quantitative method. Data collection in this research used observation, literature study, and the distribution of questionnaires. The population in this study was 70 respondents. Likewise, the sample in this study was 70 respondents using a sampling technique, namely the census method. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis techniques used in this research are measurement model testing (outer model) and structural model testing (inner model) with smart PLS 4.0. Based on the research results, it is known that there is a positive and significant influence between the work discipline variables, as shown by the P-value of 0.000. Meanwhile, the Compensation variable has a positive and significant effect on Employee Performance as shown by the P-Value value of 0.032.
THE INFLUENCE OF WORK LIFE BALANCE AND JOB STRESS ON JOB SATISFACTION IN HONORARY NURSES IN SOUTH BUTON DISTRICT HOSPITAL Sarnia; Andry Stepahnie Titing; Hendrik
Multifinance Vol. 1 No. 2 (2023): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v1i2.58

Abstract

This research aims to determine: 1 the influence of work-life balance on work fitness for hoe workers in South Buton Regency Hospital 2 the influence of work life on key keys for honorary nurses at the South Buton Regency hospital. This study uses a quantitative method approach. Data collection in the process uses statistical observation, literature study, and the distribution of questionnaires. The population in the study was 56 respondents using a sampling technique, namely the sens method. The research instrument study used the validity and reliability test with SPSS 22.0. The data analysis technique used in this research was measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on research results, it is known that there is a positive and significant influence between the work-life balance variable shown and the work stress variable (0.000). while the stress variable has no effect on job satisfaction, as shown by the P value of 0.368.
Analysis of the Impact of E-Commerce Utilization, Digital Entrepreneurship, and Product Branding on MSME Customer Loyalty in West Java Sono, Mohammad Gifari; Titing, Andry Stepahnie; Nurhaliza, Ellys
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1520

Abstract

This study examines the impact of Digital Entrepreneurship, E-Commerce Utilization, and Product Branding on MSME Customer Loyalty in West Java. A quantitative approach was employed with a sample of 200 MSME owners and customers, using a Likert scale (1-5) for data collection and Structural Equation Modeling - Partial Least Squares (SEM-PLS) for analysis. The results reveal that all three factors significantly influence customer loyalty, with E-Commerce Utilization having the strongest effect followed by Digital Entrepreneurship and Product Branding. These findings suggest that MSMEs that leverage digital platforms, adopt innovative business models, and establish strong brands are more likely to enhance customer satisfaction and loyalty. The study underscores the importance of integrating digital tools, e-commerce strategies, and branding in MSME operations to foster long-term customer relationships and competitiveness in the market.
Pengaruh Store Image dan Persepsi Harga Terhadap Kepuasan Pelanggan Studi Pada Toko Bintang Fajar Kolaka Alamsyah, Hardi; Titing, Andry Stepahnie; Kumalasari, Fitri
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8688

Abstract

Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh Store Image Terhadap Kepuasan Pelanggan pada Toko Bintang Fajar Kolaka. (2) Pengaruh Persepsi Harga Terhadap Kepuasan Pelanggan Pada Toko Bintang Fajar Kolaka. Penelitian ini merupakan penelitian survey dengan menggunakan kuisioner sebagai instrumennya. Populasi pada penelitian ini adalah seluruh pelanggan yang pernah berkunjung di Toko Bintang Fajar Kolaka dan diambil sebanyak 120 responden dengan menggunakan teknik purposive sampling yaitu teknik menentukan kriteria-kriteria tertentu. Teknik pengambilan data yaitu data primer dan data sekunder. Data yang diperoleh dianalisis dengan menggunakan teknik analisis PLS melalui software SmartPLS.Hasil penelitian ini menunjukkan bahwa Store Image berpengaruh signifikan terhadap Kepuasan Pelanggan. Hal ini dibuktikan dengan T-Hitung atau T-Statistik yaitu 5.071 lebih besar dari rule of thumb yang digunakan yaitu 1,64 dan Persepsi Harga juga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan karena nilai T-Hitung atau T-Statistik yaitu 4.756 lebih tinggi dari rule of thumb yang digunakan yaitu 1,64. Maka variabel Store Image dan Persepsi Harga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan sebesar 57,8%.
Pengaruh Inovasi Produk dan Kualitas Produk Terhadap Kepuasa Konsumen Pada Sablon Planet Oblong Kolaka Saputra, Rifki Muh; Astaginy, Niar; Titing, Andry Stepahnie
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9668

Abstract

Penelitian ini berguna untuk mengetahui: (1) Pengaruh Inovasi Produk berkenaan Kepuasan Pelanggan Pada Sablon Planet Oblong Kolaka. (2) Pengaruh Kualitas Produk berkenaan dengan Kepuasan Pelanggan Pada Sablon Planet Oblong Kolaka. Pengkajian ini adalah pengkajian explanatory research dengan prosedur kuantitatif. Pengumpulan Data dalam pengkajian ini mengaplikasikan studi Pustaka, penyebaran angket, obeservasi (pengamatan) dan interviu. Populasi penelitian ini adalah seluruh konsumen Sablon Planet Oblong Kolaka. Sedangkan sampel penelitian ini mengaplikasikan Rumus Hair disebabkan ukuran populasi dalam penelitian ini belum didapati pasti serta merekomendasikan bahwasanya ukuran sampel minimum 5-10 dikali peubah indikator maka sampel peneletian yang digunakan berjumlah 100 responden. Pengkajian Instrumen Pengkajian mengaplikasikan Validasi Validitas serta Validasi Reliabilitas dengan menggunakan SPSS 22.0. Teknik analisis data yang diaplikasikan dalam penelitian ini yakni Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan pengkajian Measurement Model (outer model) serta pengkajian model Structural (inner model) dengan Smart PLS 4.0. berlandaskan perolehan penelitian didapati bahwasanya diperoleh pengaruh positif dan signifikan antara peubah Inovasi Produk berkenaan dengan Kepuasan Konsumen hal ini ditunjukan dari perolehan P-Value senilai 0.000. serta peubah Kualitas produk juga berpengaruh positif dan signifikan berkenaan kepuasan konsuemn hal ini ditunjukan dari perolehan P-Value senilai 0.000.
samsidar Pengaruh Daya Tanggap Perawat dan Kepercayaan Pasien Terhadap Kepuasan Pengguna Bpjs di Puskesmas Tosiba Samsidar, Samsidar; Titing, Andry Stepahnie; Kurniadi, Hanif
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9721

Abstract

Pengkajian ini bermanfaat guna memahami pemaparan: (1) Pengaruh daya tanggap perawat terhadap kepuasan pengguna BPJS pada pasien pengguna BPJS di Puskesmas Tosiba Kecamatan Samaturu Kabupaten Kolaka Sulawesi Tenggara. (2) Pengaruh kepercayaan pasien terhadap kepuasan pengguna BPJS di Puskesmas Tosiba Kecamatan Samaturu Kabupaten Kolaka Sulawesi Tenggara. Pengkajian ini memanfaatkan pendekatan dengan prosedur kuantitatif. Penghimpunan data pada pengkajian ini mengaplikasikan langkah pemantauan, pengarsipan serta angket. Populasi pada pengkajian ini yakni keseluruhan pengguna BPJS. Sementara demikian spesimen yang dipakai pada pengkajian sejumlah 100 partisipan. Adapun pengujian instrument dalam penelitian ini mengaplikasikan validasi validitas serta validasi reliabilitas dengan menggunakan SPSS 22.0. Prosedur analisis data yang diaplikasikan dalam pengkajian ini yakni verifikasi measurement model (outer model) serta pemverifikasian model struktural (inner model) melalui pengaplikasian Smart PLS 4.0. Berlandaskan perolehan pengkajian ditemukan bahwasanya didapati pengaruh positif dan signifikan antara variabel daya tanggap perawat berkenaan dengan kepuasan pengguna BPJS telah ditunjukkan dengan perolehan T-Statistic senilai 3.167 serta nilai P-Value senilai 0.002. Begitupun variabel kepercayaan berpengaruh positif serta signifikan berkenaan dengan kepuasan pengguna BPJS telah dipaparkan dengan perolehan T-Statistic senilai 20.369 dan perolehan P-Value senilai 0.000.
Co-Authors Adinda Anggraini Ayustira Adwi Agus Zul Bay Alamsyah, Hardi Almansyah Rundu Wonua Almansyah Rundu Wonua Almansyah Rundu Wonua Amir, Sarlinda Andi Iswan M Andini Andini Anita Anita Arafat Badia, Juslan Bambang Bambang Dandi Awan Della Ayudia Lestari Dewi Santika Elin Meiliasasmita. R Ellys Nurhaliza Evi Sriwahyuni Fareski, Fahri Febby Annisa Djamaris Fedri Fedri Fhita Fhita Firdaus Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari, Fitri Fitri Kumalasi Frans Sudirjo Handayani, Rezky Hanif Kurniadi Hastuti Hastuti Hefri Yodiansyah Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Heri Prabowo Indah Febrianti Ismanto Ismanto Jimsan Jimsan Kalemben, Estevani Kartomo La Ode Asrun Aziz R Lestari, Sri Ayu Lista, Lista Masnia Masnia Milliana Mohammad Gifari Sono Muhamad Stiadi Muhammad Stiadi Mutmainna Basri Mutmainnah Niar Astaginy Niar Astaginy Nimrah Rahmayanti Yusuf A Nudiya Nudiya Nur Vebriani Nurfadillah Nurfadillah Nurhaifa, Nurhaifa Nurhaliza, Ellys Nurhalizah Nurhalizah Nurlela Nurlela Patra Iriansyah Patwayati, Patwayati Putri Nur Putri, Sasha Triana Rifka Muliana Risdayanti Risdayanti Rosdiana Tajuddin Sahra Amanda Putri Salma Bumi Putri Ayu Samsidar Samsidar Saputra, Rifki Muh Sarnia Satria, Joshua Febri Selfiana Selfiana Shafira Syakhnur Silfina Saputri M Sitti Hasnani Sono, Mohammad Gifari Sri Astuti Sri Wahyuni Sudarnice, Sudarnice Supiani Supiani Suryadil Badwin Suryadil Badwin Suwarto Sunandar Suwarto Suwarto Suwarto Suwarto Tanjung, Akbar Tenri Wahyuni Titin Juniarti Titin Juniarti Ulfi Aurelia Wonua, Almansyah Rundu Yasmin Yasmin Yokie Radnan Yuyun Anggraini Zul Bay, Agus