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All Journal Sosiohumaniora Jurnal Bisnis dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) YUME : Journal of Management AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Administrasi dan Manajemen Jurnal Ekonomi Manajemen BENING ASSET: Jurnal Manajemen dan Bisnis BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ekonomi MASTER: Jurnal Manajemen Strategik Kewirausahaan Journal of Trends Economics and Accounting Research CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ekonomi dan Binsis Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Journal of Economics and Business (JECOMBI) Jurnal Manajemen Kreatif dan Inovasi West Science Business and Management West Science Interdisciplinary Studies Sammajiva: Jurnal Penelitian Bisnis dan Manajemen PROCURATIO: Jurnal Manajemen dan Bisnis Jurnal Mahasiswa Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset West Science Interdisciplinary Studies Student Research Journal Multifinance JEBD Intellektika: Jurnal Ilmiah Mahasiswa Journal of Innovative and Creativity Global Leadership Organizational Research in Management Jurnal Manajemen, Bisnis dan Kewirausahaan
Andry Stepahnie Titing
Universitas Sembilanbelas November
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Building Customer Loyalty: The Role of Customer Experience and Product Quality Among Skintific Users in Kolaka Febrianti, Indah; Titing, Andry Stepahnie; Bay, Agus Zul
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1227

Abstract

This study explores the influence of customer experience and product quality on customer loyalty in the skincare industry, focusing on Skintific beauty product users in Kolaka Regency, Indonesia. The research adopts a quantitative approach, collecting data through a structured questionnaire distributed to respondents. The findings reveal that both customer experience and product quality significantly contribute to customer loyalty, with product quality having a slightly stronger impact. A positive brand experience enhances consumer engagement, but perceived product effectiveness and reliability remain key factors in fostering long-term loyalty. This study concludes that a strategic balance between experiential marketing and product innovation is crucial for maintaining customer retention. Future research is encouraged to examine additional factors such as brand reputation, pricing strategies, and social influence in shaping customer commitment.
How Government and Digital Innovation Enhance MSMEs' Income A Study of Kolaka Regency Adinda Anggraini Ayustira; Fitri Kumalasari; Andry Stepahnie Titing
Journal of Economics and Business (JECOMBI) Vol. 6 No. 02 (2025): Journal of Economics and Business (JECOMBI), May 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of government support and digital innovation on the income of micro, small, and medium enterprises (MSMEs) in Kolaka Regency, Indonesia. Amidst the rapid evolution of the digital economy, MSMEs face both opportunities and challenges in adopting technology to enhance competitiveness and market access. Utilizing a quantitative research approach, data were collected through questionnaires distributed to 65 MSME actors selected via the Slovin formula. The research employed Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) method for data analysis. The results indicate that both government roles—encompassing facilitation, mobilization, and regulation—and digital innovation—through design changes, technical innovation, and product development—positively and significantly affect MSME income levels. The study highlights that technological adoption improves business efficiency, market outreach, and revenue performance. However, constraints such as limited digital literacy and inadequate infrastructure remain. The findings emphasize the importance of collaborative efforts among governments, private sectors, and educational institutions to provide training, technology access, and policy support. This integrated approach is essential to accelerating digital transformation and fostering sustainable economic growth through empowered MSMEs.
PENGARUH PERCEIVED VALUE DA NCUSTOMER SATISFACTION TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN TOP SWALAYAN KOLAKA) Amir, Sarlinda; Titing, Andry Stepahnie; Zul Bay, Agus
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.595

Abstract

The purpose of this study was to determine: (1) The effect of perceived value on customer loyalty at TOP Swalayan Kolaka. (2) The effect of customer satisfaction on customer loyalty at TOP Swalayan Kolaka. This research model is explanatory research with a quantitative approach. Data collection techniques in this study through interviews, questionnaires, and literature studies. The population of this study were all people in Kolaka Regency. While the sample in this study were 100 respondents using purposive sampling technique. In this study, validity and reliability checking tools were used with SPSS 30.0. Structural Equating Modeling (SEM), which is based on Partial Least Square (PLS), was used for data analysis. Smart PLS 4.0 was used for the outer model and outer structural model checks. Based on the research results, the P-Value of 0.003 indicates that there is a positive and significant influence between the perceived value variable on customer loyalty and the customer satisfaction variable also has a positive and significant effect on customer loyalty, this is indicated by the P-Value of 0.000.
Country Of Origin Dan Brand Reputation Terhadap Keputusan Pembelian Produk Mobil Wuling Di Kabupaten Kolaka Anita, Anita; Astaginy, Niar; Titing, Andry Stepahnie
BENING Vol 12, No 1 (2025): MEI 2025
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v3i1.7443

Abstract

This study investigates the impact of country of origin and brand reputation on the purchasing decisions of Wuling cars in Kolaka Regency. A quantitative method was employed to collect data from 120 respondents using a Likert scale questionnaire. Validity was assessed by comparing the calculated r with the table r, while reliability was measured using the Cronbach's Alpha method. The data were analyzed through Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results reveal that country of origin and brand reputation have a positive and significant influence on the purchasing decisions of Wuling cars in Kolaka Regency.
Optimalisasi Penerapan Kebijakan Penertiban Hewan Ternak Di Desa Oneeha Kecamatan Tanggetada Kabupaten Kolaka Firdaus; Kartomo; Arafat; Iswan M, Andi; Yusuf A, Nimrah Rahmayanti; Aziz R, La Ode Asrun; Titing, Andry Stepahnie; Mutmainnah
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.5188

Abstract

The problem faced in Oneeha Village, Tanggetada District, Kolaka Regency is the low community understanding of Village Regulation Number 4 of 2019 concerning livestock control, which results in frequent crop damage caused by livestock. This community service aims to optimize the implementation of livestock control policies by increasing public understanding and awareness. The method employed was socialization conducted through meetings at the village office with participation from 30 community members and 10 village officials, using pretests and posttests to measure changes in participants’ understanding. The results showed that before socialization, many community members were unaware of the sanction amounts and there was controversy regarding the fines. After socialization, there was a significant increase in community understanding and awareness of the importance of complying with regulations to maintain order and prevent mutual losses. Furthermore, the community and village government proposed evaluating the regulation, which has been in effect for six years, to better suit current conditions. In conclusion, socialization effectively improves community knowledge and supports the harmonization of agricultural and livestock activities, while policy evaluation is necessary for more adaptive and sustainable implementation.
DEVELOPMENT OF SUSTAINABLE TOURISM DESTINATIONS TO INCREASE TOURIST ATTRACTIVENESS FROM THE QUINTUPLE HELIX PERSPECTIVE IN SINJAI DISTRICT Firdaus, Firdaus; Titing, Andry Stepahnie; Badia, Juslan
Sosiohumaniora Vol 27, No 1 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i1.60487

Abstract

This study aims to describe the development of sustainable tourism destinations in Sinjai Regency and analyze the roles of actors within the Quintuple Helix framework. Utilizing a descriptive qualitative approach, data is collected through observation, in-depth interviews, and document analysis, which are then analyzed interactively. The results indicate that implementing the Quintuple Helix concept positively impacts tourist attraction, as the synergy among government, academics, business actors, civil society, and the environment strengthens the tourism ecosystem. Innovation in facilities, including accommodation and accessibility, is crucial for enhancing tourist appeal. However, challenges related to infrastructure and competition with privately managed attractions must be addressed to achieve optimal development. Effective management of tourist sites is essential for supporting local businesses. Tourism development has the potential to improve community welfare through economic growth, relying on cooperation among stakeholders, capacity building, and sustainable resource management. Increased training for business actors and responsive policies from the Tourism and Culture Office are necessary. By involving all elements of the Quintuple Helix approach and adhering to sustainability principles, Sinjai Regency can become an attractive tourist destination that enhances community welfare while supporting cultural and environmental preservation. Future research should analyze the influence of sustainable tourism on the economic, social, and environmental aspects of the local community to provide recommendations for formulating more effective sustainable development policies and programs.
Pengaruh Perceived Value, Lifestyle dan Desain Produk Imitasi terhadap Keputusan Pembelian Produk Sepatu Converse di Online Shop:: Studi pada Generasi Z Kabupaten Kolaka Yasmin, Yasmin; Wonua, Almansyah Rundu; Titing, Andry Stepahnie
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2356

Abstract

Penelitian ini bertujuan buat menganalisis efek Perceived Value, Lifestyle, serta Desain Produk terhadap keputusan pembelian di kalangan Generasi Z di Kabupaten Kolaka. Metode yang dipergunakan pada penelitian ini merupakan kuantitatif, dengan teknik pengumpulan data melalui observasi serta penyebaran survey. Populasi penelitian meliputi pengguna sepatu Converse imitasi di kalangan Generasi Z pada Kabupaten Kolaka, sedangkan sampelnya terdiri asal 150 responden yang dipilih memakai teknik non-probability sampling. sesuai yang akan terjadi analisis, diketahui bahwa Perceived Value memiliki efek positif dan signifikan terhadap keputusan pembelian menggunakan nilai 0,256 dan P-value 0,045. Selain itu, Lifestyle jua memberikan pengaruh positif serta signifikan terhadap keputusan pembelian, memakai nilai 0,582, T-statistic 5,178, dan P-value 0,000 (P < 0,05). Hal serupa terlihat di Desain Produk yang memberikan pengaruh positif serta signifikan terhadap keputusan pembelian, memakai nilai 0,978, T-statistic 0,45, dan P-value 0,000 (P < 0,05). dampak ini menunjukkan bahwa ketiga variabel tadi secara signifikan memengaruhi keputusan pembelian sepatu Converse imitasi di kalangan Generasi Z pada Kabupaten Kolaka.
Analysis of the Impact of E-Commerce Utilization, Digital Entrepreneurship, and Product Branding on MSME Customer Loyalty in West Java Sono, Mohammad Gifari; Titing, Andry Stepahnie; Nurhaliza, Ellys
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1520

Abstract

This study examines the impact of Digital Entrepreneurship, E-Commerce Utilization, and Product Branding on MSME Customer Loyalty in West Java. A quantitative approach was employed with a sample of 200 MSME owners and customers, using a Likert scale (1-5) for data collection and Structural Equation Modeling - Partial Least Squares (SEM-PLS) for analysis. The results reveal that all three factors significantly influence customer loyalty, with E-Commerce Utilization having the strongest effect followed by Digital Entrepreneurship and Product Branding. These findings suggest that MSMEs that leverage digital platforms, adopt innovative business models, and establish strong brands are more likely to enhance customer satisfaction and loyalty. The study underscores the importance of integrating digital tools, e-commerce strategies, and branding in MSME operations to foster long-term customer relationships and competitiveness in the market.
THE INFLUENCE OF WORK DISCIPLINE AND COMPENSATION ON EMPLOYEE PERFORMANCE: Study of PDAM Kolaka Office Employees Milliana; Andry Stepahnie Titing; Hendrik, Hendrik
Multifinance Vol. 1 No. 2 (2023): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v1i2.48

Abstract

This research aims to determine the effect of work discipline and compensation on employee performance at the Kolaka district PDAM office. This research uses a quantitative method. Data collection in this research used observation, literature study, and the distribution of questionnaires. The population in this study was 70 respondents. Likewise, the sample in this study was 70 respondents using a sampling technique, namely the census method. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis techniques used in this research are measurement model testing (outer model) and structural model testing (inner model) with smart PLS 4.0. Based on the research results, it is known that there is a positive and significant influence between the work discipline variables, as shown by the P-value of 0.000. Meanwhile, the Compensation variable has a positive and significant effect on Employee Performance as shown by the P-Value value of 0.032.
THE INFLUENCE OF WORK LIFE BALANCE AND JOB STRESS ON JOB SATISFACTION IN HONORARY NURSES IN SOUTH BUTON DISTRICT HOSPITAL Sarnia; Andry Stepahnie Titing; Hendrik
Multifinance Vol. 1 No. 2 (2023): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v1i2.58

Abstract

This research aims to determine: 1 the influence of work-life balance on work fitness for hoe workers in South Buton Regency Hospital 2 the influence of work life on key keys for honorary nurses at the South Buton Regency hospital. This study uses a quantitative method approach. Data collection in the process uses statistical observation, literature study, and the distribution of questionnaires. The population in the study was 56 respondents using a sampling technique, namely the sens method. The research instrument study used the validity and reliability test with SPSS 22.0. The data analysis technique used in this research was measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on research results, it is known that there is a positive and significant influence between the work-life balance variable shown and the work stress variable (0.000). while the stress variable has no effect on job satisfaction, as shown by the P value of 0.368.
Co-Authors Adinda Anggraini Ayustira Adwi Agus Zul Bay Alamsyah, Hardi Almansyah Rundu Wonua Almansyah Rundu Wonua Almansyah Rundu Wonua Amir, Sarlinda Andini Andini Anita Anita Arafat Aziz R, La Ode Asrun Badia, Juslan Bambang Bambang Bay, Agus Zul Della Ayudia Lestari Dewi Santika Elin Meiliasasmita. R Ellys Nurhaliza Evi Sriwahyuni Fachry Abda El Rahman Fareski, Fahri Febby Annisa Djamaris Fedri Fedri Fhita Fhita Firdaus Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari, Fitri Fitri Kumalasi Frans Sudirjo Handayani, Rezky Hanif Kurniadi Hastuti Hastuti Hefri Yodiansyah Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Heri Prabowo Indah Febrianti Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto, Ismanto Ismanto Iswan M, Andi Jimsan Jimsan Juniarti, Titin Kalemben, Estevani Kartomo Lestari, Sri Ayu Lista, Lista Masnia Masnia Milliana Mohammad Gifari Sono Muhamad Stiadi Muhammad Stiadi Mutmainna Basri Niar Astaginy Niar Astaginy Nirmalasari Nirmalasari Nudiya, Nudiya Nur Vebriani Nurfadillah Nurfadillah Nurhaifa, Nurhaifa Nurhaliza, Ellys Nurhalizah Nurhalizah Nurlela Nurlela Patra Iriansyah Putri Nur Putri, Sasha Triana Rifka Muliana Risdayanti Risdayanti Rosdiana Tajuddin Sahra Amanda Putri Salma Bumi Putri Ayu Samsidar Samsidar Saputra, Rifki Muh Sarnia Satria, Joshua Febri Selfiana Selfiana Shafira Syakhnur Silfina Saputri M Sitti Hasnani Sono, Mohammad Gifari Sri Astuti Sri Wahyuni Sudarnice, Sudarnice Supiani Supiani Suryadil Badwin Suryadil Badwin Suwarto Sunandar Suwarto Suwarto Tanjung, Akbar Tenri Wahyuni Titin Juniarti Ulfi Aurelia Wonua, Almansyah Rundu Yasmin Yasmin Yokie Radnan Yusuf A, Nimrah Rahmayanti Yuyun Anggraini Zul Bay, Agus