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All Journal Sosiohumaniora Jurnal Bisnis dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) YUME : Journal of Management AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Administrasi dan Manajemen Jurnal Ekonomi Manajemen BENING ASSET: Jurnal Manajemen dan Bisnis BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ekonomi MASTER: Jurnal Manajemen Strategik Kewirausahaan Journal of Trends Economics and Accounting Research CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ekonomi dan Binsis Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Journal of Economics and Business (JECOMBI) Jurnal Manajemen Kreatif dan Inovasi West Science Business and Management West Science Interdisciplinary Studies Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Mahasiswa Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset West Science Interdisciplinary Studies Student Research Journal Multifinance JEBD Intellektika: Jurnal Ilmiah Mahasiswa Journal of Innovative and Creativity Global Leadership Organizational Research in Management
Andry Stepahnie Titing
Universitas Sembilanbelas November
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Analysis of the Impact of E-Commerce Utilization, Digital Entrepreneurship, and Product Branding on MSME Customer Loyalty in West Java Mohammad Gifari Sono; Andry Stepahnie Titing; Ellys Nurhaliza
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1520

Abstract

This study examines the impact of Digital Entrepreneurship, E-Commerce Utilization, and Product Branding on MSME Customer Loyalty in West Java. A quantitative approach was employed with a sample of 200 MSME owners and customers, using a Likert scale (1-5) for data collection and Structural Equation Modeling - Partial Least Squares (SEM-PLS) for analysis. The results reveal that all three factors significantly influence customer loyalty, with E-Commerce Utilization having the strongest effect followed by Digital Entrepreneurship and Product Branding. These findings suggest that MSMEs that leverage digital platforms, adopt innovative business models, and establish strong brands are more likely to enhance customer satisfaction and loyalty. The study underscores the importance of integrating digital tools, e-commerce strategies, and branding in MSME operations to foster long-term customer relationships and competitiveness in the market.
Analysis of the Impact of E-Commerce Utilization, Digital Entrepreneurship, and Product Branding on MSME Customer Loyalty in West Java Sono, Mohammad Gifari; Titing, Andry Stepahnie; Nurhaliza, Ellys
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1520

Abstract

This study examines the impact of Digital Entrepreneurship, E-Commerce Utilization, and Product Branding on MSME Customer Loyalty in West Java. A quantitative approach was employed with a sample of 200 MSME owners and customers, using a Likert scale (1-5) for data collection and Structural Equation Modeling - Partial Least Squares (SEM-PLS) for analysis. The results reveal that all three factors significantly influence customer loyalty, with E-Commerce Utilization having the strongest effect followed by Digital Entrepreneurship and Product Branding. These findings suggest that MSMEs that leverage digital platforms, adopt innovative business models, and establish strong brands are more likely to enhance customer satisfaction and loyalty. The study underscores the importance of integrating digital tools, e-commerce strategies, and branding in MSME operations to foster long-term customer relationships and competitiveness in the market.
Pengaruh Kualitas Layanan dan Persepsi Harga Terhadap Kepuasan Pelanggan Jasa Wedding Organizer: The Influence of Service Quality and Price Perceptions on Customer Satisfaction of Wedding Organizer Services Shafira Syakhnur; Titing, Andry Stepahnie; Hendrik, Hendrik
MASTER: Jurnal Manajemen Strategik Kewirausahaan Vol. 3 No. 2 (2023): MASTER: Jul 2023
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/master.v3i2.793

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan persepsi harga terhadap kepuasan pelanggan pada bisnis jasa Wedding Organizer Salon Reza di Kabupaten Kolaka. Penelitian ini menggunakan pendekatan metode kuantitatif. Pengumpulan data dalam penelitian ini menggunakan studi pustaka, observasi, kuesioner dan dokumentasi. Sampel dalam penelitian ini sejumlah 351 orang pelanggan Salon Reza. Pengujian instrument penelitian menggunakan uji validitas dan uji realibilitas dengan SPSS. Teknik analisis data yang digunakan dalam penelitian ini adalah uji measurement model (outer model) dan pengujian model structural (inner model) dengan Smart PLS. Berdasarkan hasil penelitian diketahui bahwa Hipotesis pertama, adanya pengaruh positif dan signifikan antara konstruk variabel kualitas layanan terhadap kepuasan pelanggan pada bisnis jasa Wedding Organizer Salon Reza di Kabupaten Kolaka. Hipotesis kedua, adanya pengaruh positif dan signifikan antara konstruk variabel kualitas layanan terhadap kepuasan pelanggan pada bisnis jasa Wedding Organizer Salon Reza di Kabupaten Kolaka. This study aims to determine: the effect of service quality and price perceptions on customer satisfaction in the Salon Reza Wedding Organizer service business in Kolaka Regency. This study uses a quantitative method approach. Collecting data in this study using literature, observation, questionnaires and documentation. Sample of 351 Salon Reza customers in this study. Testing the research instrument using the validity test and reliability test with SPSS. The data analysis technique used in this study is the measurement model test (outer model) and the structural model test (inner model) with Smart PLS. Based on the results of the study it is known that the first hypothesis, there is a positive and significant influence between the constructs of service quality variables on customer satisfaction in the Salon Reza Wedding Organizer service business in Kolaka Regency. The second hypothesis, there is a positive and significant influence between the constructs of service quality variables on customer satisfaction in the Salon Reza Wedding Organizer service business in Kolaka Regency.
Pengaruh Beban Kerja Dan Job Insecurity Terhadap Turnover Intention Pada Karyawan Maxcell Depo Teknik Dan Bangunan Di Cabang Kolaka Fareski, Fahri; Titing, Andry Stepahnie; Hendrik, Hendrik
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.18089

Abstract

Abstrak Tujuan penelitian ini untuk mengetahui Pengaruh Beban Kerja dan Job Insecurity terhadap Turnover Intention pada Karyawan Maxcell Depo Teknik dan Bangunan di Cabang Kolaka. Penelitian ini merupakan penelitian survey dengan menggunakan kuesioner sebagai instrumennya. Populasi pada penelitan ini adalah pegawai Perusahaan Daerah air minum Bombana berjumlah 48 karyawan, dengan menggunakan menggunakan metode sensus yaitu mengambil seluruh populasi sebagai sampel penelitian. Sehingga sampel dalam penelitian ini berjumlah 48 pegawai. Pengujian instrumen penelitian menggunakan uji validitas dan uji reabilitas dengan SPSS 25.0. Teknik analisis data yang digunakan adalah uji measurement model (outer model) dan pengujian model struktural (inner model) dengan Smart PLS 3.0. Hasil penelitian ini menunjukan bahwa terdapat pengaruh positif dan signifikan antara variabel Beban Kerja terhadap Turnover Intention. Hal ini ditunjukan oleh nilai Original Sample Estimate sebesar 0.354 yang berpengaruh positif dan nilai T-Statistic sebesar 2.199 < 1.64 dengan P-Value 0.014 dan signifikan terhadap Turnover Intention. Hasil penelitian ini menunjukan bahwa terdapat pengaruh positif dan signifikan antara variabel Job Insecurity terhadap Turnover Intention. Hal ini ditunjukan oleh nilai Original Sample Estimate sebesar 0.463 yang berpengaruh positif dan nilai T-Statistic sebesar 2.994 > 1.64 dengan P-Value 0.001 dan signifikan terhadap Kapabilitas Inovasi. Kata Kunci: Beban Kerja, Job Insecurity, Turnover Intention, partial least square (PLS).
Strategi Pengembangan Sumber Daya Manusia Pada Dosen Universitas Sembilanbelas November Kolaka Nurhalizah Nurhalizah; Niar Astaginy; Andry Stepahnie Titing
Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v1i4.422

Abstract

The study aims to determine how the Human Resource Development Strategy at USN Kolaka lecturers works. The study used qualitative methods. Data collection techniques include observation, interviews, and documentation. The informants in this study consisted of key informants (the staffing coordinator) the main informant (5 USN Kolaka lecturers), and supporting informants (2 students). while using data analysis techniques using interactive models, which included data collection, data reduction, data presentation, and conclusion. Based on the results of research, it is known that the lecturers have their own strategies to improve their competence. It is because the strategy applied by the university has not been working effectively. It is because there are several factors that become challenges and obstacles in developing human resources, such as infrastructure, budget, planning, and workload. With inadequate infrastructure and an unrealized budget, lecturers implement their own strategies to improve their competence by attending training or workshops, education, and mentoring.
Pengaruh Kepercayaan Merek dan Keterlibatan Konsumen Terhadap Loyalitas Merek Pada Produk Ms Glow Silfina Saputri M; Andry Stepahnie Titing; Hanif Kurniadi
Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v1i4.436

Abstract

This study aims to determine: (1) The effect of brand trust on brand loyalty (a study on FISIP USN Kolaka students). (2) The effect of consumer involvement on brand loyalty (a study on FISIP USN Kolaka students). This study uses an approach with quantitative methods. Collecting data in this study using observation, documentation and questionnaires. The population of this study were FISIP students at the Nineteen November University of Kolaka. While the sample of this study amounted to 91 respondents by determining the sample using probability sampling technique. Testing research instruments using validity and reliability tests with SPSS 25. The data analysis technique used in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model tests (outer model) and structural model testing (inner model). ) with Smart PLS 3.0. Based on the research results, it is known that the variable Brand Trust has a positive and significant effect on Brand Loyalty as indicated by the P-Values of 0.000. As well as the variable Consumer Involvement also has a positive and significant effect on Brand Loyalty as indicated by the P-Values of 0.003.
The Influence of Price, Free Shipping, and Ease of Use on Purchase Decisions in the Tokopedia Marketplace (A Study on Tokopedia Marketplace Users in Bombana Regency) lestari, Sri ayu; Wonua, Almansyah Rundu; Titing, Andry Stepahnie
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.8350

Abstract

This study examines the influence of price perception, free shipping promotions, and ease of use on consumer purchasing decisions in the Tokopedia marketplace, particularly among users in Bombana Regency, Indonesia. Utilizing a quantitative research approach with Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), data were collected from 130 respondents through structured questionnaires. The findings reveal that price perception has the strongest influence on purchasing decisions (β = 0.514, p = 0.000), confirming that cost considerations remain the primary determinant in online consumer behavior. Free shipping promotions also exhibit a significant but weaker impact (β = 0.182, p = 0.002), suggesting that while promotional incentives reduce perceived transaction costs, their effectiveness depends on overall pricing strategies. Ease of use further contributes to purchase decisions (β = 0.258, p = 0.008), indicating that user-friendly platform features enhance consumer engagement but may not outweigh financial incentives. These findings underscore the importance of a holistic approach to e-commerce marketing, where pricing optimization, promotional strategies, and platform usability must be integrated to maximize consumer retention. Future research should explore additional behavioral and psychological factors, such as brand trust, customer service quality, and digital engagement patterns, to provide deeper insights into online consumer behavior. Keywords: Price Perception, Free Shipping Promotion, Ease Of Use, Purchase Decision, E-Commerce, Digital Marketplace  
Balancing Leadership and Workload: Examining Their Impact on Employee Job Satisfaction in the Security Services Industry Putri, Sasha Triana; Suwarto, Suwarto; Titing, Andry Stepahnie
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8267

Abstract

This study examines the influence of leadership style and workload on employee job satisfaction, focusing on security personnel at PT. Kartika Cipta Indonesia. Using a quantitative approach and Structural Equation Modeling-Partial Least Squares (SEM-PLS), this research analyzes the relationships between leadership style, workload, and job satisfaction. Data were collected through a structured questionnaire distributed to 155 respondents, with measurement reliability assessed through Composite Reliability and Cronbach’s Alpha. The findings indicate that leadership style has a positive and significant impact on job satisfaction (β = 0.459, T = 5.382, P = 0.000), suggesting that effective leadership characterized by support, collaboration, and clear communication enhances employee satisfaction. Conversely, workload negatively affects job satisfaction (β = -0.464, T = 4.723, P = 0.000), implying that excessive job demands contribute to stress, burnout, and reduced work engagement. These results align with previous studies, reinforcing the importance of leadership effectiveness and workload management in organizational settings. The study highlights the need for organizations to foster supportive leadership while implementing strategic workload distribution to maintain a productive and satisfied workforce. Future research should explore the mediating effects of work engagement, psychological resilience, and organizational culture to deepen the understanding of these relationships across different industries. Keywords: Leadership style, workload, job satisfaction, SEM-PLS, security personnel, employee well-being   
Pengaruh Content Marketing dan Brand Trust Terhadap Keputusan Pembelian Produk Skintific Pada Platfrom Tiktok Shop (Studi Pada Mahasiswa Perempuan di Universitas Sembilanbelas November Kolaka) Nurhaifa, Nurhaifa; Stiadi, Muhamad; Titing, Andry Stepahnie
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.18302

Abstract

Penelitian ini bertujuan untuk mengetahui : (1) Pengaruh Content Marketing terhadap keputusan pembelian produk skintific pada mahasiswa perempuan di Universitas Sembilanbelas November Kolaka. (2) Pengaruh Brand Trust terhadap keputusan pembelian produk skintific pada mahasiswa perempuan di Universitas Sembilanbelas November Kolaka. Penelitian ini menggunakan pendekatan dengan metode Kuantitatif. Pengumpulan data dalam penelitian ini menggunakan Observasi, Dokumentasi dan Kuesioner. Populasi penelitian ini adalah mahasiswa perempuan pengguna skintific di Universitas Sembilanbelas November Kolaka. Sedangkan sampel penelitian ini berjumlah 150 orang. Pengujian instrumen penelitian menggunakan uji validitas dan uji reliabilitas dengan SPSS 25.0. Teknik analisis data yang digunakan dalam penelitian ini adalah uji measurement model (Outer model) dan pengujian model struktural (Inner model) dengan Smart PLS 4.0. Berdasarkan hasil penelitian diketahui bahwa: (1) Terdapat pengaruh positif dan signifikan antara Content Marketing terhadap keputusan pembelian produk skintific pada mahasiswa perempuan di Universitas Sembilanbelas November Kolaka yang ditunjukkan dengan nilai Original Sampel Estimate 0.319 dan T-Statistic sebesar 3.405 dengan nilai P-Value 0.000. (2) Terdapat pengaruh positif dan signifikan antara Brand Trust terhadap keputusan pembelian produk skintific pada mahasiswa perempuan di Universitas Sembilanbelas November Kolaka yang ditunjukkan dengan nilai Original Sampel Estimate sebesar 0.509 dan T-Statistic sebesar 5.055 dengan nilai P Value 0.000.
Pengaruh Literasi Keuangan Dan Parental Income Terhadap Perilaku Keuangan Mahasiswa : Studi Kasus Mahasiswa Manajemen Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sembilanbelas November Kolaka Patra Iriansyah; Niar Astaginy; Andry Stepahnie Titing
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 4 (2023): Desember : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i4.525

Abstract

This research aims to determine: (1) the influence of financial literacy on the pocket money management behavior of management students at the faculty of social and political sciences, Sembilanbelas November Kolaka University (2) to determine the effect of parental income on the financial behavior of management students at the faculty of social and political sciences. Nineteen November Kolaka university politics. This research uses a quantitative method approach. Data collection in this research uses literature study, observation and distribution of questionnaires. The population of this research is management students class 2018-2021. Meanwhile, the sample for this research is 82 people. Testing this research instrument uses Validity Test and Reliability Test with SPSS 25.0. The data analysis technique used in this research is measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 3.0. Based on the research results, it is known that there is a positive and significant influence between the financial literacy variable on Financial Behavior as indicated by a t-statistic value of 4.631 with a P-Value of 0.000 and the Parental Income variable also has a positive and significant influence on Financial Behavior as indicated by the t-value statistics of 3.108 with a P-Value of 0.003.
Co-Authors Adinda Anggraini Ayustira Alamsyah, Hardi Almansyah Rundu Wonua Almansyah Rundu Wonua Almansyah Rundu Wonua Amir, Sarlinda Andini Andini Anita Anita Arafat Aziz R, La Ode Asrun Badia, Juslan Bambang Bambang Basri, Mutmainna Bay, Agus Zul Dewi Santika Elin Meiliasasmita. R Ellys Nurhaliza Evi Sriwahyuni Fachry Abda El Rahman Fareski, Fahri Febby Annisa Djamaris Fedri Fedri Firdaus Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari, Fitri Fitri Kumalasi Frans Sudirjo Handayani, Rezky Hanif Kurniadi Hastuti Hastuti Hefri Yodiansyah Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Heri Prabowo Indah Febrianti Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto, Ismanto Ismanto Iswan M, Andi Jimsan Jimsan Kalemben, Estevani Kartomo Lestari, Sri Ayu Masnia Masnia Milliana Mohammad Gifari Sono Muhamad Stiadi Muliana, Rifka Niar Astaginy Niar Astaginy Nirmalasari Nirmalasari Nudiya, Nudiya Nur Vebriani Nurfadillah Nurfadillah Nurhaifa, Nurhaifa Nurhaliza, Ellys Nurhalizah Nurhalizah Nurlela Nurlela Patra Iriansyah Putri, Sasha Triana Rosdiana Tajuddin Samsidar Samsidar Saputra, Rifki Muh Sarnia Satria, Joshua Febri Selfiana Selfiana Shafira Syakhnur Silfina Saputri M Sitti Hasnani Sono, Mohammad Gifari Sri Astuti Sri Wahyuni Sudarnice, Sudarnice Supiani Supiani Suryadil Badwin Suryadil Badwin Suwarto Sunandar Suwarto Suwarto Tanjung, Akbar Tenri Wahyuni Titin Juniarti Ulfi Aurelia Wonua, Almansyah Rundu Yasmin Yasmin Yokie Radnan Yusuf A, Nimrah Rahmayanti Yuyun Anggraini Zul Bay, Agus