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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Manajemen (JIM) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Accounting Science JPM (Jurnal Pemberdayaan Masyarakat) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Majalah Ekonomi Jurnal Manajerial JURNAL EKSBIS JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Journal of Applied Management and Business (JAMB) Wiga : Jurnal Penelitian Ilmu Ekonomi Journal of Economy, Accounting and Management Science (JEAMS) BISMA (Bisnis dan Manajemen) BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Noerchoidah
Universitas PGRI Adi Buana Surabaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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Pengaruh E-Service Quality Terhadap E-Customer Loyalty Pada Personal Shopper Dengan E-Customer Satisfaction Sebagai Variabel Intervening Harjanti, Dhyah; Noerchoidah, Noerchoidah; Sahetapy, Wilma Laura; Marchyta , Nony Kezia; Han, David Christian
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/tq1mt269

Abstract

Changes in consumer behavior in shopping, especially online, triggered by the Covid-19 pandemic in Indonesia, have prompted one shopping center to innovate and adapt. One of the shopping center's efforts is to launch a personal shopper application to remain competitive during the pandemic. This study aims to analyze the effect of e-service quality and e-customer satisfaction as intervening variables on e-customer loyalty in personal shopper application services. The research method is a quantitative approach, with a survey of 256 respondents who have shopped through a personal shopper application in the last 3 months. Data processing was performed using SmartPLS version 4.0. The results showed that e-service quality had a positive and significant effect on e-customer satisfaction; e-service quality also had a positive and significant effect on e-customer loyalty; e-customer satisfaction had a positive and significant effect on e-customer loyalty; and e-customer satisfaction was proven to be an intervening variable in the relationship between e-service quality and e-customer loyalty.
Pengelolaan SDM Menuju Digitalisasi Marketing: Optimalisasi Potensi UMKM Noerchoidah; Nashrudin Latif; Moch. Munir Rachman; Mutiara Rachma Ardhiani; Dicky Surya Putra Pradana
Ekobis Abdimas Vol 5 No 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.9160

Abstract

Perkembangan teknologi yang sangat cepat mengubah peran manusia dalam melakukan pekerjaan dan mempengaruhi berbagai aspek kehidupan. Menghadapi lingkungan yang sangat dinamis, pelaku UMKM dituntut untuk mampu menghadapi tantangan utamanya menghadapi kemajuan teknologi digital yang sangat pesat. Kegiatan pengabdian masyarakat ini bertujuan untuk membantu memberikan pengetahuan pengelolaan SDM untuk menuju digitalisasi marketing, salah satunya pemberian pelatihan bagi pelaku UMKM untuk membuka wawasan dan menambah ilmu mengenai dunia marketing dengan memanfaat dunia digital untuk meningkatkan kinerja UMKM di Kelurahan Sepanjang, Kecamatan Taman – Sidoarjo. Saat ini, ditemukan masih terdapat UMKM dalam pengelolaan usahanya masih melayani secara konvensional. Berdasarkan permasalahan tersebut perlu dilakukan pengelolaan SDM kepada UMKM, salah satunya melalui pemberian pelatihan digital marketing. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, dimulai dari observasi, persiapan, pelatihan, pendampingan, dan evaluasi pelaksanaan. Hasil pengabdian diharapkan bisa memotivasi dan menciptakan SDM yang unggul di era digitalisasi untuk memahami pengetahuan tentang pentingnya digitalisasi marketing, memberikan pelatihan seperti pembuatan Facebook, Instagram, Linkedln, blog, web yang bermanfaat dalam memperluas jaringan bisnis dan memperoleh peluang baru.
Leveraging Artificial Intelligence in Marketing and Management: A Spatial Analysis of Competitiveness in Muslim Fashion Industry Yunia Dwie Nurcahyanie; Noerchoidah Noerchoidah; Siti Istikhoroh; Asidigisianti Surya Patria; Sabrina Nur Saraswati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4201

Abstract

The Muslim fashion industry in Indonesia is growing rapidly, driven by increasing demand for culturally relevant designs and global market opportunities. This study aims to examine how artificial intelligence enhances the industry’s competitiveness through technology-driven marketing and management strategies, focusing on spatial disparities. A qualitative approach was used, combining interviews with 35 stakeholders in Jakarta, Bandung, and Surabaya, field observations, and spatial analysis using Geographic Information Systems. The findings reveal that urban centres lead in artificial intelligence adoption, achieving 89% accuracy in trend forecasting and a 22% increase in e-commerce conversion rates, while rural areas lag due to limited digital infrastructure. Cultural biases in designs and job displacement are notable challenges. This study is limited to major cities, potentially overlooking rural dynamics. The results highlight the need for inclusive digital policies to bridge the urban-rural gap, ensure culturally sensitive designs, and promote sustainable practices. These strategies can strengthen Indonesia’s position as a global leader in Muslim fashion.
Sosialiasi Dan Edukasi Preventif Covid-19 Pada Pedagang Di Desa Kedunganyar Kecamatan Wringinanom Kabupaten Gresik Noerchoidah Noerchoidah; Ch. Menuk Sri H; Nurdina; Ayuni Afri Dani Putri
Jurnal Pemberdayaan Masyarakat Vol 7 No 1 (2022): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v7i1.5641

Abstract

The Covid-19 pandemic has spread widely to various countries and regions, including East Java. The number of deaths due to covid-19 continues to grow. Traders are vulnerable to covid-19 transmission because they have many contacts with buyers who come from various places such as traders who sell in the village of Kedunganyar-Wringinanom-Gresik. Traders' knowledge about covid-19 and efforts to decide on the spread of it still needs to be improved. Activities that can be carried out to increase knowledge about Covid-19 through socialization and education. Socialization and education are carried out by providing information and ways to overcome the spread of Covid-19 as a preventive measure. The increase in traders' knowledge is observed when the traders carry out trading activities. The results obtained by traders are increasingly realizing the importance of washing hands and using masks to break the chain of spreading the covid-19 virus. During the implementation of socialization and education activities, the traders responded positively and were supported by the Covid-19 task force and local village government officials.
Membangun Innovative Work Behavior di Era Digital: Kompetensi Digital, Agility Karyawan, dan Lingkungan Kerja Digital Noerchoidah; Amanda Rizky Rossitika; Siti Istikhoroh; Dhyah Harjanti; Rismawati Br Sitepu
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n1.p129-142

Abstract

This study aims to analyze the effect of digital competence on employee agility and innovative work behavior, as well as the mediating role of employee agility and the moderating role of the digital work environment among employees in the creative graphic design industry in East Java. This study uses a quantitative method. Data collection was conducted using an online questionnaire via Google Forms. The sample was determined using purposive sampling. A total of 180 questionnaires were collected and analyzed using PLS-SEM in SmartPLS. This study found that digital competence has a positive and significant impact on employee agility and innovative work behavior. In addition, employee agility was found to mediate the relationship between digital competence and innovative work behavior, indicating that agility plays an important role in creating innovative work behavior. This study also found that the digital work environment moderates the relationship between digital competence and employee agility, highlighting the importance of a technology-supportive work environment to improve work effectiveness. These findings contribute to Dynamic Capability Theory, emphasizing that digital competence and employee agility function as dynamic capabilities that drive organizational innovation and competitiveness. Practical and research implications are discussed.
Analisis Pengaruh Struktur Kepemilikan Manajemen, Kebijakan Hutang Dan Risiko Terhadap Kinerja Keuangan Perusahaan Industri Manufaktur Tbk Di Indonesia Harryono, Sumadji; noerchoidah, noerchoidah
Majalah Ekonomi Vol 22 No 2 (2017): Desember
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.069 KB)

Abstract

The main objective of this study was to examine the effect of ownership structure management, debt policy and the risks to the value of public manufacturing companies in Indonesia.. Unlike the agency problems in capital markets have developed, agency problem in Indonesia is the difference between the interests of the minority owners of the majority owner. The hypothesis in this study were: (1) ownership structure, significant effect on debt policy, (2) ownership structure and debt policies have a significant effect on the financial performance of the company. This study wanted to test the agency theory, Jensen and Meckling (1976), Pecking Order Theory, Myers (1984), The trade off models and Signaling Theory, Copeland (1992). The population in this study is an open manufacturing company listed on the Indonesia Stock Exchange. A total of 157 companies were taken as samples by using purposive sampling. Data were analyzed using the Structural Equation Modelling. These studies suggest that the ownership structure of management, significant effect on debt policy. Ownership structure and debt policies have a significant effect on the financial performance of the company. Results of this study do not support the agency theory, Jensen and Meckling (1976) but the results of this study support the Pecking Order Theory, Myers (1984), The trade off models and Signaling theory, Barcley (1995).
Pengaruh Financial Management Behavior, Lifestyle, dan Self-Control terhadap Impulsive Buying Pengguna Buy Now Pay Later Dhyah Harjanti, Dhyah Harjanti; Pricilla Angelina Nur; Noerchoidah, Noerchoidah; Sahetapy, Wilma Laura
Majalah Ekonomi Vol 30 No 1 (2025): Juni 2025
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol31.no1.a10212

Abstract

Penelitian ini menyelidiki adopsi Buy Now Pay Later (BNPL), sebuah layanan pembayaran ditangguhkan yang memungkinkan konsumen untuk mendapatkan produk dengan segera dan melunasi pembayaran di kemudian hari. Penelitian ini berfokus pada bagaimana praktik manajemen keuangan dan pilihan gaya hidup individu memengaruhi perilaku pembelian impulsif, dengan kontrol diri yang diteliti sebagai faktor moderasi. Dengan menggunakan metode kuantitatif, data dikumpulkan dari 205 responden yang memenuhi kriteria tertentu, dan dianalisis menggunakan Partial Least Squares - Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kebiasaan keuangan dan pola gaya hidup memainkan peran penting dalam mendorong pembelian impulsif. Selain itu, pengendalian diri ditemukan memoderasi kekuatan hubungan ini. Wawasan ini berkontribusi pada pemahaman yang lebih luas tentang pengaruh perilaku dan psikologis di balik konsumsi impulsif dalam konteks layanan BNPL. Investigasi di masa depan direkomendasikan untuk memasukkan variabel tambahan seperti literasi keuangan dan digital untuk memperdalam analisis perilaku keuangan konsumen kontemporer.
Co-Authors , Nurdina Aji Prasetyo Alfia, Nida Ali Hasan Amanda Rizky Rossitika Amanda Rizky Rossitika Andhika Cahyono Putra Ariprabowo, Tri Aristha Purwanthari Sawitri Arsy, Tegar Muhammad Asidigisianti Surya Patria Ayuni Afri Dani Putri Bisma Arianto Christina Menuk Sri Handayani Devi Rahnjen Wijayadne Dewi Urip Wahyuni Dhyah Harjanti Dhyah Harjanti Dhyah Harjanti Dhyah Harjanti Dhyah Harjanti, Dhyah Harjanti Dicky Surya Putra Pradana Dyah Widowati Edy Sulistiyawan Edy Sulistiyawan, Edy Estiasih, Soffia Pudji Evita Purnaningrum Fauziyah Fauziyah Ferry Hariawan Ferry Hariawan Firdausia, Yuli Kurnia Francis Daniel Juventino Frisyanto, Balqis Khairunisa Han, David Christian Harjanti, Dhyah Harryman, Ellen Harryono, Sumadji Harryono, Sumadji I Made Dwiarta Imam Chambali Latif, Nashrudin Marchyta , Nony Kezia Mochammad Munir Rachman Mochklas, Mochamad Mohammad Afrizal Miradji Mutiara Rachma Ardhiani Nashrudin Latif Nida Alfia Nurdina Nurdina Nurul Silfiyah Isnaini Nurullaili Mauliddah Nuzulul Fatimah Peerera, Alvian Daniswara Agusta Perdana, Buyung Cahya Pricilla Angelina Nur R Bambang D W Ratih Indriyani Rina Fariana Rismawati br Sitepu Rossitika, Amanda Rizky Sabrina Nur Saraswati Sahetapy, Wilma Laura Siti Isthikoroh Siti Istikhoroh Siti Mahmudah Soloty, Cindy Fransiskho Subakir Suharyanto Sumadji Harryono Sumadji Harryono Taudlikhul Afkar Teguh Purwanto Tony Susilo Wibowo Tri Ariprabowo Tri Ariprabowo Tyasha A. M. Sari Untung Lasiyono Wahyu Priyanto Waryanto, Bambang Dwi WIdjojo Suprapto Wira Yudha Alam Yanus Sumitro Yunia Dwie Nurchayanie Yusuf Iskandar