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All Journal Jurnal Manajemen Terapan dan Keuangan Value Added: Majalah Ekonomi & Bisnis JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Intelektualita: Keislaman, Sosial, dan Sains Intizar EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Studia Economica: Jurnal Ekonomi Islam Edueksos : Jurnal Pendidikan Sosial & Ekonomi Al Ishlah Jurnal Pendidikan Journal of Economic, Bussines and Accounting (COSTING) Ganaya: Jurnal Ilmu Sosial dan Humaniora NISBAH: JURNAL PERBANKAN SYARIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Humanities and Social Studies Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) JURNAL MANAJEMEN BISNIS Jurnal Tabarru': Islamic Banking and Finance Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Edueco Value: Jurnal Manajemen dan Akuntansi SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Journal of Management and Business Innovations Jurnal Ilmiah Edunomika (JIE) Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Tasharruf: Journal Economics and Business of Islam Al-Kharaj: Journal of Islamic Economic and Business Amalee: Indonesian Journal of Community Research & Engagement Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Ilomata International Journal of Management Quantitative Economics and Management Studies Journal La Sociale Jurnal Investasi Islam Journal La Lifesci Ilomata International Journal of Social Science Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Journal of Innovation Studies Jurnal Minfo Polgan (JMP) Center of Knowledge Islamiconomic: Jurnal Ekonomi Islam Jurnal Ilmiah Mahasiswa Raushan Fikr el-Amwal Journal of Mathematics Instruction, Social Research and Opinion J-EBI Jurnal Ekonomi dan Bisnis Islam Factory Jurnal Industri, Manajemen dan Rekayasa Sistem Industri Journal of Islamic Economics Lariba Journal of Management and Administration Provision International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Indonesia Auditing Research Journal Journal of Social Commerce Eduvest - Journal of Universal Studies Moneter : Jurnal Keuangan dan Perbankan Madani: Multidisciplinary Scientific Journal Economics, Business, Accounting & Society Review Amkop Management Accounting Review (AMAR) Manajemen Kreatif Jurnal Journal of Economics and Management Scienties Journal of Management, Economic, and Accounting Jurnal Akuntansi dan Keuangan Islam (JAKIs) VISA: Journal of Vision and Ideas Mimbar Administrasi Journal of Social Work and Science Education Jurnal Akuntansi Hukum dan Edukasi Journal of Education Transportation and Business Proceeding International Conference on Islamic Economics Community Services Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Journal of Business Inflation Management and Accounting Academia Open Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan
Aqwa Naser Daulay
Universitas Islam Negeri Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Transportation Other

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Journal : journal of social commerce

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The Role of Influencers in Enhancing Public Understanding of Sharia Insurance in Indonesia Harahap, Nonita Fitriani; Yusrizal, Yusrizal; Daulay, Aqwa Naser
Journal of Social Commerce Vol. 5 No. 3 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i3.173

Abstract

This study investigates how public understanding of Sharia Insurance takes form within the lived rhythms of social media, where influence no longer travels through official channels but through the voices of individuals who hold attention, trust, and cultural fluency. In Indonesia, where formal Islamic finance education often falls short of reaching everyday audiences, TikTok influencers have emerged as unexpected educators. This research follows two such figures and explores how their content reshapes not only what their followers know but how they come to know it. Drawing from a qualitative phenomenological approach, the study examines shifts in comprehension among followers exposed to their content. The data reveal a significant increase in understanding, yet the clarity that followed did not translate into action. None of the informants took steps to inquire further or adopt the insurance products they now understood. What emerged instead was a gap between recognition and response, between the ability to grasp meaning and the capacity to move forward. The findings suggest that while influencers play a powerful role in building comprehension, their impact remains suspended when institutional pathways are unclear or absent.
Factors Influencing the Intention of Using Gopay by the Millennial Generation in Medan City: Extended Technology Acceptance Model Approach Lubis, Rahma Fahmadina; Daulay, Aqwa Naser; Aisyah, Siti
Journal of Social Commerce Vol. 6 No. 1 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i1.221

Abstract

The purpose of the study is to gain an in-depth understanding of how the Factors Affecting the Intention of Using Gopay by the Millennial Generation in Medan City: The Extended Technology Acceptance Model (TAM) Approach. The method used in this study is a quantitative approach with the IBM SPSS 26 tool. The population studied was the millennial generation who used digital payments, with 400 respondents through the purposive stratified sampling method, namely the sample extraction technique in the study where the researcher deliberately chose participants who had specific characteristics or criteria that were relevant to the research objectives. The results of the study show that perceived ease of use, perceived usefulness, perceived trust, perceived security, social influence and life competency have a significant effect on the intention of use.
Co-Authors Achmadi, Faiz Mukaffi ADELIA, PUTRI Afifah Rahmadani Afifah, Yasmin Ahmad Fauzan Purba Ahmad Syakir Ahsan Putra Hafiz Aji, Mhd. Habrul Aldira Sari, Ayu Alfatunisa, Alfatunisa Alif Lailasari Saragih Amanda, Putri Anandani, Thalia Ananti, Aurensia Andini, Vingkan Andri Seomitra Andri Soemitra Andri Soemitra Anggriany, Juni Ardika, Dimas Arieffan Syah Arifin Fauzi Lubis Ariska, Dini Dwi atika Atika Atika Awaluddin Awaluddin Baehaqi Basri Mahendra Hasibuan Br. Lumban Tobing, Fanny Asyifa Budi Harianto Budi Harianto Chuzaimah Batubara, Chuzaimah Dalimunthe, Ahmad Amin Damayanti, Tri Deby Dandi Ibnu Sutowo Dea Lora Veni Debby Nadillah Harahap Debby Tamara Enre Devia Astry Khairani Dharma, Budi Dila Wandasari Dinda Rizqa Aulia Fadillah, Ade Noviola Fani, Mukhammad As Alukal Huda Mei Feriyanly, Ridho Fili, Nada Sausan Adha Fitri Hayati Franadita, Dwi Fridayani, Lola Frizky, Mhd Habbil Ginting, Dea Cindi Amelia Habib, Muhammad Fahmi Hani, Hani Widari Harahap, Andi Hotmatua Harahap, Muhammad Ikhsan Harahap, Nonita Fitriani Harahap, Rahmat Daim Harianja, Lisa Rahmadani Hasanah, Annisa Javalia Hasibuan, Khofifah Hasibuan, Martua Raya Hasibuan, Mhd. Ali Bukit Hasibuan, Reni Ria Armayani Hayady, Roza Hendra Harmain Hendra Hermain Hermain, Hendra Hernita, Hernita Ilhamy Nst, Muhammad Lathief Imsar, Imsar Indradewa, Rhian Isnaini Harahap Izza, Vanya Nurul Juliana Juliana Juliana Nasution Kamilah, K khusnul khotimah Kuncoro, Muhammad Agus Kusmilawaty, K Kusmilawaty, Kusmilawaty Kusuma, Mitra Dewi Laylan Syafina Lazuardi, Bayu Lestari Hulu, Rita Dwi Lubis, Muhammad Iqbal Asyari Lubis, Rahma Fahmadina Lubis, Rizky Aulia M. Ryansyah Makarim, Naylatussalwa Manurung, Alifia Nasya Marliyah Marliyah, Marliyah Marliyah, Marliyah Martogi Ariski Matondang, Seri Rezeki Maulida Jam’ah Mhd. Agung Pratama Trg Mhd. Rizky Al Akbar Mufti, Muhammad Ikhsan Muhammad Agung Nugraha Muhammad Arif Muhammad Lathief Ilhamy Nasution Muhammad Syahbudi muhammad Syahbudi, muhammad Muhammad Syukri Albani Nasution Muhammad Yafiz Muhammad Yafiz, Muhammad N Nurhayati Nahulae, Leni Lastrian Nararya, Habib Lauda Nasution, Arifah Nasution, Elna Sari Nasution, Juliana Nasution, Mei Lani Nasution, Syukry El Hanif Nelisya Putri Ningrum, Berlian Puspita Niswan, Ramandha Nugraha, Muhammad Bima Nur Ahmadi Bi Rahmani Nurbaiti Nurdiana Nurdiana Nurhasanah Siregar . Nuri Aslami Nurul Inayah Nurul Jannah Panjaitan, Nana Karlina Pertiwi, Sri Indah Pratiwi, Bela Harti Prayogi, Feri Pujiastuti, Wulandari Pulungan, Silviani Qarni, Waizul Rahma, Tri Inda Fadhila Rahman, Alif Zuan Rahmani, Nur Ahmadi Bi Rahmat Daim Harahap Rahmi Syahriza Raihan, Muhammad Ramadhani, Indri Gayatri Ramadhini, Suci Ramadiansyah, Ridho Reni Ria Armayani Hasibuan Ridho Al Kautshar Malau Ridho Khairi Affandi Ritonga, Melisa Ananda Putri Ritonga, Suhairi Sabrina Adawiyah Sagala, Putri Wulandini Sahputri, Ria Anjriani Sahri, Riadil Jannah Salsabila, Amanda Putri Salsabila, Tasya Saputri, Aulia Habibi Saragih, Rizky Febrian Sari Harahap, Siska Permata Sari, Hamidah Sari, Preti Intan Selayan, Asyaadatun Nazila Sembiring, Fauji Arkhan Simamora, Wardah T. Siregar, Ahmad Rajin Siregar, Jumriani siregar, shofwan hafiz Siswahyudianto Siti Aisyah Siti Aisyah Sri Wahyuni Sugianto Sugianto Sugianto Sugianto Suhairi Suhairi Syafira, Dinda Syahputri, Salsabila Syamsiar, Syamsiar Syarifah, Siti Alfaini Tambunan, Khairina Tambunan, Nurhasanah Telaumbanua, Berlian Tri Inda Fadhila Rahma Tuti Anggraini Tuti Anggraini Vina Adelia Wahyu Syarvina Wiwik Handayani Wulandari, Rika YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Yunus, Hesty Ananta Zahwa Fadhlila Lubis Zuhrinal M. Nawawi