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THE ANALYSIS OF CONSUMER BEHAVIOR TOWARDS UMRAH AND HAJI TRAVEL PACKAGES OF PT. ASRI WISATA INDONESIA Pratiwi, Ardila; Seny Luhriyani; Andi Hajar; Andi Riswan Mohamad
International Journal of Business English and Communication Vol 2 No 4 (2024): October
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v2i4.348

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This study aims to find out what are the reasons people choose PT. Asri Wisata Indonesia as a means to the holy land and how PT. Asri Wisata Indonesia advertises its company so that people are interested. This study used descriptive qualitative method. Data collection techniques using interview guideline research instruments. The subjects of this research are the customers of PT. Asri Wisata Indonesia and also employees from PT. Asri Wisata Indonesia with five customers and one employee randomly selected. And the results of the interviews show that most of the people choose PT. Asri Wisata Indonesia from an acquaintance, exhibition, distribution of vouchers, and social media. So it can be concluded that PT. Asri Wisata Indonesia is very good at distributing company packages to attract a customer to become a loyal member of PT. Asri Wisata Indonesia.
The Job Satisfaction on Employees at Dinas Perpustakaan dan Kearsipan in Sinjai Regency Amal, A. Israq Irgyanto; M. Tahir; Seny Luhriyani
International Journal of Business English and Communication Vol 2 No 3 (2024): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v2i3.1293

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This research aims to explore and analyze the level of employee job satisfaction at Dinas Perpustakaan dan Kearsipan in Sinjai Regency. The research subjects consisted of the head of the agency and two employees, with a focus on job satisfaction based on aspects of the job itself, salary, promotions, supervision, and co-workers. The research objectives include an in-depth understanding of current job satisfaction and the ways to increase the job satisfaction of employees. The research method used is qualitative with an interview approach and direct observation. Data is collected through direct interaction with participants and then analyzed to identify emerging patterns and findings. The results of the research show that employees' job satisfaction at Dinas Perpustaakan dan kearsiapan in Sinjai Regency is generally good. Factors such as the work itself, salary, and co-workers have a positive contribution to job satisfaction, while promotions and supervision have a more limited impact. In the ways to increase job satisfaction, this agency has implemented various strategies, including employee training and development, creating a relaxed and pleasant work atmosphere (cool and fun), as well as implementing an organizational culture that encourages values such as teamwork, full innovation, and carrying out the best processes. for best results, showing visitor satisfaction, honesty, trust, enjoyment, and loyalty. The conclusions of this study highlight the importance of paying attention to factors that significantly influence employee job satisfaction. The implications of these findings can be a basis for developing more effective management policies and practices in Dinas Perpustakaan dan Kearsipan in Sinjai Regency.
Penerapan Media Tv Series Netflix Dalam Pembelajaran Pengucapan Bahasa Inggris Pada Mahasiswa Jurusan Bahasa Inggris Sunusi, Seny Luhriyani; Hajar, Andi; Adis, Himala Praptamy
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2024 : PROSIDING EDISI 7
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini untuk melihat dampak penggunaan media TV Series Netflix terhadap peningkatan keterampilan pengucapan bahasa Inggris di kalangan mahasiswa Jurusan Bahasa Inggris. Penelitian ini dilatarbelakangi oleh pentingnya kemampuan berbahasa Inggris dalam konteks globalisasi, di mana penguasaan bahasa Inggris yang baik menjadi semakin krusial. Dengan meningkatnya popularitas platform streaming seperti Netflix, penelitian ini berfokus pada bagaimana media ini dapat berfungsi sebagai alat bantu yang efektif dalam pembelajaran bahasa Inggris, khususnya dalam aspek pengucapan. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif, yang melibatkan pengumpulan data melalui kuesioner dan wawancara dari 202 responden. Kuesioner dibagi menjadi dua bagian, yaitu aksesibilitas dan kegunaan media TV Series Netflix. Wawancara dilakukan untuk mendapatkan pandangan mahasiswa mengenai penggunaan Netflix dalam meningkatkan keterampilan pengucapan mereka, baik dari sisi positif maupun negatif. Data yang diperoleh dari kuesioner dianalisis menggunakan skala Likert, sementara wawancara dianalisis secara kualitatif. Hasil kuesioner yang terdiri dari 24 item menunjukkan bahwa Penerapan Media TV Series Netflix dalam pembelajaran pengucapan bahasa inggris memperoleh nilai rata-rata 36% kategori Sangat Setuju, 54% kategori Setuju. Hasil penelitian menunjukkan bahwa mahasiswa memiliki persepsi positif terhadap penggunaan Netflix sebagai media pembelajaran  bahasa Inggris, terutama dalam pengucapan, sehingga mahasiswa dapat menganggapnya sebagai alat praktis dalam kehidupan sehari-hari. Kata Kunci : Media Pembelajaran, Netflix, TV Series, Pengucapan Bahasa Inggris
STUDENTS’ PERCEPTION ON THE IMPLEMENTATION OF PODCAST IN IMPROVING ENGLISH SPEAKING SKILL Eirene, Jessica; Luhriyani, Seny; Asfah, Indrawaty; Azhari, Ahmad; Sembiring, Surya Anantatama
JTechLP: Journal of Technology in Language Pedagogy Vol 3, No 3, Nov (2024): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v4i1, March.71654

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This study explores the students’ perceptions of using podcasts to improve their English-speaking skills at Business English Communication program. The study is motivated by the growing integration of technology in education, particularly in language learning, where podcast offer a flexible and engaging medium. Using a qualitative approach, the research investigated how students perceive the effectiveness, interest, and relevance of podcasts in enhancing their speaking abilities. Data were collected through in-depth interviews and analyzed to understand the perceived benefits and challenges. The findings indicate that students generally view podcasts positively, appreciating their convenience and the opportunity to hear authentic English. However, some challenges, such as accessibility and the need for self-discipline, were noted. The study contributes to the theoretical understanding of media-based learning and provides practical insights for educators and curriculum developers aiming to incorporate digital media into language instruction effectively.
From Directives to Dialogic Voice: Mapping Upward–Downward Communication and Its Barriers in an Indonesian Automotive Marketing Division Amin, Fatimah Hidayahni; Mulfi, Muhammad Naufal Putra Audy; Sunusi, Seny Luhriyani; Hanafie, Nurharsya Khaer; Sakkir, Geminastiti
ELT Worldwide: Journal of English Language Teaching Vol 12, No 1: April
Publisher : Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/eltww.v12i1.73745

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This study analyzed upward and downward communication between employers and employees at PT Bosowa Berlian Motor Makassar. It focused on the phrases and barriers affecting the effective communication. This study employed qualitative research, gathering data through observations with audio recordings and interviews. The subjects were the employers and employees in PT. Bosowa Berlian Motor who were selected purposively considering their availability in the office.  The findings reveal that the phrases in terms of the language functions differ in upward and downward communication. For upward communication typically involved suggestions, performance reports, and problem disclosures, while downward communication contained instructions, feedback, and socialization. Key communication barriers were perceptual, emotional, and language obstacles, which were found to hinder message clarity and efficiency. Enhancing openness and consistency of feedback was suggested as a way to improve organizational communication.
THE INFLUENCE OF PERSONAL BRANDING IN INCREASING SELF-VALUE AND BUSINESS CREDIBILITY Rezkayanti, Rezkayanti; Sunusi, Seny Luhriyani; Sakkir, Geminastiti
JTechLP: Journal of Technology in Language Pedagogy Vol 4, No 2, June (2025): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v4i2, June.73914

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This research explores the strategies and techniques for building the personal branding of Muhammad Fadel Austyn Ramadhan and Nurannisa Taswin through their personal Instagram accounts. A qualitative approach with a case study was used, using instruments such as checklists, documentation, and literature to evaluate the 8 elements of building personal branding according to Montoya. The results show that both have successfully built strong personal branding, encompassing specialization, leadership, personality, and distinctiveness and highlight the role of speculation in enhancing self-value and credibility on social media.
Student Perception Regarding the Use of Sarcasm in Classroom Interaction in the University Context Sunusi, Seny Luhriyani; Taswadi, Muh. Qayyum; Korompot, Chairil Anwar; Sakkir, Geminastiti
Celebes Journal of Language Studies Vol. 5, No. 1 June 2025
Publisher : Har Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51629/cjls.v5i1.234

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This research aimed to identify in what types of interaction patterns sarcasm is found in the classroom and what students' perceptions regarding the use of sarcasm in classroom interactions. This research used qualitative methods to obtain data from respondents. The respondents in this research were lecturers who use English when teaching and students who are familiar with sarcasm. The results obtained from this research show that sarcasm is found in three interaction patterns, namely one-way interaction, two-way interaction, and multidirectional interaction. Meanwhile, students' perceptions regarding sarcasm have pros and cons. There are those who think sarcasm is appropriate in the classroom. It can trigger laughter and others who think it is inappropriate because it can hurt someone's feelings.
Empowerment and Training of D4 Applied English of FBS UNM Students in Ornamental Plant Business Management: Pemberdayaan dan Pelatihan Mahasiswa D4 Bahasa Inggris Terapan FBS UNM dalam Pengelolaan Usaha Tanaman Hias Jefri, Riny; Wahid, Abdul; Hajar, Andi; Amin, Fatimah Hidayahni; Sunusi, Seny Luhriyani
Mattawang: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang2560

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The occurrence of Covid-19 resulted in a decrease in people's income levels which was also experienced by several student families, especially in the UNM Applied English study program. These problematic conditions became the reason for the service team to plan community service activities for students of the Bahasa Inggri Terapan D4 FBS UNM. This service activity is carried out in the form of a seminar as an introduction to ornamental plant entrepreneurship, ornamental plant business management and how to do online marketing. This seminar is an introductory stage and a discussion session to share experiences in managing an ornamental plant business, so that students can participate and be successful with their ornamental plant business in the future. It is hoped that the ornamental plant business can help their family's economy so that they can focus more on continuing their studies in the future. Abstrak Terjadinya Covid-19 mengakibatkan penurunan tingkat penghasilan masyarakat juga dialami oleh beberapa keluarga mahasiswa khususnya di prodi Bahasa Inggris terapan UNM. Kondisi permasalahan tersebut menjadi alasan bagi tim pengabdi untuk melakukan rencana kegiatan pengabdian kepada masyarakat bagi mahasiwa Prodi Bahasa Inggris Terapan D4 FBS UNM. Kegiatan pengabdian ini dilaksanankan dalam bentuk seminar sebagai pengenalan kewirausahan tanaman hias, managemen pengelolaan usaha tanaman hias dan bagaimana melakukan pemasaran secara online. Seminar ini merupakan tahap pengenal dan sesi diskusi share pengalaman mengelola usaha tanaman hias, agar para mahasiswa dapat mengikuti dan sukses dengan usaha tanaman hias mereka dikemudian hari. Usaha tanaman hias diharapkan dapat membantu perekonomian keluarga mereka sehingga mereka dapat lebih fokus melanjutkan tugas studi mereka dimasa depan.
Students’ Perception Towards the Implementation of the HyFlex Learning Model in the English Department Putriani, Putriani; Amin, Fatimah Hidayahni; Luhriyani, Seny
Journal of Excellence in English Language Education Vol 4, No 2, April (2025): Journal of Excellence in English Language Education
Publisher : Program Studi Pendidikan Bahasa Inggris FBS UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/joeele.v4i2, April.72632

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This research aims to understand students' perceptions of the HyFlex learning model. The method used was descriptive qualitative to describe the research subject. Data were collected through observation, questionnaire distribution, and interviews. The results showed that most students in the English department of Universitas Negeri Makassar support the HyFlex learning model, which provides significant flexibility in accessing materials and participating in class. There are several reasons underlying students' support for this model, among others: flexibility of access, increased engagement, customized learning experiences, technological adaptation, and adjustment to individual needs. In addition, the HyFlex model also requires several supporting aspects, namely: learner flexibility, flexible learning design, supporting technology, effective classroom management, fair evaluation, supportive physical infrastructure and technology, flexible lecturer engagement, commitment to collaboration and interaction
THE INFLUENCE OF EMPLOYEES' ENGLISH SKILLS TO THEIR WORK PERFORMANCE (A STUDY CASE AT REGIONAL OFFICE FOR CULTURAL PROPERTIES PRESERVATION IN SOUTH SULAWESI Khoiriyatul Annisa; Seny Luhriyani; Andi Samtidar
International Journal of Business English and Communication Vol 1 No 2 (2023): April
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v1i2.71

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English is broadly used as a lingua franca to talk amongst overseas travelers, in other term, it's far referred as global language. Undeniably, communication skills especially in English are very important for employees in the workplace, especially for those who work in the tourism industry. And English is one of the essential factors to improve tourism industry. After noting the widespread influence of English skills in the world of work, especially in tourism. The writer took the research entitled “The Influence of Employees’ English Skills to Their Work Performance (A Study Case at Regional Office for Cultural Properties Preservation in Sulawesi)”. The purpose of this study was to find out whether or not there is an influence of English skills on employees’ performance at the Regional Office for Cultural Properties Preservation in South Sulawesi. This study is qualitative research using the descriptive approach to describe the object of the research without any interference from the researcher. The data collection techniques used in this study were observation and interviews. This study shows that the employees’ English skills were still lacking. However, the employees still used English at every chance they get. In addition, the employees use English to serve foreign tourists who come to visit, handle incoming letters, make leaflets and other media, make publications, understand texts in English, and translate a book from Indonesian to English and vice versa. In addition, translator applications or websites, such as Google Translate, are often used by employees to help them do their assignments. Furthermore, it was also found that the use of English has influenced employees’ performance, English can help them in completing their work. Therefore, it is suggested that the Regional Office for Cultural Properties Preservation in South Sulawesi, especially the Public Service and Publication working group conduct English language training for employees.