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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat ELT Worldwide: Journal of English Language Teaching Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran International Journal of Humanities and Innovation (IJHI) Mattawang: Jurnal Pengabdian Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat Seminar Nasional Pengabdian Kepada Masyarakat Journal of Technology Research in Information System and Engineering JTechLP JoEELE Tamaddun Panrita Inovasi: Jurnal Pengabdian Kepada Masyarakat Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM PERFORMANCE: JOURNAL OF ENGLSH EDUCATION AND LITERATURE International Journal of Business English and Communication (IJoBEC) Celebes Journal of Language Studies PEDAMAS (Pengabdian Kepada Masyarakat) JLE: Journal of Literate of English Education Study Program Axiology
Seny Luhriyani Sunusi
Faculty Of Languages And Literature, Universitas Negeri Makassar, Makassar 90224, Indonesia
Religion Arts Humanities Chemistry Computer Science & IT Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Building Customer Relationships at Larut Coffee Tasya; Seny Luhriyani; Geminastiti Sakkir
International Journal of Business English and Communication Vol 1 No 4 (2023): October
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v1i4.162

Abstract

Tasya, 2023. Building Customer Relationships at Larut Coffee. Department of English, Faculty of Language and Literature. Universitas Negeri Makassar (supervised by Seny Luhriani, S.Kom., M.T and Dr. Geminastiti Sakkir, S.Pd., M.PdBuilding relationships with customers is one of the company's strategies to maintain good relationships with customers which aims to retain existing customers to make repeat purchases. The purpose of this writing is to find out how employees maintain customer loyalty in building relationships and find out the obstacles experienced by customer service. This study uses data analysis which is processed through three analysis items, namely reduced data, presented data and making conclusions. In this study, the object of research were 13 customers and employees of Larut Coffee. The results of the study show that there is a good relationship between customers and employees seen from customer loyalty to Larut Coffee, so that the problems experienced by customer service can be handled properly by employees. This can be seen from customer loyalty and employee performance in building relationships.Keywords: Building relationships, customer loyalty, customer service.
THE USE OF FLASHCARD IN IMPROVING THE LEARNERS' ENGLISH SKILL AT RUMAH BAHASA Rismawati Wardani; Fatimah Hidayahni Amin; Seny Luhriyani
International Journal of Business English and Communication Vol 3 No 2 (2025): April
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i2.335

Abstract

This study aims to measure the extent to which the use of flashcards can be utilized to improve learners' English language skills at Rumah Bahasa. The subjects of the study were 4-5 years old children in Rumah Bahasa Makassar class with a total of 3 children and 3 teachers. This research uses qualitative data to describe the improvement of English learning using flashcards, this is evidenced by learners being able to master English vocabulary and improve development in describing pictures with simple English, responding quickly, and easily understanding learning materials using flashcards. Based on the analysis of the difficulties faced by the learners, it can be concluded that the difficulties faced by the learners are difficulties in pronouncing English words with fluent and correct pronunciation, memorizing vocabulary that has many syllables, and boredom are the difficulties experienced by the learners
CORRELATION BETWEEN STUDENTS’ BUSINESS ENGLISH VOCABULARY MASTERY AND THEIR READING COMPREHENSION (A STUDY AT BUSINESS ENGLISH COMMUNICATION STUDENTS) Sri Nurah Muyassyarah; Seny Luhriyani; Asfah, Indrawaty
International Journal of Business English and Communication Vol 1 No 3 (2023): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v1i3.362

Abstract

This study is the correlational research that aimed to know the correlation between business English vocabulary mastery and reading comprehension of business English communication students. Business English vocabulary mastery as independent variable and reading comprehension as dependent variable. The population in this study is the students of Business English Communication study program class 2019, 2020, and 2021. The sample consist of 60 students. In doing this research, the data was obtained by business English vocabulary and reading comprehension tests. The analysis’s final result shows a positive correlation between students’ business English vocabulary mastery and their reading comprehension. The result shows that the students’ average level of business English vocabulary mastery was 68.91, and got fair scores in the table of business English vocabulary mastery rate scores. Meanwhile, the students’ reading comprehension score was 59.41 and also got fair scores in the table of reading comprehension rate scores. The result of Pearson Product Moment analysis, the correlation score was 0.981. Based on the table of criteria, it can be inferred from the index correlation table that the level of correlation is between 0.90-1.00 and the r product moment was in the very high correlation category. According to the interpretation of the correlation, the value of 0.981 is higher than rtable (0.250) at the 5% significance table. It means that the alternative hypothesis (H1) is accepted. Based on the findings above, the researcher concluded that the students’ business English vocabulary mastery correlated to their reading comprehension.
Perceiving the Principles of Politeness in Promoting Beauty Products by Instagram Influencers Asrat, Nurul Astaina; Sunusi, Seny Luhriyani; Amin, Fatimah Hidayahni; Susanto, Ashabul Kahfi
Journal of Excellence in English Language Education Vol 4, No 3, July (2025): Journal of Excellence in English Language Education
Publisher : Program Studi Pendidikan Bahasa Inggris FBS UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/joeele.v4i3, July.76616

Abstract

This study aimed to identify, classify, and analyze the use of maxims related to the politeness principles found in the Instagram posts of influencers Tasya Farasya and Dilla Jaidi. The method used in this study is qualitative research. The technique of this study is observation and documents. Data were collected from Instagram posts in the form of comments from netizens. This study adopted Leech's (1983) theory. The results show that six maxims of politeness principle are implemented, they are Tact, Generosity, Approbation, Modesty, Agreement, and Sympathy maxims. This study implies the understanding of online etiquette and the significance of politeness strategies in social media communication especially in promoting beauty products, which increasingly plays a central role in contemporary social and cultural exchanges in the field of Pragmatics study.
The Implementation of Interpersonal Communication on the Adaptation of Students from Outside Makassar in Business English Communication Program Saputra, Allan; Sunusi, Seny Luhriyani; Novia, Lely
Journal of Excellence in English Language Education Vol 4, No 3, July (2025): Journal of Excellence in English Language Education
Publisher : Program Studi Pendidikan Bahasa Inggris FBS UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/joeele.v4i3, July.76617

Abstract

This research aims to find out the implementation of interpersonal communication can affect the adaptation process of students outside Makassar in the Business English Communication study program and factors that influence the ability of students outside Makassar to adapt. This research uses a descriptive qualitative research design with the data obtained is in the form of explanations and descriptions. Data collection techniques using interviews and the instrument is interview guide. The results of this study indicate that the role of interpersonal communication is very influential on the adaptation process of students from outside Makassar in Business English Communication study program and their adaptability is influenced by their social nature, acceptance of differences, close relationships, empathy and support from peers and lecturers, a positive attitude, and equal opportunities for participation in campus activities.
DESIGNING ADDIE MODEL-BASED SMART READING COMPREHENSION FOR ENGLISH READING CLASS Ismail, Ishafiuddin; Amin, Fatimah Hidayahni; Patak, Andi Anto; Hanafie, Nurharsya Khaer; Luhriyani, Seny
JTechLP: Journal of Technology in Language Pedagogy Vol 3, No 2, July (2024): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v3i4, Dec.68370

Abstract

This study is quantitative research that aims to know the development of ADDIE Model-based Smart Reading Comprehension Application for reading class at SMPIT Nurul Fikri Makassar and the validity, effectivity, and practicality criteria. The population was students of the ninth grade in SMPIT Nurul Fikri Makassar which consisted of four classes with a total population of 80 students. the researcher used a random sampling technique and the researcher chose one class from the four classes in Grade 9th. The sample in the class consists of 20 students. The development of a web-based smart reading application goes through a stage, namely prototype evaluation. At this evaluation stage, it is carried out to test whether the system being developed meets the valid, practical, and effective criteria. From two expert validators, an average of 3.68 was obtained with a percentage of 89.90%. As for the content aspect, an average of 4 is obtained with a percentage of 100%. As for the average results of the two expert validators above, if converted into a validity category table, a very valid category is obtained. Testing the practicality of the web-based smart reading application obtained a result of 82.83%. If converted into a table of percentage ranges and product criteria for practicality analysis, we get a practical category. The results of effectiveness obtained were 88.75 % with the highly effective criteria. Students’ perceptions of convenience, motivation, attractiveness, and usefulness toward the prototype of the reading comprehension application developed in this research showed a positive response.
THE PERCEPTION OF BUSINESS ENGLISH COMMUNICATION 2020 STUDENTS TOWARD THE USE OF YOUTUBE VIDEOS TO IMPROVE SPEAKING SKILL Rezky, Nur; Luhriyani, Seny; Hajar, Andi
JTechLP: Journal of Technology in Language Pedagogy Vol 2, No 1, March (2023): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v2i4, Dec.56793

Abstract

This study is the perception research that aimed to find out students' perceptions regarding the use of YouTube videos to improve speaking skills and to find out whether YouTube videos can be used to improve students' speaking skills. This study used a quantitative method by taking samples with a questionnaire research instrument. The subjects of this study were 30 Business English Communication Students Class of 2020. Data analysis used in this study is data analysis using validity and reliability tests. The results showed that the perceptions of students indicated that using YouTube videos to improve speaking skills was effective. And the results of the questionnaire consisting of 19 items show the results obtained from the study, namely 78% in the Strongly Agree category. Based on these results, YouTube videos can be productive and effective media to be used as learning media to improve speaking skills which also include student vocabulary and pronunciation.
COMMUNICATION STYLES OF BEC STUDENTS TOWARDS THE USE OF SOCIAL MEDIA Anastasia, Anastasia; Sunusi, Seny Luhriyani; Novia, Lely
JTechLP: Journal of Technology in Language Pedagogy Vol 4, No 2, July (2025): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v4i3, Sept.76798

Abstract

This study aims to find out the communication styles used by BEC students on social media and the ways the communication styles used by BEC students on social media platforms affect their communication in terms of language use. This study used a qualitative descriptive research design, involving BEC students with data collection techniques using questionnaires, interviews, and content analysis observations. The results show that there are two communication styles most widely used by BEC students on social media, namely assertive and passive communication styles. This study also identified the language functions involved in each communication style, such as expressing opinions politely, listening and observing, and expressing discomfort or disagreement. BEC students need to consider the communication style that suits the situation and purpose of their communication on social media, and use language appropriately and effectively.
Dampak Program English Boost terhadap Partisipasi Siswa Dalam Kelas Bahasa Inggris di SMP Al-Azhar 24 Hertasning Makassar Fatimah Hidayahni Amin; Seny Luhriyani; Chairil Anwar Korompot; Mansyur; Himala Praptami Adys; Yunisha; Khusnul Khotimah; Azzahra Ellyasari; Nurul Rezky Amalia; Raihan Riski Ananda
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2025): AXIOLOGY: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Jurusan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan ini bertujuan untuk mengevaluasi dampak dari Program English Boost terhadap partisipasi siswa dalam pembelajaran Bahasa Inggris di SMP Al-Azhar 24 Hertasning Makassar. Kegiatan ini dilaksanakan melalui observasi kelas selama pelaksanaan program. Observasi difokuskan pada keaktifan, kepercayaan diri, dan keterlibatan siswa dalam aktivitas pembelajaran Bahasa Inggris. Hasil kegiatan ini menunjukkan adanya peningkatan yang signifikan dalam partisipasi siswa, kepercayaan diri dalam menggunakan Bahasa Inggris, dan keberanian untuk merespons di kelas. Dengan demikian, dapat disimpulkan bahwa ProgramEnglish Boost berhasil meningkatkan keterlibatan siswa dalam pembelajaran Bahasa Inggris.
Co-Authors Abdul Wahid Abdul Wahid Abdul Wahid Abdullah Adis, Himala Praptamy Adys, Himala Praptami Adys, Himaya Praptani Ahmad Azhari Amal, A. Israq Irgyanto Amin, Fatimah Hidayahni Amirullah -, Amirullah Amirullah Amirullah Anastasia Anastasia Andi Anto Patak Andi Hajar Andi Hajar Andi Nur Resky Andi Riswan Mohamad Andi Samtidar Asfah, Indrawaty Asrat, Nurul Astaina Azizah, Fauziah Azzahra Ellyasari Bilal Ahmad Bhat Eirene, Jessica Fatimah Hidayahni Amin Fatimah Hidayahni Amin Fatimah Hidayahni Amini Fitriani Geminastiti Sakkir Hajar, Andi Hanafie, Nurharsya Khaer Hanafie, Nurharsyah Khaer Heni Pujiastuti Hidayahni Amin, Fatimah Himala Praptami Adys Ismail, Ishafiuddin Jumadi Mabe Parenreng Khoiriyatul Annisa Khusnul Khotimah Korompot, Chairil Anwar M, Musdalifa M. Tahir Mansyur Masthurah, Nur Melati Amir, Rahma Mohamad, Andi Riswan Muhammad agung Muhammad Tahir Mulfi, Muhammad Naufal Putra Audy Novia, Lely Nurharsya Khaer Hanafie Nurharsya Khaer Hanafie Nurul Rezky Amalia Patak, Andi Anto Pratiwi, Ardila Puji Rahayu, Sri Putriani, Putriani Raihan Riski Ananda Rezkayanti, Rezkayanti Rezky, Nur Riny Jefri Riny Jefri, Riny Rismawati Wardani Saputra, Allan Sembiring, Surya Anantatama Sri Nurah Muyassyarah Susanto, Ashabul Kahfi Taswadi, Muh. Qayyum Tasya Usman, Misnawaty Yunisha