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Using the Free Fire Game in Building A Bonding Intercultural Social Network Among Players Asmira, Dewi; Sunusi, Seny Luhriyani; Amin, Fatimah Hidayahni
ELT Worldwide: Journal of English Language Teaching Vol 12, No 2 (2025)
Publisher : Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/eltww.v12i2.76814

Abstract

This research explores using the Free Fire game in building a bonding intercultural social network among its players. In an era marked by rapid technological advancement and globalization, the internet has become a platform for diverse cultural interactions, with online games playing a central role. Free Fire, a popular mobile battle royale game, offers a unique environment for players from different cultural backgrounds to connect, collaborate and form social networks. This study uses a qualitative approach with a descriptive research design to investigate language use and the supporting and inhibiting factors in the formation of intercultural social networks through the Free Fire game. Data were collected through participant observation, interviews, and document analysis, focusing on how players use language to interact, communication strategies, and develop friendships. The results show that the importance of effective communication and collaboration in fostering social relationships, with supporting factors such as accessibility, teamwork, and a diverse community of players, as well as hindering factors such as language barriers, cultural differences, and in-game toxicity. This research contributes to the understanding of online gaming as a platform for intercultural exchange and provides insights into how gaming environments such as Free Fire facilitate the creation of cultural social networks.
Influencing through Language: Skincare Advertising Discourse on Instagram Amin, Fatimah Hidayahni; Sunusi, Seny Luhriyani; Ariyani, Amra; Sakkir, Geminastiti; Rahmat, Nur Ainun
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6561

Abstract

This study examines the linguistic strategies employed in Instagram skincare advertisements and their role in constructing persuasive messages and reinforcing dominant beauty ideologies. The study adopts a qualitative method through Critical Discourse Analysis (CDA), utilizing Fairclough’s three-dimensional framework: textual analysis, discursive practice, and social practice. Data were collected purposively from five Instagram posts by prominent skincare brands, selected based on relevance and audience engagement. The analysis reveals the use of imperatives, emotive vocabulary, structured narratives, and authoritative tone to build trust, appeal to emotions, and promote aspirational beauty ideals. These linguistic choices contribute to a discourse that equates beauty with confidence, self-worth, and social acceptance. The study identifies how these advertisements implicitly link consumption with self-improvement, positioning skincare not merely as a product but as a lifestyle necessity. The findings suggest that skincare advertisements on Instagram function not only as marketing tools but also as ideological texts that shape consumer identity and perpetuate societal norms regarding beauty and self-care. This study contributes to the growing body of literature on discourse and digital media by highlighting the intersection of language, ideology, and consumer culture in online marketing practices.
Exploring Blended Learning on the Students’ Academic Achievement in A Pragmatics Course Saputra, Ahmad Wahyu; Patak, Andi Anto; Sunusi, Seny Luhriyani
Journal of Excellence in English Language Education Vol 5, No 2, April (2026): Journal of Excellence in English Language Education
Publisher : Program Studi Pendidikan Bahasa Inggris FBS UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/joeele.v5i2, April.84056

Abstract

The use of blended learning has become increasingly important in higher education, particularly in language courses that require contextual understanding. This study investigates the implementation of blended learning in the Pragmatics course at the Business English Communication (BEC) program and examines its impact on students’ learning experience, engagement, and academic achievement. A qualitative descriptive approach was employed, involving six BEC students who participated in semi-structured interviews. The data were analyzed using reflexive thematic analysis. The findings reveal that blended learning is implemented through a combination of face-to-face instruction and online activities, which provides learning flexibility and supports students’ understanding of pragmatic concepts. Most students reported positive learning experiences, increased engagement, and improvements in academic performance and pragmatic skills, although some challenges related to online interaction were identified. In conclusion, blended learning contributes positively to the learning process and academic achievement of BEC students in the Pragmatics course when effectively integrated with both online and face-to-face components.
Social Media as an Informal Learning Ecosystem for Business English: A Descriptive Study Sembiring, Surya Anantatama; Sunusi, Seny Luhriyani; Azhari, Ahmad
Journal of Excellence in English Language Education Vol 5, No 2, April (2026): Journal of Excellence in English Language Education
Publisher : Program Studi Pendidikan Bahasa Inggris FBS UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/joeele.v5i2, April.84064

Abstract

This study investigates the influence of social media utilization as an informal learning source on the digital business English communication competence of Business English Communication (BEC) students at Universitas Negeri Makassar (UNM). Framed within the paradigm of Informal Digital Learning of English (IDLE) and online informal language learning (OILL), this descriptive correlational study employed a five-point Likert-scale questionnaire administered to 82 active BEC students across multiple academic cohorts. The instrument comprised 10 items measuring social media-based informal learning behaviors (Variable X) and 10 items assessing digital business English communication competence (Variable Y). Pearson correlation and simple linear regression analyses were conducted to examine the relationship and predictive contribution of the independent variable. Results revealed a positive and statistically significant correlation between social media utilization as an informal learning source and digital business English communication competence (r = 0.582, p < 0.001). Regression analysis yielded a model of Y = 12.725 + 0.523X (R² = 0.339, p < 0.001), indicating that informal social media learning accounts for 33.9% of the variance in students’ communication competence. TikTok emerged as the most frequently utilized platform (51.2%), followed by Instagram (30.5%) and YouTube (13.4%). These findings confirm that social media constitutes a meaningful informal learning ecosystem for Business English development and carry implications for curriculum integration in BEC programs.
Pelatihan Integrasi Canva dan Mentimeter Sebagai Media Pembelajaran Interaktif Bagi Guru SMP Negeri 40 Makassar Abdul Wahid; Fatimah Hidayahni Amini; Andi Anto Patak; Seny Luhriyani; Geminastiti Sakkir
Vokatek : Jurnal Pengabdian Masyarakat Volume 1: Issue 3 (Oktober 2023)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/vokatekjpm.v1i3.188

Abstract

Model Pebelajaran dalam dunia Pendidikan saat ini telah banyak mengalami pergeseran seiring dengan kemajuan teknologi yang semakin massif. Ada gap yang dialami oleh guru SMP Negeri 40 Makassar ini dimana mereka masih belum banyak memiliki pengetahuan mengenai media yang bisa digunakan sebagai penunjang model pembelajaran interaktif. Inilah yang melatar belakangi tim pengabdian masyarakat UNM untuk memberikan pelatihan dan workshop “PKM Pelatihan Penggunaan Canva dan Mentimeter sebagai media pembelajaran interaktif bagi Guru SMP Negeri 40 Makassar”. Kegiatan ini diselenggarakan di SMP Negeri 40 Makassar dengan metode Workshop dan praktik langsung. Peserta pelatihan ini adalah semua Guru SMP Negeri 40 Makassar. Kegiatan berlangsung selama 3 hari dengan durasi 8 (delapan) jam/hari. Kegiatan ini diharapkan menambah keterampilan dan pemahaman peserta terkait penggunaan media ajar Canva dan Mentimeter. Hasil evaluasi kegiatan menunjukkan bahwa seluruh peserta dapat menerima materi yang disampaikan dengan baik yang ditunjukkan bahwa sekitar 85% peserta sudah memiliki media ajar interaktif yang menggunakan canva dan mentimeter.
PKM Pengembangan Sistem Monitoring Keamanan Server Aplikasi SIMLP2M UNM Menggunakan Wazuh Abdul Wahid; Muhammad Agung; Jumadi Mabe Parenreng; Fatimah Hidayahni Amin; Seny Luhriyani
Vokatek : Jurnal Pengabdian Masyarakat Volume 2: Issue 3 (Oktober 2024)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/vokatekjpm.v2i3.517

Abstract

Aplikasi SIMLP2M Universitas Negeri Makassar merupakan sistem yang mengelola data penting terkait penelitian dan pengabdian kepada masyarakat yang dilakukan oleh dosen dan peneliti. Mengingat sensitivitas data yang dikelola, keamanan server aplikasi ini menjadi prioritas. Belum adanya sistem monitoring keamanan yang efektif membuat server ini rentan terhadap serangan siber. PKM ini bertujuan untuk meningkatkan keamanan server SIMLP2M melalui pengembangan sistem monitoring berbasis Wazuh, sebuah perangkat lunak open-source yang mampu mendeteksi dan mencegah ancaman siber secara real-time. PKM ini dilaksanakan dalam beberapa tahapan, yaitu survei dan analisis kebutuhan, desain topologi keamanan, instalasi dan konfigurasi Wazuh, pelatihan admin server, evaluasi sistem, serta pendampingan teknis. Hasil implementasi menunjukkan bahwa Wazuh berhasil mendeteksi ancaman potensial dan meningkatkan kemampuan admin server dalam merespon insiden keamanan. Selain itu, melalui pelatihan dan alih teknologi, admin server kini lebih kompeten dalam memantau dan melindungi server dari serangan siber. Dengan demikian, pengembangan sistem monitoring keamanan berbasis Wazuh ini telah memberikan kontribusi signifikan dalam meningkatkan keamanan aplikasi yang dikelola oleh UNM