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Denok Sunarsi
Universitas Pamulang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Educational Science and Technology

 1 
Influences of Price, Promotion, and Service quality on Communities’ Interest in Choosing Vocational High School Kasmad Kasmad; Masran Mustakim; Denok Sunarsi
Journal of Educational Science and Technology (EST) Volume 6 Number 2 August 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/est.v6i2.15340

Abstract

This study aims at investigating the influence of price, promotion, and service quality on the societies’ interest to register their children in the Vocational High School in South Tangerang. This study employed the explanatory research method by involving 96 respondents. Data were analyzed using statistical analysis methods including regression test, correlation test, determination test, and hypothesis test. The findings showed that price significantly influences the communities’ interest (32,4%) and the hypothesis test got the significance level at 0.000 < 0.05. Promotion is significantly influential at 36.9% and the hypothesis test showed a score of 0.000 < 0.05. The quality of the service is simultaneously significantly influential on the interest in Vocational High School at 30.2 % and the hypothesis test shows the significance score of 0,000 < 0,05. This indicates that price, promotion, and service quality can trigger societies’ interest to register their children into the Vocational High School. Thus, these three components can be solutions to increase the number of students in Vocational High Schools.
Co-Authors -, Wahyudi - ., Ajimat ., Mukrodi Abdul Majid Achmad Setya Roswendi Aden Prawiro Sudarso Afzal Sayed Munna Agus Purwanto Agus Sudarsono Ahidin, Udin Ahmad Khoiri Ahmad Nurhadi Ahmad Ridwan Ahmad Yani Aidil Amin Effendy Akhmad Sobarna Akhmar Barsah Ali Zaenal Abidin Ana Wijandari Andi Anto Patak Ani Meryanti Anum Nuryani Anwar Sanusi Arga Teriyan Arif Hidayat Aris Ariyanto Aris Baharuddin Astari, Anak Agung ELik Avinash Pawar Azhar Affandi Bayu Dwi Prasetyo Boy Andika Rachmansyah Dayat Hidayat Dede Andi Dede Solihin Dedi Supriadi Denies Susanto Denok. Sunarsi Destiana Kumala Dewi Sartika Dodi Ilham Dodi Prasada Doni Gunawan Edi Suprapto Edi Supriyadi Endah Sri Wahyuni Endang Sondari Erisza Pandu Pranata Erlangga, Heri Fajar Sidiq Fathan Arif Gatot Kusjono Gunartin Gunartin H. Hastono Hadi Winata Hadion Wijoyo Hadion Wijoyo Haikal Haikal Hamsinah Hamsinah Harsono Yoewono Hendrian Yonata Henry Asmara Herling Herling Husain, Bachtiar Arifudin Ifa Latifa Iis Noviyanti Imam Andrianto Imas Masriah Ine Yuliani Irfan Rifai Irfan Rizka Akbar Irham Lynarbi Isa Meydina Ivan Gumilar Sambas Putra Jasmani Jasmani Juhaeri Juhaeri Kahpi, Heri Sapari Kasmad Kasmad Kharisma Danang Yuangga Komarudin Komarudin Kosasih Lia Asmalah Lina Nofiana Maharanny Setiawan Poetri Marissa Grace Haque Marissa Grace Haque Marturia Ms Masduki Asbari Masran Mustakim Molbi Febrio Harsanto Muhamad Musyfiq Salami Muhamad Sandi Alfikri Mukhlis Catio N Lilis Suryani Nabila Suci Ramadhina Neneng Susanti Ngarifin Ngarifin Ni Putu Ari Setiawati Nur Afni Nurjaya Nurjaya Paeno Paeno Pahrizan Pahrizan Pangaribuan, Hisar Prasetyo Kurniawan Purwanti Purwanti R. R. Mardiana Yulianti Raden Roro Vemmi Kesuma Dewi Raden Yati Sumiaty Riri Oktarini Rizky Tazkiyatul Ummami Rofiq Noorman Haryadi Rony Mohamad Rizal Rully Nur Dewanti Rusli Rusli Sam Cay Santoso, Doni Anggoro Ari Sarwani Sarwani Soleh Sofyan Sri Haryanto Sri Utaminingsih Suharja Suharja Sumbara Hambali Sutiman Sutiman Sutrisno Sutrisno Suwanto Suwanto Suyatin Suyatin Sya&#039;diatul Jannah Syafaatul Hidayati Tantri Tantri Teguh Iman Santoso Theobaldus Boro Tura Thoifatul Azizah Tryana Tryana Umi Narimawati Umi Rusilowati Wahyu Afif Whony Rofianto Widhi Wicaksono Widya Intan Sari Yulianti Ratnasari Zainun Nur Fauzi