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PENDAMPINGAN SUMBER DAYA MANUSIA USAHA KULINER DALAM REBRANDING DAN PENYUSUNAN MENU DAN HARGA UNTUK OPTIMALISASI DAYA TARIK KONSUMEN Alfansa, Adimas Bara; Widodo, Zandra Dwanita; Assidiq, Muhammad Tio Wilian; Hasan, Rayana Muhammad; Ikhsan, Muhammad; Ambarwati, Retnoning; Hardiansyah, Muhammad Faiz; Sultan, Muhammad; Ramadhan , Dwinanda Ripta; Primantari, FA Luky
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49487

Abstract

Usaha mikro di bidang kuliner tradisional sering menghadapi tantangan dalam menarik minat konsumen karena kurangnya perhatian terhadap visual branding dan penyajian informasi. Kegiatan pengabdian masyarakat ini dilakukan untuk membantu pemilik warung soto dan sayur meningkatkan daya tarik usahanya melalui strategi rebranding dan penyusunan daftar menu dan harga yang informatif dan menarik. Metode yang digunakan adalah pendekatan partisipatif dan edukatif, yang mencakup observasi, diskusi perancangan, implementasi rebranding, serta pelatihan singkat kepada pemilik usaha. Hasil kegiatan menu dan harga menunjukkan peningkatan signifikan dalam daya tarik visual warung melalui pemasangan banner baru dan penyediaan daftar menu dan harga yang terstruktur. Respon positif dari pemilik usaha dan pelanggan mengindikasikan adanya peningkatan kesadaran terhadap pentingnya branding serta pertumbuhan dalam jumlah pelanggan dan pendapatan harian. Kesimpulannya, pendekatan visual dan informasional yang tepat terbukti efektif dalam mendorong peningkatan performa usaha kecil, serta memberikan pembelajaran praktis dalam penerapan ilmu kewirausahaan di masyarakat.
The Impact of Various Factors on Improving Employee Performance Hidayati, Firdausi Nur; Wijiastuti, Sri; Widodo, Zandra Dwanita
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6847

Abstract

Employee performance is a key indicator in assessing the effectiveness and efficiency of an organization's operations, encompassing the quality and quantity of work achieved by employees in accordance with their responsibilities. This study aims to analyze the influence of (1) Workplace Facilities, (2) Workplace Discipline, (3) Compensation, and (4) Leadership on Employee Performance at BAPPERIDA of Wonogiri Regency, both partially and simultaneously. This quantitative research uses primary data. To ensure data quality, validity and reliability tests were conducted. The study employed a questionnaire that integrates several previously used questionnaires from prior research. The sampling technique used in this study was Total Sampling, involving 31 civil servant employees at BAPPERIDA of Wonogiri Regency. Data analysis was carried out using multiple linear regression. The results of the study revealed the following: Workplace facilities do not have a partial influence on employee performance, with a t-value of -1.791 and a significance level of 0.085. Workplace discipline has a significant partial influence on employee performance, with a t-value of 2.715 and a significance level of 0.012. Compensation has a significant partial influence on employee performance, with a t-value of 2.682 and a significance level of 0.013. Leadership has a significant partial influence on employee performance, with a t-value of 2.391 and a significance level of 0.024. Simultaneously, these four variables have a significant influence on employee performance, with a significance value of 0.001 (< 0.05). The coefficient of determination indicates that the regression model explains 79.6% of the variance in employee performance, leaving 20.4% attributable to variables not included or considered in this study.
The Influence of Leadership, Work Motivation, and Work Ethic on Employee Performance Azuma, Muhammad Iqbal; Widodo, Zandra Dwanita; Al Husin, Syahri
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6951

Abstract

Performance is the result of a person’s work or achievement of targets that must be achieved or tasks that must be carried out according to the responsibilities of each individual within a certain period of time. This study aims to analyze the effect of leadership, work motivation, and work ethic on the performance, both partially and simultaneously. This study uses primary data and is quantitative. The quality of data in this study was tested with validity and reliability testing. Data collection methods using observation and questionnaires. The research sample was 66 people selected using simple random sampling technique from a population of 194 people. Multiple linear regression analysis was used in this study. The results showed that leadership partially influenced employee performance by 16.4%. Work motivation has an impact of 22.4% and work ethic of 28.6. The three variables simultaneously have a significant influence on employee performance with a significant value of 0.000 less than 0.05. The 60.5% figure obtained from the coefficient of determination shows that variations in performance can be explained by leadership, work motivation, and work ethic, and the remaining 39,5% is infulenced by other variables not studied.
The Influence of Communication Leadership and Workload on Employee Performance at the Banyudono District Office, Boyolali Regency Vanesa*, Paulina Ria; Wijiastuti, Sri; Widodo, Zandra Dwanita
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 1 (2024): Februari, Educational Studies, History of Education and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i1.29587

Abstract

This research aims to determine the influence of (1) Leadership (2) Communication (3) Workload on Employee Performance at the Banyudono District Office, both partially and simultaneously. Thisresearch is quantitative using primary and secondary data. Data quality analysis testing uses validity tests and reliability tests. This research uses a survey method by distributing questionnaires. From a population of 30 people, all were sampled using saturated sampling techniques. The analysis used is multiple linear regression. This research shows that leadership partially influences employee performance by 25.6%. Communication partially influences employee performance by 46.1%. Workload fiber partially influences employee performance by 23.1%. Leadership, communication, and workload simultaneously or together also have an influence on employee performance, shown by a significant value of 0.000 0.05. Meanwhile, the coefficient of determination test results have an Adjusted R Square value of 89.5%, which means that employee performance variables are influenced by leadership, communication and workload variables and the remaining 10.5% is influenced by other variables.
Study of Entrepreneurial Literacy and Digital Literacy on Business Sustainability Mushroom Cultivation in Beruk Village, Jatiyoso District, Karanganyar Regency Halimah; Silfa, Amanda; Adiyani, Rini; Wijiastuti, Sri; Kurniawati, Susilaningtyas Budiana; Widodo, Zandra Dwanita
International Journal of Asian Business and Management Vol. 3 No. 1 (2024): February, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i1.8258

Abstract

This article discusses the sustainability of the mushroom cultivation business in Beruk Village, Jatiyoso District, Karanganyar Regency. This research focuses on three variables, namely entrepreneurial literacy, digital literacy, and business sustainability. This study uses qualitative methods and direct observation of the subject with interview-based data collection which is then examined using a qualitative approach technique. The results of this study indicate that entrepreneurial literacy and digital literacy in mushroom cultivation business actors in Beruk Village, Jatiyoso District, Karanganyar Regency can be categorized as quite good because the mushroom cultivation business actors already have an understanding of the business being established. Meanwhile, business continuity shows that the mushroom cultivation business is quite good because it can develop well
Eco-Innovation for Sustainability in Traditional Herbal (Jamu) Agroindustry: OGSM-Gap Analysis Based on Employee Perception Irawan, Norbertus Citra; Widodo, Zandra Dwanita; Darmaningrum, Kurniawati; Haryadi, Rahmat Catur; Yuniastuti, Faustina; Rakasiwi, Alifah Addin
Agroindustrial Journal Vol 10, No 2 (2023)
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/aij.v10i2.90221

Abstract

This research is motivated by the importance of eco-innovation in traditional herbal medicine agroindustry by using local ethnobotanical raw materials to support sustainability and answer increasingly stringent market demands. This research aims to identify gaps between objectives, goals, strategies, and performance measurements related to eco-innovation in the traditional herbal medicine agroindustry based on employee perceptions. The data analysis method used is the OGSM-Gaps model by collecting data through questionnaires distributed to traditional herbal medicine agroindustry employees at the research location, namely Solo Raya. The research population was employees of the traditional herbal medicine agroindustry. The research sample was taken using a simple random sampling method of 100 respondents. The research results highlight the need for improvement in several aspects of the organization. First, organizations need to focus on providing education and training for salespeople or store staff so that they can provide accurate information about traditional herbal medicine products. Second, increasing the promotion and branding of traditional herbal medicine products is needed to broaden public understanding. Furthermore, increasing the competitiveness of traditional herbal medicine products in the market is a priority, with an emphasis on market research and product innovation. Finally, operational efficiency needs to be improved through operational audits, adopting more efficient technology, and involving employees in these improvement efforts. These improvement efforts will support the organization in achieving sustainability goals and sustainable business growth.
The Application Of Talent Management Strategies In Sports Human Resources Development Imron*, Fatkhul; Santosa, Teguh; Budiyono, Kodrad; Widodo, Zandra Dwanita
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 4 (2023): Agustus, Social Religious, History of low, Social Econmic and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i4.31520

Abstract

Human resource management in sports has become a special concern as an organizational asset for the sustainability of the Petanque Association of Central Java Province. This asset needs to be strategically optimized and managed to ensure effective and efficient operation. Talent management is a key part of implementing interconnected strategies and systems to optimize the active and dynamic work environment in developing sports human resources management processes and norms. This article describes the application of talent management strategies as a process in developing sports human resources in the Petanque branch of Central Java Province. The study shows that talent management involves three stages: first, identifying sports human resources through talent management strategies; second, developing talent groups alongside other groups through talent management development; and finally, retaining talent. These three stages represent a cohesive process in applying talent management strategies to sports human resources in the Petanque of Central Java Province.
Digital-based Entrepreneurship Training to Realize Young Entrepreneurial Millennials Alhusin*, Syahri; Widodo, Zandra Dwanita; Choerudin, Achmad; Zaelani, Abdullah; Wijastuti, Sri; Adiyani, Rini; Rahmalia, Vidia
Riwayat: Educational Journal of History and Humanities Vol 6, No 1 (2023): Economic History, Education Media, and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i1.31378

Abstract

Being an entrepreneur is an attempt of activating Indonesian economic wheel. In the attempt of empowering creativity and innovation, the entrepreneurs are expected to grow into employers who can open job opportunities in various business sectors. This community service activity is entitled a digital-based entrepreneurship training to realize millennial generation with young entrepreneur spirit. This title was chosen based on the factual condition of people today characterized with the increased unemployment rate disproportional to the job opportunity availability. The problems encountered by participants are limited information and experience supporting the digital-based entrepreneurial activities, and limited knowledge on the detail of digital-based entrepreneurship, leading to the limited number of alumni and graduates choosing to be entrepreneurs. This activity aims to improve skill and to create digital-based young entrepreneurs to the participants in the partner location. The basic output with target to be achieved is the created independent business community having digital-based entrepreneurial skill. This community service was implemented in the form of entrepreneurship training and facilitation. The partner in this activity includes the students of Faculty of Business Economy of Universitas Tunas Pembangunan. Twenty participants participated in this activity. Evaluation was conducted using questionnaire distributed to the participants aiming to find out the students understanding on the implementation of training and interview. The result achieved in the end of community service activity is the improved understanding and skill of participants concerning digital-based entrepreneurship that can be indicated with the number of startups established by the participants.
The Implementation of Green Human Resource Management (Green HRM) in Supporting Sustainable Construction Projects Primantari, FA. Luky; Rahayu, Silvia Yulita Ratih Setyo; Widodo, Zandra Dwanita
JTI: Jurnal Teknik Industri Vol 11, No 2 (2025): December 2025
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v11i2.38519

Abstract

The construction sector plays a strategic role in economic development, but also contributes significantly to environmental degradation. The implementation of Green Human Resource Management (Green HRM) has become an essential effort in creating sustainable construction projects through environmentally oriented human resource practices. This study aims to analyze the influence of Green HRM implementation on the performance of sustainable construction projects in Central Java. A descriptive–verificative quantitative approach was employed. Data were collected through questionnaires distributed to 120 respondents, consisting of project managers, site engineers, and HR staff. The data were analyzed using multiple linear regression with the assistance of SPSS 26.0 and SmartPLS 4.0. The findings indicate that four dimensions of Green HRM—Green Recruitment & Selection, Green Training & Development, Green Performance Appraisal, and Green Employee Involvement significantly affect project performance. In contrast, Green Compensation & Reward shows no significant effect. The coefficient of determination of 0.671 indicates that Green HRM explains 67.1% of the variation in project performance. The study concludes that Green HRM plays a crucial role in improving resource efficiency, compliance with environmental standards, and overall construction project effectiveness. Strengthening green work culture and implementing environmentally based reward systems are recommended to enhance the sustainability of Indonesia’s construction sector. Keywords: Green HRM, sustainable construction, project management, human resources
Digitalisasi UMKM melalui Pelatihan Pengelolaan Produk Berbasis Website, Pemasaran Media Sosial, dan Pemanfaatan Shopee sebagai E-commerce Partner Susilaningtyas Budiana Kurniawati; Zandra Dwanita Widodo; Atik Lusia; Sulton Tahta Zulfa Adiar Alamshah; Nadiya Nur Rahma Fatika
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i3.8393

Abstract

Digital transformation is a key factor in increasing the competitiveness of micro, small, and medium enterprises (MSMEs), including those managed by women in the agricultural sector. However, the limitations of digital literacy, technology access, and mentoring are still the main obstacles. This article discusses Community Service (PKM) activities carried out by Tunas Pembangunan Surakarta University in the Ngudi Makmur Women Farmer Group (KWT), with the aim of increasing the digital and managerial capacity of group members through two stages of training. The first phase focuses on marketing digitization through website creation, the use of social media, and the use of Shopee as an e-commerce partner. The second stage strengthens the internal aspect with financial training based on the concept of micro business sustainability, especially pricing strategies and improving the quality of processed papaya products. The implementation method uses a participatory approach and hands-on practice so that participants can implement the skills acquired. The results of the activity showed a significant increase in digital literacy, online marketing skills, and financial management skills. The integration of these two trainings strengthens the competitiveness of women MSMEs in the digital economy era and becomes an empowerment model that not only focuses on technology, but also on managerial strengthening to support the sustainability of local community-based businesses.
Co-Authors Abdulah Zailani Abdullah Zaelani Abdullah Zaelani Abdullah Zailani Abdullah Zailani Abdullah Zailani Abdullah, Syahriar Achmad Choerudin Agni Setiawan Agus Prasetyo Agus Setiono Alfansa, Adimas Bara Alhusin*, Syahri Ambarwati, Retnoning Angga Ranggana Putra Angga Ranggana Putra Anisa Wahyuni Ariyana, Vita Assidiq, Muhammad Tio Wilian Astrianingsih, Astrianingsih Atik Lusia Atik Lusia Azuma, Muhammad Iqbal Bangu Nggona, Jenike Cahyani, Meilan Ardita Cyntia, Ade Ilham Darmaningrum, Kurniawan Darsono Darsono Darsono Darsono Darsono Darsono Darsono Darsono Dharyl Ubaid Choiri Dyah Ayu Kunthi Puspitasari Eko Meiningsih Susilowati Emi Sukmawati Endah Andriani Pratiwi Eni Maryanti, Istinganah Ernawati FA Luky Primantari Fatkhul Imron Febrianto Prabowo Funco Tanipu Halimah Hanifah, Salma Alya Hardiansyah, Muhammad Faiz Haryadi, Rahmat Catur Hasan, Rayana Muhammad Hendri Manuhutu Hidayati, Firdausi Nur Hijrasil Hijrasil Ihsan Fauzi Ardiansyah Imron*, Fatkhul Inda Rezky Hermoyo Irene Kartika Eka Wijayanti Istinganah Eni Istinganah Eni Maryani Jemi Pabisangan Tahirs Joko Sulistyono Katili, Andi Yusuf Kodrad Budiyono Kurniawan Darmaningrum Kurniawati Darmaningrum LAKSONO SUMARTO, LAKSONO Latifah, Putri Nur Maha Martabar Mangatas L May Vitha Ramadhani Moh. Erkamim Mrih Rahayu Mrihrahayu Rumaningsih Mugi Harsono Muhad Fatoni Muhammad Ali Rauuf Muhammad Ikhsan Muhammad Nurhadi Sulistiyono Muhammad Sultan, Muhammad Muzakki, Muhammad Husin Nur Nadiya Nur Rahma Fatika Nandini, Ainun Natalia Adolfia Lotu Norbertus Citra Irawan Novia Rahmadani Nur Subekti Nurdiansyah, Fahrizal Paulina Ria Vanesa Prasetianingsih, Lilis Primantari, FA. Luky Purnomo, Yuwono Bimo Putranto, Reza Ridho Putri, Eka Ayu Cindy Anisa Rahayu, Mrih Rahayu, Silvia Yulita Ratih Setyo Rahmalia, Vidia Rakasiwi, Alifah Addin Ramadhan , Dwinanda Ripta Ramadhan, Dwinanda Ripta Raniasari Bimanti Esthi RINI ADIYANI Riska Dewi Susanti Rissa Marina Rissa Marina Widodo Rissa Marina Widodo Rissa Marina Widodo, Rissa Marina Rudy Haryanto Rully, Aviando Septin Maisharah K Setiawan, Fajar Budi Silfa, Amanda Sri Wijastuti Sri Wijiastuti SRI WIJIASTUTI Suharyoko Suharyoko Sulistyoningsih, Endri Sulton Tahta Zulfa Adiar Alamshah Supartini Susilaningtyas Budiana Kurniawati Susilaningtyas Budiana Kurniawati Suyamto Suyamto Syahri Al Husin SYAHRI AL HUSIN, SYAHRI Syahri Alhusin Teguh Santosa Tiara Kusumarla Ningrum Triana, Devi Trio Handoko TRIO HANDOKO Vanesa*, Paulina Ria Vidia Rahmalia Wijastuti, Sri Yuniastuti, Faustina Zaelani, Abdullah