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Journal : Berajah Journal

MODEL PENGEMBANGAN DESTINASI WISATA NIRWANA GARDEN BALI DI KABUPATEN JEMBRANA BERBASIS GREEN TOURISM DALAM MEWUJUDKAN PARIWISATA BERKELANJUTAN Arya Wahyu Widiantara, I Putu; Budiarsa, Made; Darsana, I Made
Berajah Journal Vol. 4 No. 11 (2025): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i11.523

Abstract

The decline in tourist visits and environmental management challenges at Nirwana Garden Bali highlight the need for a more sustainable development strategy. This study aims to analyze tourism development, identify the implementation of Green Tourism, and design a sustainable destination development model to enhance competitiveness and local community involvement. A qualitative approach was used to analyze the green tourism-based development model at Nirwana Garden Bali. The research was conducted in Jembrana Regency, Bali, with primary data collected through in-depth interviews, FGDs, observations, and open-ended questionnaires with managers, tourists, and local communities, while secondary data was obtained from official documents and scientific literature. The research instruments included interviews to explore management strategies, FGDs to assess social, economic, and environmental impacts, as well as observations and documentation analysis related to regulations. The findings indicate that Nirwana Garden Bali has the potential to become a sustainable tourism destination through the development of eco-friendly infrastructure and partnerships with local communities. The implementation of green tourism principles, such as energy efficiency, water management, and other environmentally friendly practices, supports sustainability. This development model adopts the Green Tourism Marketing (GTM) and Penthahelix concepts, which promote collaboration among various stakeholders to enhance destination competitiveness while preserving the natural and cultural heritage of Bali.
PERAN VARIABEL MOTIVASI SEBAGAI PEMEDIASI PENGARUH KOMPENSASI DAN STRES KERJA TERHADAP KINERJA KARYAWAN (STUDI KINERJA PEGAWAI PUSAT OLEH-OLEH KHAS BALI DI KABUPATEN GIANYAR) Suwita Yanti, Ayu; Darsana, I Made
Berajah Journal Vol. 4 No. 1 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i1.290

Abstract

The existence of a souvenir center in Gianyar Regency has an important role in supporting the sustainability of tourism in Bali. Strategic steps that can be taken to improve the quality of company services are by improving the performance of human resources. The aim of the research is to analyze the influence of work stress, compensation and motivation on the performance of employees at the Balinese souvenir center in Gianyar Regency, as well as analyzing the role of motivation in indirectly mediating the influence of compensation and work stress on employee performance. The research was conducted using a quantitative approach. The object of this research is the Balinese souvenir center which is located in the area of ​​Jl. Raya Batubulan, Sukawati District, Gianyar Regency. The population in the research was all employees who worked in the consumer service department (saleswomen and cashiers) totaling 96 people who made up the overall research sample (saturated sample). According to Sugiyono (2016) saturated sampling is a sampling technique when all members of the population are used as samples. The data collection method was carried out by means of a field survey using an instrument in the form of a closed questionnaire. The research data was then processed using descriptive statistical analysis PLS (Partial Least Square) analysis. Research findings showed that compensation and work stress had an effect on motivation, as well as compensation and motivation had an effect on employee performance, but work stress had no effect on employee performance. Meanwhile, to test the indirect effect of compensation on employee performance through motivation and work stress on employee performance through motivation, significant results were obtained.
STRATEGI PROMOSI KUB UMA PALAK LESTARI DALAM MENARIK WISATAWAN DI DESA PEGUYANGAN DENPASAR UTARA Endrayani, Endrayani; Titing Koerniawaty, Francisca; Darsana, I Made
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.373

Abstract

The aim of this research is to identify the target audience, analyze message design, select media, and design promotional strategies for KUB Uma Palak Lestari to attract tourists in Peguyangan Village, North Denpasar. A qualitative descriptive approach and SWOT analysis are used to develop strategies in the aspects of destination, management, institution, and marketing. The results of the study indicate that the target audience of Uma Palak Lestari consists of individuals or groups, aged 1-80 years, both male and female. The message design uses easily understandable sentences. The media used include online platforms such as Facebook and Instagram, as well as offline media such as banners along the streets of Peguyangan Village. Uma Palak Lestari's promotional strategy encompasses a combination of outdoor and electronic media, personal selling through guides, innovative sales promotions, a public relations team focusing on publicity, and direct marketing via telephone and direct interaction between guides and visitors.
PENGARUH JUMLAH OBYEK WISATA DAN JUMLAH KUNJUNGAN WISATAWAN TERHADAP PENYERAPAN TENAGA KERJA SEKTOR PARIWISATA PER PROVINSI DI INDONESIA Made Sukaarnawa, I Gusti; Suwita Yanti, Ayu; Astrama, I Made; Darsana, I Made
Berajah Journal Vol. 4 No. 8 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i8.455

Abstract

Tourism is a driver of the world economy that is proven to be able to contribute to the prosperity of a country. This sector can also be reached by people from various groups, so it is labor-intensive oriented and should be able to absorb a higher workforce compared to other sectors. The aim of this research is to determine and analyze the influence of the number of tourist attractions and the number of tourist visits on employment in the tourism sector per province in Indonesia. This research was designed as associative quantitative research. The population in this study is all 34 provinces in Indonesia. The sampling technique uses saturated sampling, so that the number of samples in this study is the same as the population. Data collection techniques through documentation studies obtained from data from the Indonesian Provincial Central Statistics Agency. The collected data will be analyzed using multiple linear regression analysis. The research results show that the number of tourist attractions and the number of tourist visits have a significant effect on employment in the tourism sector. This shows that if there are more tourist attractions and tourist visits in a province in Indonesia, then more workers will be absorbed in that area.
RANCANGAN ATRAKSI WISATA EDUKASI DI PAON BALI INSTITUT PARIWISATA DAN BISNIS INTERNASIONAL Agung Istri Ari Parwati, Anak; Sabda Jayendra, Putu; Darsana, I Made
Berajah Journal Vol. 4 No. 8 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i8.465

Abstract

Bali Island, as a premier tourist destination, offers various potentials, including educational tourism that combines recreation and learning. One such potential location is Paon Bali, a traditional Balinese kitchen complex serving as a learning laboratory at the International Institute of Tourism and Business. This study aims to design educational tourism attractions based on culture and culinary aspects at Paon Bali. Using a qualitative descriptive approach, data were collected through interviews, observations, and documentation studies, then analyzed with Miles and Huberman's Interactive Data Analysis Model. The findings present the design of attractions such as Tour de Paon Bali, selfie activities, traditional games, cooking classes, culinary review sessions, and cooking competitions, which can be aligned with academic programs on campus. This study supports sustainable educational tourism attractions based on Community-Based Tourism (CBT) in a consistent and continuous manner.
Co-Authors Abd. Syakur Abdu, Wamaungo Juma Agung Istri Ari Parwati, Anak Amir, Firlie Lanovia Angel Pricilia Pinontoan Ariyanti, Ni Wayan Arun Suwi Arianty, A.A. Ayu Arya Juni Arta, I Gede Arya Wahyu Widiantara, I Putu Astrama, I Made Atid, Haris Ayu Arun Suwi Arianty, A.A. Ayu Suwita Yanti Bagus Made Sabda Nirmala Bagus Putu Wahyu Nirmala Bondan Pambudi Dadang Hermawan Dadang Hermawan Dapar, Angel Melody Filleony Rut Dewi, Nyoman Diah Utari Dwik Suwarnata Triana Dwik Suwarnata Triana Efendi, Moch Nur Eka Susanti, Luh Eka Wahyu, Gede Elisabeth, Yulya Endrayani, Endrayani Erik Praditya, I Gede Ernawan, Yana Febrianindya, Stephanie Firman Sinaga Gayatri, Kamisriati Levi Gede Eka Wahyu Gusti Kade Sutawa Hasibuan, Ezra Maylinda Veronica I Dewa Made Adi Artha I Gede N. Suta Waisnawa I Gede Nyoman Suta Waisnawa I Gusti Made Suka Arnawa I Gusti Made Sukaarnawa I Gusti Suka Arnawa I Kadek Wahyu Dymas Ananda I Made Astrama I Made Bram Sarjana I Made Budiarsa I Made Citra Wibawa I Made Citra Wibawa I Made Kartika I Made Suardika I Nyoman Gede Astina I Nyoman Gede Astina, I Nyoman Gede I Nyoman Joni Paranata I Nyoman Sudiarta I Nyoman Sudiarta I Putu Arnawa I Wayan Eka Mahendra I Wayan Kartimin I Wayan Restu Suarmana, I Wayan Restu Ida Ayu Etsa Pracintya Ida Ayu Putu Sri Widnyani Ida Bagus Ketut Soma Antara JANE, NOVENA Juniarta, Pande Putu Kadek Ayu Ekasani Koerniawaty, Francisca Titing Koerniawaty, Franscisca Titing Linton, Sandi C Made Sabda Nirmala, Bagus Made Suka Arnawa, Gusti Made Sukaarnawa, I Gusti Made Widya Paramitha Mahendra, Kadek Wahyu Moch Nur Efendi Muliadiasa, I Ketut Muliawan, I Nyoman N Putri Sumaryani N Putri Sumaryani Ni Luh Supartini Ni Made Sri Rahayu Ni Made Sri Rahayu Ni Putu Herni Susanti Ni Putu Isha Aprinica Ni Putu Lilia Novie Yanny Ni Wayan Rena Mariani Ni Wayan Rena Mariani Ni Wayan Yani Novrianto, Andry Nyoman Agus Trimandala Nyoman Surya Wijaya Pambudi, Bondan Pantiyasa, I Wayan Paramitha, Made Widya Parwati, Komang Shanty Muni Priharsini, Ni Kadek Suwi Purnantara, I Made Hadi Putra, Dewa Putu Kiskenda Erwanda Putra, I Gede Seadityawan Putra, I Gusti Ngurah Bagus Suarna Putra, I Nyoman Triana Putra, I Wayan Agus Ananda Putu Eka Wirawan Putu Laksmita Dewi Rahmayanti Putu Sabda Jayendra Rahmayanti, Putu Laksmita Dewi Ranteg, Noddy Rena Mariani, Ni Wayan Sajili, Mohamad Sapina, Kadek Resa Semara, I Made Trisna Silitonga, Duma Theresia Suardika, I Made Sudarmawan, I Wayan Eka Sudjana, I Made Sukaarnawa, I Gusti Made Sundring Pantja Djati Sundring Pantja Djati Suryoningrat, Raden Agus Susanti, Putu Herny Suwarnata Triana, Dwik Suwintari, I Gusti Ayu Eka Suwita Yanti, Ayu Suyasa, Pande Made Talia, Nova Tardi Edung Titing Koerniawaty, Francisca Tri Achmad Budi Susilo Triana, Dwik Suwarnata Tunjungsari, Komang Ratih Wamaungo Juma Abdu Wardana, Miko Andi Waskito, Putri Satrio Widhyadanta, I Gede Dirga Surya Arya Witarsa Witarsa Witarsa Witarsa, Witarsa Y, Kadek Dwika Prawira Yani, Ni Putu Ditha Indra Yani, Ni Wayan Mega Sari Apri Yanti, Ayu Suwita Yogi Pratama, I Putu Yoraeni, Ani Yuliyanto Sabat, Yuliyanto