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Harry Setiawan
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
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Modeling Chatgpt Continuance Intention: The Role of Expectancy, Satisfaction, and Trust Pangestu, Adjie; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1164

Abstract

The growth of digital technology has increased the use of online services, with AI tools like ChatGPT becoming widely used. This study examines the impact of user perceptions on their intention to continue using ChatGPT, emphasising performance expectancy, effort expectancy, satisfaction, and trust as moderating variables. Data were gathered from 200 ChatGPT users using an organised survey and analysed via Partial Least Squares, Structural Equation Modelling (PLS, SEM). Findings indicate that performance expectancy as well as effort expectancy significantly enhance satisfaction and directly affect continuance intention. Satisfaction serves as a mediating factor between the anticipation variables and the intention to continue use. Nonetheless, trust does not substantially influence the correlation between performance or effort expectancy and satisfaction. The findings indicate that users' perception of ChatGPT as beneficial and user-friendly enhances their pleasure, hence reinforcing their intention to continue utilising it. This emphasises the significance of utility and user-friendliness in fostering sustained engagement with AI services.
Co-Authors Adinda Purnama Sari Agnes Agnes Ahmad Shalahuddin, Ahmad Akhmad Yani Ana Fitriana Ana Fitriana Andika, Wahyu Andry, Johannes Fernandes Anwar Azazi Ardion, Ardion Arfita Yuana Dewi Arielsandy, Elvien Arman Jaya Ayu Umyana Azamahir, Muhammad Nabil Barkah Barkah, Barkah Bintoro Bagus Purmono Burhan Chamisyahuri, Chamisyahuri Damsar Daud, Ilzar Depandi Enda Dinhida Erna Listiana Fahruna, Yulyanti Fitria Lestari Pujiastuti Ginting, Jusia Amanda Giriati, Giriati Grace, Michelle Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Hermawati, Yuni Ilmi Farisi Khumaini Indrayani Irene, Novi Irfan Syahyudi Juniwati Juniwati Kalista, Lola Maharani, Evita Mandala, Miko Maria Christiana Iman Kalis Maulidia, Rahma Muammar Khaddafi Muhammad Afif nesty eka listiyani Ngurah Suryantara, I Gusti Nur Afifah Oprilyani, Adhinda Dwi Pangestu, Adjie Purmono, Bintoro Bagus Putri, Shafira Ananda Rafles Ginting Ramadhan Tosepu Safmi, Ima Kumala Sepannur Bandri Setiadi, Galang Simatupang, Ervina C.M. Sujatmiko, Ary Violin Waldi Wulandari, Sukma