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All Journal JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) Jurnal Inovator GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL USM LAW REVIEW Infotech: Journal of Technology Information Komunikasiana: Journal of Communication Studies Ilomata International Journal of Management Eksos Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi Linguistic, English Education and Art (LEEA) Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Teknik Informatika Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Jurnal Bisnis dan Kewirausahaan International Journal of Economic, Finance and Business Statistics (IJEFBS) Jurnal Riset Ilmiah MERDEKA: Jurnal Ilmiah Multidisiplin Epaper Bisnis: International Journal Entrepreneurship and Management JEMBA: Journal of Economics, Management, Business, and Accounting Journal of Communication Management and Organization Primary Journal of Multidisciplinary Research
Harry Setiawan
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Modeling Chatgpt Continuance Intention: The Role of Expectancy, Satisfaction, and Trust Pangestu, Adjie; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1164

Abstract

The growth of digital technology has increased the use of online services, with AI tools like ChatGPT becoming widely used. This study examines the impact of user perceptions on their intention to continue using ChatGPT, emphasising performance expectancy, effort expectancy, satisfaction, and trust as moderating variables. Data were gathered from 200 ChatGPT users using an organised survey and analysed via Partial Least Squares, Structural Equation Modelling (PLS, SEM). Findings indicate that performance expectancy as well as effort expectancy significantly enhance satisfaction and directly affect continuance intention. Satisfaction serves as a mediating factor between the anticipation variables and the intention to continue use. Nonetheless, trust does not substantially influence the correlation between performance or effort expectancy and satisfaction. The findings indicate that users' perception of ChatGPT as beneficial and user-friendly enhances their pleasure, hence reinforcing their intention to continue utilising it. This emphasises the significance of utility and user-friendliness in fostering sustained engagement with AI services.
The Influence of Muslim Endorsers and Influencers in Promoting Halal Tourist Attractions. Setiawan, Harry; Purmono , Bintoro Bagus
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 4 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i4.33

Abstract

This study aimed to analyze the influence of Muslim influencers, Muslim endorsements, and destination image on Muslim tourists’ visit intention. Based on data analysis from 206 respondents, it was discovered that Muslim endorsements had a positive and significant effect on visit intention, while the influence of Muslim influencers was positive but not significant. Meanwhile, destination image had a positive but not significant influence on visit intention, and did not mediate the effects of Muslim influencers and endorsements. Thus, Muslim endorsements become an important factor that can directly increase Muslim tourists’ visit intention. Marketing strategies that put forward Muslim endorsements are needed to attract Muslim tourists to visit.
Representasi Interaksi Sosial Korban Kekerasan Seksual pada Film 2037 Khoiriyah, Nisa Ul; Setiawan, Harry
Komunikasiana: Journal of Communication Studies Vol 5, No 2 (2023)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kjcs.v5i2.26811

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana representasi dampak interaksi sosial kekerasan seksual dalam film 2037. Penelitian ini menggunakan kajian isi kualitatif dengan analisis semiotika John Fiske dengan 3 tahapan representasi, pada tahap petama adalah realitas yang terdiri dari kostum, perilaku, ekspresi, dan lingkungan. Pada tahap ini sang korban cenderung menyendiri, terlihat sedih dan muram. Lalu pada tahap kedua yaitu representasi yang terdiri dari teknik pengambilan gambar berdasarkan sudutnya dan teknik kamera berdasarkan jaraknya. Dalam film 2037 mayoritas pengambilan gambar medium shot dan eye level angle. Pada tahap yang ketiga adalah ideologi, melihat pada interaksi sosial yang terjadi pada korban kekerasan seksual. Interaksi sosial yang muncul berupa proses asosiasi dan disosiasi. Hasil dari penelitian ini menjelaskan bahwa kekerasan seksual sangat berdampak pada korban sehingga dapat menimbulkan stres dan trauma yang berkepanjangan, selain itu korban kekerasan seksual akan menyakiti dirinya sendiri dan bahkan mencoba untuk mengakhiri hidupya.
Customer experience and brand image on loyalty through customer satisfaction of Erigo consumers Firdaus, Angelika; Rosnani, Titik; Listiana, Erna; Setiawan, Harry; Fitriana, Ana
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.386

Abstract

The increasing number of competitors emerging in the market compete to create various product variants and increasingly unique marketing strategies to be liked by consumers, especially in the fashion industry. This research will examine the extent of the influence of customer experience and brand image on customer loyalty through customer satisfaction among Erigo consumers in Indonesia. This type of research is quantitative research with the population in this study being the entire population of Indonesia who use Erigo-branded clothing. The sample in this study is Erigo branded-clothing consumers who have purchased Erigo-branded clothing at least two times and are aged over 18 years. The sampling technique used in this study is nonprobability sampling of 234 respondents. In this study, customer experience and brand image are the independent variables. The intervening variable is customer satisfaction, which is connected to the primary independent variable towards the dependent variable, customer loyalty. The results reveal that customer experience and brand image positively impact on customer loyalty though only the former has significant impact. Besides, both customer experience and brand image have positive and significant influence on customer satisfaction while customer satisfaction is positively and significantly corelated with customer loyalty. The existance of customer satisfaction as the mediating variable even strengthen this impact. Overall, the more experience customers get from purchasing Erigo’s products and the higher brand image Erigo build, the more satisfied and loyal the customers will be.
Influence of content, influencer, and product innovation on scarlett’s brand awareness through event marketing Theresa, Erica; Rosnani, Titik; Afifah, Nur; Purmono, Bintoro Bagus; Setiawan, Harry
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.402

Abstract

Scarlett faces the challenge of reconciling its top rank in body lotion sales with a secondary position in overall product sales. This problem underscores the crucial need for Scarlett to apply effective marketing strategies to enhance public awareness and promote its diverse product range amid escalating competition in the market. This study aims to analyze the variables influencing brand awareness of Scarlett in Indonesia's highly competitive beauty industry. This research introduces a novel paradigm by incorporating event marketing as a variable mediating content marketing, influencer marketing, and product innovation for Scarlett. The method used in this research is Structural Equation Modeling (SEM) with the AMOS statistical tool. Data is collected through a questionnaire, with 228 respondents from Scarlett's audience. Findings demonstrate the significant influence of content marketing, influencer marketing, product innovation, and event marketing on Scarlett's brand awareness. The research also shows that event marketing can effectively serve as a mediating variable. The study's implication is to guide businesses in formulating effective marketing strategies and enhancing market positions in the dynamic digital landscape, emphasizing that brand awareness can be improved by strategically integrating event marketing with other promotional efforts, thereby contributing to a more comprehensive marketing approach.
Innovative Marketing Strategies and Entrepreneurial Approaches in Promoting Halal Tourism Destinations: A Systematic Literature Review Setiawan, Harry
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 3 (2024): Juni 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i3.1843

Abstract

This study aims to conduct a systematic literature review on the role of innovative marketing strategies and entrepreneurial approaches in promoting halal tourism destinations, and their influence on the perceptions, behaviors, and intentions of Muslim and non-Muslim tourists. By reviewing 65 publications obtained from the Scopus database, this study identifies research trends, key focus areas, and gaps in the existing literature. The findings highlight the increasing trend of research on this topic, the most influential journals and researchers, and the geographical distribution of studies. The review also reveals the importance of innovative marketing and entrepreneurial strategies in attracting diverse tourist segments and enhancing the competitiveness of halal tourism destinations. Based on the identified gaps, future research directions are proposed to further advance the understanding of this field.
MENGINTEGRASIKAN STORYTELLING MARKETING DALAM BRANDING PRODUK WILAYAH PERBATASAN DI IKM DESA SEKIDA, KABUPATEN BENGKAYANG, KALIMANTAN BARAT Hardiansyah, Gusti; Latifah, Latifah; Trisnawati, Ema; Hardayu, Audisty Prana; Fitriana, Ana; Purmono, Bintoro Bagus; Setiawan, Harry; Ardiansyah, Ardiansyah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.29578

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mengintegrasikan Storytelling Marketing dalam Branding produk IKM di Desa Sekida, Kabupaten Bengkayang, Kalimantan Barat. Melalui pendekatan kualitatif, tim melakukan observasi lapangan, wawancara mendalam, pelatihan, dan pendampingan kepada para pengrajin. Hasil kegiatan menunjukkan bahwa Storytelling Marketing dapat membangun identitas merek yang kuat dan menarik bagi produk IKM wilayah perbatasan. Dengan mengeksplorasi kisah unik di balik produk, mengemas kisah dalam bentuk menarik, menyebarkan kisah melalui berbagai saluran, melibatkan konsumen, serta memperbarui dan mengembangkan kisah secara berkelanjutan, produk IKM Desa Sekida dapat meningkatkan kesadaran merek, persepsi kualitas, loyalitas konsumen, dan engagement. Kegiatan ini juga membantu melestarikan warisan budaya lokal dan meningkatkan daya saing produk di pasar global. Meskipun terdapat tantangan dalam keterampilan pengrajin, pelatihan dan pendampingan telah membantu meningkatkan kemampuan mereka dalam menerapkan Storytelling Marketing secara efektif.
Financial performance analysis before and after initial public offering in consumer cyclical and consumer non-cyclical sector companies on the indonesia stock exchange Tri Wiyono Kurnianto; Malini, Helma; Wendy, Wendy; Giriati, Giriati; Setiawan, Harry
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to ascertain whether the financial performance of companies in the Consumer cyclical and Consumer non-cyclical sectors on the Indonesian stock exchange differs before and after their initial public offerings (IPOs). It is  quantitative research. The population of this study is the Consumer Cyclical and Consumer Non-Cyclical sector companies that made initial public offerings (IPO) in 2019 – 2021. The sample in this study amounted to 54 companies using purposive sampling technique. The variables used are Current Ratio (CR), Return on Investment (ROI), Return on Equity (ROE), Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO). Hypothesis testing uses paired sample t-test on normally distributed data and Wilcoxon signed ranks test on non-normally distributed data. The results obtained show that there are significant differences in CR, ROI, ROE, DAR, DER, and TATO between before and after the initial public offering (IPO).
Harnessing The Potential Of Storytelling On Social Media: A Game-Changer For Halal Tourism Marketing Strategies Harry Setiawan; Nur Afifah; Mustaruddin, Mustaruddin
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of the halal tourism market presents significant opportunities for destinations and service providers. However, to effectively capitalize on this potential, it is crucial to understand the factors influencing Muslim tourists' experiences and revisit intentions. This study aims to investigate the role of storytelling on social media as a moderating variable in the relationship between Muslim tourists' emotional experiences and their intention to revisit halal tourism destinations. A quantitative approach and structural equation modeling were employed to examine the impact of halal destination attributes and halal-friendly services on emotional experiences, as well as the moderating effect of storytelling on social media on the relationship between emotional experiences and revisit intentions. The analysis results demonstrate that halal destination attributes and halal-friendly services significantly influence Muslim tourists' emotional experiences. Furthermore, storytelling on social media significantly moderates the relationship between emotional experiences and revisit intentions, strengthening the impact of emotional experiences on post-visit behavioral intentions. These findings contribute to the advancement of tourism marketing and consumer behavior theories while providing practical implications for the halal tourism industry in designing effective marketing strategies through social media storytelling.
Pengaruh Efikasi Diri, Lingkungan Keluarga, dan Keberanian Mengambil Resiko Terhadap Minat Berwirausaha Mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Tanjungpura Setiawan, Harry; Ginting, Rafles
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 3 No. 2 (2023): Article Research Volume 3 Issue 2, July 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i2.2762

Abstract

Dalam konteks pertumbuhan ekonomi dan pengurangan pengangguran di Indonesia, minat berwirausaha menjadi penting untuk memberikan alternatif karier bagi lulusan perguruan tinggi. Oleh karena itu, peneliti memaparkan beberapa faktor yang dapat menjadi upaya dalam mendorong minat berwirausaha pada mahasiswa, sehingga penelitian ini berfokus dalam menganalisis pengaruh efikasi diri, lingkungan keluarga, dan keberanian mengambil resiko terhadap minat berwirausaha pada mahasiswa program studi Manajemen di Fakultas Ekonomi dan Bisnis Universitas Tanjungpura. Metode penelitian yang digunakan dalam penelitian ini yaitu asosiatif dengan pendekatan kausal, dengan menggumpulkan data melalui kuesioner dari mahasiswa program studi Manajemen yang telah mengikuti mata kuliah kewirausahaan. Populasi dalam penelitian ini adalah mahasiswa angkatan 2018-2021 yang berjumlah 997 orang. Dengan demikian hasil penelitian ini menunjukkan bahwa efikasi diri memiliki pengaruh positif dan signifikan terhadap minat berwirausaha mahasiswa dengan signifikansi 0,000 < 0,05 dan t hitung 5,630 > t tabel 1,996. Selanjutnya, lingkungan keluarga juga memiliki pengaruh positif dan signifikan terhadap minat berwirausaha mahasiswa dengan signifikansi 0,000 < 0,05 dan t hitung 8,421 > t tabel 1,996. Sementara itu, keberanian mengambil risiko juga berpengaruh positif dan signifikan terhadap minat berwirausaha mahasiswa dengan signifikansi 0,000 < 0,05 dan t hitung 8,861 > t tabel 1,996. Hasil ini menunjukkan bahwa mahasiswa yang memiliki efikasi diri yang tinggi, didukung oleh lingkungan keluarga yang positif, dan memiliki keberanian mengambil risiko lebih cenderung memiliki minat berwirausaha yang lebih tinggi.
Co-Authors Adinda Purnama Sari Agnes Agnes Ahmad Shalahuddin, Ahmad Akhmad Yani Ana Fitriana Ana Fitriana Andika, Wahyu Andry, Johannes Fernandes Anwar Azazi ARDIANSYAH ARDIANSYAH Ardion, Ardion Arfita Yuana Dewi Arielsandy, Elvien Arman Jaya Audisty Prana Hardayu Ayu Umyana Azamahir, Muhammad Nabil Barkah Barkah, Barkah Bintoro Bagus Purmono Burhan Chamisyahuri, Chamisyahuri Damsar Daud, Ilzar Depandi Enda Dinhida Eka Fitri Qurniawati Ema Trisnawati Erna Listiana Fahruna, Yulyanti Firdaus, Angelika Fitria Lestari Pujiastuti Ginting, Jusia Amanda Giriati, Giriati Grace, Michelle Gusti Hardiansyah Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Hermawati, Yuni Hero, Eko Ilmi Farisi Khumaini Indrayani Irene, Novi Irfan Syahyudi Juniwati Juniwati Kalis, Maria Christiana Iman Kalista, Lola Khoiriyah, Nisa Ul Latifah Latifah Maharani, Evita Mandala, Miko Maria Christiana Iman Kalis Maulidia, Rahma Muammar Khaddafi Muhammad Afif Mustaruddin nesty eka listiyani Ngurah Suryantara, I Gusti Nur Afifah Okta, Dilla Melinia Oprilyani, Adhinda Dwi Pangestu, Adjie Purmono , Bintoro Bagus Purmono, Bintoro Bagus Putri, Indah Mardini Putri, Shafira Ananda Rafles Ginting Ramadhan Tosepu Safmi, Ima Kumala Sepannur Bandri Setiadi, Galang Simatupang, Ervina C.M. Sujatmiko, Ary Theresa, Erica Titik Rosnani Tri Wiyono Kurnianto Violin Waldi Wendy Wulandari, Sukma Yuyun, Yuyun