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All Journal JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) JURNAL MANAJEMEN MOTIVASI Jurnal Inovator GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL USM LAW REVIEW Infotech: Journal of Technology Information Ilomata International Journal of Management Eksos Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi Linguistic, English Education and Art (LEEA) Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Teknik Informatika Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Jurnal Bisnis dan Kewirausahaan International Journal of Economic, Finance and Business Statistics (IJEFBS) Jurnal Riset Ilmiah MERDEKA: Jurnal Ilmiah Multidisiplin Epaper Bisnis: International Journal Entrepreneurship and Management JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki Journal of Communication Management and Organization Primary Journal of Multidisciplinary Research Krisnadwipayana International Journal of Management Studies
Harry Setiawan
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
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DARI HYPE KE CHECKOUT: FOMO SEBAGAI JEMBATAN ANTARA INFLUENCER, ULASAN PELANGGAN, DAN PEMBELIAN PRODUK RUCAS SPORTSWEAR Agnes, Agnes; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 7 (2025): SINERGI : Jurnal Riset Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i7.1430

Abstract

Rucas Sportswear has successfully optimized its Fear of Missing Out (FOMO)-based marketing strategy to increase its consumer appeal. This study explores the role of FOMO as a mediator in the relationship between Influencer Marketing, Customer Reviews (e-WOM), and Rucas Sportswear Product Purchase Decisions. Through a quantitative approach using the PLS-SEM method, data was collected from consumers who actively participated in the promotions and reviews of these products on digital platforms. This study uncovers how influencer endorsement strategies and customer testimonials can shape the psychological urgency that drives spontaneous buying behaviour. The results of this study are expected to provide insight into the effectiveness of FOMO-based digital marketing in increasing sales conversions in the sports apparel industry. The results of this study show that there is a significant positive relationship between influencer marketing and customer reviews on purchase decisions, through FOMO as a psychological bridge that strengthens the effects of both. Marketing strategies that trigger FOMO have proven to be effective in creating a sense of urgency and consumer engagement, thereby driving purchase intent more quickly and emotionally.
Analisa Kelayakan Penggunaan Pembangkit Listrik Tenaga Surya Pada Bank Nagari Cabang Lubuk Gadang Menggunakan Metode Kelayakan Investasi Setiawan, Harry; Bandri, Sepannur; Dewi, Arfita Yuana
Jurnal INOVATOR Vol. 8 No. 1 (2025): Jurnal INOVATOR
Publisher : LPPM Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/inovator.v8i1.415

Abstract

The potential for solar energy is immense, as the sun is an abundant source of renewable energy worldwide, especially in Indonesia. Indonesia receives sunlight for 10 to 12 hours per day. Numerous studies on the use of solar power plants have shown promising payback period results less than 10 years which is relatively fast compared to the economic lifespan of solar panels, which can last up to 25 years. PT Bank Nagari, a bank owned by the Provincial Government of West Sumatra and various regional governments within West Sumatra, consistently promotes a culture of efficiency to enhance revenue and support the company’s growth and regional development. Considering the fast capital return on solar power investments and the alignment with Bank Nagari's culture of efficiency and revenue optimization, a feasibility study was deemed necessary. This study aimed to analyze the feasibility of using a solar power plant at Bank Nagari Lubuk Gadang Branch using investment feasibility methods to determine whether the project could enhance the company's efficiency and revenue. However, the research concluded that the investment in the solar power plant was not feasible, as the returns were lower compared to the current business activities run by PT Bank Nagari Lubuk Gadang Branch.
Nurses' demands and resources at work: workload, workplace friendship, positive affect, work engagement on performance Andika, Wahyu; Daud, Ilzar; Azazi, Anwar; Setiawan, Harry; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1755

Abstract

This study delves into how nurses perceive the demands and resources of their jobs, aiming to uncover their impact on job performance and engagement. The focus is on how nurses deal with workload, workplace friendships, and positive affect influencing their engagement and performance. These relationships were tested using Structural Equation Modeling assisted by the AMOS 24 statistical tool. The sample was drawn with purposive sampling from nurses recruited by health centers in West Kalimantan, Indonesia (n=213). The study found that workload was perceived as having a negative impact on performance, while workplace friendship, positive affect, and work engagement had a positive impact. Furthermore, the workload had a negative impact on work engagement, while workplace friendship and positive affect had a positive effect. In addition, work engagement partially mediates the relationship to performance; workload continues to have a negative effect, while workplace friendship and positive affect continue to have a positive effect. The negative relationship of workload to performance and engagement means nurses at health centers in West Kalimantan perceive workload as a job demand that particularly hinders them, while positive relationship of workplace friendship and positive affect act as resources that motivate their work.
Kewenangan Organisasi Advokat Dalam Penyelenggaraan Pendidikan Advokat Suatu Kajian Permenristekdikti No. 5 Tahun 2019 Tentang Program Profesi Advokat (PPA) Setiawan, Harry
JURNAL USM LAW REVIEW Vol. 2 No. 2 (2019): NOVEMBER
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/julr.v2i2.2273

Abstract

Tujuan penelitian ini adalah untuk menganalisa kewenangan organisasi advokat dalam menyelenggarakan pendidikan advokat. Pasal 5 ayat (1) UU Advokat menerangkan bahwa yang dimaksud adalah advokat sebagai salah satu perangkat dalam proses peradilan yang mempunyai kedudukan setara dengan penegak hukum lainnya dalam menjalankan fungsinya untuk menegakkan hukum dan keadilan, dampak dari terbitnya Peraturan Menteri Riset, Teknologi, dan Pendidikan Tinggi (Permenristekdikti) No. 5 Tahun 2019 tentang Program Profesi Advokat (PPA) membuat publik bertanya-tanya karena Pangkal persoalannya, prosedur ini dinilai melanggar proses pengangkatan advokat dan juga belum ada kesepakatan yang jelas dan pasti antara kedua pihak yaitu Kemenristek dengan Organisasi Advokat terkait dengan mekanisme pelaksanaan PPA kedepan seperti apa.Dari latar belakang tersebut dua permasalahan pokok yaitu: (1) Bagaimana Kewenangan Organisasi Advokat dalam Pendidikan Advokat sesuai dengan Permenristekdikti No.5 Tahun 2019 tentang Program Profesi Advokat (PPA) ; (2) Bagaimana Pengaturan ideal Organisasi Advokat dalam Pendidikan Advokat sesuai dengan Permenristekdikti No.5 Tahun 2019 tentang Program Profesi Advokat (PPA). Penelitian ini menggunakan metode kualitatif-diskriptif melalui pendekatan yuridis sosiologis. Simpulan yaitu Kewenangan organisasi advokat dalam Permenristekdikti No. 5 Tahun 2019 yaitu masih melekat   serta turut andil dan tetap harus bekerjasama untuk menjalankan Pendidikan Profesi Advokat. Dengan belum adanya kesepakatan antara organisasi advokat dan kemenristekdikti terkait dengan Permenristekdikti No.5 Tahun 2019 tentang Program Profesi Advokat (PPA), maka mekanisme pelaksanaan PPA ini belum jelas dan pasti. Sehingga menimbulkan ketidakpastian dalam melaksanakan Pendidikan Profesi Advokat yang terbaru nanti memiliki kualitas tinggi.
Modeling Chatgpt Continuance Intention: The Role of Expectancy, Satisfaction, and Trust Pangestu, Adjie; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1164

Abstract

The growth of digital technology has increased the use of online services, with AI tools like ChatGPT becoming widely used. This study examines the impact of user perceptions on their intention to continue using ChatGPT, emphasising performance expectancy, effort expectancy, satisfaction, and trust as moderating variables. Data were gathered from 200 ChatGPT users using an organised survey and analysed via Partial Least Squares, Structural Equation Modelling (PLS, SEM). Findings indicate that performance expectancy as well as effort expectancy significantly enhance satisfaction and directly affect continuance intention. Satisfaction serves as a mediating factor between the anticipation variables and the intention to continue use. Nonetheless, trust does not substantially influence the correlation between performance or effort expectancy and satisfaction. The findings indicate that users' perception of ChatGPT as beneficial and user-friendly enhances their pleasure, hence reinforcing their intention to continue utilising it. This emphasises the significance of utility and user-friendliness in fostering sustained engagement with AI services.
The Influence of Muslim Endorsers and Influencers in Promoting Halal Tourist Attractions. Setiawan, Harry; Purmono , Bintoro Bagus
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 4 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i4.33

Abstract

This study aimed to analyze the influence of Muslim influencers, Muslim endorsements, and destination image on Muslim tourists’ visit intention. Based on data analysis from 206 respondents, it was discovered that Muslim endorsements had a positive and significant effect on visit intention, while the influence of Muslim influencers was positive but not significant. Meanwhile, destination image had a positive but not significant influence on visit intention, and did not mediate the effects of Muslim influencers and endorsements. Thus, Muslim endorsements become an important factor that can directly increase Muslim tourists’ visit intention. Marketing strategies that put forward Muslim endorsements are needed to attract Muslim tourists to visit.
Customer experience and brand image on loyalty through customer satisfaction of Erigo consumers Firdaus, Angelika; Rosnani, Titik; Listiana, Erna; Setiawan, Harry; Fitriana, Ana
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.386

Abstract

The increasing number of competitors emerging in the market compete to create various product variants and increasingly unique marketing strategies to be liked by consumers, especially in the fashion industry. This research will examine the extent of the influence of customer experience and brand image on customer loyalty through customer satisfaction among Erigo consumers in Indonesia. This type of research is quantitative research with the population in this study being the entire population of Indonesia who use Erigo-branded clothing. The sample in this study is Erigo branded-clothing consumers who have purchased Erigo-branded clothing at least two times and are aged over 18 years. The sampling technique used in this study is nonprobability sampling of 234 respondents. In this study, customer experience and brand image are the independent variables. The intervening variable is customer satisfaction, which is connected to the primary independent variable towards the dependent variable, customer loyalty. The results reveal that customer experience and brand image positively impact on customer loyalty though only the former has significant impact. Besides, both customer experience and brand image have positive and significant influence on customer satisfaction while customer satisfaction is positively and significantly corelated with customer loyalty. The existance of customer satisfaction as the mediating variable even strengthen this impact. Overall, the more experience customers get from purchasing Erigo’s products and the higher brand image Erigo build, the more satisfied and loyal the customers will be.
Influence of content, influencer, and product innovation on scarlett’s brand awareness through event marketing Theresa, Erica; Rosnani, Titik; Afifah, Nur; Purmono, Bintoro Bagus; Setiawan, Harry
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.402

Abstract

Scarlett faces the challenge of reconciling its top rank in body lotion sales with a secondary position in overall product sales. This problem underscores the crucial need for Scarlett to apply effective marketing strategies to enhance public awareness and promote its diverse product range amid escalating competition in the market. This study aims to analyze the variables influencing brand awareness of Scarlett in Indonesia's highly competitive beauty industry. This research introduces a novel paradigm by incorporating event marketing as a variable mediating content marketing, influencer marketing, and product innovation for Scarlett. The method used in this research is Structural Equation Modeling (SEM) with the AMOS statistical tool. Data is collected through a questionnaire, with 228 respondents from Scarlett's audience. Findings demonstrate the significant influence of content marketing, influencer marketing, product innovation, and event marketing on Scarlett's brand awareness. The research also shows that event marketing can effectively serve as a mediating variable. The study's implication is to guide businesses in formulating effective marketing strategies and enhancing market positions in the dynamic digital landscape, emphasizing that brand awareness can be improved by strategically integrating event marketing with other promotional efforts, thereby contributing to a more comprehensive marketing approach.
Innovative Marketing Strategies and Entrepreneurial Approaches in Promoting Halal Tourism Destinations: A Systematic Literature Review Setiawan, Harry
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 3 (2024): Juni 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i3.1843

Abstract

This study aims to conduct a systematic literature review on the role of innovative marketing strategies and entrepreneurial approaches in promoting halal tourism destinations, and their influence on the perceptions, behaviors, and intentions of Muslim and non-Muslim tourists. By reviewing 65 publications obtained from the Scopus database, this study identifies research trends, key focus areas, and gaps in the existing literature. The findings highlight the increasing trend of research on this topic, the most influential journals and researchers, and the geographical distribution of studies. The review also reveals the importance of innovative marketing and entrepreneurial strategies in attracting diverse tourist segments and enhancing the competitiveness of halal tourism destinations. Based on the identified gaps, future research directions are proposed to further advance the understanding of this field.
MENGINTEGRASIKAN STORYTELLING MARKETING DALAM BRANDING PRODUK WILAYAH PERBATASAN DI IKM DESA SEKIDA, KABUPATEN BENGKAYANG, KALIMANTAN BARAT Hardiansyah, Gusti; Latifah, Latifah; Trisnawati, Ema; Hardayu, Audisty Prana; Fitriana, Ana; Purmono, Bintoro Bagus; Setiawan, Harry; Ardiansyah, Ardiansyah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.29578

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mengintegrasikan Storytelling Marketing dalam Branding produk IKM di Desa Sekida, Kabupaten Bengkayang, Kalimantan Barat. Melalui pendekatan kualitatif, tim melakukan observasi lapangan, wawancara mendalam, pelatihan, dan pendampingan kepada para pengrajin. Hasil kegiatan menunjukkan bahwa Storytelling Marketing dapat membangun identitas merek yang kuat dan menarik bagi produk IKM wilayah perbatasan. Dengan mengeksplorasi kisah unik di balik produk, mengemas kisah dalam bentuk menarik, menyebarkan kisah melalui berbagai saluran, melibatkan konsumen, serta memperbarui dan mengembangkan kisah secara berkelanjutan, produk IKM Desa Sekida dapat meningkatkan kesadaran merek, persepsi kualitas, loyalitas konsumen, dan engagement. Kegiatan ini juga membantu melestarikan warisan budaya lokal dan meningkatkan daya saing produk di pasar global. Meskipun terdapat tantangan dalam keterampilan pengrajin, pelatihan dan pendampingan telah membantu meningkatkan kemampuan mereka dalam menerapkan Storytelling Marketing secara efektif.
Co-Authors Adinda Purnama Sari Agnes Agnes Ahmad Shalahuddin, Ahmad Aji Sapta Ridho Akhmad Yani Alfiyatunnufus, Dian Ana Fitriana Ana Fitriana Andika, Wahyu Andry, Johannes Fernandes Anwar Azazi ARDIANSYAH ARDIANSYAH Ardion, Ardion Arfita Yuana Dewi Arielsandy, Elvien Arman Jaya Audisty Prana Hardayu Avelisa Harahap Ayu Umyana Azamahir, Muhammad Nabil Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Burhan Chamisyahuri, Chamisyahuri Cindy Safitri Damsar Daud, Ilzar Depandi Enda Dian Alfiyatunnufus Dinhida Efa Irdhayanti Eka Fitri Qurniawati Ema Trisnawati Erna Listiana Fahruna, Yulyanti Fidela Sandrina Firdaus, Angelika Fitria Lestari Pujiastuti Giriati, Giriati Grace, Michelle Gusti Hardiansyah Harahap, Avelisa Hasanudin Hasanudin Hasanudin Hazlirahman, Fajar Helma Malini Helma Malini, Helma Hendi Hadinata Wongso Hermawati, Yuni Hero, Eko Ikram Yakin Ilmi Farisi Khumaini Ilzar Daud Indrayani Irene, Novi Irfan Syahyudi Juniwati Juniwati Jusia Amanda Ginting Kalis, Maria Christiana Iman Kalista, Lola Khadijah Nurul Aini Latifah Latifah Maharani, Evita Maharani, Puspita Mandala, Miko Maria Christiana Iman Kalis Maulidia, Rahma Muammar Khaddafi Muhammad Afif Mustaruddin nesty eka listiyani Ngurah Suryantara, I Gusti Nur Afifah Nurrahim, Muhammad Fakhri Okta, Dilla Melinia Oprilyani, Adhinda Dwi Pangestu, Adjie Purmono , Bintoro Bagus Purmono, Bintoro Bagus Putri, Indah Mardini Putri, Shafira Ananda Rafles Ginting Ramadania Ramadania Ramadhan Tosepu Refa Suryana Rivelino, Nicholas Safitri, Cindy Safmi, Ima Kumala Sandrina , Fidela Saputra, Maulid Tommy Sepannur Bandri Simatupang, Ervina C.M. Sujatmiko, Ary Suryana, Refa Syahputri, Anggraini Theresa, Erica Titik Rosnani Tri Wiyono Kurnianto Violin Waldi Wendy Wenny Pebrianti Wulandari, Sukma Yuyun, Yuyun