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All Journal Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan Jurnal Manajemen Terapan dan Keuangan JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Economic, Communication, and Social Sciences Journal (BECOSS) Business Review and Case Studies International Journal of Social Service and Research Action Research Literate (ARL) Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian International Journal of Cyber and IT Service Management (IJCITSM) Jurnal Pusat Inovasi Masyarakat ASEAN Marketing Journal Journal of Business and Management Inaba Jurnal Penelitian Pendidikan Indonesia Asian Journal of Social and Humanities International Research Journal of Business Studies Atestasi : Jurnal Ilmiah Akuntansi
Popong Nurhayati
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Faktor-faktor yang Memengaruhi Implementasi Transformasi Digital Pada Bank XYZ: Factors Affecting The Implementation of Digital Transformation at Bank XYZ Elsi Elfrida; Popong Nurhayati; Imam Teguh Saptono
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, January 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.312

Abstract

Increasingly high demands for digital acceleration and more digitally savvy societal behavior make digital transformation a strategy to improve company performance. This study aims to analyze the influence factors of strategic formulation, leadership, organizational culture, organizational structure change, resources, monitoring, communication, and technology on the implementation of digital transformation to further formulate strategies for strengthening the implementation of digital transformation that can be carried out by Bank XYZ. The study involved 85 respondents who were involved in the transformation team and five expert respondents. The results of the SEM-PLS analysis show that seven of the eight factors, namely strategy formulation, leadership, organizational culture, resources, monitoring, communication, and technology, have a positive and significant effect on the implementation of digital transformation, while the organizational structure change has no effect. The strategy for strengthening the implementation of digital transformation was analyzed using the Analytical Hierarchy Process (AHP) with the results showing that the leadership factor is a priority in strengthening the implementation of digital transformation. In line with this, the priority actor mapping analysis is the business directorate, and the goal of implementing digital transformation that is a priority is to increase productivity. Thus, the best alternative strategy that can be applied to strengthen the implementation of digital transformation is to sharpen KPIs on the outcome side so that the success and contribution of digital initiatives to the business as usual can be tracked. Keywords: AHP, digital transformation, SEM PLS, strategy implementation, business as usual
Business Model in Plasma Nano Bubble Technology For Palm Oil Waste Processing Arif Imam Suroso; Anto Tri Sugiarto; Yohanes Aris Purwanto; Popong Nurhayati; Nur Hasanah; Anita Primaswari Widhiani; Khairiyah Kamilah; Muchamad Bachtiar; Raden Isma Anggraini; Fithriyyah Shalihati; Hansen Tandra
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, May 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.549

Abstract

Background: The palm oil industry strives to implement sustainable development, maintaining the environmental quality. However, the palm oil industry has problems processing liquid waste, often known as palm oil mill effluent (POME), since it could pollute the environment. This waste also requires a large costs to be processed. On the other hand, there is potential economic value from liquid waste to be processed into several products, namely biogas, organic fertilizer, and refining value-added compounds. Currently, POME waste processing innovation could be conducted by applying plasma nanobubble (PNB) technology. This creates opportunities for a business that is engaged in developing this technology.Purpose: The aim of this research is to analyse the business model of the Plasma Nano Bubble (PNB) technology development business for the palm oil industry. Design/methodology/approach: This research uses the Business Model Canvas (BMC) to map the business processes of the Plasma Nano Bubble (PNB) technology development.Findings/Result: This study indicate that the most prominent attribute exhibited by PNB technological enterprises is their value offer, which is demonstrated by their ability to deliver efficient processing time and cost effectiveness, resource efficiency, adherence to government regulations, and the establishment of strategic collaborations with external entities. Meanwhile, the weakest element is customer relations, as only long-term relationships, and the provision of intensive training for PNB technology resellers were found in this aspect. Several indicators were proposed to improve the business model of PNB's technology, namely key partnership, the key activity, value proposition, and customer relationship.Conclusion: This research gives an important contribution related to the environmental benefits of implementing this business. The continuous development for this technology needs to be implemented to process POME waste effectively and efficiently.Originality/value (State of the art): The state of the art of this research is the development of business models for environmentally friendly products in the palm oil sector, which is currently rarely conducted, in this case the study of PNB technology products. Keywords: business model canvas, palm oil, plasma-nano bubble (pnb) technology, sustainable development, palm oil waste
Sosial Media Marketing Effects on Kahf Purchase Intention: Brand Image, Trust, and Perceived Risk Mumtahanah Hujjah Rahmayunita; Lilik Noor Yuliati; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.685

Abstract

Background: Social media marketing is a marketing strategy that is widely used by business people through social media platforms such as Instagram to increase purchasing interest and reduce consumer perceived risk. Based on the revenue market skincare in Indonesia will also continue to increase. It is undeniable that more and more people are aware of the importance of maintaining the health and appearance of their skin. Awareness of appearance and skin health does not only apply to women. Men also want to look and feel good about themselves, and skin care can help improve their appearance.Purpose: This study aims to explore the effects of social media marketing on brand image, brand trust, and perceived risk, and how these factors influence purchase intentions. In addition, it seeks to assess the mediating role of brand image, brand trust, and perceived risk between social media marketing and purchase intention. Design/methodology/approach: This study employed a quantitative approach, using non-probability voluntary sampling, with a total of 220 male respondents who had visited Kahf's Instagram account. Data were collected through an online questionnaire distributed using Populix and analyzed using Structural Equation Modeling (SEM) with AMOS software. Findings/Result: The results showed that social media marketing significantly affects brand image, brand trust, and perceived risk. Moreover, brand trust and perceived risk have a significant impact on purchase intention. The mediating variable brand trust significantly mediates the relationship between social media marketing and purchase intention. Conclusion: Social media marketing is one of the marketing that can influence a brand image, brand trust and perceived risk of consumers. By increasing social media marketing, brand trust, and perceived risk will increase consumer buying interest.Originality/value (State of the art): This study is the first study to analyze purchase intention by adding perceived risk variables as intervening variables. Keywords:   brand image, brand trust, perceived risk, purchase intention, social media marketing
Analysis of Consumer Satisfaction and Loyalty Factors with CRM Approach in Agribusiness E-commerce Company Iqra Rizky Goranda; Popong Nurhayati; Megawati Simanjuntak
Journal of Consumer Sciences Vol. 6 No. 2 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.2.111-128

Abstract

XYZ e-commerce is a company that sells an agricultural product that draws benefits from the COVID-19 pandemic. The purpose of this research was to analyze CRM factors, satisfaction, and consumer loyalty. This study using quantitative research selected with convenience sampling. The online survey applied toward 232 respondents who were unsatisfied with the service in Jabodetabek and processed using Structural Equation Model (SEM). Based on the SEM results, it was found that CRM has a significant effect on consumer satisfaction and consumer satisfaction with consumer loyalty. In contrast, CRM has no significant effect on consumer loyalty. This research concluded that XYZ needs to become a company that makes it easy for consumers, is professional, reliable and trustworthy. However, efforts need to be made to improve the relationship between criticism and suggestions, communication and providing information, regulating product availability, delivery time, and saving consumer costs—the results of this research results are expected to increase satisfaction and loyalty through the CRM approach.
The Role of 7P Marketing Mix toward Consumer Satisfaction and Loyalty of XYZ Beauty Clinic Ade Agusti Alwinie; Popong Nurhayati; Bagus Sartono
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.40-62

Abstract

The XYZ Beauty Clinic has many branches throughout Indonesia, including the Metropolitan Mall (MM) Bekasi branch, which has been established since 2011. Over time, the XYZ MM Clinic has faced various challenges, such as a decrease in the frequency of customer visits. This study aims to analyze consumer perceptions, factors that affect consumer satisfaction and loyalty, and the level of satisfaction and loyalty of XYZ Beauty Clinic consumers. The study used a cross-sectional design. The sampling technique used purposive sampling involving 152 respondents who were at least 17 years old and had visited at least twice in the last year. Data were processed quantitatively using SEM-PLS, Customer Satisfaction Index (CSI), and Customer Loyalty Index (CLI) to test the hypotheses and measure the level of consumer satisfaction and loyalty. The results indicated that consumer perception with low satisfaction and low loyalty are consumers who work as entrepreneurs, consumers who earn less than 5 million a month, as well as consumers who live in Tangerang and Bogor. The marketing mix that affects consumer satisfaction includes product, promotion, process, people, and physical evidence. Customer satisfaction affects customer loyalty. The level of customer satisfaction shows satisfactory results and the level of customer loyalty shows loyal results. Based on the research results, clinics are advised to prioritize consumer groups with low perceptions of satisfaction
Understanding Preference and Usage Intention in Online Food Delivery among Generation Z in Greater Jakarta Kristin Elisabeth Siregar; Hartoyo; Popong Nurhayati
Journal of Consumer Sciences Vol. 11 No. 2 (2026): Journal of Consumer Sciences
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.2.347-369

Abstract

Background: Generation Z is the primary users of Online Food Delivery services (OFD). Therefore, it is important to understand their preferences and intentions regarding the use of OFD. Purpose: This study examines how the five dimensions of the Theory of Consumption Values, consisting of functional, social, emotional, epistemic, and conditional values, influence usage preferences and usage intentions among Generation Z in the Greater Jakarta area. Method: This study employed a cross-sectional survey design, collecting data from 120 Generation Z respondents aged 18 years and older who had used OFD services in the past three months through voluntary sampling. Structural Equation Modeling Partial Least Squares (SEM-PLS) was used for analysis. Findings: Emotional and conditional values significantly influenced preference, while functional, social, and epistemic values did not. Emotional value also had a significant direct effect on intention, while emotional and conditional value indirectly affected intention through preference. In addition, preference significantly influences intention. Conclusions: The findings indicate that Generation Z’s OFD behavior is driven more by enjoyable experiences and situational relevance than by utilitarian, social, or novelty-based considerations. Research implication: OFD businesses should strengthen the emotional appeal and practical convenience of their offerings in specific situations to enhance user preference and increase usage intention. Future research could expand the model by including additional variables.
The Effect of Attribution, Brand Image, Price Perception, Social Value, and Quality Perception on Buying Decisions Irma Tuti Handayani; Popong Nurhayati; Linda Karlina Sari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4034

Abstract

Indonesia holds strong potential in the global modest fashion market; however, local brands still face challenges due to the dominance of imported products, stronger international brand reputations, and the rapid shift toward e-commerce. This study examines consumer perceptions and determinants of purchase decisions for local modest fashion products in Indonesia. Using SEM-PLS with data from 190 female respondents aged above 18 in the Jabodetabek area who purchased modest fashion in the past six months, results show that quality perception and attribution significantly affect purchase decisions, while price perception and social value do not. Brand image, although correlated with other variables, was not statistically significant in the final model. Findings reveal that consumers are predominantly young, digitally active, and prioritize authenticity, aesthetics, and self-expression. Practically, local brands should leverage emotional and symbolic values through digital storytelling, culturally grounded branding, and value-based differentiation to strengthen competitiveness. Strategically, focusing on digital marketing, social media engagement, and authentic brand narratives can enhance consumer loyalty and sustainability in Indonesia’s modest fashion industry.
Gamification Applications in Education, Health, Finance, and Marketing: A Bibliometric and Systematic Review Meyjerd Rombebunga; Dedi Budiman Hakim; Popong Nurhayati; Nur Hasanah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4349

Abstract

Gamification, the use of game design elements in non-game contexts, has gained significant attention for enhancing motivation, engagement, and behavioral change across various fields. This study aims to examine the current state of gamification research, focusing on its applications, trends, and gaps in education, health, finance, and marketing. The research employs a quantitative approach, using the Preferred Reporting Items for Systematic Reviews and Meta-analyzes method and VOSviewer software to analyze 34 studies from the Scopus database, spanning 2015 to 2024. Gamification effectively boosts user engagement by incorporating elements like points, badges, and challenges in diverse domains. In education, it improves learning outcomes through interactive technologies. In health, it promotes adherence to wellness goals, while in finance, it encourages financial literacy. In marketing, gamification fosters eco-friendly behaviors and customer loyalty. The findings reveal a steady increase in publications, from 1,582 in 2015 to 11,949 in 2024, with key contributions from the United States and China. However, gaps remain in understanding long-term impacts and personalized strategies. This review concludes that gamification is a powerful tool for driving engagement, but further empirical research is needed to validate its long-term effectiveness and adaptability across diverse user groups. Keywords: gamification, prisma, systematic literature review
A Priority-Based Public Communication Strategy Model for Land Acquisition in Public Interest Development: An AHP Approach Harison Mocodompis; Sumardjo; Popong Nurhayati; Andi Tenrisau
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5369

Abstract

Compulsory land acquisition for public infrastructure frequently generates social conflict and weakens institutional legitimacy. Despite the importance of communication in managing multi-stakeholder relationships, no empirically validated, priority-weighted communication model exists for land acquisition governance. This study develops and validates a stakeholder-centered communication model using the analytic hierarchy process within a mixed-methods approach combining analytic hierarchy process, focus group discussions, and expert interviews. Data were collected from 164 multi-stakeholder respondents across five Indonesian provinces to identify communication priorities for effective land acquisition governance. The results were further validated through focus group discussions and expert consultations. The AHP analysis demonstrated a high level of consistency (CR = 0.000862) and identified Stakeholder Engagement as the most critical communication factor (weight = 0.527), indicating that communication failures stem primarily from relational rather than informational deficiencies. Local government emerged as the most influential communication actor (0.265), surpassing national regulatory authorities (0.103). Open and inclusive interaction was identified as the principal communication objective (0.317), while the communication bridge strategy emphasizing two-way dialogue, aspiration integration, and information quality control ranked as the highest-priority intervention (0.326). The proposed SCC Model offers an evidence-based and replicable framework for strengthening communication, stakeholder coordination, and governance effectiveness in land acquisition programs.
Integrated Rice Value Chain Development through Farmer Cooperatives: Coordinating Production, Processing, and Marketing Ahmad Sabiq Mubarok; Popong Nurhayati; Zenal Asikin
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5419

Abstract

Increasing market complexity requires stronger coordination across agricultural value chain activities. This study examined the integrated rice value chain developed through farmer cooperatives. The research focused on how production, processing, and marketing activities were coordinated within a cooperative-based rice agribusiness system. A qualitative case study approach was employed at Cooperative Produsen Citra Kinaraya and its farmer-owned enterprise, PT Tasbiha Mulia Tani (PT TMT). Data were collected through in-depth interviews, observations, and documentation involving cooperative managers, PT TMT management, and farmer members. The study applied the value chain mapping approach developed by ACIAR to analyze actors, product flows, information exchange, supporting services, and coordination mechanisms within the value chain. The findings revealed that the rice value chain was organized into three integrated stages: cultivation, processing, and marketing. PT TMT played a central coordinating role by linking farmers with market demand through production planning, processing management, and distribution networks. The study also identified several challenges, including unstable raw material supply, limited expansion of farmer partnerships, and declining partnership attractiveness following government grain pricing policies. Strengthening partnership arrangements and developing risk-sharing mechanisms were identified as important strategies to improve the sustainability of cooperative-based rice value chains.
Co-Authors Abdullah, Jidin Achmad Fadillah Ade Agusti Alwinie Aditya Asmara Nala Agus Buono Ahmad Fahrudin Ahmad Sabiq Mubarok Alexandrina, Elke Alwinie, Ade Agusti Andi Tenrisau Andrini, Raissa Fidela Anggraini Sukmawati Anggraini Sukmawati Anita Primaswari Widhiani Anjani, Gita Indri Anna Fatchiya Annisa Ramadanti Anto Tri Sugiarto Arfandi Nur Arif Imam Suroso Arry Ekananta Asnawi, Yudha Heriyawan Bagus Sartono Bahukeling, Trukan Sri Banowati, Benna Bimo Yoga Pratama Chasanah, Alfa Darmaningsih . Dedi Budiman Hakim Dominicus Savio Priyarsono Dwi Aryanthi Dwi Romadhani Eko Susetyono Eko Susetyono Elisa Anggraeni Elsi Elfrida Erjayana Ginting Erjayana Ginting Fadhila Akmaliyah Fairuz Malinda Rahma Fauzan Firdaus Risya Febriantina Dewi Fina Windayani Fuad Wahdan Muhibuddin Ginting, Erjayana Goranda, Iqra Rizky Hadi, Dhea Savira Handinata D. Lohita Handito Hadi Joewono Handito Hadi Joewono Hansen Tandra Harianto Harianto Harianto Harison Mocodompis Hartoyo Henrikus Passlamanto Heny Kuswanti Suwarsinah Hidayat, Yayat Syariful Iis Diatin Imam Teguh Saptono Indrawan, Dikky Iqra Rizky Goranda Iqra, Iqra Rizky Goranda Irma Tuti Handayani Ivan Godang Wardiman Kaiwa, Ogan Khairiyah Kamilah Khairunnisa Ismah Krisnandiva, Radya Ayu Kristin Elisabeth Siregar Kumalasari, Aristin Nanda Lilik Noor Yuliati Linda Karlina Sari Lukman M. Baga Lukman M. Baga Lusi Fausia Maulana, Syahrial Megawati Simanjuntak Megawati, Lokita Rizky Meyjerd Rombebunga Mila Jamilah Mila Jamilah Moch Prihatna Sobari Mohamad Sahid Rahman Muchamad Bachtiar Muhammad Alvin Jauhari Muhammad Rayno Septian Mumtahanah Hujjah Rahmayunita Musa Hubeis Nadya Kamilia Faiqoh Nala, Aditya Asmara Ningrum, Intan Cahya Noorisiva Larasati Nur Hasanah Nur Hasanah Nurjanah, Audra Siti Nurlinda Dewi Kusumah Primanda, Galih Putri Puspitasari Raden Isma Anggraini Raden Rara Arifah Mulyo Budiarti Rafdi Dzulfikar Ramdhani Retnaningsih Rita Nurmalina Rizal Syarief Rizal Syarief Rokhani Hasbullah Sandy Gunawan Satria, Muhammad Rachmadi Shalihati, Fithriyyah Shidqi, Salman Fauzan Siti Jahroh Siti Rachmawati, Tisa Siti Yuningsih Sitompul, Firdaus Marihot Sufrin Hannan Sumardjo Susetyono, Eko Teguh Suryanto Tiffani Dias Anggraeni Titin Maytani Trukan Sri Bahukeling Trukan Sri Bahukelling Tuhpawana Priatna Sendjaja Ujang Sumarwan Ujang Sumarwan Ujang Sumarwan Wawan Okatriza Yohanes Aris Purwanto Yosini Deliana Yudha Heryawan Asnawi Yunus Triyonggo Zenal Asikin Zenal Asikin