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All Journal Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Review and Case Studies Journal La Lifesci International Journal of Social Service and Research Action Research Literate (ARL) Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian International Journal of Cyber and IT Service Management (IJCITSM) Jurnal Pusat Inovasi Masyarakat ASEAN Marketing Journal Jurnal Penelitian Pendidikan Indonesia Asian Journal of Social and Humanities International Research Journal of Business Studies Atestasi : Jurnal Ilmiah Akuntansi
Popong Nurhayati
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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The Effect of Attribution, Brand Image, Price Perception, Social Value, and Quality Perception on Buying Decisions Handayani, Irma Tuti; Nurhayati, Popong; Sari, Linda Karlina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4034

Abstract

Indonesia holds strong potential in the global modest fashion market; however, local brands still face challenges due to the dominance of imported products, stronger international brand reputations, and the rapid shift toward e-commerce. This study examines consumer perceptions and determinants of purchase decisions for local modest fashion products in Indonesia. Using SEM-PLS with data from 190 female respondents aged above 18 in the Jabodetabek area who purchased modest fashion in the past six months, results show that quality perception and attribution significantly affect purchase decisions, while price perception and social value do not. Brand image, although correlated with other variables, was not statistically significant in the final model. Findings reveal that consumers are predominantly young, digitally active, and prioritize authenticity, aesthetics, and self-expression. Practically, local brands should leverage emotional and symbolic values through digital storytelling, culturally grounded branding, and value-based differentiation to strengthen competitiveness. Strategically, focusing on digital marketing, social media engagement, and authentic brand narratives can enhance consumer loyalty and sustainability in Indonesia’s modest fashion industry.
Gamification Applications in Education, Health, Finance, and Marketing: A Bibliometric and Systematic Review Rombebunga, Meyjerd; Hakim, Dedi Budiman; Nurhayati, Popong; Hasanah, Nur
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4349

Abstract

Gamification, the use of game design elements in non-game contexts, has gained significant attention for enhancing motivation, engagement, and behavioral change across various fields. This study aims to examine the current state of gamification research, focusing on its applications, trends, and gaps in education, health, finance, and marketing. The research employs a quantitative approach, using the Preferred Reporting Items for Systematic Reviews and Meta-analyzes method and VOSviewer software to analyze 34 studies from the Scopus database, spanning 2015 to 2024. Gamification effectively boosts user engagement by incorporating elements like points, badges, and challenges in diverse domains. In education, it improves learning outcomes through interactive technologies. In health, it promotes adherence to wellness goals, while in finance, it encourages financial literacy. In marketing, gamification fosters eco-friendly behaviors and customer loyalty. The findings reveal a steady increase in publications, from 1,582 in 2015 to 11,949 in 2024, with key contributions from the United States and China. However, gaps remain in understanding long-term impacts and personalized strategies. This review concludes that gamification is a powerful tool for driving engagement, but further empirical research is needed to validate its long-term effectiveness and adaptability across diverse user groups. Keywords: gamification, prisma, systematic literature review
A Structural Model of Risk Governance and Maturity in Ultra Microfinance SOEs Eko Susetyono; Dominicus Savio Priyarsono; Anggraini Sukmawati; Popong Nurhayati
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 5 No. 2 (2025): October
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v5i2.200

Abstract

The Indonesian government has set a target for State-Owned Enterprises (SOEs) to achieve a risk management maturity level of 4.2 out of 5 by 2024. This objective is especially crucial following the consolidation of BRI, Pegadaian, and PNM into the Ultra Micro SOEs Holding. The integration process introduces new risks that require robust governance and control mechanisms. This study investigates how key risk management components namely governance, frameworks, processes, and internal controls contribute to strengthening risk management maturity in the Ultra Micro holding structure. Using Structural Equation Modelling (SEM), the research explores complex interrelations among these elements based on survey data from 644 respondents across the three SOEs. The findings confirm that most variables significantly influence one another and collectively support a sound model for maturity enhancement. However, the study also uncovers two statistically insignificant relationships: between the framework and the process, and between the process and overall maturity. These anomalies indicate the potential presence of mediating variables or implementation gaps that reduce the practical effectiveness of formal structures. The study concludes that a strong foundation in governance and internal control can meaningfully support risk maturity, but effective process execution may require further contextual and operational alignment. These results offer strategic insights for improving risk practices in SOEs and emphasize the need for future research to investigate hidden dynamics that may affect risk maturity outcomes.
The role of leadership style and organizational culture in enhancing employee performance Erjayana Ginting; Popong Nurhayati; Anggraini Sukmawati
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244614

Abstract

Employee performance is critical to the success of an organization, heavily influenced by leadership style and organizational culture. This study aims to measure the influence of transformational leadership style on organizational culture and its impact on improving employee at PT XYZ, a consulting firm specializing in Strategic Project Management across multiple sectors, including Oil & Gas, Energy, Chemicals, Industrial & Infrastructure (ECI), Financial Services, Telecommunications, and Property. A quantitative approach was adopted, utilizing SEM-PLS for data analysis. The research sample consisted of 220 employees of PT XYZ in Pekanbaru, selected using non-probability convenience sampling, with the criterion that participants had a minimum of one year of work experience. Data were collected through structured questionnaires. The results revealed that transformational leadership significantly enhances organizational culture (R² = 86.4%) and directly improves employee performance (R² = 76.3%). Additionally organizational culture positively mediates the relationship between leadership style and employee performance. Employees working in teams characterized by trust, openness to risks, and idea-sharing demonstrated significantly higher performance levels. This study highlights practical implications for organizations: implementing transformational leadership training programs and fostering team-oriented cultures can drive employee performance and align with strategic organizational goals. These findings serve as a basis for developing leadership strategies and cultural initiatives to optimize workforce potential.
Enhancing MSME Digital Marketing through Public-Private Partnerships with Fuzzy AHP Bahukeling, Trukan Sri; Suroso, Arif Imam; Buono, Agus; Nurhayati, Popong
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.667

Abstract

Public Private Partnership (PPP) is a contractual arrangement between government and private institutions to share resources, tools, and expertise for delivering public services. In Indonesia, PPPs have been widely applied in infrastructure sectors, but little attention has been given to their role in supporting micro, small, and medium enterprises (MSMEs) in adopting digital marketing. This study aims to build a PPP institutional scenario for implementing digital marketing in MSMEs and to formulate a priority strategy for strengthening PPP-based digital marketing policy. A mixed-method approach was employed, combining scenario planning with the Fuzzy Analytical Hierarchy Process (FAHP). Data were collected from 17 experts through in-depth interviews and analyzed using scenario modeling and fuzzy weighting techniques. The findings indicate that developing institutional guidelines, establishing a task force, fostering commitment, and creating PPP patterns are key strategies to enhance MSMEs’ digital adoption. The results highlight the importance of government investment in digital infrastructure, training programs, and supportive regulations. This research provides practical contributions for policymakers in strengthening PPP-based digital ecosystems and academic contributions by advancing scenario-based decision-making for sustainable MSME development.
Improving Risk Management Maturity in Ultra Micro SOE Holding Companies Susetyono, Eko; Priyarsono, Dominicus Savio; Sukmawati, Anggraini; Nurhayati, Popong
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.675

Abstract

The dynamics of global business are highly developed along with technological advances. This also happens to state-owned enterprises which are then merged into Ultra Micro (UMi) holding consisting of PT Bank Rakyat Indonesia Tbk (BRI), PT Pegadaian, and PT Permodalan Nasional Madani (PNM). For this reason, it is necessary to have the right strategy to improve risk management maturity in this UMi holding. The research used the Analytic Hierarchy Process (AHP) approach. This research methodology is descriptive-analytical, with the aim of describing and analysing the factors that influence risk management in ultra-micro holding, as well as identifying the best alternative strategies based on the comparison of relevant criteria. The questionnaire was distributed to 16 respondents consisting of experts (lecturers, Financial Services Authority (OJK), Bank Indonesia (BI), BRI, PT Pegadaian, and PNM. These findings indicate that based on the priority of the most impactful factor is Leadership, the actor is Holding BOD, the goal is Improved leadership quality and holding risk culture, while the alternative strategy Evaluate and improve the holding's integration plan (HR, operational and business) including risk management aspects. This finding shows that leadership is very important in the process of margers and acquisitions in order to improve risk management maturity. This research contributes to achieving Sustainable Development Goals (SDGs), particularly SDG 1 (No Poverty), SDG 8 (Decent Work and Economic Growth), and SDG 16 (Strong Institutions) by developing AHP-based strategies for improving risk management maturity in ultra-micro SOE holding companies, thereby enhancing their capacity to support inclusive economic development.
Implementation of Circular Economy in Agribusiness SMEs and Its Impact on Business Sustainability: A Case Study Ariyanti, Riska; Nurhayati, Popong; Taryana, Asep
Journal La Lifesci Vol. 6 No. 6 (2025): Journal La Lifesci
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallalifesci.v6i6.2846

Abstract

The circular economy has emerged as an important approach to enhancing agribusiness sustainability by shifting production systems from linear models toward regenerative processes that preserve resource value. This study identifies and evaluates the implementation of an integrated livestock farming system in agribusiness micro, small, and medium enterprises through a case study of CV Mitra Tani Farm, an integrated livestock-based enterprise in Indonesia. Circular agribusiness practices were identified using the 9R principles, and the analysis employed the Triple Bottom Line framework to assess sustainability performance across economic, environmental, and social dimensions. The identification results indicate that the integrated farming system implemented at MT Farm operationally reflects the core principles of the circular economy. The evaluation further shows that circular practices such as waste-to-resource conversion, integrated farming systems, and product diversification effectively reduce operational waste, improve resource efficiency, and maintain ecological balance. Socially, these practices promote employment creation, partner capacity building, and the strengthening of rural collaboration. From an economic perspective, circular practices enhance business resilience; however, the economic potential of waste-based activities has not yet been fully optimized, indicating the need for further development to enable the circular economy to play a more effective role in supporting the transformation toward sustainable agribusiness.
The Impact of ESG (Environmental, Social And Governance) Implementation on Financial Performance in Mining Companies Nurrahmaniah, Nurrahmaniah; Nurhayati, Popong; Sartono, Bagus
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.6072

Abstract

The mining industry plays an essential role in the national economy, but it also has severe environmental impacts. Therefore, Corporate Sustainability Disclosure (CSD) is needed to ensure transparent, accountable reporting on sustainability risk mitigation and the improvement of companies' Environmental, Social, and Governance (ESG) practices. This study aims to analyze the effect of ESG disclosure transparency on the financial performance of mining companies listed on the Indonesia Stock Exchange (IDX) during the period 2018-2023. This study uses secondary data from annual, financial, and sustainability reports from the IDX and from companies' financial reports. The research sample comprises 40 companies selected through purposive sampling. This study uses panel data regression analysis with the Fixed-Effects and Random-Effects models selected via the Hausman test. The results of this study indicate that the level of sustainability disclosure and ESG scores of mining companies have increased consistently since 2020. The analysis results indicate that ESG disclosure has a positive and significant effect on ROA and ROE, suggesting that ESG transparency can enhance operational efficiency, strengthen risk management, and increase investor confidence.
Co-Authors Abdullah, Jidin Achmad Fadillah Aditya Asmara Nala Agus Buono Ahmad Fahrudin Alwinie, Ade Agusti Andrini, Raissa Fidela Anggraini Sukmawati Anggraini Sukmawati Anggraini, Raden Isma Anita Primaswari Widhiani Anjani, Gita Indri Anna Fatchiya Annisa Ramadanti Arif Imam Suroso Asep Taryana Asnawi, Yudha Heriyawan Bachtiar, Muchamad Bagus Sartono Bahukeling, Trukan Sri Banowati, Benna Budiarti, Raden Rara Arifah Mulyo Chasanah, Alfa Darmaningsih . Dikky Indrawan, Raden Dominicus Savio Priyarsono Dwi Romadhani Ekananta, Arry Eko Susetyono Elfrida, Elsi Erjayana Ginting Erjayana Ginting Fadhila Akmaliyah Faiqoh, Nadya Kamilia Fairuz Malinda Rahma Fauzan Firdaus Risya Febriantina Dewi Fuad Wahdan Muhibuddin Ginting, Erjayana Goranda, Iqra Rizky Hadi, Dhea Savira Hakim, Dedi Budiman Handayani, Irma Tuti Handito Hadi Joewono Handito Hadi Joewono Harianto Harianto Harianto Henrikus Passlamanto Heny Kuswanti Suwarsinah Hidayat, Yayat Syariful Iis Diatin Imam Suroso, Arif Imam Teguh Saptono Indrawan, Dikky Iqra, Iqra Rizky Goranda Ivan Godang Wardiman Jauhari, Muhammad Alvin Kaiwa, Ogan Khairiyah Kamilah Khairunnisa Ismah Krisnandiva, Radya Ayu Kumalasari, Aristin Nanda Lilik Noor Yuliati Linda Karlina Sari Lohita, Handinata D. Lukman M. Baga Lukman M. Baga Lusi Fausia Maulana, Syahrial Megawati Simanjuntak Megawati, Lokita Rizky Mila Jamilah Mila Jamilah Moch Prihatna Sobari Mohamad Sahid Rahman Musa Hubeis Nala, Aditya Asmara Ningrum, Intan Cahya Noorisiva Larasati Nur Hasanah Nurjanah, Audra Siti Nurlinda Dewi Kusumah Nurrahmaniah, Nurrahmaniah Primanda, Galih Rafdi Dzulfikar Ramdhani Retnaningsih Riska Ariyanti, Riska Rita Nurmalina Rizal Syarief Rizal Syarief Rombebunga, Meyjerd Sandy Gunawan Satria, Muhammad Rachmadi Septian, Muhammad Rayno Shalihati, Fithriyyah Shidqi, Salman Fauzan Siti Jahroh Siti Rachmawati, Tisa Sitompul, Firdaus Marihot Sufrin Hannan Sugiarto, Anto Tri Susetyono, Eko Tandra, Hansen Teguh Suryanto Tiffani Dias Anggraeni Titin Maytani Trukan Sri Bahukelling Tuhpawana Priatna Sendjaja Ujang Sumarwan Ujang Sumarwan Wawan Okatriza Widaningsih Widaningsih, Widaningsih Widhiani, Anita Primaswari Windayani, Fina Yosini Deliana Yudha Heryawan Asnawi Yunus Triyonggo, Yunus Zenal Asikin