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Media Sustainability During the COVID-19 Pandemic: Business Differentiation Strategies by Tempo Inti Media Harian Dadang Rahmat Hidayat; Adinda Afifah Damayanti; Rinda Aunillah Sirait
Jurnal Kajian Jurnalisme Vol 7, No 1 (2023): KAJIAN JURNALISME
Publisher : School of Journalism, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v7i1.48026

Abstract

Economic pressures generated by the COVID-19 pandemic were a challenge for Tempo Media Group, especially in the aspect of media business sustainability. The biggest challenge for this media group is faced by Tempo Inti Media Harian, which is forced to accelerate digital transformation. Koran Tempo, which is a printed newspaper, as of 2021 has fully transitioned into Koran Tempo Digital. This change driven by digital disruption is considered necessary to maintain the media business. This article reviews how Tempo Inti Harian's efforts to survive the COVID-19 pandemic from the perspective of Michael Porter's business differentiation strategy. The research used a qualitative method with a descriptive approach. The research was conducted by interacting with and observing the object under study to gain experience to strengthen interpretation and analysis with an inductive approach. The author relates the research findings to the company's ideology in the form of Tempo Cultural Values: Trusted, Independent, and Professional with the basic framework of mass media-McQuaill and the Journalistic Code of Ethics. The results show that in terms of business differentiation strategy, Tempo Inti Media Harian's strength in surviving the COVID-19 pandemic is its consistency in adhering to media accountability and the Journalistic Code of Ethics.
STRATEGI KOMUNIKASI POLITIK ANGGOTA LEGISLATIF PEREMPUAN DI TINGKAT KOMISI PADA DEWAN PERWAKILAN RAKYAT ACEH Ainol Mardhiah; Dadang Rahmat Hidayat; Agus Rahmat; Nuryah Asri Sjafirah
Jurnal Komunikasi dan Budaya Vol 1 No 1 (2020): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v1i1.307

Abstract

Penelitian ini bertujuan untuk mendeskripsikan mengenai strategi komunikasi yang dilakukan legislator perempuan di dalam komisi. Kehadiran legislator perempuan dengan jumlah yang sedikit (12 orang) dari 81 Kursi membuat legislator perempuan yang duduk di dalam komisi tidak merata di dalam Alat Kelengkapan Dewan di DPRA, membuat legislator perempuan tidak mampu berkiprah banyak dalam komisi, apalagi ditambah dengan tidak adanya legislator perempuan di dalam komisi yang terkait dengan perempuan dan anak dalam komisi F (Kesehatan dan Kesejahteraan). Penelitian ini menggunakan Teori Interaksi simbolik. Penelitian ini menggunakan Metode kualitatif diskriptif, kajian ini bermaksud untuk mendeskripsikan strategi komunikasi politik anggota legislatif perempuan di dalam parlemen Aceh di tingkat komisi. legislator perempuan dalam menjalankan strategi komunikasinya menyesuaikan dengan visi fraksi dan dapilnya, mereka memiliki strategi komunikasi sendiri dalam membangun komunikasi yang baik dengan sesama anggota komisinya dan juga dengan anggota komisi yang lain, mereka mampu berkomunikasi dengan baik dengan anggota legislatif yang lain juga dengan konstituennya. Sehingga komunikasi politik yang terjadi di dalam komisi berlangsung komunikatif, dialogis, komunikasi berlangsung dengan semi formil, lobbi dan negosiasi kuat, keordinasi berlangsung baik, kompetensi komunikasi legislator perempuan baik, aktif dalam memberikan argumentasi, komunikasi yang terjadi dinamis dan humanis, secara personal antar anggota komisi dekan namun secara profesioanal mereka membawa panji partai masing-masing, pola komunikasi yang terjadi di dalam komisi yaitu antarpribadi, kelompok dan komunikasi organisasi.
Hubungan Parasosial Antara Penggemar ARMY dan BTS di Weverse Mariani; Hidayat, Dadang Rahmat; Rahmat, Agus
COMMENTATE: Journal of Communication Management Vol. 5 No. 1 (2024): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103005120242

Abstract

ABSTRAK Penelitian ini berfokus untuk memahami hubungan parasosial atau parasocial relationship (PSR) antara penggemar ARMY dengan Idol BTS di Weverse. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnografi virtual. Pengumpulan data dilakukan dengan mengamati aktivitas media sosial akun Weverse BTS dan mengamati fenomena kedekatan Army dan BTS di media profesional. Penelitian ini mengungkapkan hubungan parasosial antara penggemar ARMY dan BTS terbentuk melalui interaksi yang intens di platform Weverse, terutama melalui sesi live streaming.  sehingga dapat berinteraksi secara langsung dan real-time, memungkinkan penggemar untuk mengajukan pertanyaan, mengirim komentar, dan menerima tanggapan langsung dari anggota BTS. Interaksi semacam ini menciptakan kesan hubungan dua arah dan memperkuat ikatan emosional antara keduanya. BTS menggunakan interaksi ini secara profesional untuk memperkuat hubungan dengan penggemar dan meningkatkan popularitas mereka. Tidak hanya dalam industri musik, BTS memiliki dampak pada sektor ekonomi Korea Selatan. Kontribusi BTS mencapai lebih dari $3,9 miliar, dengan proyeksi untuk mencapai $39 miliar dalam sepuluh tahun mendatang. Pendapatan ini bersumber dari penjualan album, tiket konser, produk merchandising dan peningkatan pariwisata. Kata kunci: Parasocial Relationships, Kpop, Virtual Media, Waverse, BTS   ABSTRAK This research focuses on understanding the parasocial relationship (PSR) between ARMY fans and BTS Idols in Weverse. This research uses a qualitative method with a virtual ethnography approach. Data collection was done by observing the social media activities of BTS's Weverse account and observing the phenomenon of Army and BTS's closeness in professional media. This research reveals that parasocial relationships between ARMY and BTS fans are formed through intense interactions on the Weverse platform, especially through live streaming sessions, allowing fans to ask questions, post comments, and receive direct responses from BTS members. This kind of interaction creates a sense of a two-way relationship and strengthens the emotional bond between the two. BTS uses these interactions professionally to strengthen relationships with fans and increase their popularity. Not only in the music industry, BTS has an impact on South Korea's economic sector. BTS' contribution is over $3.9 billion, with projections to reach $39 billion in the next ten years. This revenue comes from album sales, concert tickets, merchandising products and increased tourism.   Kata kunci: Parasocial Relationships, Kpop, Virtual Media, Weverse, BTS
Analisis Wacana Kritis Objektivikasi Anak Perilaku Sharenting di Instagram Risa Saraswati Ramadhanti, Galuh Aulia; Hidayat, Dadang Rahmat; Yudhapramesti, Pandan
Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Vol 7, No 2 (2023)
Publisher : Fakultas Ilmu Sosial UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/komunikologi.v7i2.16982

Abstract

AbstrakPerilaku sharenting yang mengarah pada objektivikasi anak sering ditemui di media sosial Instagram. Perilaku ini sering dilakukan oleh selebriti Instagram, yaitu selebgram. Selebgram sebagai orang tua yang memiliki anak mengunggah foto, video, dan keterangan teks tentang keseharian anak mereka. Informasi yang dibagikan juga tidak jarang terkait dengan informasi privasi anak mereka. Salah satu selebgram yang melakukan perilaku sharenting di Instagram adalah Risa Saraswati. Penelitian ini menggunakan metode analisis wacana kritis Van Dijk guna untuk membongkar wacana teks yang diproduksi dengan berdasarkan kognisi sosial. Penelitian ini bertujuan untuk mengetahui objektivikasi anak pada perilaku sharenting di Instagram Risa Saraswati. Penelitian ini menemukan empat macam objektivikasi anak yang dilakukan pada perilaku sharenting di Instagram pada analisis teks, yaitu objektivikasi anak pada tumbuh kembang anak, objektivikasi anak sebagai endorsement, objektivikasi anak pada tingkah lucu anak, dan objektivikasi anak menjadi selebgram. Pada analisis kognisi, Risa Saraswati tidak sadar secara penuh tentang dampak yang didapat dari mengunggah konten anak secara visualisasi maupun keterangan teks dimedia sosial. Risa Saraswati berpikir bahwa membagikan foto dan video anak di Instagram merupakan cara yang baik untuk berkomunikasi dengan keluarga dan kerabat dekat lainnya. Pada analisis konteks sosial, penelitian ini menemukan banyak masyarakat, khususnya pengguna Instagram yang mendukung perilaku sharenting yang mengarah pada objektivikasi sharenting dengan komentar yang dominan positif terhadap unggahan Risa Saraswati tentang anaknya di Instagram. Hak privasi anak dikesampingkan oleh orang tua mereka. Hak anak dianggap menjadi bias karena usia anak yang belum dapat menentukan pilihannya. AbstractSharenting behavior that leads to objectification of children is often found on Instagram social media. This behavior is often carried out by Instagram celebrities, namely celebrities. Celebgrams as parents who have children upload photos, videos, and text descriptions about their children's daily lives. The information shared is also often related to the privacy information of their children. One of the celebrities who does sharenting behavior on Instagram is Risa Saraswati. This research uses Van Dijk's critical discourse analysis method in order to dismantle the discourse of texts produced based on social cognition. This study aims to determine the objectification of children in sharing behavior on Risa Saraswati's Instagram. This study found four kinds of objectification of children carried out on sharenting behavior on Instagram in text analysis, namely objectification of children to child development, objectification of children as endorsements, objectification of children to funny behavior of children, and objectification of children to celebrities. In the cognitive analysis, Risa Saraswati is not fully aware of the impact that can be obtained from uploading children's content through visualization and textual information on social media. Risa Saraswati thinks that sharing photos and videos of children on Instagram is a good way to communicate with family and other close relatives. In analyzing the social context, this study found that many people, especially Instagram users, support sharenting behavior which leads to the objectification of sharenting with predominantly positive comments on Risa Saraswati's uploads about her child on Instagram. Children's right to privacy is overridden by their parents. Children's rights are considered to be biased because the child's age has not been able to determine his choice.
Regional film in the dynamics of the national film industry Puspitasari, Lilis; Bajari, Atwar; Hidayat, Dadang Rahmat; Cho, Sung Kyum
ProTVF Vol 8, No 2 (2024): September 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v8i2.54275

Abstract

Background: In the last ten years, the Indonesian film industry has experienced significant growth. The national film industry and the regional film industry, one of which is indie films produced in the city of Makassar. The development of films in Makassar began to receive national public attention with the explosion of the film Uang Panai in 2016. Also, in 2017, the success of the movie Silariang received an audience of 183.340 people. Purpose: Examining the impact of Makassar-produced films on the dynamics of Indonesia's domestic film industry is the main objective of this study, including examining its impact on cultural identity, economic variables, and its role in enhancing the uniqueness of national film. Methods: This study employs a qualitative methodology and gathers data through content analysis, observation, and interviews. Results: According to the study's findings, regional films—like those made in Makassar—are essential to the growth and advancement of the country's film industry. This demonstrates how crucial it is to acknowledge and encourage filmmaking outside of the major industrial hubs. Conclusion: Research shows that regional films have the potential to positively impact economic growth, especially in the regions where they are produced. It encourages the creative economy, creates local employment opportunities, and offers direct and indirect financial benefits. Implications: There is a need to recognize and promote regional films to encourage the diversity of Indonesian films; this study is also expected to provide a comprehensive understanding of the relationship between regional films and the dynamics of Indonesian films.
Strategi Komunikasi Krisis DPR RI Menggunakan Instagram Menghadapi Penolakan RUU Cipta Kerja Iskandar, Indra; Hidayat, Dadang Rahmat; Priyatna, Centurion Chandratama
Jurnal Aspirasi Vol 12, No 2 (2021)
Publisher : Pusat Analisis Keparlemenan Badan Keahlian Sekretariat Jenderal DPR RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46807/aspirasi.v12i2.2413

Abstract

The following study analyzes the social media strategy of the DPR RI’s Instagram facing the rejection of the Job Creation Bill on social media. The rejection on social media using hashtags #TolakOmnibusLaw Job Creation. The study uses Coombs situational crisis communication theory (SCCT) model as a framework for understanding and suggesting future crisis communication strategies using social media selections. The result from this research shows that the DPR RI’s Instagram is an effective tool for monitoring and engaging public discourse during the #TolakOmnibusLaw Job Creation crisis. This study explores the ideas presented by the DPR RI’s Instagram on 14 April 2020, the first time the Job Creation Bill was discussed until President Joko “Jokowi” Widodo officially signed the Job Creation Bill into Law No. 11 of 2020 on November 2, 2020. From the data collected, this research found 17 posts related to the Job Creation Bill. From the analysis of 17 posts, this study concludes that the dominant strategy from the DPR RI Instagram is denial. Denial strategy with denial tactics based on the SCCT Coombs theory is an effective strategy in facing many hoaxes in the Job Creation Bill’s crisis.Abstrak:Studi ini menganalisis strategi media sosial pada masa krisis yang harus dihadapi DPR RI akibat adanya penolakan pengesahan Rancangan Undang-Undang (RUU) Cipta Kerja menjadi Undang-Undang (UU) yang terjadi di media sosial. Penolakan tersebut dilancarkan dengan menggunakan #TolakOmnibusLaw. Studi ini menggunakan situational crisis communication theory (SCCT), model yang digagas oleh Coombs sebagai kerangka berpikir untuk memahami dan merekomendasikan strategi komunikasi krisis menggunakan media sosial dengan studi kasus terhadap akun Instagram DPR RI. Hasil dari penelitian menunjukkan bahwa akun Instagram DPR RI menjadi alat yang efektif untuk memonitor dan meng-engage perbincangan publik pada masa krisis #TolakOmnibusLaw. Studi ini menganalisis gagasan yang ada pada unggahan akun Instagram DPR RI mulai 14 April 2020 yang merupakan tanggal RUU Cipta Kerja pertama kali dibahas di DPR RI hingga saat Presiden Joko “Jokowi” Widodo menandatangani UU No.11 Tahun 2020 pada 2 November 2020. Berdasarkan pengumpulan data diperoleh 17 unggahan terkait dengan RUU Cipta Kerja. Dari hasil analisis terhadap ke-17 unggahan disimpulkan bahwa strategi dominan dari akun  resmi Instagram DPR RI dalam menghadapi penolakan terhadap RUU Cipta Kerja adalah denial. Strategi denial dengan taktik denial berdasarkan teori SCCT Coombs merupakan strategi yang efektif menghadapi banyaknya hoaks dalam krisis yang disebabkan penolakan pengesahan RUU Cipta Kerja menjadi UU.
Distribution system and promotion of Makassar films Puspitasari, Lilis; Bajari, Atwar; Hidayat, Dadang Rahmat; Cho, Sung Kyum
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54456

Abstract

Background: In the film industry, producers and distributors are responsible for producing quality films and ensuring they are effectively accessible to audiences. Therefore, the right distribution strategy is crucial to a film’s success in the market. Effective film distribution contributes to increased visibility of film works, revenue for producers and distributors, and awareness of film culture and stories. The same also applies to film production in Makassar. Local filmmakers often experience many obstacles in distributing films, ranging from limited budgets to the need for more screens due to a lack of audience enthusiasm. Therefore, marketing public relations is needed to reach the audience. Purpose: Therefore, analysing the barriers to distribution and promotion undertaken by filmmakers in Makassar is important to determine the proper distribution and promotion. Methods: This research uses qualitative research methods and uses a case study approach. Results: The research found that cinema remains the primary distribution channel for Makassar films despite limited screens and monopolistic practices. Filmmakers face challenges like unfavourable screening times and locations. Conclusion: Despite the rapid development of technology, cinema is still the most significant distribution and promotion dynamic. Even so, filmmakers can use alternative channels so that the right audience can consume films. In conducting the promotion, it is appropriate for Filmakker Makassar to use online media, offline media, and word of mouth. Through social media, promotion can reach a broader and faster audience; then, through offline media, such as roadshows, the filmmaker is able to attract support from various groups and local officials; the last is word of mouth. Community engagement can also attract potential audiences.
PENGABAIAN KONSERVASI TERUMBU KARANG DALAM KURIKULUM SEKOLAH MENENGAH KEJURUAN PARIWISATA DI PANGANDARAN Agustin, Herlina; Hidayat, Dadang Rahmat; Supriadi, Dandi; Sirait, Rinda Aunillah
Jurnal Common Vol 3 No 2 (2019): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.383 KB) | DOI: 10.34010/common.v3i2.2595

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Kesadaran tentang konservasi dan kegiatan ramah lingkungan perlu dipelajari secara komprehensif di semua tingkat pendidikan formal, terutama di sekolah menengah kejuruan yang terkait dengan industri pariwisata. Salah satu daerah potensial untuk mengembangkan pariwisata cerdas adalah Pangandaran, pantai populer di selatan Jawa Barat. Wilayah ini memiliki beberapa sekolah menengah kejuruan dengan program khusus dalam studi pariwisata. Sayangnya, pemerintah daerah Pangandaran tidak memiliki program khusus untuk menetapkan kurikulum yang memadai mengenai pengembangan pariwisata melalui pengembangan sumber daya manusianya. Penelitian ini melihat fenomena tersebut dengan melakukan studi kasus spesifik tentang konservasi terumbu karang di Pangandaran untuk menguraikan tentang tidak adanya konten spesifik tentang konservasi dalam kurikulum program pariwisata. Menerapkan studi kasus eksploratif yang dikembangkan oleh Robert K. Yin, penelitian ini mendistribusikan 37 kuesioner kepada siswa Sekolah Menengah Kejuruan Tunas Brilliant di Pangandaran, bersama dengan tinjauan dokumentasi tentang kebijakan yang dibuat oleh lembaga dan pemangku kepentingan terkait. Hasilnya menunjukkan bahwa orang-orang di Pangandaran, termasuk mereka yang khususnya belajar studi pariwisata, memiliki kesadaran yang rendah tentang keselamatan terumbu karang sebagai bagian dari pelestarian lingkungan. Situasi ini diperparah dengan tidak adanya bahan konservasi dalam kurikulum sekolah menengah kejuruan pariwisata yang berbicara tentang terumbu karang. Kurangnya pemahaman dalam konservasi telah mengancam keberlanjutan lingkungan Pangandaran, yang pada gilirannya akan menghambat pengembangan pariwisata di Pangandaran
Technological innovation and social construction of Makassar film industry’s production and distribution Puspitasari, Lilis; Bajari, Atwar; Hidayat, Dadang Rahmat; Cho, Sung Kyum
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57773

Abstract

Background: Cinematography has evolved significantly with technological advancements. In Makassar, Indonesia, film distribution faced challenges due to limited cinemas and competition with imported films. The research explores how technology has transformed film production, distribution, and promotion in Makassar. It addresses gaps in understanding regional cinema’s adaptation to technological changes. Purpose: This research aimed to examine the role of technology in transforming film production and distribution around Makassar. Methods: The study employed qualitative research methods with a case study approach. Data was collected through interviews and observation with key figures in Makassar’s film industry, including producers, directors, and editors. The research applied the Social Construction of Technology (SCoT) theory to analyze how social factors shaped and influenced technology. Results: In pre-production, technology helps with audience research and visual concept design; In the production stage, digital cameras increase image quality and flexibility. In post-production, advanced software allows for better editing and visual effects despite limited local experts; In distribution, it expanded from theaters to streaming platforms, reaching a wider audience. All stages benefit from better collaboration through digital tools. Conclusion: This study found that technology has significantly impacted all stages of filmmaking in Makassar. At the pre-production stage, digital tools facilitate collaboration and audience research. During production, advanced cameras and equipment enhance visual quality and creative possibilities. Post-production benefits from sophisticated editing software, although some processes still require expertise outside the region. Film distribution does not rely on movie theatres; it is distributed through platforms like Netflix, Disney+, Hulu, and Prime Video. Implications: Specifically, findings suggest that regional filmmakers should invest in digital skills and explore diverse distribution channels. Theoretically, the study contributes to understanding how SCoT applies in regional film contexts. It highlights the importance of considering local social dynamics in technological adoption within creative industries.
Nation brand image and trust level of foreign citizens Damayanti, Trie; Dida, Susanne; Hidayat, Dadang Rahmat; Cho, Sung Kyum
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.38540

Abstract

The state is an organization with a power structure and the population as members of the state. The state itself is an entity that interacts with other entities that can consist of other countries and their inhabitants, rules, and products. Because of this, a country needs an identity that can distinguish the country from other countries. The identity of a country is not the same as the identity of a product because a country is bound by history and images attached to foreign citizens’ minds. This inherent image is usually used to form a nation’s brand image. This study aims to discover how Malaysia’s nation brand image contributes to the trust of foreign nationals visiting their country by using a constructivist qualitative approach as a research method. It turns out that the results of the study show that the most powerful thing in determining Malaysia’s brand image is not tourism promotion. As a country with an image of different cultures, Malaysia will use this potential to visualize its tourism promotion to keep those images stronger. However, the experience of Indonesian citizens in interacting with the Malaysian state, with infrastructure, state norms, and citizens, is a determinant of how Indonesian citizens perceive Malaysia. What is inherent in the results of the experience of interacting in Malaysia is what Indonesian citizens will convey to others. Therefore, a comprehensive strategy is needed to build a national brand image of Malaysia because what sticks in mind as an image of Malaysia in foreign nationals will show their trust in the country.