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Nurchayati Nurchayati
FEB UNTAG Semarang
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Journal : International Journal of Community Engagement and Development

 1 
Increasing The Competitiveness Of Food MSMEs Through Diversification, Innovation, And Creativity, In Gemah District, Semarang City Nurchayati Nurchayati; Sukardi Sukardi; Suparmi Suparmi; Hikmah Hikmah; Tri Ratnawati, Andalan
International Journal of Community Engagement and Development Vol. 2 No. 2 (2024): June : International Journal of Community Engagement and Development
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/ijced.v2i2.20

Abstract

This community service aims to increase the competitiveness of cassava-based food MSMEs in Gemah Village through innovation, diversification, and creativity approaches. In this effort, training is carried out to diversify products and encourage innovation and creativity in the presentation of traditional foods. The training also covers digital marketing and branding strategies to increase product visibility online.  It is hoped that through these concrete steps, food MSMEs in Gemah Village can optimize the potential of local raw materials, create diverse products, and increase competitiveness in an increasingly tight market. The sustainability of this business will be maintained through community networks and ongoing support, making a positive contribution to local economic growth and the welfare of the Gemah Village community.
Co-Authors Achmad Zainuri Adia Syifa Isnani Adissa Indriana Putri Agung Wibowo Agung Wibowo Alifiya Ufaida Amanda, Nadia Desya Andalan Tri Ratnawati Andre Dwy Prayoga Andreas Saputro Aqila Carinda Naura Arif Mulyanto Arif Mulyanto, Arif Arif Wahyu Setyo Budi Aris Mardiyono Ariyanti, Rini Attar Husna Fathiya Attin Munadhiroh Cahyawati, Fitnaningsih Endang CH Astra Nugraha Dayanti, Agustina Diah Dwi Rahmawati Endang Swastuti Fachrama Fachrama FIRMAN PRIBADI Hafidah, Nur Hafidz Hamidah Yusuf, Abdul Hendry Sakke Tira, Hendry Sakke Herlina Herlina Hermawan, Andreas Dani Tjoa Hikmah Hikmah I Wayan Joniarta I.B. Alit, I.B. Ida Bagus Gde Gianyar, Ida Bagus Ikut, Camilus Isidorus Indriawati, Aulia IRA DARMAWANTI Irgi Biantara Irine Putri Nalaria Isnaini Putri Arifin Jaro'ah, Siti Kristanto, Ardhy Kristianingsih, Eni KURNIATAMA, SONYADI KUSUMA WARDANI Kusumawati, Yupie Laurina, Nia Alna Lina Listyawati M Syahrul Made Wijana, Made Marianingsih, Ita Merita Arini Moch Zihad Islami Muchayatin Muchayatin Muchayatin, Muchayatin Muhammad Yusron Maulana El-Yunusi Mutiarachim, Atika Nugraha, Asta Nur Widawati, Desi Nurajizah Nurajizah Nurpatria Nurpatria, Nurpatria Pandri Pandiatmi Paramarta, M.Magistra Apta Parju Parju Parju Parju Parju, Parju Pradanawan Febiansyah Nugraha Prasetyo, Heru Eko Pratiwi, Silvi Priyombodo, Bony Purnawarman Purnawarman, Purnawarman Puspitowarno Puspitowarno Rahman, Fitri Aulia Ratna Diyah Ayu Permatasari Rizkina Intan Pandini RR. Ella Evrita Hestiandari Rudi Hartono Rudy Sutanto S.H. Pamuji, S.H. Sadam Husaini SAYIDATIN NASAROH Setyabudi, Setyabudi Setyawati, Selvia Lilis Setyobudi Setyobudi Setyobudi Setyobudi Setyonugroho, Winny Sinarep Sinarep Siti Aminah Sonia, Eva Sri Suprapti Sukardi Sukardi Sukirman Sukirman Sulistyani Sulistyani Suparmi Suparmi Suparmi Suparmi Suroto Suroto Suroto suroto Suyati - Tariza Aprilia Devianti Tety Aprilla Rismawani Tiara Putri Innayah Tri Widayati Vania Ardelia Warih Andan Puspitosari Widi - Hariyanti Wulan Sari, Nova Lailan Wuryantoro, Javier Atallariz Yasmien, Nurria Yesung Allo Padang Yesung Allo Padang, Yesung Allo Yolandha Raharjo Yunita, Lisa Erfi Zulkarnain, Andre