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All Journal Jurnal Komunikasi Sosiohumaniora MediaTor: Jurnal Komunikasi Jurnal Komunikasi MetaKom : Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi The Indonesian Journal of Communication Studies Jurnal Kajian Komunikasi ProTVF Jurnal Orasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi JRK (Jurnal Riset Komunikasi) Komunikasi : Jurnal Komunikasi Resona : Jurnal Ilmiah Pengabdian Masyarakat Nyimak: Journal of Communication Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies Jurnal Komunikasi dan Kajian Media Persepsi : Communication Journal urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Communicate Prosiding Magister Ilmu Komunikasi Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Martabe : Jurnal Pengabdian Kepada Masyarakat Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi Communiverse Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Mantik Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communicare : Journal of Communication Studies Communication Avant Garde Jurnal Pendidikan dan Konseling Warta Ikatan Sarjana Komunikasi Indonesia Inter Komunika: Jurnal Komunikasi Jurnal Ranah Komunikasi International Journal of Environmental, Sustainability, and Social Science Jurnal Studi Jurnalistik Jurnal Pewarta Indonesia International Journal of Social Science Indonesian Journal of Social Science Research KOMUNIKATA57 Jurnal Ilmu Komunikasi Jurnal Kaganga : Jurnal Ilmiah Sosial dan Humaniora Innovative: Journal Of Social Science Research Komunikasi : Jurnal Komunikasi Orasi: Jurnal Dakwah dan Komunikasi
Umaimah Wahid
Magister Ilmu Komunikasi Universitas Budi Luhur
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Strategi Digital Marketing Akulaku Indonesia dalam Meningkatkan Penjualan Produk (Studi Kasus Promosi #YearEndSale Melalui TikTok Shop @akulakuid) Wirobuwono, Aditya; Wahid, Umaimah
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8877

Abstract

Hadirnya fitur-fitur terbaru dalam media sosial khusunya TikTok membuat banyak perusahaan memungkinkan untuk lebih berkembang. Hal tersebut dilakukan oleh Akulaku Indonesia yang menerapkan strategi komunikasi pemasaran terpadu (IMC) dengan menggunakan promosi #YearEndSale. Teori yang digunakan adalah Teori Computer Mediated Communication (CMC) yang dikemukakan oleh Holmes, selain itu peneliti juga menggunakan Komunikasi Pemasaran Terpadu (IMC) yang dikemukakan Kotler. Penelitian ini bertujuan untuk mengetahui dan menjelaskan strategi pemasaran digital dalam meningkatkan penjualan di Akulaku Indonesia melalui promosi #YearEndSale di TikTok Shop @akulakuid pada Metode yang digunakan adalah kualitatif dengan pendekatan desain studi kasus tunggal tipe holistic. Subjek penelitian ini adalah informan Akulaku, dan objek penelitian ini adalah strategi pemasaran digital yang diterapkan oleh Akulaku untuk membantu meningkatkan penjualan produk pada TikTok Shop @akulakuid. Sumber data primer pada penelitian ini yaitu wawancara serta observasi dan sekunder adalah studi pustaka. Teknik analisis data dengan metode triangulasi sumber. Pengumpulan data dalam penelitian ini adalah studi kepustakaan, dengan membaca buku ilmiah, buku dari pakar yang berhubungan dengan masalah penelitian. Hasil penelitian ini menunjukkan bahwa penerapan komunikasi pemasaran terpadu (IMC) adalah periklanan, promosi penjualan, hubungan masyarakat dan publisitas penjualan personal, dan pemasaran langsung. Pada promosi #YearEndSale melalui TikTok @akulakuid mampu meningkatkan penjualan produk pada Kuartal 4.
PEMBINGKAIAN BERITA CYBER MEDIA TERKAIT PENANGKAPAN MENKOMINFO RI JOHNNY G PLATE DALAM DUGAAN KASUS KORUPSI BTS Kurniansyah, Rafli Akram; Wahid, Umaimah; Siregar, Rachmi Kurnia
KOMUNIKATA57 Vol. 5 No. 1 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i1.1048

Abstract

Proyek pembangunan Tower Base Transceiver Station (BTS) 4G di Kementerian Komunikasi dan Informatika RI yang diestimasi anggaran Rp 8 triliun sempat mengejutkan publik pada pertengahan Mei 2023. Pasalnya, Johnny G. Plate juga ikut terlibat dalam kasus tersebut. Menteri Komunikasi dan Informatika dan Sekjen Partai Nasional Demokrat (Nasdem), ramai diliput media. Polemik di masyarakat atas kasus JGP menyebabkan berkembangnya cerita spekulatif mengenai campur tangan kekuasaan terkait Pilpres 2024. Namun, Surya Paloh, Ketua Umum Partai Nasdem, membantahnya. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pemberitaan mengenai dugaan kasus korupsi yang dilakukan JGP dibingkai di Media Indonesia.com dan Okezone.com. Dalam penelitian ini menggunakan metode kualitatif. Model Robert N. Entman digunakan untuk melakukan analisis framing. Berdasarkan temuan penelitian, Media Indonesia.com menggunakan asas praduga tak bersalah dan menganggap JGP sebagai orang yang belum pasti bersalah karena masih dalam proses penyidikan. Sementara itu, Okezone.com meminta agar kasus JGP dikaji secara mendalam karena perbuatannya merugikan negara. Tama S. Langkun, sumber berita dan pejabat senior Perindo, membenarkan hal tersebut.
The Media Business Model Of Solopos In Balancing The Achievement Of Its Market Performance With The Public Interest Performance SURYAWATI, Indah; RUSADI, Udi; WAHID, Umaimah
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 6 (2023): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i6.948

Abstract

The transformation of newspapers to online and multiplatform is a necessity. Solopos Daily, as a local newspaper in the City of Solo, is rapidly presenting itself on online and multiplatform platforms to survive. Placing Harian Solopos as the case, the problem in this research is formulated as follows: (1) How is the media business model of Harian Solopos in balancing the achievement of market performance and public interest performance? Moreover, (2) How can the media business model maintain printed Solopos multiplatform?; The research method used is a holistic single case study with qualitative research. This research revealed that Harian Solopos realized that the era of digitalization technology was responsible for the decrease in the number of readers and advertisers. To overcome the problems, several innovations were implemented in its media business model. The performance of public interest showed that Solopos Daily has continuously carried out journalistic principles and is committed to maintaining the practices of dignified and polite journalism. This research has formulated a media business model concept that balances market performance with public interest performance.
Influence of Narrative and Dramatized Political Content on 2024 Regional Election Participation Setyani Utami; Wahid, Umaimah
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011220245

Abstract

This study aims to examine the influence of narrative and dramatization in political content on public political participation in the 2024 Simultaneous Regional Election (Pilkada) in Barito Timur Regency. A quantitative approach was used, with survey questionnaires distributed to 100 respondents from various demographic groups. The data were analyzed using descriptive statistics and multiple regression analysis. The findings reveal that both narrative and dramatization in political content significantly affect political participation. Specifically, political narratives that resonate with local issues and emotionally charged dramatization elements encourage individuals to engage in political discussions and voting activities. This study contributes to the field of political communication by highlighting the role of media content in shaping political behavior. The practical implications are crucial for political campaign strategies, especially in utilizing social media platforms to influence voter engagement. The results also offer insights for further research on the impact of digital media content on political participation in contemporary electoral processes.
The Distinction Among Political Humor Meme Creators in the Political Field of The 2019 Presidential Campaign for The Jokowi-Amin Pairing on Twitter Febriana, Ajeng Iva Dwi; Wahid, Umaimah; Seran, Alexander
Indonesian Journal of Social Science Research Vol. 4 No. 2 (2023): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.04.02.06

Abstract

Political meme creators play an important role in conveying political messages, shaping public opinion as well as the practice of decision making through the political memes produced. Political memes circulating on various social media during the campaign period of the 2019 Presidential Election 2019 largely contain hate speech, hoax and character assassination. Nearing the grand campaign for the 2019 presidential election, political memes were popping up everywhere, containing humorous narratives in conveying political messages and support to the 2019 Jokowi-Amin pairing, which were distinct when compared to political memes in general. This study aimed to explore distinct actions by political humor meme creators around the grand campaign for the 2019 presidential election for the 2019 Jokowi-Amin pairing on Twitter. This study used a qualitative approach with the case study method. Primary data were obtained from observations and in-depth interviews with political humor meme creators who produced political humor memes nearing the grand campaign for Jokowi-Amin. Secondary data were sourced from digital materials (political memes, political humor memes, videos, and digital media). The results showed that the distinct behaviors displayed by these political humor meme creators influenced by habitus and capital aspects which aim to describe tastes and form classes in their social structure. Tastes are not only limited to consumption patterns of food, clothing and culture, but also include political ways of political humor meme creators who use humorous narratives in political memes to show their social class by not resorting to hate speech in winning the Jokowi-Amin pairing.
SOSIALISASI PENERAPAN APLIKASI PELAPORAN TINDAK KEKERASAN SEKSUAL DAN PERUNDUNGAN DI SMA BUDI LUHUR Wahid, Umaimah; Gusnita, Chazizah; Pramusinto, Wahyu; Sari Dewi, Novianti; Hazmi Abdullah, Muhammad
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 12 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i12.4598-4612

Abstract

Pemerintah telah mengupayakan pencegahan dan penanganan sebagai implementasi Permendikbudristek Nomor 46 Tahun 2023 tentang Pencegahan dan Penanganan Kekerasan di Lingkungan Satuan Pendidikan. Sepanjang tahun 2021-2023  jenjang SMP, SMA dan SMK sebanyak 22 kasus, perundungan 50 kasus, dan intoleransi 25 kasus. Kekerasan terdiri dari dapat terjadi secara fisik, verbal, perundungan, intoleransi, kekerasan seksual, kebijakan yang mengandung diskriminasi. Tingginya angka kekerasan di sekolah menjadi alasan utama pengabdian kepada masyarakat dilakukan di SMA Budi Luhur sebagai sekolah dengan jumlah murid SMA budi luhur adalah 276 orang dengan murid laki-laki 147 dan perempuan sejumlah 120 orang yang berpeluang terjadi tindakan kekerasan. Upaya pencegahan seperti sosialisasi dan edukasi mengenai berbagai bentuk kekerasan, dan tindakan penanganan terhadap korban kekerasan baik dalam bentuk kekerasan fisik, psikis, perundungan, intoleransi, kekerasan seksual dan kebijakan yang mengandung diskriminasi. Langkah strategis pencegahan dan penanganan dilakukan dengan merancang aplikasi website pelaporan kekerasan sehingga memudahkan guru, siswa-siswi, dan warga sekolah lainnya untuk melaporkan kekerasan yang terjadi di lingkungan sekolah. Aplikasi sekaligus menjamin kerahasiaan pelapor dan penanganan kekerasan yang terukur prosesnya.  Sosialisasi dan edukasi dilakukan di SMA dan SMK Budi Luhur  untuk memperoleh pengetahuan mengenai bentuk-bentuk, bahaya kekerasan dan dampak kekerasan bagi warga sekolah. Sekolah juga membentuk Tim Satgas Penanganan dan Pencegahan Kekerasan (TPPK), merancang aplikasi website pelaporan kekerasan, menyusun panduan penggunaan aplikasi, SOP, poster, flyer dan infografis guna mendukung kampanye melawan kekerasan. Sekolah harus menjadi ruang yang aman dan nyaman bagi semua warga sekolah dan proses belajar mengajar berlangsung menggembirakan bagi semua
Influence of Narrative and Dramatized Political Content on 2024 Regional Election Participation Setyani Utami; Wahid, Umaimah
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011220245

Abstract

This study aims to examine the influence of narrative and dramatization in political content on public political participation in the 2024 Simultaneous Regional Election (Pilkada) in Barito Timur Regency. A quantitative approach was used, with survey questionnaires distributed to 100 respondents from various demographic groups. The data were analyzed using descriptive statistics and multiple regression analysis. The findings reveal that both narrative and dramatization in political content significantly affect political participation. Specifically, political narratives that resonate with local issues and emotionally charged dramatization elements encourage individuals to engage in political discussions and voting activities. This study contributes to the field of political communication by highlighting the role of media content in shaping political behavior. The practical implications are crucial for political campaign strategies, especially in utilizing social media platforms to influence voter engagement. The results also offer insights for further research on the impact of digital media content on political participation in contemporary electoral processes.
SOSIALISASI DAN PENGABDIAN KEPADA MASYARAKAT BERDASARKAN NILAI BERBUDILUHUR DI TENGAH PANDEMI COVID-19 Wahid, Umaimah; Usino, Wendi; Vera, Nawiroh; Harahap, M. Alfansyah; Suratno, Geri; Imelda, Imelda; Christanty, Anastasya Putri; Mulyati, Mulyati
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.181-190

Abstract

The COVID-19 pandemi has changed the world in all sectors, particularly the health, economy, and education sectors. World Health Organization (WHO) announced the coronavirus outbreak (COVID-19) as a global pandemi. Therefore each country began implementing social distancing policies. The President of Indonesia insists on doing all activities from home: work at home, study at home and worship at home. Budi Luhur University carried out the President's appeal by carrying out work and learning activities from home by prioritizing the health and safety of the entire academic community. It is also a form of value embodiment of responsibility, cooperation, love, mutual help, being patient, and being grateful for the situation during a pandemi. Services are provided in the form of personal protective equipment (PPE) to hospitals around Jakarta to protect doctors and health workers. The services implemented also consist of socializing to the public about social distancing, washing hands regularly, wearing masks, staying at home campaigns, and providing handwashing places for online taxi bike drivers. The strategic steps exerted in the form of dedication to various communities are based on human values and the embodiment of the mental attitude of the philosophical value  "Cerdas Berbudiluhur".
Analisis Resepsi Budaya Populer Korean Pop Dengan Perubahan Gaya Hidup Diaspora Indonesia di Penang Khairani Mukhlis; Hafied Cangara; Umaimah Wahid
Jurnal Komunikasi Vol. 14 No. 1 (2023): Maret 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v14i1.11843

Abstract

Tulisan ini menganalisis resepsi budaya populer Korean Pop atau KPop yang mana berdampak pada gaya hidup diaspora Indonesi di Penang. Tulisan ini menggunakan metode penelitian kualitatitf dengan pendekatan interpretatif. Penelitian ini melihat bagaimana penerimaan budaya KPOP mampu mempangaruhi gaya hidup mereka dengan menggunakan analisis resepsi sebagai alat dalam penelitian ini. Dari hasil penelitian ditemukan jika konsumsi konten yang secara terus – menerus mempengaruhi gaya hidup mereka, khususnya dalam hal pakaian dan hidup sehat. Selain itu juga menemukan bahwasannya dari kesepuluh responden yang di wawancara, mereka setengah diantaranya termasuk kedalam dominant hegemonic dan sisanya negotiated code. Penelitian ini tidak menemukan koresponden yang berada di posisi oppossional code.
The Distinction Among Political Humor Meme Creators in the Political Field of The 2019 Presidential Campaign for The Jokowi-Amin Pairing on Twitter Febriana, Ajeng Iva Dwi; Wahid, Umaimah; Seran, Alexander
Indonesian Journal of Social Science Research Vol. 4 No. 2 (2023): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.04.02.06

Abstract

Political meme creators play an important role in conveying political messages, shaping public opinion as well as the practice of decision making through the political memes produced. Political memes circulating on various social media during the campaign period of the 2019 Presidential Election 2019 largely contain hate speech, hoax and character assassination. Nearing the grand campaign for the 2019 presidential election, political memes were popping up everywhere, containing humorous narratives in conveying political messages and support to the 2019 Jokowi-Amin pairing, which were distinct when compared to political memes in general. This study aimed to explore distinct actions by political humor meme creators around the grand campaign for the 2019 presidential election for the 2019 Jokowi-Amin pairing on Twitter. This study used a qualitative approach with the case study method. Primary data were obtained from observations and in-depth interviews with political humor meme creators who produced political humor memes nearing the grand campaign for Jokowi-Amin. Secondary data were sourced from digital materials (political memes, political humor memes, videos, and digital media). The results showed that the distinct behaviors displayed by these political humor meme creators influenced by habitus and capital aspects which aim to describe tastes and form classes in their social structure. Tastes are not only limited to consumption patterns of food, clothing and culture, but also include political ways of political humor meme creators who use humorous narratives in political memes to show their social class by not resorting to hate speech in winning the Jokowi-Amin pairing.
Co-Authors Abdul Aziz Abdul Aziz Alexander Seran Alvionita Choirun Nisa Amin Aminudin Amin Aminudin Aminudin, Amin Anastasya Putri Christanty Andini, Prita Anggun Eka Puspita Ari Budiarti Avinasiwi Amalina Ayu Erivah Rossy Ben Isa Muhammad CHANDRA, EDY Chazizah Gusnita Christanty, Anastasya Putri Dolly Indra Febriana, Ajeng Iva Dwi Ferrari Lancia Fran Celino Octhanto Bata Glenys Octania Hadiono Afdjani Hafied Cangara Hafied Cangara Hafied Cangara Harahap, M. Alfansyah Hardjianto, Mardi Hazmi Abdullah, Muhammad Hendra Hendra Hendra Hendra Ilham Ramdana Imelda, Imelda Indah Suryawati Infra Wahdaniah Khairani Mukhlis Kurniansyah, Rafli Akram Kusumawardhany, Nidya Lutfiyatul Inayah Lydiani, Saskia M. Alfansyah Harahap M. Masad Masrur Manahan Butar Butar Manahan Butar Butar Menati Fajar Rizki Morissan Morissan, Morissan Muhamad Isnaini Mulyati Mulyati Mulyati Mulyati Nawiroh Vera Ni Gusti Ayu Ketut Kurniasari Nidya Kusumawardhany Ninoy Amelia Novi Indah Permatasari Nugraha, Yama Aditya Nur Intan Faradhina Nurmalia Nurmalia Nurzahara Amalia Octania, Glenys Pinontoan, Nexen Alexandre Prita Andini Rachmi Kurnia Siregar Raden Wahyu Utomo Martianto Radians Krisna Febriandy Rafli Akram Kurniansyah Rain Gunawan Reni Rosita Reza Karendha Rezki Pratami Rini Lestari Rismiatun Rismiatun Ronda, Andi Mirza Rosita, Reni Rudiyanto Rudiyanto Ryanka Dizayani Putra Saeno Saeno Saeno, Saeno Saeno, Saeno Sari Dewi, Novianti Saskia Lydiani Setyani Utami Shena Agustina Siti Aisyah Siti Aisyah Sri Hesti Meilasari Suratno, Geri Suwarno Suwarno Suwarno Suwarno Suwarno, Suwarno Togi Prima Hasiholan Udi Rusadi Usino, Wendi Utomo Budiyanto Veronica Pratiwi Virga Virena Suwandi Wahyu Pramusinto Wendi Usino Wilda Hikmalia Wildan Adli Wirobuwono, Aditya Yama Aditya Nugraha Yoedtadi, Moehammad Gafar