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DIGITALIZATION OF LITERARY WORKS FOR TOURISM PROMOTION IN WEST SUMATRA, INDONESIA Pratiwi, Dyani Prades; Hawa, Andina Meutia; Iman, Diah Tjahaya; Husna, Huriyatul; Ferdinal, Ferdinal
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 8, No 2: December 2024
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v8i2.10088

Abstract

Tourism literature establishes a reciprocal relationship between literature and tourism, with the digitization of literary works offering significant potential for tourism development. This research explores the use of digitalized literary works as a medium for promoting tourism in West Sumatra, Indonesia. Employing a qualitative descriptive method and a tourism literature approach, the study incorporates a literature review to analyze works related to West Sumatra. These are categorized into various forms of digitalized literature, including electronic books, audiovisual media, and films. The findings demonstrate that technological advancements expand the accessibility of literary works, reaching broader audiences and enhancing the potential for tourism promotion. Digital formats, such as videos shared on social media and films, provide imaginative portrayals of West Sumatra, transforming literary narratives into compelling visual experiences that highlight local tourist destinations. The study concludes that digitalization not only preserves the essence of literary tourism but also amplifies its impact by strengthening promotional strategies. By leveraging digitalized literary works, this approach is anticipated to attract more tourists and elevate the profile of West Sumatra as a vibrant cultural and tourism destination. 
Dismembering the Issues of Capitalism, Human Rights, and Mental Health of Irish People in the Novel Normal People by Sally Rooney Ferdinal, Ferdinal; Sudarmoko, Sudarmoko; Dewi, Chintya; Oktavianus, Oktavianus
OKARA: Jurnal Bahasa dan Sastra Vol. 18 No. 2 (2024): OKARA: Jurnal Bahasa dan Sastra
Publisher : Center of Language Development, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ojbs.v18i2.15659

Abstract

The capitalist ideology has been critiqued in various disciplines, including literature, especially when executed by tyrant governments or influential individuals. This article examines how modern discourse, such as the novel Normal People by Sally Rooney, represents issues of capitalism in Ireland, which impact the rights of its people and their access to mental health. The study is a qualitative scrutiny of the novel, applying the Marxist Theory of Ideology by Louis Althusser to investigate such representations. The primary data from the novel and the secondary information from other sources are interpreted to investigate three main questions: How do Normal People portray capitalism in Ireland, how does this ideology impact the individual rights of its people, and how does it affect access to mental health problems? The study results indicate that the novel portrays the pervasiveness of capitalist ideology in the hearts of Irish people, affecting their rights to live and the freedom of expression, and the practice of capitalism has a substantial impact on Irish youngsters' mental health. Due to the limitations of the methods and data comprehensiveness, further studies on Normal People may consider alternative literary lenses, such as pragmatic and other analytical approaches, looking at sociocultural institutions and systems.
Linguistic Landscape and Cultural Approach through Minangkabau and Malay Language as Election Campaign Strategies Oktavianus Oktavianus; Indirawati Zahid; Ferdinal Ferdinal; Zulprianto Zulprianto
Jurnal Gramatika Vol 10, No 2 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2024.v10i2.8549

Abstract

Politicians' use of language as part of a cultural approach to influence voters is visible during political campaigns in Minangkabau (West Sumatra) and Malaysia. Therefore, this study examines politicians' use of the Minangkabau and Malay language in Malaysia during the campaign in the two general elections. Data were the political campaign props, such as billboards and banners of competing politicians, available offline (Minangkabau language) and online (Malay language). The study departed from the linguistic landscape and cultural approach. Discussions with politicians regarding using the Minangkabau language in their campaigns were also done. The data were analyzed using the distributional and referential methods. The findings showed that the politicians used the Minangkabau and Malay languages as slogans, warnings, invitations, insinuations, and promises by which they introduced their programs. It was also found that using the Minangkabau and Malay language in campaigning allowed the politicians to build emotional closeness with their potential voters, showing local characteristics and being more communicative as their messages were understood more quickly, especially when emphasizing specific political messages.
Strategi Pemanfaatan Pantun Dalam Menghasilkan Motif Baju Kaus Zora, Nofri Duino; Ferdinal, Ferdinal; Syafiola, M.Fedro
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 11 No. 1 (2025): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v11i1.758

Abstract

This research examines the strategy of utilizing Minangkabau pantun in creating T-shirt motifs as an effort to increase the creativity of MSMEs (Micro, Small and Medium Enterprises) in the Gandoriah Beach area, Pariaman City. Using a descriptive qualitative approach, this study analyzes the potential integration of local cultural elements into modern fashion products. The main focus is the creation of rhymes themed on the beauty of Gandoriah Beach that are applied as motifs on T-shirts and tote bags. The proposed strategy includes the creation of short rhymes, selection of attractive color gradations, and aesthetic layout. The main target market is young tourists who visit Gandoriah Beach. The results show that this collaboration between cultural heritage and creative industry has the potential to not only promote local cultural values, but also open up economic opportunities for MSME players. The study concludes that this strategy can be a positive model of local cultural development that contributes to industry growth and community welfare.
Media article writing training to disseminate student activity programs to the community Ferdinal, Ferdinal; Oktavianus, Oktavianus; Nopriyasman, Nopriyasman; Ferdi, Elzahra Rahmadini; Ferdi, Sultan Hakim
Community Empowerment Vol 10 No 7 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12797

Abstract

One of the expected outcomes of the Student Community Service Program (Kuliah Kerja Nyata or KKN) is the publication of written works in online media. This community service activity aimed to facilitate students in producing online media articles based on the KKN programs they had implemented. The training material covered techniques for collecting and processing data from field activities into a media article. The training was attended by 19 students from Universitas Andalas. Data from observations, documents, and interviews were used as the basis for the written work. The training was conducted virtually through guidance, debriefing, mentoring, and monitoring via a WhatsApp group. A total of three training sessions were held on the Zoom Meeting platform, with a total duration of five hours, focusing on a range of writing competencies. Following the training, 17 participants (90%) successfully published their articles in seven online media in West Sumatra.
Uji Fenolik Total dan Kapasitas Antioksidan DPPH Ekstrak Daun Singkong (Manihot esculenta) Lin, Leonard; Yulianti, Eny; Ferdinal, F.
Jurnal Sehat Indonesia (JUSINDO) Vol. 7 No. 2 (2025): Jurnal Sehat Indonesia (JUSINDO)
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jsi.v7i2.175

Abstract

Singkong merupakan bahan makanan pokok yang sering dikonsumsi di Indonesia. Daunnya sendiri bisa menjadi berbagai masakan seperti ditumis, direbus ataupun sebagai lalapan. Daun singkong dikatakan dapat membantu beberapa penyakit seperti hipertensi. Daun singkong banyak mengandung mineral seperti Fe, Zn, Mn, Cu, Mg, Ca, K, mengandung protein kasar, β-karoten serta memiliki senyawa aktif flavonoid, fenolik, dan mengandung klorofil yang merupakan antioksidan alami. Penelitian ini menggunakan metode eksperimental yang bersifat in vitro dan bioassay. Uji in vitro yang dilakukan terdiri dari uji fitokimia, uji kapasitas total antioksidan, uji fenolik total serta uji toksisitas BSLT. Hasil Penelitian menunjukan bahwa didalam kandungan bahwa ekstrak Manihot esculenta positif alkaloid, anthocyanin dan betacyanin, kardioglikosida, coumarin, flavonoid, glikosida, fenol, saponin, steroid, dan tannin. Sedangkan hasil uji fitokimia kuinon, dan terpenoid didapatkan hasil negatif. Kadar fenolik dalam ekstrak daun Manihot esculenta didapatkan 48,87 mgGAE/gr. Hasil uji kapasitas antioksidan DPPH diperoleh IC50 sebesar 285,371 μg/mL. Berdasarkan hasil ini, dapat disimpulkan bahwa daun singkong berpotensi sebagai sumber antioksidan alami yang dapat dimanfaatkan dalam pengobatan untuk melawan penyakit akibat oxidative stress, meskipun dengan efektivitas yang lebih rendah dibandingkan dengan standar antioksidan Trolox.
ENGLISH LINGUISTIC LANDSCAPE AND EFL LEARNING: A DISCOURSE-BASED STUDY OF PUBLIC SIGNS IN PADANG Oktavianus, Oktavianus; Zulprianto, Zulprianto; Revita, Ike; Novalinda, Novalinda; Ferdinal, Ferdinal; Sari, Kamelia; Handayani, Mita; Handayani, Suci
Jurnal Gramatika Vol 11, No 2 (2025): Autumn Issue (October–March)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2025.v11i2.10317

Abstract

This study investigates the role of the English Linguistic Landscape as a potential learning medium for English as a Foreign Language (EFL)  in Padang, West Sumatra. While previous studies have described the English Linguistic Landscape in Indonesia, few have explicitly explored its pedagogical value and discursive implications for language learning. Using a mixed-methods approach, the research analyzed 850 English-containing public signs across the city and surveyed 114 EFL students at Universitas Andalas regarding their perceptions of English in public spaces. We examined the signs regarding linguistic units (as the texts) and their visual positioning and relation to symbolic meaning and cultural identity. Findings reveal that English is prominently used in commercial signage, often in larger fonts and strategic positions, signaling its dominance and symbolic prestige over Indonesian. Student responses indicate generally positive attitudes, with more than 80% acknowledging that the English Linguistic Landscape contributes to vocabulary building, grammar awareness, and motivation for language learning. However, the study also notes grammatical and hybrid construction inaccuracies that may reinforce non-standard English patterns. The discussion highlights English Linguistic Landscape as a discourse resource that reflects globalization, power relations, and shifting identities in urban Indonesia. Implications suggest that the English Linguistic Landscape can be integrated into EFL pedagogy through critical analysis tasks and multimodal learning activities. Future research should expand to the digital English Linguistic Landscape and comparative contexts across Indonesian cities. This research underscores the pedagogical and sociocultural significance of the English Linguistic Landscape, though further work is needed to deepen its discourse analysis and pedagogical applications.
Pemanfaatan Sistem Informasi Manajemen Dalam Meningkatkan Efisiensi Operasional BUMDes di Kabupaten Kerinci Sandra, Elvina; Sestriyenti, Enny; Ferdinal, Ferdinal
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2564

Abstract

Pemanfaatan sistem informasi manajemen (SIM) dalam tata kelola Badan Usaha Milik Desa (BUMDes) merupakan strategi penting untuk meningkatkan efisiensi operasional dan transparansi manajerial. Penelitian ini bertujuan untuk menganalisis peran sistem informasi manajemen dalam mendukung efektivitas pengelolaan BUMDes di Kabupaten Kerinci. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik wawancara mendalam, observasi partisipatif, serta analisis dokumen. Hasil penelitian menunjukkan bahwa penerapan SIM pada BUMDes dapat mempercepat proses pencatatan keuangan, meningkatkan akurasi data, memperkuat pengawasan internal, serta mendukung pengambilan keputusan berbasis data. Selain itu, SIM juga mendorong peningkatan kepercayaan masyarakat terhadap pengelolaan BUMDes karena adanya transparansi informasi. Namun demikian, masih ditemukan beberapa kendala seperti keterbatasan sumber daya manusia yang memahami teknologi, infrastruktur jaringan internet yang belum merata, serta kebutuhan pelatihan berkelanjutan. Secara keseluruhan, penelitian ini menegaskan bahwa SIM memiliki kontribusi signifikan terhadap efisiensi operasional BUMDes di Kabupaten Kerinci, dengan catatan perlunya dukungan pemerintah daerah, penguatan kapasitas aparatur, serta penyediaan infrastruktur teknologi yang memadai.
Penampil dan Khalayak dalam Pertunjukan Sastra Lisan Bagurau Saluang Dendang Klasik di Kecamatan Lima Kaum Anugrah, Sufi; Ferdinal, Ferdinal; Sudarmoko, Sudarmoko
Stilistika: Jurnal Pendidikan Bahasa dan Sastra Vol 16 No 1 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/st.v16i1.16329

Abstract

Performers and Audiences in The Classical Bagurau Saluang Dendang Oral Literary Performance at The District of Lima KaumABSTRAKDalam perkembangannya pertunjukan sastra lisan bagurau saluang dendang dikolaborasikan dengan kesenian modern. Sehingga memunculkan berbagai genre seperti saluang dangdut, saluang remix, saluang orgen, dan saluang joget. Artikel ini bertujuan untuk mendeskripsikan keterlibatan penampil dan khalayak dalam pertunjukan sastra lisan bagurau saluang dendang klasik. Data pada artikel ini dikumpulkan dengan metode wawancara dan perekaman. Untuk pembahasannya digunakan strategi pembacaan dekonstruksi Derida. Artikel ini menyimpulkan bahwa penampil dan khalayak berkolaborasi dalam mengemas pertunjukan sastra lisan bagurau saluang dendang klasik. Bentuk penampil dalam pertunjukan ini terdiri dari beberapa unsur yaitu;  juru mudi, tukang dendang, dan tukang saluang. Ketiganya memiliki peran yang sama dalam menciptakan teks dan membangun suasana pertunjukan. Sementara, khalayak merupakan masyarakat penikmat atau penonton sastra lisan bagurau yang juga memiliki peran dalam membangun suasana dan menciptakan teks dalam pertunjukan sastra lisan bagurau saluang dendang klasik.Kata kunci: Sastra Lisan, Bagurau, Saluang Dendang Klasik, Penampil, Khalayak, DekonstruksiABSTRACTIn its development, the performance of the Bagurau Saluang Dendang oral literature is collaborated with modern art. It leads to various genres such as Saluang Dangdut, Saluang Remix, Saluang Orgen, and Saluang Joget. It aims to describe the involvement of performers and spectators in the classical performance of bagurau saluang dendang oral literature. It collected data with interview and recording methods. For the discussion, Derida's deconstruction reading strategy is used. It concludes that actors and audiences are experts in packaging the classical performances of bagurau saluang dendang oral literature. The form of performers in this show consists of several elements, namely; helmsman, chanter, and saluang handyman. All three have the same role in creating the text and building the atmosphere of the show. While the audience is the connoisseurs or spectators of bagurau oral literature who also play a role in building the atmosphere and creating texts in the classical Bagurau Saluang Dendang oral literature performance.Keyword: Oral Literary, Bagurau Saluang Dendang Klasik,  Performers, Audiences, Deconstruction
Ironi Dalam Novel Yellowface Karya R.F. Kuang Raudhatul Jannah, Msy. Siti; Devi, Rima; Ferdinal, Ferdinal
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 4 (2025): Jurnal Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i4.2025.2048-2062

Abstract

Penelitian ini mengkaji konstruksi ironi dalam novel Yellowface karya R.F. Kuang. Dengan menggunakan pendekatan kualitatif deskriptif , penelitian ini menerapkan kerangka naratologi Gérard Genette (order, duration, frequency, mood, dan voice) yang dikombinasikan dengan konsep implied author dari Wayne C. Booth. Tujuan penelitian ini adalah untuk membongkar bagaimana strategi naratif digunakan untuk membangun ironi dan menciptakan jarak kritis. Hasil analisis menunjukkan bahwa kelima aspek naratologi Genette secara sistematis digunakan untuk mengekspos narator, June Hayward, sebagai narator yang tidak dapat dipercaya (unreliable narrator). Setiap upaya justifikasi dirinya justru mengungkap kontradiksi. Jarak ironis yang tercipta antara narator dan implied author inilah yang berfungsi sebagai mekanisme utama untuk menyampaikan kritik etis terhadap praktik apropriasi budaya, logika kapitalistik industri penerbitan, serta komodifikasi identitas dan trauma