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All Journal PROFIT : Jurnal Administrasi Bisnis International Journal of Artificial Intelligence Research Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Mandiri Transformasi: Journal of Economics and Business Management Journal of Progressive Law and Legal Studies West Science Social and Humanities Studies Revenue Manuscript Joong-Ki Branding: Jurnal Manajemen & Bisnis Jurnal Pengabdian Kepada Masyarakat Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki Journal of Management Pinisi Journal of Entrepreneurship Review
Farida Akbarina
Politeknik Negeri Malang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Sustainable Tourism Certification, Local Community Awareness, and Product Innovation on the Reputation of Destinations in Yogyakarta Akbarina, Farida; Widyaningsih, Heni; Sugito, Ery; Mardiah, Ainil; Fitrianingrum, Rini
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1362

Abstract

This study examines the influence of sustainable tourism certification, local community awareness, and product innovation on the destination reputation of Yogyakarta, Indonesia. Using a quantitative approach, data were collected from 270 respondents representing tourists, local residents, and tourism service providers, and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that all three factors significantly and positively impact Yogyakarta’s destination reputation. Sustainable tourism certification enhances the image of the destination, while local community awareness fosters support for sustainable practices. Additionally, product innovation contributes to the competitiveness and attractiveness of Yogyakarta by offering unique and sustainable tourism experiences. These findings highlight the importance of integrating sustainability, community engagement, and innovation to build and maintain a strong destination reputation. Practical implications for tourism stakeholders and policymakers in Yogyakarta are discussed.
Kesadaran Hukum: Pencegahan Kekerasan Dalam Rumah Tangga di Desa Pandanmulyo Kecamatan Tajinan Kabupaten Malang Muslim, Shohib; Rokiyah, Rokiyah; Akbarina, Farida; Khoirunnisa, Rizqi
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 2: Februari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i2.3073

Abstract

Sejarah bangsa ini penuh dengan kisah kekerasan dalam masyarakat, terutama dalam keluarga. Konsep budaya patriakhi, yang sekarang menjadi masalah global, telah menyebabkan kekerasan dalam rumah tangga menjadi masalah yang lama. Untuk mencegah dan menghentikan KDRT, ada UU No. 23 tahun 2004 tentang Penghapusan Kekerasan dalam Rumah Tangga. Namun, banyak anggota masyarakat yang belum memahami ketentuan-ketentuan dalam undang-undang tersebut. Salah satu cara untuk meningkatkan kesadaran masyarakat terhadap kekerasan dalam rumah tangga adalah dengan memberikan pelatihan, sosialisasi, atau penyadaran hukum tentang cara menghentikan kekerasan dalam rumah tangga agar rumah tangga tetap harmonis dan sejahtera. Melihat banyaknya kasus KDRT yang terjadi di masyarakat tidak dapat dibiarkan begitu saja; perlu ada tindakan. Meskipun demikian, mencegah dan melindungi korban KDRT tidaklah sesederhana yang diucapkan. Karena berbicara tentang KDRT tidak selalu menjadi topik yang sensitif, mensosialisasikan dan menangani KDRT akhirnya menjadi masalah yang unik yang rumit dan kompleks. Para pengurus PPK pedusunan Seturan dan para peserta PPM menanggapi kegiatan sosialisasi pencegahan KDRT ini dengan positif dan antusias. Ini terbukti dengan banyaknya pertanyaan dan diskusi yang muncul setelah tim PPM menyampaikan ceramah. Selain itu, para peserta sangat tertarik dalam berlatih memecahkan kasus nyata, yang membuat mereka tidak beranjak dan tetap mengikuti kegiatan sampai selesa
PENGARUH CITRA PERUSAHAAN (CORPORATE IMAGE) DAN PENANGANAN KELUHAN (COMPLAINT HANDLING) TERHADAP KEPUASAN (SATISFACTION), KEPERCAYAAN (TRUST) SERTA LOYALITAS PELANGGAN (LOYALTY) (SURVEI PADA PELANGGAN BENGKEL SERVIS RESMI TOYOTA DI KOTA MALANG) Akbarina, Farida; Suharyono, Suharyono; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 7 No. 2 (2013): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12.166 KB)

Abstract

Abstract The objective of this study is to analyze and explain the effect of Corporate image and Complaint Handling toward Satisfaction, Trust and Loyalty. The research belongs to explanatory research. The samples are taken by using accidental sampling. Population in this study is Authorized Toyota Service Station Customers in Malang. The size of samples determined 102 people. The data is analyzed by using Path Analisys . The findings of this study show: 1) Corporate Image have significant effect toward Satisfaction. 2) Complaint Handling have significant effect toward Satisfaction 3) Corporate Image have significant effect toward Trust. 4) Complaint Handling have significant effect toward Trust. 5) Satisfaction have significant effect toward Trust. 6) Corporate Image do not have significant effect toward Loyalty. 7) Complaint Handling have significant effect toward Loyalty. 8) Satisfaction have significant toward Loyalty. 9) Trust have significant effect toward Loyalty. Key Word: Corporate Image, Complaint Handling,Satisfaction, Trust, Loyalty.     Abstrak Tujuan dari penelitian ini adalah menganalisis dan menjelaskan pengaruh dari Citra Perusahaan dan Penanganan Keluhan terhadap Kepuasan, Kepercayaan dan Loyalitas. Penelitian ini termasuk explanatory research. Metode pengambilan data teknik survei. Teknik pengambilan sampel yaitu accidental sampling. Populasi pada penelitian ini adalah Pelanggan servis bengkel resmi Toyota di Kota malang. Metode analisis yang digunakan adalah Path Analisys, Hasil penelitian menunjukkan bahwa 1) Citra perusahaan berpengaruh signifikan terhadap Kepuasan. 2) Penanganan Keluhan  berpengaruh signifikan terhadap Kepuasan 3) Citra Perusahaan berpengaruh signifikan terhadap Kepercayaan. 4) Penanganan Keluhan  berpengaruh signifikan terhadap Kepercayaan 5) Kepuasan  berpengaruh signifikan terhadap Kepercayaan. 6) Citra Perusahaan berpengaruh tidak signifikan terhadap Loyalitas. 7) Penanganan Keluhan  berpengaruh signifikan terhadap Loyalitas. 8) Kepuasan berpengaruh signifikan terhadap Loyalitas. 9) Kepercayaan berpengaruh signifikan terhadap Loyalitas.   Kata Kunci: Citra Perusahaan, Penanganan Keluhan, Kepuasan Pelanggan, Kepercayaan, dan Loyalitas.
THE INFLUENCE OF PRODUCT UNIQUENESS ON PURCHASING DECISIONS WITH BRAND AMBASSADOR AS A MODERATING VARIABLE Resmawa, Ira Ningrum; Agrina, Camelia Rizki; Akbarina, Farida; Suratman, Suratman; Nurdin, Nurdin; Munir, Abdul Razak
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14899

Abstract

Abstract This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as an initial foundation for building articles with the latest variations. The data used in the article is primary data that researchers obtained from 500 JNT employees spread throughout Indonesia. The data that was successfully collected was analyzed using the smart PLS 4.0 analysis tool. The result in this reserach show that the researcher's assumption regarding the Product Uniqueness variable can have a positive relationship direction and a significant influence on Purchasing Decisions can be accepted because the P-Vlues value is positive and below the significance level of 0.05, namely 0.014. In the second hypothesis, the researcher speculates with various credible research sources that the Brand Ambassador variable can strengthen the influence of the Product Uniqueness variable on Purchasing Decisions. The results of the second row of the third table of the Path Efficiency above show concomitant results because the P-Values also point to positive and are below the significance level of 0.05, namely 0.000, which is more significant than direct testing of 0.014. This indicates that the better the Brand Ambassador owned by a product, the more the product is known to the public until it can finally strengthen the occurrence of Purchasing Decisions. Thus, the first and second hypotheses in this study can be accepted and proven. Keywords: Product Uniqueness, Purchasing Decisions , Brand Ambassador
STRATEGI GREEN MARKETING BERBASIS DIGITAL YANG BERDAMPAKNYA TERHADAP LOYALITAS KONSUMEN PADA PRODUK RAMAH LINGKUNGAN (DETERJEN BIODEGRADABLE) Akbarina, Farida; Muslim, Shohib
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15655

Abstract

This study aims to analyze the effect of Green Marketing Strategy, Product Quality, and their interaction on Consumer Loyalty in environmentally friendly products, with a focus on biodegradable detergents. This research uses a quantitative approach with a survey method and questionnaires as data collection instruments, involving 100 respondents who are users of environmentally friendly products. The results showed that Green Marketing Strategy has a positive relationship with Consumer Loyalty, but not statistically significant (p> 0.05). Product Quality shows a negative relationship with Consumer Loyalty, which is also not significant (p> 0.05). The interaction between Green Marketing Strategy and Product Quality has a positive influence on Consumer Loyalty, but this influence is not significant (p > 0.05). The conclusion of this study is that Green Marketing Strategy and Product Quality, both individually and together, have not been able to significantly increase Consumer Loyalty. This indicates the need to strengthen marketing strategies, improve product quality, and educate consumers regarding the benefits of environmentally friendly products. Keywords : : Green Marketing Strategy, Product Quality, Consumer Loyalty, Environmentally Friendly Products, Biodegradable Detergent.
The Influence Of MSMES On Economic Growth Akbarina, Farida; Ariani, Dian; Rijal, Syamsu
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This type of research is descriptive qualitative and uses literary analysis; The aim of this research is to provide assessment material to stakeholders in the company's efforts to achieve optimal national economic results. The author of this research used a literature study taken from Publish & Perish as a data collection technique. Publish & Perish also uses analytical techniques to collect previous research. This research shows that business ethics plays an important role in shaping the economic activities of businesses, societies, and governments. The dynamics of this business activity can improve the economy and the general public's sense of well-being. Efforts to increase the number of entrepreneurs in Indonesia must continue to be made considering that the number of entrepreneurs is relatively small compared to the population. The facts show that improving the standard of living for individuals, communities and countries is a top priority for business owners. Entrepreneurship is also very important to produce a more cohesive society and nation.
IMPLEMENTASI LANDING PAGE INTERAKTIF DAN MEDIA SOSIAL UNTUK MENINGKATKAN LOYALITAS PELANGGAN UMKM MADU HERBAL Dhakirah, Sanita; Akbarina, Farida; Narasuci, Win; Maskur, Maskur; Beauty Kartikasari, Prima; Nur Aini, Lilies
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8988

Abstract

This community service program aims to optimize Customer Relationship Management (CRM) through the development of an interactive landing page and structured social media content strategy for UMKM Hexa Anugerah Bersinar, a producer of premium herbal honey in Malang. The problem addressed includes limited customer interaction, lack of digital marketing utilization, and absence of structured customer data management. The method applied consisted of training, mentoring, and implementation of CRM systems, interactive landing page design, and social media content development using storytelling, education, and testimonials. The results show that the new Nutri Bunga landing page (https://nutribunga.netlify.app)  successfully functions as a customer engagement entry point, while the Instagram account (@nutribunga_) rebranding increases brand visibility with structured educational content. Early monitoring indicates an increase in customer engagement and higher product conversion rates. This initiative contributes to strengthening MSME’s competitiveness by integrating digital-based customer engagement strategies.
The Influence of Social Media Engagement and Online Reviews on the Decision to Visit Bandung's Natural Tourist Destination Akbarina, Farida
West Science Social and Humanities Studies Vol. 4 No. 01 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i01.2627

Abstract

The rapid development of digital platforms has significantly transformed tourists’ decision-making processes, particularly in the context of natural tourism destinations. This study aims to analyze the influence of social media engagement and online reviews on tourists’ decisions to visit natural tourism destinations in Bandung, Indonesia. A quantitative research approach was employed by distributing structured questionnaires to 150 respondents who actively use social media and access online tourism reviews. The measurement items were assessed using a five-point Likert scale, and data analysis was conducted using the Statistical Package for the Social Sciences (SPSS) version 25. The results of multiple linear regression analysis indicate that social media engagement has a positive and significant effect on tourists’ visit decisions. Similarly, online reviews were found to have a significant positive influence on the decision to visit. Furthermore, the simultaneous test results demonstrate that both variables jointly contribute significantly to explaining tourists’ visit decisions, accounting for 52.7% of the variance. These findings highlight the crucial role of digital interaction and electronic word-of-mouth in shaping tourists’ behavior. The study provides practical implications for tourism managers and policymakers in Bandung, emphasizing the importance of integrating engaging social media strategies with effective online review management to enhance the attractiveness and competitiveness of natural tourism destinations.
The Role of Green Marketing and Brand Image in Building Consumer Loyalty in Environmentally Friendly Culinary MSMEs in Malang City: Sustainable Marketing Strategy for Business Continuity sanita; muslim , shohib; Akbarina, Farida; Suwarni, Evi; hidayatinnisa, nurul
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42112

Abstract

This study aims to analyze the role of green marketing and brand image in building consumer loyalty in environmentally friendly culinary Micro, Small, and Medium Enterprises (MSMEs) in Malang City. The emergence of sustainable consumerism has driven MSMEs to adopt eco-friendly practices such as the use of organic raw materials, biodegradable packaging, and sustainable production processes. Green marketing and a strong brand image are considered strategic levers to enhance consumer trust and loyalty. A quantitative explanatory approach was employed with a sample of 123 respondents, exceeding the targeted 100, selected through purposive sampling of consumers familiar with eco-friendly culinary products. Data were collected through structured questionnaires and analyzed using multiple regression in SPSS. Results indicate that both green marketing and brand image have significant positive effects on consumer loyalty, both partially and simultaneously. The coefficient of determination (R² = 0.751) demonstrates that 75.1% of consumer loyalty can be explained by green marketing and brand image, with brand image showing a stronger influence (β = 0.624) compared to green marketing (β = 0.289). The findings emphasize the importance of authentic sustainability practices and strong brand positioning for MSMEs to compete effectively in the growing eco-conscious market. Theoretically, the research contributes to sustainable marketing literature by confirming the relevance of green value and image in loyalty formation. Practically, it provides recommendations for MSMEs to enhance competitive advantage through green innovation and consistent branding.
The Association between Entrepreneurial Knowledge and Family Environment on Entrepreneurial Interest through Self-Efficacy of Indonesian Youth Devi Rosniawati; Wira Pramana Putra; Farida Akbarina; Risqy Khoirunnisa’; Ni Nyoman Suarniki
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 3 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship knowledge is an internal ability both in terms of creativity, interest and motivation. Able to analyze solutions to possible business risks and reluctant to be shaken by failure. Business should have value and be useful. The purpose of this research is to analyze the influence of entrepreneurial knowledge, family environment, and interest in entrepreneurial students in building a business/enterprise through self-affection. This research is quantitative research using a data processing approach with a population that focuses on entrepreneurial students from the Faculty of Economics and Business, Universitas Negeri Makassar. In this research, data collection used a questionnaire filling technique which was distributed to students. Meanwhile, the sample collection technique used proportional random sampling technique with a sample size of 100 students from a total of 427 students. The data obtained was then processed using the Path Analysis Pattern. The research results show that both directly and indirectly there is a positive and significant influence of entrepreneurial knowledge and family environment on the entrepreneurial interest of entrepreneurship students at the Faculty of Economics and Business through self-efficacy. Except, there is one hypothesis that is not significant, namely the influence of Entrepreneurial Knowledge on Entrepreneurial Interest.
Co-Authors Abdul Chalim, Abdul Abdul Muqit Abdul Razak Munir Agrina, Camelia Rizki Ahmad Fauzi Ainil Mardiah Anastasya Zahira Shofa Andika Saputra Anton Priyo Nugroho Beauty Kartikasari, Prima Becik Gati Anjari Damanik, Darwin Denpharanto Agung Krisprimandoyo Devi Rosniawati Dian Ariani Ellyn Eka Wahyu Elwardah, Khairiah Erlangga Andi Sukma Ery Sugito Evi Suwarni, Evi Fitrianingrum, Rini Heni Widyaningsih, Heni Hidayat Hidayat Hidayatinnisa, Nurul I Gusti Ngurah Agung Dewantara Putra Ikhsan Setiawan Iman Ahmad Gymnastiar Ira Ningrum Resmawa, Ira Ningrum Khrisna Hadiwinata Maskur Maskur Masreviastuti Maya Kasmita Mendrofa, Syah Abadi Muh Tabran Muhammad Yusuf Murwani Wulansari muslim , shohib Muslim, Shohib Narasuci, Win Ni Nyoman Suarniki Norvadewi Nova Ch. Mamuaya Nur Aini, Lilies Nurdin Nurdin Nurul Hidayatinnisa' P, I Made Indra Prasetya, Aliya Afifah Rena Feri Wijayanti Reni Sara Indrawati Rini Fitrianingrum Risqy Khoirunnisa’ Rizqi Khoirunnisa Rizqi Khoirunnisa Rokiyah Rokiyah, Rokiyah S, Muh. Rizal Sanita Sanita Dhakirah Sanita Dhakirah Savitri, Anava Salsa Nur Shinta Maharani Trivena Shohib Muslim Siti Nurbaya Siti Nuridah Srikandi Kumadji Suharyono Suharyono Suratman Suratman Susandi, Deny Gunawan Syah Abadi Mendrofa Syamsu Rijal Tri Wahyu Widodo Tri Yulistyawati Evelina Umar, Ahmad Ulil Albab Al Wira Pramana Putra ‘Aini, Yulis Nurul