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Farida Akbarina
Politeknik Negeri Malang
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Optimalisasi Brand Image Melalui Kualitas Pelayanan dan Electronic Word of Mouth pada Hotel Aston Inn Batu Akbarina, Farida; Khoirunnisa, Rizqi; Muslim, Shohib
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8740

Abstract

Aston Inn adalah salah satu hotel di Kota Batu, dan karena banyaknya pilihan wisata yang ada di sana, persaingan perhotelan sangat sengit. Hotel Astonn Inn harus memiliki reputasi yang baik untuk menjadi penginapan yang disukai. Penelitian eksplanatory ini melibatkan 130 responden. Tujuan penelitian ini adalah untuk menentukan bagaimana persepsi merek di industri jasa dipengaruhi oleh promosi elektronik dan kualitas pelayanan yang luar biasa. Pelanggan yang pernah menginap di Hotel Aston Inn Batu adalah responden penelitian ini. Setelah data dikumpulkan melalui kuisioner online, analisis regresi berganda dilakukan menggunakan program IBM SPSS Statistic 24 For Windows. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh terhadap persepsi merek. Selain itu, electronic word of mouth juga berpengaruh terhadap persepsi merek
The Influence of Sustainable Tourism Certification, Local Community Awareness, and Product Innovation on the Reputation of Destinations in Yogyakarta Akbarina, Farida; Widyaningsih, Heni; Sugito, Ery; Mardiah, Ainil; Fitrianingrum, Rini
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1362

Abstract

This study examines the influence of sustainable tourism certification, local community awareness, and product innovation on the destination reputation of Yogyakarta, Indonesia. Using a quantitative approach, data were collected from 270 respondents representing tourists, local residents, and tourism service providers, and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that all three factors significantly and positively impact Yogyakarta’s destination reputation. Sustainable tourism certification enhances the image of the destination, while local community awareness fosters support for sustainable practices. Additionally, product innovation contributes to the competitiveness and attractiveness of Yogyakarta by offering unique and sustainable tourism experiences. These findings highlight the importance of integrating sustainability, community engagement, and innovation to build and maintain a strong destination reputation. Practical implications for tourism stakeholders and policymakers in Yogyakarta are discussed.
Kesadaran Hukum: Pencegahan Kekerasan Dalam Rumah Tangga di Desa Pandanmulyo Kecamatan Tajinan Kabupaten Malang Muslim, Shohib; Rokiyah, Rokiyah; Akbarina, Farida; Khoirunnisa, Rizqi
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 2: Februari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i2.3073

Abstract

Sejarah bangsa ini penuh dengan kisah kekerasan dalam masyarakat, terutama dalam keluarga. Konsep budaya patriakhi, yang sekarang menjadi masalah global, telah menyebabkan kekerasan dalam rumah tangga menjadi masalah yang lama. Untuk mencegah dan menghentikan KDRT, ada UU No. 23 tahun 2004 tentang Penghapusan Kekerasan dalam Rumah Tangga. Namun, banyak anggota masyarakat yang belum memahami ketentuan-ketentuan dalam undang-undang tersebut. Salah satu cara untuk meningkatkan kesadaran masyarakat terhadap kekerasan dalam rumah tangga adalah dengan memberikan pelatihan, sosialisasi, atau penyadaran hukum tentang cara menghentikan kekerasan dalam rumah tangga agar rumah tangga tetap harmonis dan sejahtera. Melihat banyaknya kasus KDRT yang terjadi di masyarakat tidak dapat dibiarkan begitu saja; perlu ada tindakan. Meskipun demikian, mencegah dan melindungi korban KDRT tidaklah sesederhana yang diucapkan. Karena berbicara tentang KDRT tidak selalu menjadi topik yang sensitif, mensosialisasikan dan menangani KDRT akhirnya menjadi masalah yang unik yang rumit dan kompleks. Para pengurus PPK pedusunan Seturan dan para peserta PPM menanggapi kegiatan sosialisasi pencegahan KDRT ini dengan positif dan antusias. Ini terbukti dengan banyaknya pertanyaan dan diskusi yang muncul setelah tim PPM menyampaikan ceramah. Selain itu, para peserta sangat tertarik dalam berlatih memecahkan kasus nyata, yang membuat mereka tidak beranjak dan tetap mengikuti kegiatan sampai selesa
PENGARUH CITRA PERUSAHAAN (CORPORATE IMAGE) DAN PENANGANAN KELUHAN (COMPLAINT HANDLING) TERHADAP KEPUASAN (SATISFACTION), KEPERCAYAAN (TRUST) SERTA LOYALITAS PELANGGAN (LOYALTY) (SURVEI PADA PELANGGAN BENGKEL SERVIS RESMI TOYOTA DI KOTA MALANG) Akbarina, Farida; Suharyono, Suharyono; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 7 No. 2 (2013): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12.166 KB)

Abstract

Abstract The objective of this study is to analyze and explain the effect of Corporate image and Complaint Handling toward Satisfaction, Trust and Loyalty. The research belongs to explanatory research. The samples are taken by using accidental sampling. Population in this study is Authorized Toyota Service Station Customers in Malang. The size of samples determined 102 people. The data is analyzed by using Path Analisys . The findings of this study show: 1) Corporate Image have significant effect toward Satisfaction. 2) Complaint Handling have significant effect toward Satisfaction 3) Corporate Image have significant effect toward Trust. 4) Complaint Handling have significant effect toward Trust. 5) Satisfaction have significant effect toward Trust. 6) Corporate Image do not have significant effect toward Loyalty. 7) Complaint Handling have significant effect toward Loyalty. 8) Satisfaction have significant toward Loyalty. 9) Trust have significant effect toward Loyalty. Key Word: Corporate Image, Complaint Handling,Satisfaction, Trust, Loyalty.     Abstrak Tujuan dari penelitian ini adalah menganalisis dan menjelaskan pengaruh dari Citra Perusahaan dan Penanganan Keluhan terhadap Kepuasan, Kepercayaan dan Loyalitas. Penelitian ini termasuk explanatory research. Metode pengambilan data teknik survei. Teknik pengambilan sampel yaitu accidental sampling. Populasi pada penelitian ini adalah Pelanggan servis bengkel resmi Toyota di Kota malang. Metode analisis yang digunakan adalah Path Analisys, Hasil penelitian menunjukkan bahwa 1) Citra perusahaan berpengaruh signifikan terhadap Kepuasan. 2) Penanganan Keluhan  berpengaruh signifikan terhadap Kepuasan 3) Citra Perusahaan berpengaruh signifikan terhadap Kepercayaan. 4) Penanganan Keluhan  berpengaruh signifikan terhadap Kepercayaan 5) Kepuasan  berpengaruh signifikan terhadap Kepercayaan. 6) Citra Perusahaan berpengaruh tidak signifikan terhadap Loyalitas. 7) Penanganan Keluhan  berpengaruh signifikan terhadap Loyalitas. 8) Kepuasan berpengaruh signifikan terhadap Loyalitas. 9) Kepercayaan berpengaruh signifikan terhadap Loyalitas.   Kata Kunci: Citra Perusahaan, Penanganan Keluhan, Kepuasan Pelanggan, Kepercayaan, dan Loyalitas.
THE INFLUENCE OF PRODUCT UNIQUENESS ON PURCHASING DECISIONS WITH BRAND AMBASSADOR AS A MODERATING VARIABLE Resmawa, Ira Ningrum; Agrina, Camelia Rizki; Akbarina, Farida; Suratman, Suratman; Nurdin, Nurdin; Munir, Abdul Razak
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14899

Abstract

Abstract This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as an initial foundation for building articles with the latest variations. The data used in the article is primary data that researchers obtained from 500 JNT employees spread throughout Indonesia. The data that was successfully collected was analyzed using the smart PLS 4.0 analysis tool. The result in this reserach show that the researcher's assumption regarding the Product Uniqueness variable can have a positive relationship direction and a significant influence on Purchasing Decisions can be accepted because the P-Vlues value is positive and below the significance level of 0.05, namely 0.014. In the second hypothesis, the researcher speculates with various credible research sources that the Brand Ambassador variable can strengthen the influence of the Product Uniqueness variable on Purchasing Decisions. The results of the second row of the third table of the Path Efficiency above show concomitant results because the P-Values also point to positive and are below the significance level of 0.05, namely 0.000, which is more significant than direct testing of 0.014. This indicates that the better the Brand Ambassador owned by a product, the more the product is known to the public until it can finally strengthen the occurrence of Purchasing Decisions. Thus, the first and second hypotheses in this study can be accepted and proven. Keywords: Product Uniqueness, Purchasing Decisions , Brand Ambassador
STRATEGI GREEN MARKETING BERBASIS DIGITAL YANG BERDAMPAKNYA TERHADAP LOYALITAS KONSUMEN PADA PRODUK RAMAH LINGKUNGAN (DETERJEN BIODEGRADABLE) Akbarina, Farida; Muslim, Shohib
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15655

Abstract

This study aims to analyze the effect of Green Marketing Strategy, Product Quality, and their interaction on Consumer Loyalty in environmentally friendly products, with a focus on biodegradable detergents. This research uses a quantitative approach with a survey method and questionnaires as data collection instruments, involving 100 respondents who are users of environmentally friendly products. The results showed that Green Marketing Strategy has a positive relationship with Consumer Loyalty, but not statistically significant (p> 0.05). Product Quality shows a negative relationship with Consumer Loyalty, which is also not significant (p> 0.05). The interaction between Green Marketing Strategy and Product Quality has a positive influence on Consumer Loyalty, but this influence is not significant (p > 0.05). The conclusion of this study is that Green Marketing Strategy and Product Quality, both individually and together, have not been able to significantly increase Consumer Loyalty. This indicates the need to strengthen marketing strategies, improve product quality, and educate consumers regarding the benefits of environmentally friendly products. Keywords : : Green Marketing Strategy, Product Quality, Consumer Loyalty, Environmentally Friendly Products, Biodegradable Detergent.
The Influence Of MSMES On Economic Growth Akbarina, Farida; Ariani, Dian; Rijal, Syamsu
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This type of research is descriptive qualitative and uses literary analysis; The aim of this research is to provide assessment material to stakeholders in the company's efforts to achieve optimal national economic results. The author of this research used a literature study taken from Publish & Perish as a data collection technique. Publish & Perish also uses analytical techniques to collect previous research. This research shows that business ethics plays an important role in shaping the economic activities of businesses, societies, and governments. The dynamics of this business activity can improve the economy and the general public's sense of well-being. Efforts to increase the number of entrepreneurs in Indonesia must continue to be made considering that the number of entrepreneurs is relatively small compared to the population. The facts show that improving the standard of living for individuals, communities and countries is a top priority for business owners. Entrepreneurship is also very important to produce a more cohesive society and nation.
Co-Authors Abdul Chalim, Abdul Abdul Muqit Abdul Razak Munir Agrina, Camelia Rizki Ahmad Fauzi Ainil Mardiah Anastasya Zahira Shofa Andika Saputra Anton Priyo Nugroho Becik Gati Anjari Damanik, Darwin Denpharanto Agung Krisprimandoyo Dian Ariani Ellyn Eka Wahyu Elwardah, Khairiah Erlangga Andi Sukma Ery Sugito Fitrianingrum, Rini Heni Widyaningsih, Heni Hidayat Hidayat I Gusti Ngurah Agung Dewantara Putra Ikhsan Setiawan Iman Ahmad Gymnastiar Ira Ningrum Resmawa, Ira Ningrum Khoirunnisa’, Risqy Khrisna Hadiwinata Masreviastuti Maya Kasmita Mendrofa, Syah Abadi Muh Tabran Muhammad Yusuf Murwani Wulansari Muslim, Shohib Ni Nyoman Suarniki Norvadewi Nova Ch. Mamuaya Nurdin Nurdin Nurul Hidayatinnisa' P, I Made Indra Prasetya, Aliya Afifah Putra, Wira Pramana Rena Feri Wijayanti Reni Sara Indrawati Rini Fitrianingrum Rizqi Khoirunnisa Rizqi Khoirunnisa Rokiyah Rokiyah, Rokiyah Rosniawati, Devi S, Muh. Rizal Sanita Dhakirah Sanita Dhakirah Savitri, Anava Salsa Nur Shinta Maharani Trivena Shohib Muslim Siti Nurbaya Siti Nuridah Srikandi Kumadji Suharyono Suharyono Suratman Suratman Susandi, Deny Gunawan Syah Abadi Mendrofa Syamsu Rijal Tri Wahyu Widodo Tri Yulistyawati Evelina Umar, Ahmad Ulil Albab Al ‘Aini, Yulis Nurul