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All Journal PROFIT : Jurnal Administrasi Bisnis International Journal of Artificial Intelligence Research Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Mandiri Transformasi: Journal of Economics and Business Management Journal of Progressive Law and Legal Studies West Science Social and Humanities Studies Revenue Manuscript Joong-Ki Branding: Jurnal Manajemen & Bisnis Jurnal Pengabdian Kepada Masyarakat Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki Journal of Management Pinisi Journal of Entrepreneurship Review
Farida Akbarina
Politeknik Negeri Malang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Fiduciary: Financing Guarantees and Ownership in the Business Akbarina, Farida; Muslim, Shohib; Setiawan, Ikhsan; Khoirunnisa, Rizqi
Journal of Progressive Law and Legal Studies Том 2 № 03 (2024): Journal of Progressive Law and Legal Studies
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jplls.v2i03.1122

Abstract

The concept of fiduciary is the transfer of material rights of an object based on trust, which often causes multiple interpretations. Ownership and control of a fiduciary guarantee object in various cases, it is not uncommon for disputes between creditors and debtors to occur in a fiduciary guarantee agreement because the creditor assumes that with the existence of executory rights as fiduciary recipients, the object of fiduciary guarantee is legally owned by the creditor so that the creditor has the right to take and sell the fiduciary guarantee object when the debtor defaults. Unilaterally, the debtor who considers that the object of the fiduciary guarantee is owned because the object is registered in his name so that the debtor can use the object freely, such as handing over to a third party or selling the object of the fiduciary guarantee unilaterally. The author employs normative legal research techniques. According to the study's findings, the debtor owns the Fiduciary Guarantee Object following the Law, and the debtor controls the collateral object for financial gain. A law should be made clearly and firmly to avoid conflicts between its articles. In the business world, a fiduciary is a security for the parties when funding is implemented. With this rights transfer, the fiduciary will have the power to make decisions while prioritizing other creditors.
The Influence of Brand Image and Brand Trust on Consumers' Decisions to Purchase Aerostreet Shoes in the City of Solo Akbarina, Farida; Dhakirah, Sanita; Putra, I Gusti Ngurah Agung Dewantara; Umar, Ahmad Ulil Albab Al; Savitri, Anava Salsa Nur
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4178

Abstract

This research aims to determine the influence of brand image and brand trust on the Purchase Decision of Aerostreet shoes among consumers in Pasuruan. This study uses a quantitative approach. Data analysis in this study used a multiple linear regression model. The sampling technique used a non-probability technique with purposive sampling type to obtain 60 samples. The research results show that brand image and brand trust have a significant effect on purchasing interest. Brand image partially influences Purchase Decision and Brand trust directly influences purchasing interest.
Gaya Hidup Sehat Sebagai Moderasi Pengaruh Label halal, Food Quality dan Keamanan Terhadap Loyalitas Pelanggan Kasmita, Maya; Mendrofa, Syah Abadi; Elwardah, Khairiah; Susandi, Deny Gunawan; Akbarina, Farida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4670

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh hubungan antara Label Halal, Food Quality dan Keamanan terhadap Loyalitas Pelanggan dengan Gaya Hidup Sehat sebagai Variabel Moderasi pada Mie Instan Merek Lemonilo di Kota Solo. Jenis penelitian yang digunakan yaitu penelitian kuantitatif dengan Moderated Regression Analysis (MRA) sebagai analisis data yang pengumpulannya dilakukan melalui penyebaran kuesioner kepada 100 responden yang pernah mengonsumsi mie instan Lemonilo di Kota Solo. Data penelitian kemudian diolah menggunakan SPSS versi 26. Berdasarkan hasil dari penelitian memperlihatkan hasil bahwa secara parsial variabel label halal dan gaya hidup sehat memiliki hubungan positif dan signifikan terhadap loyalitas pelanggan. Sedangkan variabel food quality dan keamanan memiliki pengaruh tidak signifikan terhadap loyalitas pelanggan. Variabel gaya hidup sehat mampu memoderasi hubungan antara label halal dan food quality terhadap loyalitas pelanggan, sedangkan variabel gaya hidup sehat tidak mampu memoderasi hubungan antara keamanan terhadap loyalitas pelanggan.
The Influence of Sustainable Tourism Certification, Local Community Awareness, and Product Innovation on the Reputation of Destinations in Yogyakarta Farida Akbarina; Heni Widyaningsih; Ery Sugito; Ainil Mardiah; Rini Fitrianingrum
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1362

Abstract

This study examines the influence of sustainable tourism certification, local community awareness, and product innovation on the destination reputation of Yogyakarta, Indonesia. Using a quantitative approach, data were collected from 270 respondents representing tourists, local residents, and tourism service providers, and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that all three factors significantly and positively impact Yogyakarta’s destination reputation. Sustainable tourism certification enhances the image of the destination, while local community awareness fosters support for sustainable practices. Additionally, product innovation contributes to the competitiveness and attractiveness of Yogyakarta by offering unique and sustainable tourism experiences. These findings highlight the importance of integrating sustainability, community engagement, and innovation to build and maintain a strong destination reputation. Practical implications for tourism stakeholders and policymakers in Yogyakarta are discussed.
Pengaruh Kualitas Pelayanan dan Word of Mouth Terhadap Keputusan Menginap di K Gallery Hotel Pandaan Anastasya Zahira Shofa; Akbarina, Farida; ‘Aini, Yulis Nurul
Revenue Manuscript Vol. 2 No. 6 (2024): November
Publisher : Asosiasi Riset dan Pengembangan Manusia Berkelanjutan (ORBIT)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan pesat dalam industry perhotelan mendorong banyaknya pelaku bisnis perhotelan untuk terus bersaing dengan kompetitor. Berdasarkan rekomendasi hotel bintang lima di Pandaan, K Gallery menjadi rekomendasi hotel yang berada di tingkat pertama sebagai hotel bintang lima di Pandaan. Semua itu didapatkan karena K Gallery Hotel selalu memaksimalkan pelayanan untuk mendorong konsumen melakukan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan Word of mouth terhadap keputusan menginap di K Gallery Hotel Pandaan. Penelitian ini menggunakan pendekatan kuantitatif. Teknik pengumpulan data dalam penelitian ini menggunakan kuisioner (angket) yang dibagikan kepada 100 responden yang melakukan pembelian di K Gallery Hotel. Responden yang digunakan dipilih menggunakan teknik purposive sampling. Analisa data yang digunakan yaitu uji kuisioner, analisis deskriptif, uji asumsi klasik, analisis regresi berganda, analisis koefisien determinasi, dan uji hipotesis. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan Word of mouth berpengarub positif terhadap keputusan menginap secara parsial maupun secara simultan. Hasil penelitian ini diharapkan K Gallery Hotel dapat mengoptimalkan kualitas pelayanan dan Word of mouth untuk meningkatkan keputusan pembelian konsumen, dengan begitu K Gallery Hotel bisa lebih dikenal oleh banyak orang.
Multichannel Digital Marketing Optimization through Big Data Analysis in the Tourism Industry Hidayat, Hidayat; P, I Made Indra; Mamuaya, Nova Christian; Damanik, Darwin; Akbarina, Farida
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.691

Abstract

In today's information-saturated environment, the travel and tourism industry is increasingly dependent on technology to attract new customers. Therefore, what kinds of digital marketing techniques must be put into action in the tourism business to draw in customers and establish a digital brand name? In this section, the author will address research on how to maximize the effectiveness of multichannel marketing in the tourism industry by making use of big data. This investigation takes a qualitative approach and makes use of descriptive research tools. According to the findings, in contrast to the websites of other industries, such as the manufacturing and logistics industries, where customers want to get answers to their questions as quickly as possible and then leave the web page, tourism websites find it more profitable to keep the attention of customers on their websites for longer periods to increase their visibility. As a result, organizations involved in tourism employ multichannel marketing with the assistance of big data to plan marketing campaigns, provide assistance in making the appropriate decisions, create innovations, and personalize customers.
STRATEGI GREEN MARKETING BERBASIS DIGITAL YANG BERDAMPAKNYA TERHADAP LOYALITAS KONSUMEN PADA PRODUK RAMAH LINGKUNGAN (DETERJEN BIODEGRADABLE) Akbarina, Farida; Muslim, Shohib
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15655

Abstract

This study aims to analyze the effect of Green Marketing Strategy, Product Quality, and their interaction on Consumer Loyalty in environmentally friendly products, with a focus on biodegradable detergents. This research uses a quantitative approach with a survey method and questionnaires as data collection instruments, involving 100 respondents who are users of environmentally friendly products. The results showed that Green Marketing Strategy has a positive relationship with Consumer Loyalty, but not statistically significant (p> 0.05). Product Quality shows a negative relationship with Consumer Loyalty, which is also not significant (p> 0.05). The interaction between Green Marketing Strategy and Product Quality has a positive influence on Consumer Loyalty, but this influence is not significant (p > 0.05). The conclusion of this study is that Green Marketing Strategy and Product Quality, both individually and together, have not been able to significantly increase Consumer Loyalty. This indicates the need to strengthen marketing strategies, improve product quality, and educate consumers regarding the benefits of environmentally friendly products. Keywords : : Green Marketing Strategy, Product Quality, Consumer Loyalty, Environmentally Friendly Products, Biodegradable Detergent.
The Role of Product Innovation in Increasing Business Competitiveness Farida Akbarina; Sanita Dhakirah; Nurul Hidayatinnisa'; Becik Gati Anjari; Shohib Muslim
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 3: April 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i3.3327

Abstract

The aim is to identify effective innovations for national companies so that their products remain high quality and relevant amidst increasingly fierce business competition. Through the narrative approach, researchers can deeply understand the experiences and perspectives related to product innovation needed. Product innovation is very important to increase the competitiveness of the food and beverage industry business. Innovation strategies include utilizing local raw materials, government support through incentives and policies, company investment in research and development, and community participation. The challenges are lack of government support, low investment, and limited quality human resources. Collaboration between the government, companies and the community is essential to create a conducive environment for innovation and improve Indonesia's economic competitiveness. Product innovation is critical to business competitiveness, especially in the food and beverage industry. Developing new products, improving existing products, and utilizing the latest technology can expand markets, increase customer loyalty, and create differentiation from competitors. Innovation includes not only new products, but also improvements in product quality, safety and convenience. Utilizing local raw materials can also improve Indonesia's economic competitiveness globally.
Peran Brand Awareness dalam Memediasi Review Beauty Influencer Terhadap Keputusan Pembelian Andika Saputra; Muh. Rizal S; Siti Nuridah; Syah Abadi Mendrofa; Farida Akbarina
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3118

Abstract

The purpose of this study was to analyze the effect of beauty influencer reviews on purchasing decisions mediated by brand awareness of Something products in Solo City. This research was conducted in Solo City, with a total of 110 respondents who had purchased Something products and were active users of social media, using a purposive sampling method. Data collection was carried out by filling out a questionnaire via the Google form. The data obtained were analyzed using path analysis techniques (path analysis). The results showed that beauty influencer reviews had a positive and significant effect on brand awareness of Something products in Solo City. Reviews of beauty influencers have a significant positive effect on purchasing decisions for Something products in Solo City. And brand awareness as a mediating variable is able to influence beauty influencer reviews on purchasing decisions for Somethinc products in Solo City. The implication of this research is the need for the Something brand effort to use other beauty influencers that have been widely trusted by the public to review newly released products, so as to be more able to convince consumers that Somethinc products have real quality.
Optimalisasi Brand Image Melalui Kualitas Pelayanan dan Electronic Word of Mouth pada Hotel Aston Inn Batu Akbarina, Farida; Khoirunnisa, Rizqi; Muslim, Shohib
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8740

Abstract

Aston Inn adalah salah satu hotel di Kota Batu, dan karena banyaknya pilihan wisata yang ada di sana, persaingan perhotelan sangat sengit. Hotel Astonn Inn harus memiliki reputasi yang baik untuk menjadi penginapan yang disukai. Penelitian eksplanatory ini melibatkan 130 responden. Tujuan penelitian ini adalah untuk menentukan bagaimana persepsi merek di industri jasa dipengaruhi oleh promosi elektronik dan kualitas pelayanan yang luar biasa. Pelanggan yang pernah menginap di Hotel Aston Inn Batu adalah responden penelitian ini. Setelah data dikumpulkan melalui kuisioner online, analisis regresi berganda dilakukan menggunakan program IBM SPSS Statistic 24 For Windows. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh terhadap persepsi merek. Selain itu, electronic word of mouth juga berpengaruh terhadap persepsi merek
Co-Authors Abdul Chalim, Abdul Abdul Muqit Abdul Razak Munir Agrina, Camelia Rizki Ahmad Fauzi Ainil Mardiah Anastasya Zahira Shofa Andika Saputra Anton Priyo Nugroho Beauty Kartikasari, Prima Becik Gati Anjari Damanik, Darwin Denpharanto Agung Krisprimandoyo Devi Rosniawati Dian Ariani Ellyn Eka Wahyu Elwardah, Khairiah Erlangga Andi Sukma Ery Sugito Evi Suwarni, Evi Fitrianingrum, Rini Heni Widyaningsih, Heni Hidayat Hidayat Hidayatinnisa, Nurul I Gusti Ngurah Agung Dewantara Putra Ikhsan Setiawan Iman Ahmad Gymnastiar Ira Ningrum Resmawa, Ira Ningrum Khrisna Hadiwinata Maskur Maskur Masreviastuti Maya Kasmita Mendrofa, Syah Abadi Muh Tabran Muhammad Yusuf Murwani Wulansari muslim , shohib Muslim, Shohib Narasuci, Win Ni Nyoman Suarniki Norvadewi Nova Ch. Mamuaya Nur Aini, Lilies Nurdin Nurdin Nurul Hidayatinnisa' P, I Made Indra Prasetya, Aliya Afifah Rena Feri Wijayanti Reni Sara Indrawati Rini Fitrianingrum Risqy Khoirunnisa’ Rizqi Khoirunnisa Rizqi Khoirunnisa Rokiyah Rokiyah, Rokiyah S, Muh. Rizal Sanita Sanita Dhakirah Sanita Dhakirah Savitri, Anava Salsa Nur Shinta Maharani Trivena Shohib Muslim Siti Nurbaya Siti Nuridah Srikandi Kumadji Suharyono Suharyono Suratman Suratman Susandi, Deny Gunawan Syah Abadi Mendrofa Syamsu Rijal Tri Wahyu Widodo Tri Yulistyawati Evelina Umar, Ahmad Ulil Albab Al Wira Pramana Putra ‘Aini, Yulis Nurul