p-Index From 2021 - 2026
15.155
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen Jurnal Sinergi JURNAL SAINS PEMASARAN INDONESIA Jurnal Ekonomika Proceeding Seminar LPPM UMP Tahun 2014 Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Inspirasi Manajemen dan Kewirausahaan EQIEN - JURNAL EKONOMI DAN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Perilaku dan Strategi Bisnis MANAJEMEN DEWANTARA Jurnal Ekonomi Manajemen Sistem Informasi Revitalisasi : Jurnal Ilmu Manajemen JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) BERNAS: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Community Service International Journal of Social Service and Research ALMUJTAMAE: Jurnal Pengabdian Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Manajemen Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia International Journal of Community Service (IJCS) Research Horizon JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Inovasi Global IMPACTS: International Journal of Empowerment and Community Services Jurnal Ekonomi dan Bisnis Journal of Accounting Law Communication and Technology Journal of Humanities Education Management Accounting and Transportation Economic and Business Horizon Jurnal Manajemen Bisnis dan Terapan Journal of Business Inflation Management and Accounting Jurnal Pengabdian Masyarakat Terapan
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Formosa Journal of Science and Technology (FJST)

The role of customer satisfaction in mediating the influence of customer experience and product quality on repurchase intentionThe Role of Customer Satisfaction in Mediating the Influence of Customer Experience and Product Quality on Repurchase Intention Danardono, Benedikta Sekar Lintang Gemelia; Nuvriasari, Audita
Formosa Journal of Science and Technology Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i6.9621

Abstract

The aim of this research is to analyze the influence of customer experience and product quality on repurchase intention with customer satisfaction as a mediator in the purchase of fashion products at Rubylicious Yogyakarta. The study was conducted by distributing questionnaires to Rubylicious Yogyakarta customers, using a quantitative approach to examine causal relationships. Data were collected through a Likert scale questionnaire from 100 respondents. The data analysis techniques used included descriptive analysis, inferential analysis, path analysis, and partial least squares. The results of the study indicate that customer experience and product quality do not have a significant effect on repurchase intention.  However, both have a positive and significant effect on customer satisfaction, which in turn has a positive and significant effect on repurchase intention. Customer satisfaction also significantly mediates the influence of customer experience and product quality on repurchase intention.
The Role of Digital Marketing, Customer Orientation, and Entrepreneurial Orientation on the Marketing Performance of Muslim Fashion SMEs in Yogyakarta. Juliani, Juliani; Nuvriasari, Audita
Formosa Journal of Science and Technology Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i6.9642

Abstract

This research aims to explore the impact of digital marketing, customer orientation, and entrepreneurial orientation on the marketing performance of Muslim fashion SMEs in Yogyakarta. Utilizing 40 participants as a sample and employing questionnaires as the research tool, it applies a non-probability sampling strategy. The findings of this study indicate that: First, digital marketing in the Muslim fashion sector in Yogyakarta has a positive and significant effect on marketing performance. Second, marketing performance in the Muslim fashion sector in Yogyakarta is not significantly influenced by customer orientation. Lastly, entrepreneurial orientation in the Muslim fashion sector in Yogyakarta has a positive and significant effect on marketing performance.
Co-Authors Ab Wahab, Nur Yuhainis Agung Prayitno Agustin, Fanny Agustina, Amanda Tri Aminah, Dewi Saiful An Arya Putra, Rendy Ananda, Inelia Putri Andika, Jiva Anief Fauzan Rozi, Anief Fauzan Anjas Kridho Asmoro Annisa Annisa Anti, Afni Yuli Arif, Ismi Nurul Artha, Galih Nindi AryaPutra, Rendy An As’ari, Hasim Atan, Valensia Febiola Awaludin Awaludin, Awaludin Azwar binti Salleh Hudin, Noraine Binti Salleh Hudin, Norlaile Bria, Lorina Budi Setiawan Cahyaningtyas, Valentina Erna Candrawati, Krisnita Danardono, Benedikta Sekar Lintang Gemelia Deriandara, Rakellita Devi, Febrimelia Dewi, Risma Vimala Surya Dian Rahayu Dita Puspita Sari, Dita Puspita Djamila, Febrianti Drakel, Febriyani Zaliyanty Dwi Wahyuprasetia Dwiyati Pujimulyani Dyan Elsiningtyas Eka Purnama Sari, Eka Purnama Eko Yulianto Elsiningtyas, Dyan Erika Martha Ayu Ningtyas Eva Yuniarti Utami Fachry Abda El Rahman Fadilah, Erlin Fauzan Rozi, Anief Fina Damayanti Fitri, Ichlasia Ainul Gita Amalia, Gita Gumirlang Wicaksono, Gumirlang Gurito, Anang Hasim As’ari Hidayati Hidayati Hudin, Norlaile Salleh Ichlasia Ainul Fitri Ilham, Muh Izzati, Fenti Tazkiya Jamiatur Rahman Jati, Virginus Mario Jeharus, Modesta Orjelina Jestin Erlangga Juliani juniati Karina, Carreyra Cucu Kholida, Fiya Farha Krisnita Candrawati Kurniawati, Ayu Febrina Kurniawati, Lathifah kusuma, nala tri Lalu Supardin Lestari, Lyssia Putri Lestari, Monica Lufty Syofaah Mahendra, Agil Yusuf Mamdukhah, Ghina Mamonto, Bayu Bachtiar Maulida, Umi Ainun Meirida, Rosi Mubarokah, Laelaty Mukhorrobin, Ahmad Mustofa Mustofa Mustolih, Mustolih Mutaqin Akbar Nabilla, Amelia Napitupulu, Bayu Chiristian Nisa', Zahrotun Noraine Binti Salleh Hudin Norlaile Binti Salleh Hudin Nur Diana Nur Zarliani Uli Nurak, Montanus Nurjanah, Dita Tri Nurul Hidayati Oktiansyah, Sella Permadani, Fortunella Fistha Prakasiwi , Linda Pramuditya, Ahmad Muflih Pratama, Muhammad Rifqi Pratama, Rohmawan Adi Pratiwi, Nesti Purba, Catherine Adelia br Purwaningtyas, Marischa Galuh Putra, Adhitya Wisaka Putri, Suci Maharani Qomariyah, Diyah Rahayu Nur Rachmawati, Putri Agustina Rahma, Fijri Aulia Rahmadani, Erlina Diah Ramadhani, Hilwa Raswan Udjang, Raswan Reynaldi, Reynaldi Ringo, Vebyla Ronaria Br Siringo Risca Fitri Ayuni Riskiyansyah, Rahmad Rokhimi, Restiana Rosy Tabita Salwa Nur Azizah Saputra, Riski Adi Sari, Gentrin Mudiah Selvi Selvi Selvi Selvi Serlipuji Lestianengrum Shanas, Khoiriah Simangunsong, Ferdinan Sandro Simanjuntak, Doan Situngkir, Ober Stepanus Dwi Nugroho Adi Sucia Eka Ayunda Sumarlin, Fawwaz Akbarrama Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Swasti Pangestu, Brigitta Syarif, Mukhlis Naufal Tamala, Isa Tiara Tirtakusuma, Christian Johny Priyo Titik Desi Harsoyo, Titik Desi Umul Aiman Usniarti, Juli Utami, Eva Yuniarti Valentina, Dinda Putri Waruwu, Fanny Miktami Lady Taxi Wayan Sutame Wisnu Adi Yulianto Yuli Astuti Yulianto, Wahyu Yurisnawati, Septieya Zaharsah, Jauhar Zulfan Saputra Pratama Pegia