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Pengaruh Pemahaman Investasi, Modal Minimal, dan Return terhadap Minat Mahasiswa Berinvestasi di Pasar Modal Syariah: Studi pada Mahasiswa Perbankan Syariah UIN Alauddin Makassar Mohammad Alfin; Nuraeni Nuraeni; Supriadi Supriadi; Kamaruddin Kamaruddin; Sitti Fatimah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 3 No. 4 (2026): Juli : Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA) 
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v3i4.2396

Abstract

Students' interest in investing in the Islamic capital market has continued to increase alongside the growth of financial literacy and easier access to investment services. However, investment decisions remain influenced by investment knowledge, the availability of minimum investment capital, and expectations of investment Returns. This study aims to analyze the effects of investment knowledge, minimum investment capital, and investment Return on students' investment intention in the Islamic capital market. A quantitative explanatory approach was employed using primary data collected through questionnaires distributed to 50 students of the Islamic Banking Study Program, Faculty of Islamic Economics and Business, UIN Alauddin Makassar, selected through purposive sampling. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, partial and simultaneous hypothesis testing, and the coefficient of determination. The results indicate that the research instruments are valid and reliable, while the regression model satisfies all classical assumptions. Partially, investment knowledge and minimum investment capital have a positive effect on students' investment intention, whereas the effect of investment Return follows the statistical testing results. Simultaneously, all three variables significantly influence investment intention. These findings emphasize the importance of strengthening investment education, improving investment accessibility, and fostering realistic Return expectations to encourage students' participation in the Islamic capital market.
STRATEGI INOVASI PEMASARAN PRODUK GADAI EMAS DALAM MENARIK MINAT NASABAH PADA BANK SYARIAH INDONESIA KCP TAKALAR Wahyunainti, Nur; Fatimah, Sitti; Gani, Nuraeni
Study of Scientific and Behavioral Management Vol 7 No 2 (2026): Manajemen Keuangan Digital
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the marketing innovation strategy of gold pawn products at Bank Syariah Indonesia (BSI) KCP Takalar in attracting the interest of customers and potential customers. This research used a descriptive qualitative approach and was conducted in Bajeng, Pattallasang District, Takalar Regency. Data were collected through observation, interviews, and documentation. The data sources used in this study were primary and secondary data. The research results show that innovative strategies such as utilizing social media, financial literacy education, and technology-based services have been implemented. Factors driving customer interest include ease of procedures, the need for quick funds, and trust in Sharia principles. This strategy has been proven to increase the number of customers, although the use of digital technology still needs to be improved. What is novel about this research is the use of the new wave marketing concept, known as the 12C principle, in the current digital marketing era.
Co-Authors A. Sri Mardiyanti Syam A. Ulfa Fatmasanti A.Ulfa Fatmasanti Abdul Kadir Abdullah, Salma Achmad Amzal Maulana Adek Adhiyati Zulkifli Ajeng Wijayanti, Lumastari Aji, Sulistyani Prabu Alfah, Siti Alfina Baharuddin Alif, Rizkan Alisyah Pitri Aminullah Aminullah Amniar, Nurul Hifdziyah Ampauleng Andi Sugiati Arini Fitria Mustapita Ashari, Yuli Asri Dewi, Asri Asriani alimuddin Asrianti Safitri Muchtar Aulia Ananda Putri Desi Heriyana Desrianti, Elisa Detsy Hatmala Citra Eka Sarofah ELIHAMI, ELIHAMI Erni Marlina, Erni Fadhilla, Genialita Fadrinasesa, Dinda Fahdilla, Genialita Fitrawati, Fitrawati - Ginting, Dyah Ayu Lestari Haeran Haeruddin Hamzah Hamzah Hanifa, Hanina Liddini Hasan Hasan Hasmiwarni Hasmiwarni Hasna Dewi Hasna, Fadilah Habibul Hasyim, Syamsiah HEMON, M TUFAILA Heriyana, Desi Husnul Khatimah Indah Fauziah Irfan, Ahmad IRWAN LAKANI Ita Novianti Jamaluddin Ahmad Jannah, Hariratul Jufri Jufri Kamaruddin Kamaruddin Kasmiati Kiki Reski Rahmadani Kurniawan Kusumawati, Anna Leomo, Sitti Lubis, Halimatussakdiyah Ludfi, Ludfi MAHMUD, BONITA Makmur Meiliza Delviyanti Mira, Asri Sekar Mochamad.Nurdin Mohammad Alfin Muh Fadlyazim Muh. Afta Noer Muh. Amar Muh. Said L Muh. Tamrin Muhammad Ikhtiar Muhammad Nur Munir, Wahidah Musni Musni, Musni Nilfatri Noor Shodiq Askandar Nugraha Abhull Azwad Nur Asmawati Nurdin Nuraeni Gani Nuraeni Nuraeni nuraenigani Nurfadillah Nurliana Sari Nurul fazirah Panitra. A Perkasa, Muh. Alwis Arya Pratiwi Riski Pratiwi, Bhekti Pratiwi, Qurrata Ayuni Putri, Meira Anggia R, Rahmi Rahim, Samsir Ranover, Ranover Ratnawati Ratnawati Reliyanti Retoliah Reza Aril Ahri Rianto, Vegi Harmiana Rosita Rosita Rosmini Rosmini Rustam, La Ode Sabriana, Riska Saide, Rusnaeni Salma Abdullah Saputra, Ogie Winas Sari, Revi Nilam Selicha Putri Sima, Yenny Sofyang St. Malka Suci Dewi Maharani suci fitra yani Sudarman, Dirman Suleman, Darwis Supriadi Supriadi Supriadi Susi , Susi Syahfitri, Triyana Syamsiah Hasyim SYAMSU ALAM Syamsuddin Syamsuddin Syamwil, Syamwil Tabrani, Achmad Ula, Zumrotul Ulfa Aulia Upa, Delma Tandi Usnidah Umar Wahyunainti, Nur Y, Yusnia Yenni Rozimela Yoga Yuniadi Yudiarti, Yudiarti Yulsa, Fadli Muhamad Yusri, Muhammad Nazipul Yusuf, Dewi Nurhayati