Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : ASEAN Marketing Journal

Country of Origin Effect and Animosity on The Attitude and Purchase Intention of Foreign Products Ramadania, Ramadania; Gunawan, Sri; Jamaliah, Jamaliah
ASEAN Marketing Journal Vol. 5, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine COO effect and Animosity on the attitude and purchase intention of foreign products in ethnic subculture within a country. This research is tested in Malay and Chinese ethnic subculture in West Kalimantan, Indonesia. The categories of product are foods from Malaysia. Sample in this study is 435 respondents, consists of 218 Malay respondents from Ma-lay and 217 Chinese respondents. The collection of data was using non probability sampling method by combining accidental and snowball sampling. Data analysis uses structural equation modeling (SEM) Multi-group.The results show that, there is a positive influence of COO on attitudes of foreign products for both Malay and Chinese ethnic. This study also show that, the influence of COO on the purchase intentions of foreign products can only be proven in Chinese ethnic. Furthermore, the results show that animosity have a negative influence on attitude toward foreign products. In addition, attitude also have a positive influence on the intention to purchase. However, this study fails to prove the influence of animosity on the intention to purchase of foreign products. These results indicate that there are differences in consumer behavior between Malay and Chinese ethnic in the evaluation of foreign products.
Study of Religiosity Animosity and Consumer Efficacy on Participation in Boycott Affiliation of Israeli Products: The Moderating Role of Xenocentrism ramadania, Ramadania; Afifi, Muhammad Zaki; Haris, Didik Muhammad Nur; Taufiqurrahman, Abid; Syabanita Elida, Sri
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Quantitative paper Research Aims: To build and test the effects of religiosity animosity, consumer efficacy, and xenocentrism on boycott participation. Design/methodology/approach: This research uses a survey method with a sample of 255 young respondents in Indonesia, used surveys and interviews to collect data then analysis with SEM-PLS to examine the variables. Research Findings: The study found that several factors significantly influence boycott participation in products affiliated with Israel. First, religiosity animosity has a notable effect; higher levels of religiosity animosity are associated with an increased likelihood of boycott participation. Similarly, consumer efficacy—a consumer's belief in their power to make a difference—also positively correlates with boycott actions, suggesting that those with higher consumer efficacy are more inclined to participate in a boycott. Furthermore, xenocentrism, or the preference for foreign products and cultures, also has a positive relationship with boycott participation, indicating that individuals with higher levels of xenocentrism may be more likely to engage in such actions. Lastly, xenocentrism serves as a moderating factor, intensifying the effect of religiosity animosity on boycott participation, meaning that individuals with both high religiosity animosity and xenocentrism are more likely to participate in boycotts. Theoretical Contribution/Originality: This research contributes to the theoretical understanding of the concepts of religiosity animosity, consumer efficacy, and xenocentrism and their effects on consumer behavior, particularly in the context of boycott participation. Practitioner/Policy Implication: This research offers valuable insights for businesses, understanding the drivers of consumer boycotts—such as religiosity, animosity, and consumer efficacy—can help them address these concerns and potentially mitigate boycott participation. Policymakers can use these findings to grasp the root causes of consumer boycotts and work toward fostering improved relationships between different religious and cultural communities. Additionally, activists can benefit from a deeper understanding of how to effectively mobilize consumer boycotts, leveraging ethical and moral appeals to strengthen their campaigns' impact. Research limitation/Implications: This study has limitations in sample representativeness and reliance on quantitative data, which may hinder the generalizability and depth of insights into boycott motivations. Future research should address these by incorporating a more diverse sample, employing qualitative methods, and considering additional external factors like media influence and social campaigns to gain a fuller understanding of consumer boycott behavior
Co-Authors A.G, Rosnina Afifi, Muhammad Zaki Agustina, Dela AHMADI Almaira, Ervina Ana Fitriana Ananta, Carissa Dwi Anwar Azazi Apriandika, Muhammad Nahruddin Aripah, Aripah Astrella Callista Putri Raharjo Astuti, Rindi Bagus Purmono, Bintoro Baras, Theresa Putri Yunita Barkah, Barkah Bintoro Bagus Purmono Carolina Candra Clauvilia, Ega Daud, Ilzar Erna Listiana Fadhilah Jihan Faezha Fajar Fajar Fatoni, Afif Fauzan, Rizky Fikri, Muahmmad Nafil Gemasih, Melati Giriati, Giriati Hafidloh, Hafidloh Haris, Didik Muhammad Nur Hasanudin Hasanudin Helma Malini, Helma Heriyadi Heriyadi Heriyadi, Heriyadi Ikram Yakin Iqbal*, Muhammad Jamaliah Jamaliah Juniwati Juniwati Kamaaluddin, Kamaaluddin Karsim, Karsim Kurnia, Depi Latifah Latifah Lestari, Wiji Dinda Listiana , Erna Lutian, Kristin M. Irfani Hendri Meydiawati, Meydiawati Miranda, Fina Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nazhifa, Nisya Nazimah Nazimah Nilahayati Nur Afifah Nurhadi Nurhapizah, Siti Nursabilla, Resti Pamungkas, Angga Suda Pricilla, Maria Olivia Purmono, Bintoro Bagus Purwanti, Dina Oktri Putri Rahmadani, Putri Rahmah Rahmah Restiatun Restiatun Rifqy, Muhammad Rusik, Magdalena Polonia Safitri, Evi Sandra, Adhistya Venus Saputra, Egi Sari, Anisya Permata Sari, Dila Novita Solly Aryza Sri Langgeng Ratnasari Suwandi, Della Syabanita Elida, Sri Syahbandi Syahbandi Tantri Palupi Taufiqurrahman, Abid Tiarnida Nababan Titik Rosnani Titik Rosnani Trisnawati, Weni Tritisari, Angga Ulan, Ulan Venesia, Venesia Wendy Wenny Pebrianti Wenny Pebrianti Wenny Pebrianti Wijaya, Yohanes Andriyus Wiraldo, Rizky Ya’alfiqih Ya’alfiqih Yesha Istafada Ilma Yubileus, Fransisco Yuniar, Ratna Zulianti Zulianti