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All Journal ETTISAL Journal of Communication Jurnal Pengabdian UntukMu NegeRI Empowerment : Jurnal Pengabdian Masyarakat JMM (Jurnal Masyarakat Mandiri) Scientific Journal of Reflection : Economic, Accounting, Management and Business Semiotika: Jurnal Komunikasi JURNAL KOMUNIKATIO Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ EQIEN - JURNAL EKONOMI DAN BISNIS Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Audience Jurnal Pengabdian Al-Ikhlas Jurnal Ilmiah Dinamika Sosial Jurnal Abdimas Mandiri Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Diseminasi : Jurnal Pengabdian kepada Masyarakat Abdimasku : Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Pengabdian kepada Masyarakat Nusantara Community Empowerment Jurnal ComunitA Servizio Jurnal Sinestesia GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan TIERS Information Technology Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Innovation Research and Knowledge Jurnal Ilmiah Multidisiplin (JUKIM) SENTRI: Jurnal Riset Ilmiah Media Bina Ilmiah Jurnal Ilmiah Teknik Informatika dan Komunikasi Maqasiduna: Journal of Education, Humanities, and Social Sciences Qawwam Mediator: Jurnal Komunikasi Journal of Communication Studies and Society Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Dinamika: Jurnal Pengabdian Masyarakat Jurnal Akademik Pengabdian Masyarakat Journal of Digital Media Communication Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora E-Amal: Jurnal Pengabdian Kepada Masyarakat J-CEKI PESHUM
Nuning Indah Pratiwi
Universitas Pendidikan Nasional
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Qawwam

 1 
ANALYSIS OF HATE SPEECH FRAMING IN RELATION TO THE 80TH INDEPENDENCE DAY LOGO ON INSTAGRAM SOCIAL MEDIA Farendika, I Nyoman; Pratiwi, Nuning Indah
Qawwam : The Leader's Writing Vol. 6 No. 2 (2025): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/qawwam.v6i2.512

Abstract

This study aims to examine how hate speech is constructed and framed by netizens toward the 80th Indonesian Independence Day (HUT RI) logo on Instagram. Employing a descriptive qualitative approach and Robert Entman’s framing analysis model which encompasses four key elements: defining problems, diagnosing causes, making moral judgments, and offering treatment recommendations this research explores the construction of digital public discourse through content observation, in-depth interviews with key informants, and document analysis. The findings reveal that the framing of hate speech manifests in two primary forms, namely symbolic and linguistic, expressed through humor, sarcasm, and parody visuals that highlight public resistance toward the government. The public frames the logo as a symbol of governmental failure to represent the spirit of independence, thus positioning hate speech as a form of social and political expression of collective disappointment. This phenomenon indicates that the digital sphere has evolved into an arena where the meaning of freedom of expression shifts from rational criticism toward emotional and resistant expression. The study underscores the importance of digital literacy and ethical public communication to ensure that freedom of expression on social media remains productive, balanced, and reinforces national values in the digital era
Revealing the Symbolic Meaning of the Telek Jumpai Dance within the Belief System of the Jumpai Village Community Yuliastari, Komang Novi; Pratiwi, Nuning Indah; Antari, Ni Putu Bayu Widhi
Qawwam : The Leader's Writing Vol. 6 No. 2 (2025): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

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Abstract

This study explores the symbolic meanings embedded in the sacred Telek Jumpai Dance performed in Jumpai Village, Klungkung, Bali. The problem addressed in this research arises from the limited understanding of the symbolic functions of its movements and ritual properties, despite its long-standing role in maintaining spiritual balance within the community. The study aims to identify and interpret the symbolic meanings of the dance through the perspectives of local cultural actors. Using a qualitative descriptive approach, data were collected through participatory observation, in-depth interviews with ten informants selected via purposive sampling, and documentation of ritual performances. The findings reveal that each component of the dance such as the white mask, fan, headdress, and core movements acts as a symbolic medium in the communication between the physical (sekala) and spiritual (niskala) realms. Movements like nyalud, nyeregseg ngemapat, aras-arasan, and ngotes represent purification, protection, balance, and spiritual alertness. The community perceives Telek Jumpai not merely as an artistic tradition but as a sacred cultural identity, functioning as a guardian symbol, a unifying force, and a transmitter of ancestral values to younger generations.
THE USE OF INSTAGRAM AS A MARKETING COMMUNICATION STRATEGY AT PT. BENLARIS SAHABAT DEWATA Indah Pratiwi, Nuning; Satrianingsih, Desak Putu Chandra; Satria, Wahyu Indra
Qawwam : The Leader's Writing Vol. 6 No. 2 (2025): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

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Abstract

With the development of technology and the increasing popularity of social media, Instagram has become the main platform for companies to build brand awareness, interact directly with the audience, and promote products. In this study, the researcher aims to understand the use of Instagram as a marketing communication strategy at PT. Benlaris Sahabat Dewata. This study uses a qualitative approach to explore the utilization of Instagram features such as Stories, Reels, and Instagram Ads in increasing engagement and expanding audience reach. The research results show that Instagram is effective in building personal relationships with customers and increasing brand visibility, although PT. Benlaris Sahabat Dewata faces challenges related to content consistency and message adaptation for a diverse audience. Through the implementation of the Integrated Marketing Communication (IMC) approach, PT. Benlaris Sahabat Dewata can optimize their marketing communication strategy, ensuring that the messages conveyed remain relevant, engaging, and effective in achieving business goals
IMPLEMENTATION OF THE ELABORATION LIKELIHOOD MODEL (ELM) IN THE POLITICAL COMMUNICATION STRATEGY OF THE JAYA-WIBAWA PAIR ON INSTAGRAM IN THE 2024 DENPASAR REGIONAL ELECTION Bayu Nata Negara; Pratiwi, Nuning Indah; Joniarta, I Wayan; Latupeirissa, Jonathan Jacob Paul
Qawwam : The Leader's Writing Vol. 6 No. 2 (2025): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

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Abstract

This study examines the political communication strategies of the Jaya-Wibawa couple to form their leadership image through the @jayawibawadenpasar Instagram account in the 2024 Denpasar Regional Elections, based on the Elaboration Likelihood Model (ELM) framework. The methodology used is qualitative descriptive, which is carried out by observing the content and responses from the comment column, completing digital documentation, literature studies, and conducting in-depth interviews with members of the Jaya-Wibawa couple's campaign team. The findings of this study indicate that this couple's communication approach is built on two main categories, namely incidental content and persuasive content, which complement each other to achieve engagement and appeal to young voters. The application of ELM theory can be seen in the merger of two persuasion paths. The central path emerges through data-driven content, explanations of programs, and policy arguments that encourage high elaboration, which is demonstrated by the audience's critical comments on the effectiveness of the program and the sustainability of public policy. Meanwhile, peripheral pathways are more visible through aesthetic visual elements, music, symbols of unity, and emotional touches that create a positive impression without deep analysis. The merger of these two channels of persuasion has succeeded in increasing the electability of candidate pairs. This study confirms that Instagram plays the role of an interactive and live-action political communication platform, which is able to strengthen the legitimacy of candidates and encourage the participation of young voters through a lightweight, visual, and accessible campaign approach.
Co-Authors AA Ayu Carnesya Cipta Resmi Bilton Abadiningtyas, Dinda Maisie Alisha Husaina Amanda, I Gusti Ayu Rachel Anak Agung Istri Agung Maheswari Anak Agung Istri Syawana Bargandini Anak Agung Sagung Mirah Pertiwi Andi Alif Lakipadada Norman Aprillia, Ni Ketut Kori Arimbi, Diah Putri Ariska Amanda Putri Arniti, Ni Ketut Bayu Nata Negara Budi, Ristiani Kharisma Dananjoyo, Elang Dewi, Adeliya Puspita Dewi, Anak Agung Istri Reginata diana rosita Dinda Maisie Abadiningtyas Dio Komang Ajisaka Dwi Wahyu Sari, Desak Kade Ekaresty, Putri faizar yuliansyah Farendika, I Nyoman Gede Suardana Goldyron Erick Chandra Gusi Putu Lestara Permana Husaina, Alisha Hutabarat, Leonard Felix I Dewa Gede Rama Purnama Artha Dewa Rama I Gede Made Prastika Mahaputra I Gusti Agung Ananda Putra I Gusti Ayu Bintang Dwijayanthi I Gusti Ayu Diandra Audina Putri I Gusti Ngurah Darma Paramatha I Ketut Made Permata Hadi Putra I Made Hendra Putra Yasa I Made Suyasa I Nyoman Indra Kumara I Nyoman Subanda I Putu Dharmawan Pradhana I Putu Yoga Pratama I Putu Yuda Pratama I Wayan Joniarta I Wayan Joniarta I Wayan Joniarta I Wayan Putu Suparta I.G.A.AG. Dewi Sucitawathi Pinatih Ilmi, Farwis Indra Satria, Wahyu Irma Suryanti Ivana, Abigail Yoka Jacob Paul Latupeirissa , Jonathan Jasmine Salsabila Maharani Juwita, Putu Ratna Kadek Adyatna Wedananta Kadek Amelia Devianti Kadek Ayu Putri Mahadewi Kadek Devi Kalfika Anggria Wardani Kartika, Putu Angga Bagus Komang Junita Widhipratiwi Latupeirissa, Jonathan Jacob Paul Lestari, Ni Kadek Devy Listya, Ni Made Maharani, Dian Putri Mardina, Yesa Marshelia Gloria Narida Martina Cahya Arista Melati Budi Srikandi Moch Edy Saputro Muliadi, Ade Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Komang Ayu Santika Putri Ni Komang Yuliani Ni Luh Putu Melyana Putri Ni Made Nila Widya Puspa Dewi Ni Made Octha Surya Rossitha Ni Made Pradnya Manik Wulandewi Ni Made Sri Novitjayani Kandel Ni Putu Bayu Widhi Antari Ni Putu Dewi Rahayu Ni Putu Sawitri Nandari Ni Putu Swari Febrianti Ni Putu Yunita Anggreswari Ni Wayan Efita Sriyanti Octavia, Vania Bellinda Ohorella, Noviawan Rasyid Parasari, Nyoman Sri Manik Pingky Dezar Zulkarnain Pramana, Ida Bagus Gde Agung Yoga Puspita Sari , Meilia Putri Ekaresty Putri Ekaresty Haes Putri, Ariska Amanda Putu Ratna Juwita Putu Ratna Juwita Sari Putu Suparna putu suparna, putu R. Abdul, Jalloud Ristiani Kharisma Budi Rizky Alfian Satria Sandhy Rosita, Diana Sahri Aflah Ramadiansyah Sari, Ni Luh Putu Ananda Sari, Ni Putu Intan Permata Sari, Putu Ratna Juwita Satria, Wahyu Indra Satrianingsih, Desak Putu Chandra Savitri, Ida Ayu Diah Widya Singgih Sasongko Soei Khim Soemitro, Bunga Ayu Retno Syafitri Sri Fitriani, Sri Sri Wisudawati Sudipta, I Nyoman Adi Tantira, Seligia Ayu Ustana Ginanita Utami, Cokorda Istri Wahyu Indra Satria Wahyu Indra Satria Wahyu Indra Satria Wahyu Indra Satria Wahyu Indra Satria Warta, Agustinus Bayu Widyastuti, Hari Sukma Widyaswari, Ni Kadek Wulan Wijata, Adrian Octavio Tirta wisudawati, sri Yuda Pratama, I Putu Yuliastari, Komang Novi