Article Per Year (5 Year)
p-Index From 2020 - 2025
8.805
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Manajemen Teknologi JAM : Jurnal Aplikasi Manajemen Jurnal Promosi Pendidikan Ekonomi Proceeding Seminar LPPM UMP Tahun 2014 OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Asia-Pacific Management and Business Application The Management Journal of Binaniaga JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL SYARIKAH : JURNAL EKONOMI ISLAM QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora JURNAL AGRIBISAINS JURNAL VISIONIDA JURNAL AKUNIDA Jurnal Administrasi dan Manajemen Jurnal Abdi Masyarakat (JAM) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) International Journal of Social Science DEVOSI Jurnal Ekonomi Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Jurnal Multidisiplin Madani (MUDIMA) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Sustainable Research (FJSR) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Jurnal Riset Manajemen dan Ekonomi West Science Interdisciplinary Studies International Journal of Applied Economics, Accounting and Management (IJAEAM) West Science Interdisciplinary Studies Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Integrated Science and Technology Golden Ratio of Taxation Studies J-CEKI
Dwi Gemina
Universitas Djuanda
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

Published : 99 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Integrated Science and Technology

 1 
Based Purchasing Decisions Product Quality, Prices and Promotions Dwi Gemina; Samsuri; Dinda Ivana Rismawati
International Journal of Integrated Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i8.2454

Abstract

In facing an increasingly strong and tight competitive environment, every company is required to be able to optimize its economic resources in order to increase the competitiveness of its products in the market, and to be able to carry out a series of effective marketing strategies and always develop these marketing strategies continuously and sustainably. This research aims to determine and analyze the influence of product quality, price and promotion on purchasing decisions for Hori LED lights in the city of Bogor. This research design uses descriptive and verification methods. The sampling technique in this research uses probability sampling with a simple random sampling technique. The number of respondents was 100 people. The subjects of this research are all consumers who have purchased Hori Lamp products in Bogor City, and the objects of this research are product quality, price, promotions and purchasing decisions. The tools used in this analysis are path analysis, multiple correlation analysis, coefficient of determination analysis and hypothesis testing with the F test and t test. The research results show that product quality has a direct and positive influence on purchasing decisions for Hori LED lights in Bogor City. Price has a direct and positive influence on purchasing decisions for Hori LED lights in Bogor City. Promotions have a direct and positive effect on purchasing decisions for Hori LED lights in Bogor City. Product quality has a positive relationship with price. Price has a positive relationship with promotion. Product quality has a positive relationship with promotion.
Co-Authors -, Ismartaya -, Istiyanah Abdul Hakim ABDUL ROHMAN Abian Nurdiansyah, Muhammad Ade Budi Setiawan Ade Rosadi Agtariza Wulanda Suci Padi Ahmad Ginanjar Ajeng Widia Pitaloka Allan William Sebastian Alnima Shakiya Ambarwati Rahayu Amelia Kartini5 Amriani Asmin, Erny Anak Agung Gede Sugianthara Andika Haikal Fikri Andriyan Anne Effane Apendi Arsyad Apriliasari, Ajeng Aqsal Maulana Malik Arifin, MA Asmin , E. A. Awa, Awa Aziz, Ayi Jamaludin Bria, Donatus Klau Chailis, Irwan Chandra Ayu Pramestidewi Chintia Chintia, Chintia Dedy Supriyadi Deliana Deliana Deliana, Deliana DEWI RAHMAWATI Dinda Ivana Rismawati Donatus Klau Bria Dwi Noven Nugroho Eko Wurdianto Endang Silaningsih Erni Yuningsih Erni Yunningsih Erny Amriani Asmin Ervika Arfelina Iskandar Evi Tri Anjani Fadly, Januar Nur Mohamad Fadly, Mohammad Rizky Fe, Didi FERDIANSYAH, M Fitri Catur Andreani Gemini, Pra Gilang Pratama Mulya5 Gunawan, Rachmat Hakiki, Muhaimin Puji Hamdan Hamdan Hanifi, Widia Alma Hardiana Hardiana Hutajulu, Immanoel Gunawan Hutajului, Richard Surungan Hutomo, Yoyok Priyo Ikhwan Zaenudin Ilham, Saepul Imas Noer Septiani Indra Cahya Kusuma Irawan, Muhammad Hari Irwan Chailis ISMARTAYA Ismartaya Ismartaya Istiyanah Istiyanah Jailani, M. Rachmat Jihad Fikri Karimatun Nisa Kartika ., Kartika Kartini, Tini Latipah, Ipat Livia Amertiana Khoirunisa Luki Adiyanto M. Prima Jaya M. Rachmat Jailani M. Rachmat Jailani M. Zainil Muhsin MA Arifin Mardiah Mardiah Maria Magdalena Melani Mashadi, M. Maulana, Iman Maulana, Lucky Hikmat Maulana, Lucky Himat Mia Maulani Agustin Mohamad Irfan Maulana Muhaimin Puji Hakiki Muhamad Fadel Sukamto Muhammad Faza Aditya Muhammad Ikbal Riyadi Mutiah Husnul Huluk Nispi Yani Sya’banniah NOERMANSYAH, REZA Nor Komalasari Nur Muhammad Rizqi Nurpratomo, Ari Palahudin Palahudin Palahudin Palahudin, Palahudin Pra Gemini Pra Gemini Pra Gemini Putri, Adistiasari Kencana Rachmat Gunawan Rachmat Gunawan Rafly Damar Sandi Rahma Nuryawati Ramdani, Shifa Aulia Regita Rusmawan Restiana Febrianti Rizal Habibi Rizqi, Nur Muhammad Rosadi, Ade Rully Zulkiply Rusi Rusmiati Aliyyah Saiful Ilham Samsuri Samsuri . Samsuri Samsuri Sarji Satia Emela Siti Julaiha Siti Mutiara Salma Siti Robiatul Adawiyah Sri Devi, Sri Sri Harini Sri Harini Sudarijati Sudarijati Sudarijati Sudarijati Sukarno, Jurhandono Sumantri, Ujang Suryani, Danu Tiara Indah Sari Tini Kartini Tini Kartini Tini Kartini Tini Kartini Tini Kartini Titiek Tjahja Andari Titiek Tjahya Andari Titiek Tjahya Andari Tun Susdiyanti Ujang Heri Rahmatullah Ujang Sumantri Wawi Wawi Wildan Uyunina Maulida Winda Apriani Wurdianto, Eko Yulianingsih, Yulianingsih Zhafna Nurachma Septanti Zuniarti, Syita Oktaviani