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The effect of Marketing Strategy, Service Quality, and Consumer Psychology Aspects of Mypertamina Application Users on Sales Volume in 2024 in an Islamic Business Perspective (Study on Gas Station Consumers in Bandar Lampung) Nazira, Aliya; Habibi, Ahmad; Susanti, Yeni
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.764

Abstract

This study analyzes the influence of marketing strategies, service quality, and aspects of Consumer Psychology on the sales volume of the MyPertamina application in Bandar Lampung in the perspective of Islamic Business. Quantitative methods with survey techniques were used on 100 respondents of active users of MyPertamina at Bandar Lampung gas station. The Data were analyzed using multiple linear regression with SPSS 26.0 software. The results showed that the three variables have a positive and significant effect on sales volume, with aspects of Consumer Psychology has a dominant influence (β=0.467), followed by marketing strategy (β=0.423) and quality of Service (β=0.381). Simultaneously, the three variables explained 67.7% variation in sales volume (R2=0.677). From the perspective of Islamic business, the practice of MyPertamina demonstrates conformity to the principles of justice, transparency, and mutual blessing, although aspects of security and social norms need improvement. The research provides a strategic blueprint for optimizing customer psychology management and integration of Islamic features in the energi digital platform.
The Effect of Human Resource Quality, Work Environment, and Work Safety on Employee Performance Ariani, Dera; Habibi, Ahmad; Susanti, Yeni
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.844

Abstract

At this time, the level of competition between companies is increasing and getting tougher, so every company is required to maximize the performance of its employees in the face of continuous competition. Just like the Regional Office of DJBC Sumbagbar which is still continuing to improve employee performance in managing work. This study aims to examine the effect of the quality of human resources, work environment, and safety on employee performance in the perspective of Human Resource Management. The method used is quantitative with analysis using SPSS 25 program, involving 67 respondents determined by total sampling strategy. The findings showed that partially, the quality of human resources had a negative and insignificant effect on employee performance, while the work environment and Occupational Safety had a positive and significant effect on employee performance in the company. Simultaneously the quality of human resources, work environment, and Occupational Safety have a positive and significant effect on employee performance. The implementation of Human Resource Management in the Regional Office of DJBC Sumbagbar has been based on the principles of Justice (al-adl), Trust (al-amānah), and responsibility (al-Mas'ūliyyah).
The Influence of Omni-Channel Integration Quality and Transactional Interest on Repurchase Decisions with Trust as a Mediating Variable at PT Pegadaian in the Perspective of Islamic Business Elviani, Elviani; Habibi, Ahmad; Susanti, Yeni
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.868

Abstract

This study comprehensively examines the impact of omni-channel integration quality and transactional interest on repurchase decisions, with trust as a mediating variable from the perspective of PT. Pegadaian UPC Pahoman Bandar Lampung customers, which is relevant to Islamic business principles. The methodology used is a quantitative approach, which is a scientific approach focused on the systematic collection and processing of numerical data from a defined population. The number of respondents was determined using the Slovin formula with a margin of error of 10%, resulting in a sample of 96 respondents who were active customers during the year 2024. The research results indicate that the quality of omni-channel integration and transactional interest have a positive and significant influence on the decision to make repeat purchases. In addition, the path analysis results reveal that trust plays a strong mediating role in strengthening the correlation between the independent variables and the decision to repurchase. This illustrates that in the context of Islamic business, the success of long-term relationships between companies and customers is highly dependent on the establishment of mutual trust and the fulfillment of the values of fairness, transparency, and integrity in every transaction interaction.
Effect of Financial Literacy, Investment Risk and Financial Motivation on The Interest of Generation Z to Invest in Sharia Capital Market Islamic Business Perspective Syafiq, Muhammad Zaky; Habibi, Ahmad; Susanti, Yeni
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.884

Abstract

This study aims to analyze the effect of financial literacy, investment risk and financial motivation on the interest of Generation Z to invest in the Islamic capital market Islamic business perspective. The research methodology used is descriptive quantitative, using the Slovin formula to obtain a population of 100 Generation Z people in Bandar Lampung. Data analysis methods used are data validity test, data reliability test, hypothesis test and coefficient of determination (R2). The results showed that financial literacy has a positive but insignificant effect on the interest of Generation z to invest in the Islamic capital market with a T-statistic value of 1,739 < 1.98 and a p-value of 0.082 > 0.05. Conversely, investment risk variables and also financial motivation have a positive and significant effect on increasing the interest of Generation z to invest with T-statistical values. Investment risk 2,495 > 1.98 and p-value of 0.013 < 0.05 and financial motivation 2,837 > 1.98 and p-value of 0.005 < 0.05.
KONSEP HUKUM HAK DAN KEWAJIBAN WARGA NEGARA PERSPEKTIF PIAGAM MADINAH Syarif, Nawaz; Habibi, Ahmad
Mitsaqan Ghalizan Vol. 4 No. 1 (2024): Mitsaqan Ghalizan
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/mg.v4i1.7365

Abstract

In the course of history, we have seen that conflict occurs due to different needs, which is why sometimes the law appears as a way to mediate between one another. In this case, the Medina Charter, which is the state Constitution, is the legal basis regarding the rights and obligations of its people. This research is legal research which focuses on analyzing using a conceptual approach how the legal concept of the Medina Charter presents the rights and obligations of every human being as a citizen. The Medina Charter teaches us lessons about Brotherhood (Al-Ikha), Equality (Al-Musawa), Tolerance (Tasamuh), Deliberation (Al-Tasyawur), mutual help (Al-Ta'awun), Justice (Al-Aku). The points given here play a very important role in life in society, for example the brotherhood that is given will form a bond that requires other people to respect and appreciate each other's fellow human beings. Brotherhood also creates peace because they feel a bond. The equality provided in the Medina charter also brings us to the same position without having to differentiate, and this also makes tolerance happen in people's lives
Strategi Digital Marketing pada Toko Online Shop Dope and Adapt Melalui Live Streaming di TikTok Shop Habibi, Ahmad; Zahratul Husna, Ulfa
Cerdika: Jurnal Ilmiah Indonesia Vol. 4 No. 4 (2024): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v4i4.778

Abstract

Melihat berkembang cepatnya teknologi, dunia digital dan internet tentu berimbas pada dunia pemasaran. Tren pemasaran di dunia telah bergeser dari offline tradisional ke online digital. Media sosial TikTok sebagai salah satu alternatif untuk menjual produk, hal ini dinilai lebih cepat dalam memasarkan suatu produk, dimana media baru memiliki keuntungan yang sangat cepat dalam memasarkan suatu produk karena tingginya penggunaan media sosial tersebut. Penelitian ini menggunaka pendekatan kualitatif. Metode yang digunakan adalah studi kasus, dalam hal ini peneliti melihat bagaimana strategi yang dilakukan oleh Dope And Adapt untuk meningkatkan peluang penjualanya. Pertanyaan ‘bagaimana’ dan ‘mengapa’ pada dasarnya lebih ekplanatoris dan lebih mengarah pada penggunaan strategi studi kasus, historis, dan eksperimen.produk yang dijual mengikuti trend yang ada saat ini dimana baju sebagai salah satu produk yang mudah dijual dan dipasarkan namun tetap melihat pasar yang trend saat ini. Hasil pengamatan peneliti terkait penerapan bauran pemasaran yang dilakukan Dope And Adapt berupa : 1. Harga spesial untuk setiap live streaming diakun TikTok, 2. Tempat menarik untuk melakukan live streaming, 3. Promosi juga dilakukan pada Instagram Feed, Instagram Story, Facebook, Twitter hingga shopee untuk menambah penjualan, 4. Mempunyai 2 tim khusus yang pernah bertugas meng handle platfrom penjualan, 5. Rutin mengikuti bazzar–bazzar, 6. Sering memberikan secara gratis seperti gelang, bandana, stiker, dan 7. Memberikan pengalaman senang berbelanja di akun tersebut. Media sosial TikTok sebagai sarana promosi yang digunakan Dope And Adapt sangatlah mempengaruhi penjualan produknya, dibandingkan dengan produk lainnya, namun hal ini terjadi bisa karena Dope And Adapt lebih berfokus pada TikTok dalam penjualnnya, sehingga produk yang dijual di media sosial lainnya tidak ter update dengan baik, Dope And Adapt lebih memilih TikTok karena lengkapnya fitur yang ada sehingga mempermudah dalam melakukan penjualan dimana TikTok yang memiliki fitur seperti, edit video, Voice changer, TikTok Shop, dan Live streaming TikTok yang membuat Dope And Adapt lebih berfokus pada hal tesebut. Keuntungan dan pengaruh penjualan yang cukup besar membuat Dope And Adapt sangat merasa diuntungkan pada aplikasi tersebut.
Pengaruh Negara Asal terhadap Kualitas yang Dirasakan dengan Etnosentris Konsumen sebagai Variable Moderasi Perspektif Bisnis Islam Muhammad Daffa Hariyanto; Fatih Fuadi; Suhendar; Habibi, Ahmad
Al-Ulum Vol. 24 No. 1 (2024): Al-Ulum
Publisher : Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/au.v24i1.5653

Abstract

The purpose of this study was to determine whether the Country of Origin effect on Perceived Quality with ethnocentric consumers as a variable of moderation. This study aims to find out what the influence of the country of Origin on perceived quality with consumer ethnocentrism as a variable of moderation. This study uses a quantitative approach. The population used is Uniqlo brand consumers in Bandar Lampung City with an unknown population. The number of samples was calculated using the Lemeshow formula and the result obtained was 100 samples. The application used in analyzing data is SmartPLS with structural equation model (SEM) approach. The results showed that Country of Origin can have a positive and significant influence on Perceived Quality. And Consumer ethnocentricity cannot moderate the influence of Country of Origin on Perceived Quality.
A DEVELOPMENT OF INTERACTIVE E-MODULES FOR HIGH SCHOOL PHYSICS LEARNING BASED ON PROBLEM BASED LEARNING (PBL) Arifin, Imam; Zurweni, Zurweni; Habibi, Ahmad
Indonesian Journal of Educational Development (IJED) Vol. 5 No. 1 (2024): May 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59672/ijed.v5i1.3698

Abstract

Interactive multimedia is one factor that can increase student interest and learning outcomes. One of the interactive multimedia is interactive e-modules. The aim of this research is to describe the planning, design and development of learning e-modules, assess the theoretical, conceptual and practical feasibility of interactive e-modules, describe peer responses and describe the attractiveness of interactive e-modules based on Problem Based Learning (PBL). The research method used is Research and Development. The research subjects were students at Ash-Shiddiiqi Jambi IT High School. The development model used as a reference is the Lee and Owen development model, with stages Analysis, Design, Development, Implementation, and Evaluation (ADDIE). The research results showed that the material expert validation results were 97.33% with a very feasible category. And the validation results from media experts were 90.77% in the very feasible category. And the teacher response was obtained with a score of 90.91% in the very appropriate category. Then the one-to-one trial obtained a score of 77.22% in the good category. Next, a small group trial was carried out with a score of 84.73% and a field trial of 89.26%. So interactive e-modules for PBL-based physics learning are suitable for use by SMA IT Ash-Shiddiiqi Jambi students.
Classroom Action Research in IPAS Learning: Enhancing Students' Cognitive Abilities through a Differentiated Approach in Elementary Schools Lidiawati; Haryanto, Eddy; Habibi, Ahmad
Lembaran Ilmu Kependidikan Vol. 54 No. 1 (2025): Curriculum and Learning, Technology and Innovation in Education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lik.v54i1.22158

Abstract

Background - In the era of the Merdeka Curriculum, fostering cognitive development through inclusive and student-centered instruction is a key priority, especially in integrated science and social studies (IPAS) for elementary students. Purpose - This study aims to improve students’ cognitive abilities in the IPAS subject through the implementation of differentiated learning strategies in a fourth-grade elementary classroom. Method/approach - This research employed Classroom Action Research (CAR) following the Kemmis & McTaggart model, which consists of two iterative cycles involving planning, implementation, observation, and reflection. Data collection techniques included cognitive assessments, classroom observations, teacher interviews, and documentation. The data were analyzed using both qualitative and quantitative descriptive methods. Findings - The results indicated a significant improvement in students' cognitive performance: 29% of students achieved the competency standard in the pre-cycle, which increased to 50% in Cycle I, and further to 86% in Cycle II. In addition to improved academic outcomes, students showed higher motivation, active participation, and greater confidence in connecting IPAS concepts to real-life contexts. Conclusions - The implementation of differentiated learning proved effective in enhancing cognitive understanding and fostering a more interactive and inclusive classroom atmosphere. This approach supports the goals of the Merdeka Curriculum by addressing diverse learning needs. Novelty/Originality/Value - This study provides empirical evidence on the practical application of differentiated instruction in IPAS learning at the elementary level, demonstrating its value in promoting equity, engagement, and academic success in line with current curriculum reforms.
The Effect of Insiders and Work Discipline on Employee Performance with Transformational Leadership as a Moderating Variable According to Islamic Business Perspective : Study on Nuju Coffee Employees in Bandar Lampung Meiliyani, Eci; Habibi, Ahmad; Susanti, Yeni
Jurnal Indonesia Sosial Sains Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i12.1541

Abstract

This research aims to examine the effect of Insiders and Work Discipline on Employee Performance with Transformational Leadership as a moderating variable in an Islamic business perspective. The object of research is Nuju Coffee employees in Bandar Lampung, totaling 105 people. Data were obtained through questionnaires and interviews, then analyzed using validity, reliability, and hypothesis testing with the SmartPLS application. The results showed that Insiders and Work Discipline have a significant influence on Employee Performance. In addition, Transformational Leadership is proven to moderate the relationship between Insiders and Work Discipline on Employee Performance. This research enriches the literature related to human resource management in the context of Islamic business and provides practical recommendations for companies in improving employee performance through an effective leadership approach and the implementation of good work discipline.
Co-Authors Abda Abda Abdul Malik Ghozali Abidin , Noor Azliza Zainal Adib Fachri Adip Wahyudi Afani Adam, Muhammad Agus Kurniawan Aina, Siti Irma Nur Akbar, Tulus Rizkon Akhmad Muhaini Ali, Muhamad Rayhan Aminuyati Anggraini, Afni Anis Mashdurohatun Ansharil Haq, Ramiz Antonius Duty Susilo, Antonius Duty Apriyanti, Rizky Ariani, Dera Arifin, Barmawi Atika, Ria Attalla, Yasser Naufal Aulia Aulia Azis, M. Abdul Aziz, Fawwaz Citra Etika Dewi Santi, Asmita Dina Pratiwi, Dina Eddy Haryanto Eko Satrio, Muhammad Bagus Elviani, Elviani Erike Anggraeni Eristadora, Stephanie Evi Ekawati Fathurrozi, Ahmad Fatih Fuadi Firdasari, Nurshiva Gustika Nurmalia Hanif Hanif Hayati, Leni Riski Heni Verawati Husnul Madihah, Husnul Iffah, Nur Imam Arifin Indra Kusuma, Abdul Haris Irfan, Hidayad Iwang, Baso Jannah, Raodahtul Jayawarsa, A.A. Ketut Khoirudin, Ahmad Kristanti, Anggita Retno Kurniawan, Hafidz Kustanto , Prio Lidiawati Lince Bulutoding Luqman Affandi Lutfi, Mufti Maisaroh, Neng MANALU, TRIANA Masrawati, Masrawati Maulana, Bintan Maulida, Reska Meiliyani, Eci Moh. Mukri Mohammad Basit, Mohammad Muali, Chusnul Muhammad Alwi Muhammad Daffa Hariyanto Muhammad Iqbal Muhammad Iqbal Fasa Muhammad Kurniawan Muhammad Noor Shaleh Muhammad Wahdini Nathanael, Christian Nazira, Aliya Nita Susanti, Dian Normasyhuri, Khavid Novita, Selpy Nur Aisah Nur Rahmah Sari Nurhidayah, Wulan Pajar, Muhammad Malik Pamungkas, R Wisnu Prio Primandani, Rr Siti Masrihati Purnama Sari Putra, Riyan Rahmat, Rahmat Robani Rahmawati, Isnaini Ayu Rahminah, Rahminah RB. Tri Joko Wibowo Rosydalina Putri Sabella, Billy Saepurohman, M. Saifullah, Fu’ad Saldilawaty, Saldilawaty Samsul Arifin Santoso Sari, Erni Puspita Sayyidati, Rabini Setiawan, Akemat Rio Shafira, Alfina Shinta, Nabilla Silvia, Novi Sirajuddin Sirajuddin Suciani, Noer Sugeng Utaya Sugianta Nirawana, I Wayan Suhendar Supriyadi Supriyadi Syafiq, Muhammad Zaky Syahidin, Ahsanu Syamsul Arifin Syariati, Namla Elfa Syarif, Hazas Syarif, Nawaz Tiyas Vika Widyastuti Uswatun Hasanah Utami, pertiwi Vicky F Sanjaya Vonny, Gabriela Angle Wahidin Wahyu Setiawan Wardiansyah Yeni Susanti Yulia Andriani, Yulia Yunita Prastyaningsih Zahratul Husna, Ulfa Zainal, Ghaliah Jalwaa Insyrah Zainul Arifin Zurweni Zurweni