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All Journal Jurnal Informatika DIKSI Jurnal Sosio Ekonomika Bisnis LANTERN (Journal on English Language, Culture and Literature) Indonesian Journal of Applied Linguistics (IJAL) Jurnal Bahasa Mandarin Jurnal JSIKA International Journal of Education BAHASA DAN SASTRA Media Wisata KUKILA Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Riset Kimia Jurnal Penelitian Pendidikan Proceeding SENDI_U Journal on English as a Foreign Language (JEFL) JEES (Journal of English Educators Society) Briliant: Jurnal Riset dan Konseptual Jurnal ORTOPEDAGOGIA Syntax Literate: Jurnal Ilmiah Indonesia Edukasi Islami: Jurnal Pendidikan Islam Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) JURNAL KAJIAN TEKNIK SIPIL TLEMC (Teaching and Learning English in Multicultural Contexts) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Paramasastra: Jurnal Ilmiah Bahasa Sastra dan Pembelajarannya Jurnal Mediasosian : Jurnal Ilmu Sosial dan Administrasi Negara Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Kuriositas: Media Komunikasi Sosial dan Keagamaan Jurnal Abdimas Pariwisata Jurnal Fokus Manajemen Bisnis JOLLT Journal of Languages and Language Teaching International Journal of English and Applied Linguistics (IJEAL) ETNIK : Jurnal Ekonomi dan Teknik MOVE: Journal of Community Service and Engagement Jurnal Sistem Informasi Universitas Dinamika Indonesian Journal of EFL and Linguistics Jurnal Ilmu Sosial dan Humaniora Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) Tamaddun International Journal of Community Service (IJCS) Seminar Nasional Ilmu Terapan JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Proceeding of International Conference on Special Education in South East Asia Region Gastronomy and Culinary Art (Gastronary) Prosiding Seminar Hukum Aktual Fakultas Hukum Universitas Islam Indonesia Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Budi Hermawan
Department Of English Education, Indonesia University Of Education, Indonesia
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Journal : International Journal of Community Service (IJCS)

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Strengthening MSME Marketing through Digital Marketing: International Community Service in Thailand among OTOP Entrepreneurs Syafei, M. Yani; Wahdiniwaty, Rahma; Rael Astillero, Marlon; Fakbua, Nidanuch; Tribuana, Dhimas; Hermawan, Budi; Swastika Gusti Krisna Dewi, Puri
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1563

Abstract

This international community service program was conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, Samut Prakan, Thailand, with the main objective of strengthening the capacity of OTOP MSME entrepreneurs through the use of digital marketing. The implementation method included product exhibitions, production process demonstrations, and interactive training sessions on digital marketing strategies, social media utilization, and promotional content creation. The results indicated significant improvements in participants’ awareness, skills, and confidence in applying digital technologies to their businesses. The activity also enhanced cross-cultural collaboration between Indonesian and Thai higher education institutions and created opportunities for sustainable development supported by institutional and digital infrastructure. In conclusion, this program highlights the importance of international collaborative community service models in accelerating the digital transformation of MSMEs.
Co-Authors - Darmanto . Edison . Triono A.A. Ketut Agung Cahyawan W Abdurrahman Faris Indriya Himawan Aceng Ruhendi Syaifullah Achmad Hufad Ade Septemuryanto, Syaiful Adi Wijaya Agus Prayitno Ahmad Bukhori Muslim Ahmad Faiz Zavier ahmad yani Ahmadi F, Yusep Ali Hasan Amruddin Andi Shufiyah Qulub Arfian Suryasuciramdhan Ari, Dessanti Putri Sekti Ariani, Angela Arif Dwi Saputra Baharuddin Baharuddin Bahrudin Bahrudin Cahyani, Andhira Carolina, Yescylind Darmanto ., Darmanto Darmanto Darmanto Darmanto Darmanto Darmanto, D Dedi Koswara Dedi Triyanto Dedy Istanto Dhimas Tribuana Dhini Aulia Didi Sukyadi Die, Chen Eman Suherman Emi Emilia Emiliasari, Raynesa Noor Endang Rochyadi, Endang Endang Setyawati Eri Kurniawan Ernie D. Ayu Imperiani Fakbua, Nidanuch Farel Kyla Riswanda Farida Hidayati Farida Isroani Fatimatuzahra, Ana Fatimatuzzahra, Ana Fian Damasdino Fuadi Afif Galihkusumah, A.H. Gandana, Isti Greselda, Evelyne Gruzynski, Chelsea Gunawan, Meliza Anggreyani Gustine, Gin Gin Hamdan Anwari, Hamdan Hanafi, Hanik Mutmainah Hary Hermawan Haryanto Tanuwijaya Hidayat, Raden Aulia Utami Inas Affazul Muna Islami, Mona Erythrea Nur Janice Tanu Kusumaningrum, Ayu Lenny Endang Lusiani Giarto Mahardika Zifana Mahiswara, Amelia Lintang Maria Apriana Maulya Arfi Meilinda, Yuanita Michelle Gunawan, Michelle Mohammad Andi Hakim, Mohammad Andi Mohammad Arif Taboer Muhammad Fadhil Muniroh, R. Dian Muslima, Alfia Tawaffani Nikasius Jonet Sinangjoyo Noerkhasanah Lia Novesar Jamarun Novia Trisanti Nugroho, Setyo Prasiyono Ong Peter Leonardo Ong Peter Leonardo Parmawati*, Parmawati Pradinata, Zuleika Masyita Pratama, Bayu Indra Prihatno Puri Swastika Gusti Krisna Dewi Rael Astillero, Marlon Rahim, L. M. Asy'ari Rahma Wahdiniwaty Rahmawati, Tessa Yulia Hilda Rahyono, F.X Rakhmawati, Susi S Ratnawati, Andayani Richard A Noske Richard A Noske Riesky Rina Maryanti Rinoa Revinska Rizky Arian Maulana Sabila, Nourma Fitria Safrina Noorman, Safrina Safrina, Rd Saputri, Ranum Setiawan, Rakha Hafizh Setya Jayanti, Anggun Shinta Kurnia Tjiptadi Si Yusuf Al Hafiz sirait, asnita Sri Setyarini Sukardi Sukardi Sunardi Sunardi Susi S. Rakhmawati Syafei, M. Yani Syukri Arief Taboer, Mohamamd Arief Tri Wahyu Kuningsih, Tri Wahyu Ujang Nurjaman, Ujang Umi Narimawati Umiyati, Hesti Virginia, Emily Wawan Gunawan Wawan Gunawan Wawan Gunawan Whardani, Kristina Whardani Widianingrum, Retno Moortrisari Winoto, Shirley Widjaya Witara, I Made Yanty Wirza Yulius Hari Yuliyanto, Gunawan Yusma Damayanti Zulhanderi Zulhanderi