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All Journal Ilmu Administrasi Publik Humano: Research Journal Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Jurnal Office Jurnal Pengabdian Dharma Laksana PINISI Discretion Review Pinisi Business Administration Review Jurnal Administrasi Bisnis Teknovokasi : Jurnal Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) KARYA: Journal of Educational Community Service IJAE Malaqbiq : Jurnal Pengabdian kepada Masyarakat. Business Research and Administration Innovation (BRAIN) Public Resource Innovation Management and Excellence (PRIME)
Aris Baharuddin
Universitas Negeri Makassar
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Implementation of Local Product Marketing Strategy On Shop Kenanga In Regency Maros Ayu Dilfasari Yasin; Andi Cudai Nur; Aris Baharuddin
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Implementation of Local Product Marketing Strategies at Kenanga Stores in Maros Regency. Thesis for the Study Program of Business Administration, Faculty of Social Sciences and Law, Makassar State University. Supervised by Dr.H.Muhammad Guntur, M.Sc. and Dr. Andi Cudai Nur, M.Sc. This study aims to determine the marketing strategy for local products at Kenanga Stores in Maros Regency. This study used a qualitative method with a case study type based on the situation that occurred at Kenanga Store. Data collection was obtained from respondents in this study consisting of four people, namely shop owners, employees, and consumers from Kenanga Store. Data collection procedures used were observation, interviews, and documentation. The interview technique was carried out in a structured manner using interview guidelines. The results of the study show that Kenanga Store has implemented a marketing strategy for selling its local products, with a focus on three strategies, namely STP (Segmentation, Targeting, Positioning). The marketing strategy implemented by Toko Kenanga in this case is segmentation based on geographicand demographic variables. Targeting focuses on variable single-segment concentration (concentration on one segment). Positioning focuses on maintaining unique recipes, quality and affordable prices.
The Effect of Marketing Mix on Purchasing Decisions at Pustaka Merah Hitam Bookstores in Makassar City Al-Munahar Bin Harris; Herlina Sakawati; Aris Baharuddin
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
Publisher : Public Resource Innovation Management and Excellence

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Abstract

The emergence of various kinds of competition in the business world encouragesbusiness actors to carry out good marketing strategies to ensure the survival of acompany. Marketing strategy is very important in the continuity of marketing activitiesand especially in carrying out a business activity which is a means to achieve a goal inbusiness activities. This study examines the influence of the marketing mix (marketingmix) on purchasing decisions at the red and black library bookstore in Makassar City.The purpose of this study was to describe and determine the influence of the marketingmix on purchasing decisions at the red and black bookstores in Makassar City. Thisresearch approach is quantitative. This research was conducted at the red and blacklibrary bookstore in Makassar City from January to February 2023. The sample used was 96 people. Data collection techniques in the form of observation, questionnaires, anddocumentation. Data analysis techniques include validity test, reliability test, normalitytest, descriptive analysis, simple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. The results of the study show that the indicators used for each of these variables show that the description of the marketing mix variable is in the very good category. The description of the purchase decision variable is in the very good category. Based on the test of the determinant coefficient, the magnitude of the effect is very strong or very high between the two variables.
Technology-Based Learning Policy Transformation: Evaluation of the Impact of Digital Platforms on Learning Effectiveness Muh. Darwis; Aris Baharuddin; Oky Nur Pratiwi Johansyah
International Journal of Administration and Education (IJAE) Volume 2, Number 4, December 2025
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/gfyhe550

Abstract

This research seeks to examine how the use of digital platforms influences the quality and effectiveness of learning, especially within the broader shift toward technology driven education policies. The study is grounded in a qualitative phenomenological design that prioritizes lived experiences and perceptions of participants. Through this approach, the research explores how digital platforms are incorporated into instructional practices and how they shape learning outcomes, including academic performance, levels of student participation, and the overall learning experience. Data were gathered by focusing on the perspectives of educators and learners who are directly involved in digital learning environments. Attention was given to daily teaching practices, patterns of interaction, and the ways digital tools support or hinder the achievement of learning objectives. The analysis reveals that digital platforms offer significant advantages, particularly in terms of learning flexibility, expanded access to educational resources, and opportunities for self-paced study. Learners can access materials beyond the constraints of time and place, while educators can diversify instructional strategies through multimedia and interactive features. The findings also highlight that these potential benefits do not automatically translate into effective learning. The success of digital platform implementation is strongly influenced by the availability and reliability of supporting infrastructure, such as internet connectivity, devices, and technical support. Equally important is the capacity of educators to redesign learning activities in ways that are pedagogically meaningful, rather than merely transferring conventional teaching methods into digital formats. Student readiness also plays a crucial role, including digital literacy skills, self-regulation, and motivation to engage in online learning. Overall, the study concludes that digital platforms can contribute positively to learning effectiveness when they are supported by adequate infrastructure and accompanied by thoughtful adaptation from both teachers and students. Without these conditions, the use of digital platforms risks becoming superficial and less impactful, limiting their contribution to meaningful learning improvement.
Membangun Jiwa Kepemimpinan Siswa Melalui Pembelajaran Berbasis Pengalaman di MAN Insan Cendekia Gowa Aris Baharuddin; Siti Syarifah Wafiqah Wardah; Syarifuddin Syarifuddin; Yusi Irensi Seppa; Fatimah Akbal
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 4: Issue 1 (Januari 2026)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/f01nck93

Abstract

Kepemimpinan siswa merupakan salah satu kompetensi penting yang perlu dikembangkan dalam pendidikan, namun dalam praktiknya masih banyak siswa yang memiliki keterbatasan dalam keterampilan kepemimpinan, seperti komunikasi, kerja sama, dan pengambilan keputusan. Permasalahan ini juga ditemukan di MAN Insan Cendekia Gowa, di mana siswa memiliki potensi akademik yang baik, tetapi belum didukung dengan pengalaman langsung dalam mengembangkan kepemimpinan. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan kepemimpinan siswa melalui pendekatan pembelajaran berbasis pengalaman. Peserta kegiatan terdiri dari 50 siswa kelas X dengan metode pelaksanaan kegiatan dilakukan melalui beberapa tahapan, yaitu persiapan, pelaksanaan, dan evaluasi. Pada tahap pelaksanaan, digunakan metode ceramah, diskusi kelompok, simulasi (role play), serta kegiatan team building. Evaluasi dilakukan melalui pre-test dan post-test, observasi, serta refleksi peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa yang ditandai dengan kenaikan rata-rata nilai pre-test sebesar 59,72 menjadi 74,78 pada post-test. Selain itu, terjadi peningkatan pada aspek afektif dan psikomotorik, seperti kepercayaan diri, kemampuan komunikasi, dan kerja sama tim. Dengan demikian, pembelajaran berbasis pengalaman terbukti menunjukkan peningkatan dalam membentuk karakter dan keterampilan kepemimpinan siswa secara lebih aplikatif. Kegiatan ini diharapkan dapat menjadi model pengembangan kepemimpinan siswa yang berkelanjutan di lingkungan sekolah.
Pendampingan Manajemen Keberlanjutan Sanggar Seni Sebagai Penguatan Ekonomi Kreatif Daerah Maya Kasmita; Muh. Rizal S; Aris Baharuddin; Andi Caezar To Tadampali; Murniady Muchran
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 4: Issue 2 (May 2026)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/jnkhds75

Abstract

Sanggar seni merupakan salah satu pilar penting dalam pengembangan ekonomi kreatif daerah, namun banyak sanggar yang masih menghadapi keterbatasan dalam aspek manajemen, promosi digital, dan jejaring kemitraan. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pengelolaan sanggar seni melalui pendampingan manajemen keberlanjutan sebagai upaya penguatan ekosistem ekonomi kreatif daerah. Kegiatan pengabdian dilaksanakan pada Sanggar Frida Makassar yang melibatkan 12 orang pengelola dan anggota aktif sanggar selama dua bulan (Maret–April 2026). Metode pelaksanaan dilakukan melalui observasi, identifikasi kebutuhan mitra, sosialisasi, pelatihan, pendampingan manajemen, dan evaluasi kegiatan menggunakan instrumen pre-test dan post-test. Fokus kegiatan meliputi penguatan tata kelola organisasi, strategi promosi digital, pengembangan jejaring kemitraan, serta pemanfaatan ekonomi kreatif berbasis seni budaya. Hasil evaluasi menunjukkan peningkatan pemahaman pengelola sebesar 72% pada aspek manajemen keberlanjutan, 68% pada strategi promosi digital, serta 65% pada pengembangan ekonomi kreatif berdasarkan hasil pre-test dan post-test. Program ini diharapkan dapat mendorong keberlanjutan sanggar seni sekaligus mendukung penguatan sektor ekonomi kreatif daerah.
Service Innovation and Public Service Quality: Evaluating the RUMAH LANGIT Educational Program in Sidenreng Rappang Regency Aris Baharuddin; Rezal Hadi Basalamah; Andi Muhammad Rivai; Muhammad Novrizal Ramadhan
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.86084

Abstract

This research was conducted to examine the implementation of the RUMAH LANGIT service innovation program and to evaluate its contribution toward improving public service quality in Sidenreng Rappang Regency. Quantitative approaches were employed through questionnaire-based data collection involving respondents associated with program implementation. Findings demonstrate that implementation of service innovation was perceived positively based on dimensions consisting of relative advantage, compatibility, complexity, trialability, and observability. Assessment of public service quality also produced favorable results across tangible, reliability, responsiveness, assurance, and empathy indicators. Statistical analysis further confirmed that service innovation exerts a positive and significant influence on public service quality. Findings indicate that innovation-based educational services possess substantial potential in strengthening educational accessibility, improving institutional effectiveness, and increasing community satisfaction regarding public educational service delivery.
Social Media Marketing and Marketing Performance: The Mediating Role of Customer Engagement Andhi Febisatria; Aris Baharuddin; Leonardo Davidsi Sipayung; Sovia Rosalin
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.83200

Abstract

This study investigates relationships among Social Media Marketing, Customer Engagement, and Marketing Performance using a PLS-SEM approach. Measurement model assessment confirms that all constructs meet required validity and reliability criteria, providing a robust foundation for structural analysis. Empirical findings indicate that Social Media Marketing has a positive and significant effect on Marketing Performance, showing that social media–based activities enhance SME performance through wider market reach and more effective marketing communication. Results also reveal a significant positive influence of Social Media Marketing on Customer Engagement, highlighting the importance of content quality, interaction, and communication intensity in encouraging active customer involvement. Evidence further demonstrates that Customer Engagement positively affects Marketing Performance and significantly mediates the relationship between social media marketing and performance outcomes. Overall findings emphasize that marketing performance optimization depends on social media strategies that prioritize continuous and meaningful customer engagement.
Analysis Of Competitive Strategy For Grocery Stalls (Study On Herianto’s Grocery Stalls, Camba-Camba Village, Batang District, Jeneponto Regency) Hendriani; Muhammad Darwis; Sulmiah; Aris Baharuddin; Jamaluddin
Business Research and Administration Innovation Vol. 3 No. 1 (2026): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v3i1.57

Abstract

This study aims to determine how the competitive strategy of Herianto grocery stalls and inhibiting and supporting factors in Herianto grocery stalls, Camba-camba village, Batang district, Jeneponto regency. This type of research is descriptive qualitative research. Data collection techniques in this study through observation, interview, and documentation methods. Data analysis techniques in this study use data condensation, data presentation and conclusions. The results of this study show that in order for Herianto grocery stalls to remain competitive in the same industry, Herianto grocery stalls can choose several strategies that are in accordance with the internal and external conditions of grocery stalls. The strategy that can be used at Herianto's grocery stall is to use the WO strategy where the purpose of the WO strategy is to improve internal weaknesses by taking advantage of external opportunities. The strategy is obtained from the results of SWOT analysis and by looking at business competition factors, namely, the threat of substitute poduk, the threat of competitors, the threat of new competitors, the bargaining power of suppliers, the bargaining power of consumers. The inhibiting factor is the lack of business capital so that consumers still cannot buy wholesale and the stall building is still narrow. The supporting factors are the completeness of goods, ease of shopping by implementing a 2-week payment system and implementing a delivery system.
Mix Marketing Strategy on The Business of Bosara Handicrafts in Bontonompo Selatan Gowa District Anggi Angraeni; Hasnawi Haris; Aris Baharuddin
Jurnal Administrasi Bisnis VOL 5, NO 1 (2026) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i1.81253

Abstract

This study examines the marketing mix strategy in the bosara handicraft product business in South Bontonompo, Gowa Regency. The purpose of this study was to determine the marketing mix strategy for the bosara handicraft product business in South Bontonompo, Gowa Regency, to determine the factors that influence the marketing strategy for the bosara handicraft product business in South Bontonompo, Gowa Regency. This research approach is quantitative. This research was carried outinSubdistrictSouth Bontonompo, Gowa Regency. Source of data in research isboss craftsmanin October to December 2022. Data collection techniques are in the form of observation, interviews and documentation. Data analysis techniques include data editing, data reduction, categorization, interpretation, data display, and drawing conclusions. The results showed that the marketing mix strategy for bosara handicrafts in South Bontonompo, Gowa Regency found that there were two types of bosara products produced, namely modern bosara products and traditional bosara products. The price for Bosara products is with the lowest price range of Rp. 200,000 up to the highest price of Rp. 1,000,000 which is the principal in determining the price is the raw material for production. Promotions carried out by craftsmen on average use offline and online sales on social media. The location of the craftsmen in the production and marketing of Bosara products is very strategic because the place for production and marketing is known by customers and easy to find. The factors of the marketing strategy for bosara handicrafts based on SWOT analysis in South Bontonompo, Gowa Regency found that the inhibiting factors resulted in thatthe production process carried out in the manufacture of bosara products and also the production tools used are still limited in their manufacture so that the production of making bosara products is limited. Supporting factors in the process of making a Bosara product business are family and environmental support which makes craftsmen more active in production and marketing in the field.  
The Effect of Relationship Marketing on Customer Loyalty at PT. Hadji Kalla Sengkang Branch Febriana Awaliyah Amin; Muh Darwis; Aris Baharuddin
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.17686

Abstract

This study aims to determine how the influence of relationship marketing on customer loyalty at PT. Hadji Kalla Sengkang Branch. To achieve this goal, researchers use indicators to measure these variables. In the relationship marketing variable , the indicators used are trust , commitment , communication , and conflict handling . As for the customer loyalty variable, the indicators used are repeat purchases , permanent purchases ( retention ), and recommending to others ( referrals ). In this study the research method used was quantitative method, with data collection techniques through observation, questionnaires, and documentation. The sample used was 97 respondents, resulting from the Slovin formula. The data were obtained from the results of the research and processed using data analysis and the help of the SPSS version 25 program which consisted of validity and reliability tests, simple linear regression analysis and the coefficient of determination. The results showed that the indicators used for each variable, namely relationship marketing (X) were in the very good category and the customer loyalty variable (Y) was in the good category. This shows that the relationship marketing variable has a significant influence on customer loyalty at PT. Hadji Kalla Sengkang Branch. This is proven based on the t test and the coefficient of determination test on the data obtained.
Co-Authors Abdul Wahab Ade Muharram Ahmad Syarief Iskandar Al-Munahar Bin Harris Alimas Jonsa Allamah Al Hasanah Andhi Febisatria Andi Anto Patak Andi Cudai Nur Andi Muh. Rivai Andi Sadriani Andika Isma Anggi Angraeni Aslinda Aslinda Asmar Asmar Asmilah Abdullah Aswar, Nurul Atirah Ayu Dilfasari Yasin Denok Sunarsi Dewi Fadillah Dodi Ilham Faizah Khaeruddin Fatimah Akbal Fatmawati Fatmawati Febriana Awaliyah Amin Fifi Apriani Firman Umar Fitriani S Gadis Nurul Insani Haedar Akib Haryati haryati Hasan Basri Hasnawi Haris Hendriani Henni Zainal Herlina Sakawati Herman Indah Tri Ayu Mustika jamaluddin Jamaluddin Jamaluddin Jhon Calvin Khaerul Saputrakarim Leonardo Davidsi Sipayung Lukitoelkaodillah Lukitoelkaodillah Masri Ridwan, Masri Maya Kasmita Mudinillah, Adam Muh Nasrullah, Muh Muh. Darwis Muhadjir Suni Muhammad Ahnaf Nadewa Biyangsa Ahyar Muhammad Guntur Muhammad Jihad Firman Muhammad Mustain Muhammad Novrizal Ramadhan Muhammad Rizal Murniady Muchran Nirwana Ingga Novayanti Sopia Rukmana Nur Afni Nur Amalia Ramdlani Azis Nur Astaman Putra Nur Azizah Pratiwi Nurhalisa Munawarah Nurhasni Muis Nurul Hidayat Oky Nur Pratiwi Johansyah Paramitha, Dyan Putra, Nur Astaman Qalby Afif Rezal Hadi Basalamah Risma Niswaty Riswan Abdullah Rivai, Andi Muhammad Rosa Anjani Ruki Ambar Arum Ryketeng, Masdar S, Muh. Rizal Silvi Sri Wahyuni Siti Syarifah Wafiqah Wardah Sitti Syarifah Wafiqah Wardah Sovia Rosalin St. Chairun Annisa Yusran St. Fatmah Hiola Suci Lestari B Sulmiah Sulmiah, Sulmiah Syarifuddin Syarifuddin Syarifuddin Tadampali, Andi Caezar To Wayan Suardana Wayan Suardana Yusi Irensi Seppa Yusi Iresnsi Seppa