Article Per Year (5 Year)
p-Index From 2021 - 2026
6.552
P-Index
This Author published in this journals
All Journal Ilmu Administrasi Publik Humano: Research Journal Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Jurnal Office Jurnal Pengabdian Dharma Laksana PINISI Discretion Review Pinisi Business Administration Review Jurnal Administrasi Bisnis Teknovokasi : Jurnal Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) KARYA: Journal of Educational Community Service IJAE Malaqbiq : Jurnal Pengabdian kepada Masyarakat. Business Research and Administration Innovation (BRAIN) Public Resource Innovation Management and Excellence (PRIME)
Aris Baharuddin
Universitas Negeri Makassar
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

Published : 48 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 48 Documents
Search

 1   2   3   4   5 
Pengaruh Brand Ambassador dan Kualitas produk Terhadap Keputusan Pembelian Produk Wardah Pada Masyarakat Kecamatan Parigi Kabupaten Gowa Fifi Apriani; Risma Niswaty; Aris Baharuddin; Yusi Irensi Seppa; Sitti Syarifah Wafiqah Wardah
Jurnal Administrasi Bisnis Vol 3, No 2 (2024): Mei
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v3i4.61120

Abstract

. Pengaruh Brand Ambassador dan Kualitas Produk Terhadap Keputusan Pembelian Produk Wardah Pada Masyarakat Kecamatan Parigi Kabupaten Gowa. Skripsi. Program Studi Ilmu Administrasi Bisnis. Fakultas Ilmu Sosial dan Hukum. Universitas Negeri Makassar. (Dibimbing Oleh Risma Niswaty dan Muh. Rizal S). Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Brand Ambassador dan Kualitas Produk Terhadap Keputusan Pembelian Produk Wardah Pada Masyarakat Kecamatan Parigi Baik secara Simultan maupun secara Parsial dimana produk Wardah menjadi fokus penelitian dan Kecamatan Parigi Kabupaten Gowa menjadi objek penelitian. Penelitian ini menggunakan jenis Kuantitatif. Teknik pengumpulan data yang digunakan adalah melalui data primer (Observasi, Kuesioner, dan Dokumentasi). Sampel yang digunakan yaitu sampel yang dirumuskan menggunakan Rumus Slovin sebanyak 100 Responden. Data diperoleh dari hasil penelitian yang diolah dengan menggunakan analisis data dan menggunakan bantuan program perangkat lunak SPSS Statistik 25 yang terdiri dari uji validitas dan uji reliabilitas terhadap instrument penelitian serta Teknik analisis inferensial terhadap data yang diperoleh. Hasil penelitian menunjukkan bahwa variabel Brand ambassador dan Kulitas produk berpengaruh secara parsial dan simultan terhadap Keputusan Pembelian Produk Wardah Pada Masyarakat Kecamatan Parigi Kabupaten Gowa. Hal ini dibuktikan berdasarkan Uji Korelasi Uji t dan Uji F serta Uji Koefisien Determinasi terhadap data yang diperoleh. 
Pengaruh Customer Relationship Management terhadap Loyalitas Nasabah PT. Bank Rakyat Indonesia TBK. Sorowako Kabupaten Luwu Timur Rosa Anjani; Haedar Akib; Aris Baharuddin; Faizah Khaeruddin; Nurhasni Muis
Jurnal Administrasi Bisnis Vol 3, No 3 (2024): September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v3i3.65736

Abstract

Penelitian ini mengkaji tentang pengaruh Customer Relationship Management Terhadap Loyalitas Nasabah PT. Bank Rakyat Indonesia Tbk. Sorowako, Kabupaten Luwu Timur. Tujuan penelitian ini adalah untuk mengetahui gambaran customer relationship management pada PT. Bank Rakyat Indonesia Tbk. Sorowako, Kabupaten Luwu Timur, untuk mengetahui loyalitas nasabah pada PT. Bank Rakyat Indonesia Tbk. Sorowako, Kabupaten Luwu Timur, dan untuk mengetahui pengaruh pengaruh customer relationship management terhadap loyalitas nasabah PT. Bank Rakyat Indonesia Tbk. Sorowako Kabupaten Luwu Timur. Pendekatan penelitian ini adalah kuantitatif. Penelitian ini dilaksanakan di PT. Bank Rakyat Indonesia Tbk. Sorowako, Kabupaten Luwu Timur. Sumber data dalam penelitian adalah nasabah pada PT. Bank Rakyat Indonesia Tbk. Sorowako, Kabupaten Luwu Timur pada bulan maret sampai april 2022. Teknik pengumpulan data berupa observasi, kuesioner (angket) dan wawancara. Teknik analisis data berupa uji validitas, uji reliabilitas, uji normalitas, analisis deskriptif, analisis regresi linier sederhana, analisis koefisien korelasi, dan analisis koefisien determinasi. Hasil penelitian menunjukkan bahwa indikator yang digunakan pada setiap variabel tersebut menunjukkan dimana customer relationship management berada pada kategori sangat baik. Indikator pada variabel loyalitas nasabah berada pada kategori baik. Berdasarkan uji korelasi terjadi hubungan yang kuat diantara kedua variabel tersebut. Dapat disimpulkan bahwa terdapat pengaruh antara Customer Relationship Management Terhadap Loyalitas Nasabah PT. Bank Rakyat Indonesia Tbk. Sorowako Kabupaten Luwu Timur.Kata Kunci: Customer Relationship Management, Loyalitas Nasabah
Pendampingan Kelayakan Bisnis UMKM Pada Sektor Kuliner di Kota Makassar Aris Baharuddin; St Fatmah Hiola; Nur Astaman Putra; Hasan Basri
KARYA: Journal of Educational Community Service Vol 1, No 1 (2022)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/karya.v1i1.39519

Abstract

Pengabdian ini bertujuan untuk pendampingan Kelayakan Bisnis Pada Usaha UMKM Kedai Pojok Makassar, Faktor penghambat dan pendukung dalam usaha UMKM Kedai Pojok Makassar, fokusnya terhadap kelayakan usaha dengan menggunakan jenis metode pendampingan, pelatihan, dan penyesuaian standarisasi produk UMKM. Hasil PKM ini menunjukkan bahwa UMKM Kedai Pojok Makassar dinyatakan layak karena sudah memenuhi aspek-aspek menurut analisis studi kelayakan bisnis diantaranya seperti aspek legalitas, aspek keuangan, aspek teknis produksi, aspek manajemen dan organisasi, aspek sosial ekonomi, aspek dampak lingkungan, namun pada aspek pasar dan pemasaran belum optimal baik secara online dan offline. Faktor pendukung Bahan baku usaha kedai pojok Makassar meliputi segi harga yang terjangkau, lokasi yang strategis dan membuka lapangan pekerjaan. Adapun faktor penghambatnya seperti pembukaan cabang dibeberapa wilayah yang strategis lainnya serta proses pemasaran yang belum menjangkau pasar luas karena belum optimalnya penerapan alat teknologi yang modern.
Mompreneur Empowerment: Pelatihan Pembuatan Bakso Sayur Sebagai Produk Bisnis Sehat Masdar Ryketeng; Andika Isma; Aris Baharuddin; Atirah; Nur Astaman Putra
MALAQBIQ Vol. 2 No. 1 (2023): Malaqbiq : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Agama Islam Negeri Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/jam.v2i1.509

Abstract

Kegiatan pengabdian kepada masyarakat ini berbentuk pemanfaatan sayuran menjadi bakso yang bernilai gizi tinggi dan sebagai alyernatif peluang usaha bagi ibu rumah tangga. Peserta paa kegiatan pelatihan ini ini berjumlah 20 orang yang berasal dari kader PKK Desa Sokkolia, Kecamatan Bontomarannu, Kabuaten Gowa. Tujuan pengabdian ini yaitu memperkenalkan pemanfaatan sayuran menjadi bakso yang bernilai gizi tinggi, meningkatkan keikutsertaan masyarakat dalam mendukung program pola hidup sehat, merangsang kreativitas masyarakat untuk menghasilkan sesuatu yang bermanfaat, dan sebagai alternatif peluang usaha bagi ibu rumah tangga. Lokasi pengabdian dilaksanakan di Desa Sokkolia, Kecamatan Bontomarannu, Kabuaten Gowa, melalui praktek demonstratif langsung yang melibatkan unsur-unsur pemangku kepentingan yakni Ibu PKK Desa Sokkolia, Kecamatan Bontomarannu, Kabuaten Gowa. Metode yang digunakan adalah Metode Training of Trainner (TOT) dengan cara pemberian materi melalui ceramah, kemudian dilanjutkan dengan praktik langsung oleh masing-masing peserta. Hasil kegiatan pengabdian kepada masyarakat ini berupa pelatihan untuk kegiatan Ibu PKK Desa Sokkolia, Kecamatan Bontomarannu, Kabuaten Gowa yang diikuti dengan antusias sampai acara selesai dan termotivasi untuk membuat dan memproduksi sendiri.
The Influence of Frontliner Employee Performance on Customer Satisfaction at Bank Sulselbar Major Branch of Palopo City Nurhalisa Munawarah; Andi Aslinda; Aris Baharuddin; Haedar Akib; Risma Niswaty
Public Resource Innovation Management and Excellence February 2024 , Volume 1 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the influence of Frontliner employee performance on customer satisfaction at Bank Sulselbar, the main branch of Palopo City. The purpose of this study was to determine the performance of employees at the bank of sulselbar the main branch of the city of palopo, to find out customer satisfaction at the bank of sulselbar the main branch of the city of palopo, and to determine the effect of Frontliner employee performance on customer satisfaction at Bank Sulselbar, the main branch of Palopo City. This research approach is quantitative. This research was carried outat the bank of sulselbar the main branch of the city of palopo. Sources of data in the study are customers at the main branch of the sulselbar bank in the city of palopoin december to january 2021. Data collection techniques in the form of observation, questionnaires (questionnaire), and documentation. Data analysis techniques in the form of validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, t test, correlation coefficient analysis, and analysis of the coefficient of determination. The results of the study indicate that the indicators used in each of these variables indicate where the employee's performance is in the very good category. Indicators on the customer satisfaction variable are in the very good category. Based on the correlation test, there is a strong/high relationship between the two variables. It can be concluded that there is an influence between Frontliner employee performance on customer satisfaction at Bank Sulselbar, the main branch of Palopo City
Analysis of The Marketing Mix “Our” Rice Sales On Purchase Satisfaction at The Makassar Branch Of Bulog Fatmawati Fatmawati; Muhammad Darwis; Aris Baharuddin
Public Resource Innovation Management and Excellence June 2024 , Volume 1 Number 2
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how the Marketing Mix Analysis of Rice Sales "KITA" Against Purchase Satisfaction at Bulog Branch Makassar became the object of research. This research uses quantitative research. Data collection techniques used are primary data collection documentation and questionnaires. The sample used is the sample formulated by Slovin as many as 80 respondents. The data obtained from the research results were processed using data analysis and using the SPSS version 25 software program which consisted of validity tests, reliability tests on research instruments as well as descriptive statistical analysis techniques and inferential statistical analysis of the data that had been obtained. This is evidenced by the Correlation Test of 0.700 which means that the relationship between the Marketing Mix and Purchase Satisfaction is strong. The Coefficient of Determination Test was obtained at 0.722, which means that the Marketing Mix Analysis of Rice Sales "KITA" on Purchase Satisfaction obtained a value of 72.2% which was included in the high category interval.
The Effect of Easy and Security Perceptions On Interest In Using E-Money On Ovo Users In Somba Opu Sub-District Gadis Nurul Insani; Haedar Akib; Aris Baharuddin
Public Resource Innovation Management and Excellence November 2024, Volume 1 Number 3
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the description and influence of Easy and Security Perceptions either partially or simultaneously On Interest In Using E-Money On OVO Users In Somba Opu Sub-District, Gowa District. The population of the research is OVO users in Somba Opu Sub-District, Gowa District. Determination the sample use is the sample formulated by Slovin with an error rate of ten percent, the number of sample obtained is as many as one hundred respondents. Data collection technique is questionnaires are tested for validity and reliability. The data obtained were processed using data analysis and the help of SPSS version twenty five program which of data normality test, multiple linear regression analysis, t test, F test and coefficient of determination. The results showed that the variables of Easy, Security Perceptions and Interest Using E-money in the good category. Variables of Easy and Security Perceptions had a significant effect partially or simultaneously On Interest In Using E-Money On OVO Users In Somba Opu Sub-District, Gowa District. This is based on the results of the t test and F test on the data obtained.
The Effect Of Online Shop The Level Of Product Sales In The Sengkang City Central Market, Tempe District, Wajo Regency Nurul Hidayat; Haedar Akib; Aris Baharuddin; Henni Zainal
Public Resource Innovation Management and Excellence November 2024, Volume 1 Number 3
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out how the influence of the Central Market of Sengkang City, Tempe District, Wajo Regency. This research uses quantitative research methods. Data collection techniques use are through observation, questionnaires and documentation. The research is a many as 77 traders at the Central Market of Sengkang City who have used an online shop to market product. The data obtained from research results were processed using data analysis and using the SPSS 25 application consisting of validity and reliability. Tebuk descriptive data analysisi and inferential statistical analysis. The results show that the indicators used in each of these variabels show that the online shop variabel and the level of sales at the Central Sengkang Market, Wajo Regency have a significant influence. Online shop with a strong sales level. And the coefitient of determination R test was obtained at 0,345 which means that the influence of the online shop on the level of product sales at the Sengkang Central Market, Wajo Regency, obtained value of 34,5%, while the remaining 65,5% was influenced by other factors.
The Influence of On Time Delivery On Customer Satisfaction J & T (Jet & Tony) Drop Point Takalalla In Liliriaja Sub District Soppeng District Dewi Fadillah; Aris Baharuddin; Sulmiah Sulmiah; Andi Muhammad Rivai
Public Resource Innovation Management and Excellence November 2024, Volume 1 Number 3
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Influence of On Time Delivery on Customer Satisfaction J&T Drop Point Takalalla in Liliriaja Sub District Soppeng District Thesis Business Administration Study Program. Faculty of Social Sciences and Law, Makassar State University Supervised by Aris Baharuddin and Sulmiah. This study aims to determine how much influence timeliness of delivery has on customer satisfaction at J&T Express Drop Point Takalalla in Liliriaja District, Soppeng Regency. This study used quantitative research with correlational methods with data collection techniques through observation and questionnaires. The sampling method used is purposive sampling. The data obtained from the research results were processed using SPSS version 22 which consisted of validity tests, reliability tests on research instruments and descriptive analysis techniques on the data obtained. The results show that the indicators used in each of these variables indicate that the effect of timeliness of delivery is in the good category, for indicators on the customer satisfaction variable are in the very good category. Based on the infrensial statistical analysis there is an influence between the two variables. So it can be concluded that there is a significant influence between on time delivery of customer satisfaction at J&T Express Drop Point Takalalla in Liliriaja District, Soppeng Regency.
The Effect of Distribution Channel Utilization of Folding Tent Sales Volume in CV. Jalapari Motor Makassar Ade Muharram; Aris Baharuddin; Novayanti Sopia Rukmana
Public Resource Innovation Management and Excellence June 2025, Volume 2 Number 2
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how the description and influence the effect of distribution channel utilization of folding tent sales volume in CV. Jalapari Motor Makassar. To achieve this goal, the researchers used indicators to measure these variables. On distribution channel variables, the indicators are used is the services provided by intermediary, the presence of desired intermediary and the intermediary's attitude towards company policies. As for the sales volume variables, indicators are used is to reach a certain level of sales, achieve a certain sales profit and can support the company's growth. This study uses quantitative research methods. Data collection techniques used are through observation, questionnaires and documentation. The population in this study were all of reseller who are affiliated with CV. Jalapari Motor Makassar in terms of sales of folding tent products, totaling 41 people. The sampling technique used in this study is the Non-probability sampling, with the type of Staurated sampling or census, so that the entire population is used as a sample of 41 respondents. The data obtained from the research results were processed using data analysis and SPSS 25 application which consisted of validity and reliability tests, descriptive statistical data analysis techniques and inferential statistical analysis. The results of this study indicate that the indicators used in each distribution channel and sales volume are in the very good categories. Based on the determinant coefficient test, there is a significant effect between the two variables, which is 36,1%. Based on the simple linear regression coefficient, it shows a positive value, so it can be said that the direction of the influence of the variable X on Y is positive. So, it can be concluded that there is a significant positive effect between distribution channel on sales volume.
Co-Authors Abdul Wahab Ade Muharram Ahmad Syarief Iskandar Al-Munahar Bin Harris Alimas Jonsa Allamah Al Hasanah Andhi Febisatria Andi Anto Patak Andi Cudai Nur Andi Muh. Rivai Andi Sadriani Andika Isma Aslinda Aslinda Asmar Asmar Asmilah Abdullah Aswar, Nurul Atirah Ayu Dilfasari Yasin Denok Sunarsi Dewi Fadillah Dodi Ilham Faizah Khaeruddin Fatimah Akbal Fatmawati Fatmawati Fifi Apriani Firman Umar Fitriani S Gadis Nurul Insani Haedar Akib Haryati haryati Hasan Basri Hasnawi Haris Hendriani Henni Zainal Herlina Sakawati Indah Tri Ayu Mustika jamaluddin Jamaluddin Jamaluddin Jhon Calvin Khaerul Saputrakarim Leonardo Davidsi Sipayung Lukitoelkaodillah Lukitoelkaodillah Masri Ridwan, Masri Maya Kasmita Mudinillah, Adam Muh Nasrullah, Muh Muh. Darwis Muhadjir Suni Muhammad Guntur Muhammad Jihad Firman Muhammad Mustain Muhammad Novrizal Ramadhan Muhammad Rizal Murniady Muchran Nirwana Ingga Novayanti Sopia Rukmana Nur Afni Nur Amalia Ramdlani Azis Nur Astaman Putra Nur Azizah Pratiwi Nurhalisa Munawarah Nurhasni Muis Nurul Hidayat Oky Nur Pratiwi Johansyah Paramitha, Dyan Putra, Nur Astaman Qalby Afif Rezal Hadi Basalamah Risma Niswaty Riswan Abdullah Rivai, Andi Muhammad Rosa Anjani Ruki Ambar Arum Ryketeng, Masdar S, Muh. Rizal Silvi Sri Wahyuni Siti Syarifah Wafiqah Wardah Sitti Syarifah Wafiqah Wardah Sovia Rosalin St. Chairun Annisa Yusran St. Fatmah Hiola Suci Lestari B Sulmiah Sulmiah, Sulmiah Syarifuddin Syarifuddin Syarifuddin Tadampali, Andi Caezar To Wayan Suardana Wayan Suardana Yusi Irensi Seppa Yusi Iresnsi Seppa