Article Per Year (5 Year)
p-Index From 2021 - 2026
5.437
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Dimensi EQUILIBIRIA International Journal of Artificial Intelligence Research SEIKO : Journal of Management & Business Jurnal Ekonomi dan Bisnis Indonesia Aksara: Jurnal Ilmu Pendidikan Nonformal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian Indonesian Journal of Law and Economics Review Jurnal Pengabdian kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Prosiding University Research Colloquium International Journal of Advanced Multidisciplinary Jurnal Manajemen, Organisasi, Dan Bisnis Jurnal Bangkit Indonesia International Journal of Entrepreneurship and Sustainability Studies International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Manajerial dan Bisnis Tanjungpinang Joong-Ki Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki
Dwi Septi Haryani
Program Studi Manajemen STIE Pembangunan Tanjungpinang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 49 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Advanced Multidisciplinary

 1 
The Influence of Viral Marketing and Celebrity Endorser On The Purchase Intention of Skintific Products In Tanjungpinang Septi Haryani, Dwi; Yulius, Yudi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.334

Abstract

In the cosmetics industry, the use of viral marketing strategies and celebrity endorsers has been widely used to increase buying interest. Many studies have proven that buying interest is influenced by viral marketing strategies and celebrity endorsers. For this reason, this study aims to determine the influence of viral marketing and celebrity endorsers on the interest in buying Skintific products in Tanjungpinang. The sample in this study was 384 respondents taken from the people of Tanjungpinang city who had an interest in cosmetics. The research method used in this study is quantitative research with questionnaire distribution and using multiple linear regression analysis. The results showed that viral marketing and celebrity endorsers had a positive and significant effect on the purchase intention of Skintific products in Tanjungpinang. Several recommendations and managerial implications have been proposed at the end of this study.
Co-Authors Abriyono, Octojaya Abriyoso, Octojaya Adiba Raka Shena Adiba Raka Shena Afri Lien Syahvitri Afrinal, Hendri Agusven, Tubel Alpino Susanto, Alpino Alsa Istiani Amang, Mohamad Amin, Saifuddin Anggia Sekar Putri Anggia Sekar Putri Anggie Sekar Putri Ardian, Novra Ariskasari, Rita Armansyah Armansyah Armansyah Armansyah Atikurrohman, Mokhamat Baktiilham Baktiilham Betty Leindarita Bunga Aditi Charly Marlinda Chartady, Rachmad Dinda Cinta Arisandi Dinda Cinta Arisandi Djakasaputra, Arifin Doni Andika Edi Setioko Elvira, Mita Ervin Nora Susanti, Ervin Nora Evita Sandra Fauzar, Selvi Fenny Fenny Fikri Andani Firman Adhitara Gandhi Sutjahjo Geaby Desrianti Guntoro, Erwanto Haryadi, Imron Hasnarika Hasnarika Hulu, Friska Husnunnisa Ramadayanti Ilfi Nur Diana Imran Ilyas Jenifer, Jenifer Jessica Jessica Jessyca Jessyca Kusumah, Surya Leindarita, Betty Lukmanul Hakim M. Nasir Reno1 Maharani Maharani Mahirah, Khaulah MARIA BINTANG Megi Rizky Eka Putri Mirza Ayunda Pratiwi Mita Elvira Muhammad Mu’azamsyah Muhammad Rizki Nadia Rosita Pandiangan Nandan Limakrisna Nandan Limakrisna Nasib Nasrul, Herni Widiyah Novi Susanti Noviana Noviana Nur Apriliyantina Nurprihatin, Nurprihatin Nyimas Melda Rafliyanti Oranro Steven Putri Putri, Putri Putri Reno Kemala Sari Raden Mohamad Herdian Bhakti Rahmawati, Alivia Raja Hardiansyah Raja Linda Refo Fery Harnedi Ria Juwita Dewi Risa, Diana Risnawati Risnawati Rita Asneli Rivaldo Syarif Riyadi, Windy Rosdiana Rosdiana S Satriad Salihi, Salihi Salsabila, Adzkia Reihani Sandra, Evita Sanyus, Hafiz Rahmat Getri Saputra, Eka Kurnia Saputri, Eziwanda Sartika Sari Sastra Tamami, Sastra Satriad, S Satriadi Satrio Bimo Syahputro Selvi Fauzar Selvi Fauzar Sjukun Sonia Azlina Sri Langgeng Ratnasari Sri Nofarizha Surya Kusumah Tawee, Seow Triayomi, Kholdi Septi Tubel Agusven Ulfa Oktavani Nasution Ulfah, Mashita Utami, Ranti Verliyana Pangestu Waode Dian Lestari Weni Veroni YENI KUSUMAWATI, YENI Yeo, Cecilia Yudi Yulius Yulius, Yudi Yusrizal Yusrizal Yusrizal Yusrizal Zahra, Aminatu Zulkifli Zulkifli