p-Index From 2020 - 2025
5.449
P-Index
This Author published in this journals
All Journal Katalogis E-Journal Perdagangan Industri dan Moneter Jurnal Paradigma Ekonomika Gorga : Jurnal Seni Rupa Jurnal Rekayasa dan Manajemen Sistem Industri Measurement : Jurnal Akuntansi Akuisisi : Jurnal Akuntansi Jurnal Manajemen dan Kewirausahaan (JMDK) KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Jurnal Teknologi Pendidikan Madrasah LINGUA LITERA : journal of english linguistics and literature Pedagogik Journal of Islamic Elementary School Wahana : Tridarma Perguruan Tinggi JURNAL PENDIDIKAN TAMBUSAI Jurnal Fundadikdas (Fundamental Pendidikan Dasar) AGROVITAL : Jurnal Ilmu Pertanian Jurnal Ilmiah PANNMED (Pharmacist, Analyst, Nurse, Nutrition, Midwivery, Environment, Dentist) Komunika: Journal of Communication Science and Islamic Dakwah Journal Peqguruang: Conference Series Indo-MathEdu Intellectuals Journal Tanwir Arabiyyah: Arabic as Foreign Language Journal PublikA, Jurnal Ilmu Administrasi Negara Gemakes: Jurnal Pengabdian Kepada Masyarakat Journal of Pharmaceutical Care and Sciences KOLONI Innovative: Journal Of Social Science Research Jurnal Terapi Wicara Global Education Journal Economos : Jurnal Ekonomi dan Bisnis Journal of Management Accounting, Tax and Production Lunggi Journal Medic Nutricia : Jurnal Ilmu Kesehatan Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Jurnal Keuangan dan Perbankan Syariah VISA: Journal of Vision and Ideas Journal of Innovative and Creativity Journal of Citizenship Seroja Husada: Jurnal Kesehatan Masyarakat Scholars: Jurnal Sosial Humaniora dan Pendidikan Agrinus: Jurnal Agro Marin Nusantara Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Jurnal Ilmiah Bongaya (JIB) Jurnal Wicara Desa JIM Sendratasik Jurnal Bakti UPPR
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen dan Kewirausahaan (JMDK)

Investigating the Determinants of Online Fashion Purchases: Insights into Consumer Intention in the E-Commerce Marketplace Marlina, Winny Alna; Andriyani, Fani; Intan, Intan
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.12289

Abstract

This research aims to analyze the factors influencing consumers' intentions to make online purchases on fashion e-commerce marketplaces in West Sumatra. The study employs quantitative methods, utilizing SEM-PLS. It adopts an explanatory research approach, focusing on causal study. The time horizon used in this study is one-shot (cross-sectional, 2023). Data collected for this study was through primary data and distributed questionnaires, using a non-probability sampling method. The population comprises all consumers in the fashion e-commerce marketplace in West Sumatra, with a total sample size of 225 respondents residing in the region. To increase consumer purchase intention in the online system, there needs to be innovation in the marketing strategy used, one of which is a strategy through social media. The research results revealed that internet self-efficacy, perceived aesthetics, and perceived benefits had a positive and significant effect on online purchase intentions, while perceived risk did not significantly influence online purchase intentions. Additionally, self-efficacy on the internet and perceived aesthetics had a positive and significant effect on perceived benefits. Pricing also positively influenced purchase intentions.
Co-Authors A. Ni’mahtul Churriyah Agustin, Wanni Agustina Agustina Eunike Alisukma, M. Taufan ALKHUSARI Amalia, Ghina Rezki Ananda, Hesti Aulia Andayaningsih, Sri Andriani, Ine Andriyani, Fani Angraeni, Nia Annisa, Nola Nurma Annisa, Nur Ainun Antong Antong, Antong Arief Rahman Hakim Arief, Faisal Ariyanti Ariyanti Aryzki, Saftia Asisah, Asisah Asmawati Asmawati Asrika, Asrika Asro Laelani Indrayanti Aula Wiyah, Nazwa Auliya, Yuka Amarasri Bunga, Bunga Cahyati, Icha Cappa, Erwin Dermawan, Dermawan Deslia Fitri, Siti Nuraini Dhaifullah, M. Naufal Dharmawan, Wawan Dilla, Rafita Ulfia Dzakia, Zulfa Nur Edy Jumady Eliyah, Eliyah Eni Masruriati Erna Erna, Erna Farhat Fadhilah, Muhammad Fatikhatussa'adah, Intan Fitri, Aida Fitriah, Aulia Fitriana, Askana Fitrianti, Linda Grantika Putri, Adelia H. Soro , Suharyanto Hafidah, Nurul Hamidan, Azmi Handayani, Dei Hikmah Hikmah Idi Warsah Idsan, Rakha Satya Ikhtiono, Gunawan Indah Indah Jamaludin, Gilang Maulana Jamil, Khorul Jaya, Guntur Putra Jaya, Indra Frana Junaidi Junaidi Khatifah Kumala Sari, Nadia Kurnita, Taat Larasati Larasati Lela Sulastri, Lela LUBIS, PAULINA Lusia Ningsih, Yusi M. Martono Diel Mara, Mara Marlina, Winny Alna Marzhanda, Yola Maulana Muhammad, Maulana Meliyanti, Meliyanti Meylita, Anggi Putri Mochamad Whilky Rizkyanfi Muhammad Munir Mutiara, Maitri Widya Nastiti, Kunti Nawang, Hengky Nunung Suryana Jamin Nur Thahirah Umajjah, Nur Thahirah Nurhasanah Nurhasanah Nurulfadilah, Nurulfadilah Pane, Sri Fariyanti Putra Astaman Putri Vidiasari Darsono, Putri Vidiasari Putri, Keysha Inka Kustiananda QOLBI, NURUL Rahma Ashari Hamzah Ramli, Salmiati Rangga Saputra Ratna Dewi Raudhatul Jannah Riani Riani, Riani Rifkah, Aqila Rinancy, Hariet Riska Amelia Rizki Eka Putra, Rizki Eka Rohama, Rohama Saragih, Eka Junila Selian, Sri Nurhayati Sondang, sonadang Suharyani, Arikhatuzzahro Suharyani, Ine Sujjada, Kholid Zaki Suryaningsih, Liana Syahwaliyah, Putri Syanhabi, Aan Teguh Prasetyo Tine, Nurhayati Ukke, Andi Tenri Uljanati, Khairi Ussya'adah, Nida Wahyuni, Rahayu Wiyah, Nazwa Aula Yahya, Lucky Mahesa Yanti, Elyta Vivi Yeni Sumantri Yohanes Tuaderu Yulia Yulia Yunita Yunita Zalkha Soraya Zulmaizar, Muh. Muzani Zuri Astari