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Journal : Sistemasi: Jurnal Sistem Informasi

Application of CRM in Improving Sales Strategy at Second Branded Fashionable Stores Classy Range Hasana, Dina Nur; Irianto, Irianto; Marpaung, Nasrun
Sistemasi: Jurnal Sistem Informasi Vol 13, No 2 (2024): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v13i2.4026

Abstract

Second branded fashionable classy range engaged in fashion thrifting clothing that sells a variety of thrifting clothing such as imported tops, pants, dresses, children's clothing and tunics. Thrifting clothes are second brand clothes that are still very feasible to resell or use, thrifting activities are very much in demand, especially teenagers because the prices are relatively cheap and affordable, making an attraction for teenagers. It is unfortunate that in the second year of the second branded fashionable classy range store experienced a decline in sales, so something is needed that can help increase sales and marketing. With the research conducted, the author produces a change that can help in the marketing and service process by creating a web-based information system with the help of application programs such as PHP and MySQL that combine CRM (Customer Relationship Management) strategies. CRM is a business strategy that focuses on good relationships with customers and companies, in designing the system also used 3 phases contained in CRM, namely customer acquisition, customer maintenance and customer development.
Application of Customer Relationship Management in the Customer Service System of Junaida Furniture Shop Kisaran Nurdiyanti, Eni; Irianto, Irianto; Dewi, Muthia
Sistemasi: Jurnal Sistem Informasi Vol 13, No 6 (2024): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One industry that is experiencing the impact of these dynamics is the furniture sales industry. Furniture stores, including Junaida Furniture Stores, also face challenges in leveraging technology to improve customer service and optimize their business performance. Even though Junaida Furniture Store has been established since 2021 and offers a variety of household furniture, the ordering process which is still limited to direct visits to the store is an obstacle in increasing sales and retaining loyal customers. In the midst of increasingly fierce competition in the furniture industry, it is important for Junaida Furniture Store to look for solutions that can make it superior and sustainable. Therefore, the proposed solution is to implement Customer Relationship Management (CRM). By utilizing technology to collect and analyze customer data, Junaida Furniture Store can provide more relevant and personalized services. This will increase customer satisfaction and strengthen the bond between store and customer. In the context of increasingly tight business competition, Junaida Furniture Store's competitive advantage will become increasingly visible through quality service and close relationships with customers
Co-Authors Abdi, L. Khairul Abram, Voneka Adiyasa, I Nyoman ADRIANI ADRIANI afrisawati, Afrisawati Agusalim, Imam Dui Ahmad Firyal Adila AHMAD RIDUAN ahmad yani Ahzan, Zulkaidah Nur Alfian Ma’arif Ali, Esam Abu Baker Amalia Amalia Amanah, Ayu Amin, Muhammad Amin Amrul, Rusli Anis Tatik Mariyani Anis Tatik Maryani Apriyanto, Mulono Arman Jaya Arman Syahputra, Arman Arsana, I Nengah Asep Bayu Dani Nandiyanto Asih, Hayati Mukti Asniwita Asniwita Ayu Wulandari Bairizki, Ahmad Berthin Samuati Banga Budiyati Ichwan Bukri, Bukri Chandradewi , AASP Chandradewi Dalimunthe, Ruri Ashari Didi Suryadi Djauhari, Maman Abdurachman Dwi Budi Santoso Elah Nurlaelah Eliyanti Eliyanti Endro Wahjono, Endro Epyk Sunarno Erlangga, Dina Surya Ermadani Ermadani Faizathul Octavia, Yusi Farhan, M Farhan Anantri Pramudya Farid Dwi Murdianto Febri Dristyan Ferdiansyah, Indra Firman, La Ode Muhammad Firmansyah Firmansyah FIRMANSYAH, ACHMAD DICKY Fitria Fitria Fuad Nurdiansyah Hasana, Dina Nur Helmida, Baiq Ertin Hidajat, Raymundus Lullus Lambang Govinda Hidayaturrahmi Hutapea, Melina I Made Suarsana I Made Suarsana Imaduddin, Fitrian Indhana Sudiharto Intan Sari Jamil Alsayaydeh, Jamil Abedalrahim Joko Triyatno, Joko Juliandari, Handayani Khotmi, Herawati Kisnawati, Baiq Lalu Khairul Abdi Lapian, Franky E P Lapian, Franky E.P Lapian, Franky E.P. Lesirolo, Tresia Lotoshynska, Nataliia Lucky Pradigta Setiya Raharja Maahury, Yane Rosmawati Mabui, Didik S S Mabui, Didik S.S Made Darawati Mahyudin, Dimas Marpaung, Nasrun Maulana Abdullah, Rafli Maulana, Cecep Maulidia, Annisa Milladah, Roshina Ayu Mohamad, Effendi Mohd Asrah, Norhaidah Muhammad Idris Muhammad Zulkarnain Mulya, Anugrah Hadi Mustika, Donny Muthia Dewi Nadhifah, Naurah Narda Widiada, I Gde Nazri , M. Nazri Utama Hasibuan Nirda Julianda Noor Akma Ibrahim Nugraha, Daffa Yulistian Arienta Nugraha, Syechu Dwitya Nurdiyanti, Eni Nurfadillah, Dian Nusantara, Hebat Maha Putera Oktavia, Sella Oktaviani, Fitrotin Nafisa Popova, Solomiya Pragina, Baiq Rani Mayani Proboningtyas, Dewinta Dwi Purnomo, Julian Putih, Bening Putri Permata Putra, Azma Rachma Prilian Eviningsih, Rachma Prilian Rakhmawati, Renny Renny Rakhmawati, Renny Rakhmawati Riswanto, Sigit Robo, Salahuddin Rochmawati, Reni Rochmawati, Reny Roragabar, Yeni I Roragabar, Yeni Irawati Rusli, Muhammad Rizani Sa'ad, Asmadi sahren, sahren SANTOSO SANTOSO Sarah, Sophia Saripah Sobah Septi Yanaratri, Diah Sila, Ardi Azis Siswandi, Hendra Sitorus, Pangeran Holong SOPIAN SAORI Sosiawan Nusifera Sudarmin Sudarmin Suharyanto, Hendik Eko Hadi Sumarna, Ade Suradi Suradi Suryono Suryono Sutedjo Sutedjo Syah Alam Syakbani, Baehaki Syarifuddin, Rizal Tatang Herman, Tatang Tokoro, Yan Piet Triyasa, Ni Kadek Rika Mega Ubaidillah Ubaidillah Wibowo, Rezky A. Widiada, I Gde Narda Widiyanti, Hafsah Wilyus Wilyus Wirjaya, Salsabila Yanarat, Diah Septi Yanaratri, Diah Septi Zulkarnain Zulkarnain